Membership & Engagement Kit

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Lillian Walker
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1 2017 Membership & Engagement Kit

2 2 The promotes responsible aquaculture practices through education, advocacy and demonstration. Since 1997, GAA has been committed to advancing responsible aquaculture practices, advocating for the industry through well-founded science and growing a sustainable global seafood supply by working with all aquaculture stakeholders on practical solutions that can be implemented quickly and continuously improved.

3 Membership Support GAA s vision of feeding the world through responsible aquaculture while accessing GAA s suite of offerings by becoming a GAA business member. Types of Benefits Membership benefits include a GAA website listing and membership certificate; annual conference attendance discounts; advertising discounts; access to consumers through our new online community platform, MyGAA; unlimited access to our online publication, the Global Aquaculture Advocate; sponsorship opportunities for creative advocacy projects; access to our marketing toolkit; and, where applicable, unlimited supply-chain verifications, compliments of GAA s Best Aquaculture Practices Benefits Access to Global Aquaculture Advocate online publication Access to MyGAA online community platform GAA website member listing Course discounts Access to marketing toolkit Advertising discounts Event discounts Advocate (Free User) Supporter (One-Time Donation) Individual ($50/year) Business ($500/year)

4 Premier Partner 4 Premier partners receive special benefits and additional recognition in exchange for their increased investment in support of responsible aquaculture. Benefits Premier Partner $7,500/year Display Advertising on Global Aquaculture Advocate website and e-newsletter or MyGAA online community (see page 7 for ad positioning and frequency) Company logo on Advocate advertisers webpage Eligible for special pre-registration rate ($1,400) Logo placement onsite and on webpage, s and mobile application Complimentary private meeting room (one-day limit) Access to GAA leadership, a special Premier Partner meeting Use of Premier Partner logo, for your marketing and for badges Exhibit signage featuring Premier Partner logo for you to display at Seafood Expo North America, Seafood Expo Global and China Fisheries & Seafood Expo Exclusive discounts to partner events Announcement of new Premier Partners in monthly GAA newsletter 20% discount on GAA sponsorship

GOAL Conference 5 Since 2001, GAA s annual GOAL (Global Outlook on Aquaculture Leadership) conference has been a must-attend conference for the world s aquaculture thought leaders.

5 GOAL Conference 5 Since 2001, GAA s annual GOAL (Global Outlook on Aquaculture Leadership) conference has been a must-attend conference for the world s aquaculture thought leaders. GOAL is a unique opportunity to learn, network and connect producers and suppliers to the marketplace, in a business-friendly yet casual environment. Leverage your relationship with GAA and increase your visibility throughout the aquaculture community by sponsoring the four-day GOAL conference. Level Special Pre-Registration Rate (before March 1) Early Registration Rate (April 1 to June 0) Late Registration Rate (after June 0) Member $1,400 $1,500 $1,600 Non-Member $2,000 $2,100 2,200 * VAT Excluded: Registration fees are subject to 2% Irish VAT. Invoices for GAA membership, GAA Premier Partner, Advocate advertising, GAA Films and Corporate Profile Video will be issued directly by GAA.

GOAL Conference 6 Croke Park GOAL 2017 will be held at historic Croke Park in Dublin, Ireland, from Oct. to 6, 2017.

6 GOAL Conference 6 Croke Park GOAL 2017 will be held at historic Croke Park in Dublin, Ireland, from Oct. to 6, The home of the Gaelic Athletic Association, Croke Park features more than 5,000 square meters of conference space, including a 1,645-square-meter ballroom and 100 meeting rooms. The stadium and the neighboring 22-room Croke Park Hotel is ideally located just five minutes from the city center and 15 minutes from the airport. Access the Marketplace The world s leading retail and foodservice seafood buyers are always well represented at GOAL. Among the companies represented on stage at GOAL 2016: Sam s Club/Walmart, Ahold Delhaize, Metro, Rubio s Restaurants, BJ s Wholesale Club, Shanghai Grand Hyatt Hotel, Shanghai Disney Resort, Yum! Brands China, Restaurant Associates at Welcome, Brinker International, Brakes Group, Red Lobster Seafood Company, Seafood Direct, Sysco Corp, Bon Appétit Management Company/Compass Group, Disney, Supervalu, US Foods, Harvest Meat Company and JD.com. Croke Park Dublin, Ireland

7 GAA Sponsorship 7 Benefits Elite $75,000 Title $50,000 Program $25,000 Event Sponsorship: Welcome Reception, Gala Reception & Dinner, Market Leaders Reception, Registration Meal Sponsorship: Lunches, Coffee & Tea Breaks Program Sponsorship: Aquaculture Innovation & Leadership Award, Plenary Session (topic of GAA s choice), Post-Plenary Session (topic of your choice), Industry Tours Item Placement: Company logo on mobile application, badges, lanyards, hotel key cards, water bottles, audio/visual, gift items Logo Placement: Logo placement onsite and on webpage, s and mobile application Meeting Space: Reserve a private meeting space Display Advertising: Advertising on Global Aquaculture Advocate website and e-newsletter, GAA website or MyGAA online community (for advertising packages, see page 9) /Social Media: Dedicated /social media campaign (for /social media packages, see page 9) GAA Premier Partners receive a 20% discount on sponsorship

8 8 Since 1998, the Global Aquaculture Advocate has been the industry s most trusted source of information on responsible aquaculture. Leverage your relationship with GAA and increase your visibility throughout the aquaculture community by advertising on the Global Aquaculture Advocate website and e-newsletter as well as the GAA website or the new MyGAA online community. Our Readership Monthly Pageviews By the Numbers 25,000 Monthly pageviews 196 Countries with readers 00 Number of digital articles in our searchable archives 15,000 Newsletter subscribers,170 Number of print articles in our searchable archives

Advocate & GAA Advertising Rates 9 Advocate Home Page Sponsorship Perks Position Rotation Pixels Cost 1 2 Landing & Article Pages 1 2 25% 25% 25% 25% 42 x 65 96 x

9 Advocate & GAA Advertising Rates 9 Advocate Home Page Sponsorship Perks Position Rotation Pixels Cost 1 2 Landing & Article Pages % 25% 25% 25% 42 x x x x 65 $50/CPM $50/CPM $50/CPM $50/CPM Level Elite Sponsor Title Sponsor Program Sponsor Premier Sponsor Website Impressions 200, ,000 50,000 10,000 Newsletter Placements Top Middle Bottom Bottom Weekly Newsletters Top Middle Bottom GAA Homepage 610 x x x 70 $1000/ placement $1000/ placement $1000/ placement 1 GAA Premier Partners receive a 20% discount on advertising GAA Business Members receive a 10% discount on advertising 25% 728 x 90 $50/CPM

MyGAA is the GAA s new online community where members, consumers, industry and academia foster relationships through discussion boards, ask-an-expert features, private portals,

MyGAA is free and open to the public but special benefits exist for paying members of the GAA: MyGAA.aquaculturealliance.

10 MyGAA is the GAA s new online community where members, consumers, industry and academia foster relationships through discussion boards, ask-an-expert features, private portals, courses, global event registration, consumer forums and more 10 Log-in to connect with aquaculture s stakeholders from all around the world. MyGAA is free and open to the public but special benefits exist for paying members of the GAA: MyGAA.aquaculturealliance.org Ad Positions & Rates Home Page Home Page Interior Page Position Pixels Duration Rotation Cost x Months $1, Interior Page Position x 125 Pixels 160 x x Months Duration 6 Months 6 Months Rotation $1,250 Cost $1,250 $1,

11 GAA Films 11 Sponsor a high-quality, short film series featuring personal accounts of the key stakeholders in aquaculture. Contribution Per Film: $10,000 First Tier (one opportunity) $2,000 Second Tier (five opportunities) For More Information: Becky Holt Membership Manager becky.holt@gaalliance.org First Tier Benefits Logo prominently displayed at beginning and end of film as credit for your organization as a sponsor ( Presented By or In Partnership With ) Publishing and promotional rights (films may be integrated with your social media channels, promotions, websites, events, etc.) Option to direct a round of edits for a special cut of the film for your own publication Dedicated mention, and content of your choice, on the GAA website will showcase your involvement with GAA Films Regular updates on progress of film, and may provide content recommendations Second Tier Benefits A line in the credits under Assistance Provided By Publishing and promotional rights (films may be integrated with your social media channels, promotions, websites, events, etc.) Mention on the GAA website of your involvement with GAA Films

12 Corporate Profile Video 12 Who better to direct your company profile than the leading subject matter expert? An overview of what to expect We collect the details of your company, gather input, and review your mission to determine a storyline and focal points. We work with you on locations, subjects, and dates of filming. We shoot on location, then edit footage and sound bites. Finally, we seek your approval on the finished product and tackle any final edits. Coming Summer 2017

13 Contact Us 1 Membership Sponsorship & Advertising Becky Holt GAA Membership Manager becky.holt@gaalliance.org Sally Krueger GAA Relationship Manger sally.krueger@gaalliance.org Editorial GOAL Conference Program James Wright GAA Editorial Manager james.wright@gaalliance.org Steven Hedlund GAA Communications Manager steven.hedlund@gaalliance.org

Product & Media Guide

2018 Product & Media Guide The promotes responsible aquaculture practices through education, advocacy and demonstration. Since 1997, GAA has been committed to advancing responsible aquaculture practices,