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1 2013 Media Kit Charter Advertiser Offer Buy 3 Get 1 Free Limited time only! Act Now! Purchase 3 ads of the same size and get 1 free. All ads must run in 2013 issues. One ad per issue is not required. Multiple ads can run in the same issue.

2 The Universe of Substance Use Disorder Counselors Gravitate to the NAADAC Association 77,940 substance use disorder counselors working in the U.S. today* 3,000 ACA SUDs 28,000 Active NAADAC Members and Associates *U.S. Department of Labor estimates at 25% growth in the profession over the next 10 years. Richard Laschon PhotoSpin.com Circulation: 15,500 NAADAC Addiction Professionals and Members NAADAC maintains a list of 28,000 names, validated in 2013, of professionals involved in addiction treatment and recovery. From this list, 15,500 of the highest-value-to-advertiser targets have been selected to receive this new publication including certificants, substance abuse professionals, associates and a small sample of students. 6,068 current association members 1,033 association members pending renewal 8,399 professionals recently participated in multiple NAADAC activities, prime candidates for membership activation** **demographic sample follows Career and Professional Development NAADAC Career and Professional Development News Training Certificates and Certification Licensure Continuing Education Career and Professional Development Classified Ads Treatment Provider Listings Approved Education Provider Program 2 Advances in Addiction & Recovery 2013 MEDIA KIT REV. 1 To book your advertising, contact Donovan at x125 or donovan@naadac.org

3 Demographic Snapshot Primary Job Function Administrator/CEO % Clinical Supervisor % Counselor % Educator % Medical Care Provider % None % Other % Program Director % Program/Service Management % Years Employed in Addiction Field 0 3 years % 4 6 years % 7 10 years % years % years % years % more than 25 years % Primary Work Setting Criminal Justice System % Employee Assistance Program % Halfway House % Hospital % Local/State/Federal Agency % None % Other % Outpatient Facility % Private Practice % Residential Facility % Highest Academic Degree Held Associate s Degree % Bachelor s Degree % Doctoral Degree % High School Diploma/Equivalent % Master s Degree % Other % Sample Size: 519; Data Extracted: 3/6/2013 NAADAC Association Communications Evidence, Innovation Political Issues Career and Professional Development Content, Job Performance, Skills, Knowledge General Association Business and News for All Members Dynamic, Changes Daily The NAADAC Publishing Advantage EXCLUSIVITY The ONLY national association for counselors in substance use disorders RAPID GROWTH Nearly 30,000 regular participants in NAADAC Institute Webinar Program poised to be members CONNECTION WITH UNIVERSE Strong and stable affiliate network to attract and serve members at the local level CREDIBILITY Alliances with related associations and linkages with Federal agencies and industry leaders BETTER TARGETS Members own NAADAC so are more engaged in all products and services To book your advertising, contact Donovan at x125 or donovan@naadac.org 2013 MEDIA KIT Advances in Addiction & Recovery 3

4 Top 10 Member-ranked Hot Topics 1. Co-occurring disorders in mental health and substance use 2. Cognitive behavioral therapy 3. Comparative effectiveness of treatments 4. Trauma, post-traumatic stress disorder NAADAC Formula for High Readership Target Members 5. Relapse prevention 6. Pain and addiction 7. Ethics 8. Psychopharmacology 9. Cross-cultural treatment strategies 10. Families: history, therapy, courts Advertiser Interests Information Needs Utilization Vehicles Advertise in Advances in Addiction & Recovery First! Other publications, on balance, just won t stack up Other Publications Numbers History Members Value Service Nataliya Yakovleva PhotoSpin.com 4 Advances in Addiction & Recovery 2013 MEDIA KIT REV. 1 To book your advertising, contact Donovan at x125 or donovan@naadac.org

5 2013 Editorial Calendar Summer Issue Ad Space Close: May 16 Materials Due: May 23 Mail Date: July 5 Features Co-occurring Disorders Marijuana Spirituality and Recovery Recovery Month 2013 Addiction Leadership Summit Highlights Addiction and the Brain Recovery to Practice Salary Survey Fall Issue This edition will be circulated at the NAADAC 2013 Annual Conference in Atlanta. Ad Space Close: August 8 Materials Due: August 15 Mail Date: September 27 Features Ethics Medication-Assisted Treatment and Recovery SBIRT and Problem Drinking Understanding NAADAC s Code of Ethics Recovery Month 2013 Winter Issue Ad Space Close: October 17 Materials Due: October 24 Mail Date: December 6 Features Addiction and the Brain Recovery to Practice Understanding and Utilizing the ASAM Placement Criteria Veterans Preview: What Does 2014 Hold? NAADAC Annual Conference Highlights 2013 Award Winners 2014 Advocacy Leadership Summit Preview Recurring Departments Issues and Commentary Members and leaders comment on issues Impacts on Outcomes What Improves Outcomes All Together Now Approaches to Multi-disciplinary Care Delivery Brain Images Actual Scans and What They Mean CE Quiz NAADAC Quiz Offering 2 CE Hours Legislative and Regulatory Update National and State Activity Affiliate News What is Happening in the Regions NAADAC Member Recognition Members Who Make a Difference Step Up Your Advertising ROI Circulation Quality and/or Quantity Get Eyes on the Page With Must-read Content Lowest Cost Per Thousand and Highest Value Superior Sales and Customer Service Ethical Business Practices for All Customers To book your advertising, contact Donovan at x125 or donovan@naadac.org 2013 MEDIA KIT Advances in Addiction & Recovery 5

6 Compare Our Rates and Value Advances in Addiction Addiction & Professional Counselor Recovery Circulation 20,147 19,000 15,500 Cost per Thousand $ $ $125 B&W Full Page 1x $2,653 $2,514 $1,875 Four Color Full Page 1x $3,588 $3,905 $995 + B&W rate Two Color + $650 $3,207 $600 + B&W rate Cover 2 Add 30% $4,532 35% Cover 3 Add 15% $4,279 25% Cover 4 Add 50% $4,785 50% Requested Position Add 15% 15% 15% Agency Commission 15% 15% 15% Terms and Conditions Material Specifications A press-quality PDF is preferred. Send materials to donovan@naadac.org and a copy to elsie.m.smith@comcast.net and specify which issue the ad is to be placed. If a PDF is not possible, save ad as a CMYK EPS or TIFF at a minimum of 300 dpi with all fonts embedded or converted to outlines. If you are sending a live page layout file with imported graphics, you must send the original graphics files along with the page layout file. Any imported graphics should be placed in the ad file at 100%. Avoid rotation of images in the layout program. All embedded images should be TIFF or EPS format at a minimum of 300 dpi. Pantone (PMS) colors must be converted to process colors (CMYK). Black-and-white images must be grayscale at a minimum of 300 dpi. RGB color and JPEG file formats are not accepted. All fonts, logos, pictures, images, etc. must be supplied with the application file. If fonts are not supplied, we will match them as closely as possible. Black text should not be RGB or four-color black. Total ink density on CMYK images and color builds should be no more than 280%. Grayscale images should have highlight and shadow areas of no less than 2% and no more than 90%. Publisher will not be responsible for reproduction quality of supplied artwork that does not meet these requirements. Original ad creation or revisions to artwork needed to make ads print ready or to fit the correct size and orientation will be charged at a rate of $100 per hour. Advertising requiring type setting and layout or changes of any kind, are required at the Ad Space Close due date. Notes All advertising is subject to the publisher s approval. Publisher reserves the right to reject advertising not in keeping with the publication s standards, as determined by the publisher. Publisher reserves the right to place the word advertisement on copy that, in his/her opinion closely resembles editorial matter. Publisher shall be under no liability for failure, for any cause, to insert an advertisement. Positioning of advertisement is at the discretion of the publisher, except where a preferred position has been approved by the publisher at a premium rate. Publisher reserves the right to preempt B&W priority positioned ads for color. Frequency discounts available only on advertising contracted within a 12-month period. Standard commission of 15% on space, color and position will be given to recognized agencies when payment is received within 20 days of invoice date. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies which are due and payable. No agency discount on production, mechanical, or bind-in costs. Advertiser and agency agree to indemnify, defend, and save harmless publisher from and against any claims for design, patent or copyright infringement, libel, violation of right of privacy, plagiarism, and any other suits based on contents of subject matter or graphic appearance of advertisements. No condition, printed or otherwise, appearing on the space order, billing instruction or copy instructions that conflict with the publisher s stated policies will be binding on the publisher. Terms: Net cash 30 days. A late charge of 1.5% per month will be assessed for late payment. All discounts shall be forfeited on accounts 60 days past due. Publisher reserves the right to require payment before the acceptance of advertising. New and one-time advertisers must submit payment in advance for first insertion and complete a credit application. Make checks payable to NAADAC, with a notation for AA&R, issue date and size of ad. Mail to NAADAC, 1001 N. Fairfax St., Ste. 201, Alexandria, VA Alterations and Cancellations If an advertiser cancels prior to earning the frequency rate billed, a short-rate adjustment will be due immediately, as well as 35% of the total for each ad not placed to fulfill the original contract. Contracted advertising cancelled after the closing date will be billed at the full contract rate. No cancellations will be accepted for premium positions. Material Submission Send art files to donovan@naadac.org with a copy to elsie.m.smith@ comcast.net. Please indicate which issue the ad is to be published. Please include the name, phone number and address of the designer in the event that we would need to contact him/her about the ad. 6 Advances in Addiction & Recovery 2013 MEDIA KIT REV. 1 To book your advertising, contact Donovan at x125 or donovan@naadac.org

7 2013 Display Advertising Rate Card Black & White 1x 3x 6x 12x Full Page $1,875 $1,825 $1,775 $1,700 1/2 Page $1,125 $1,095 $1,060 $1,020 1/4 Page $675 $650 $625 $600 Color: Full and Partial Page Two Color Add $600 Four Color Add $995 Premium Positions (in addition to earned B&W rate) Cover 2 Add 35% Cover 4 Add 50% Cover 3 Add 25% Requested Position Add 15% Ad Unit Sizes Full Page 7.5 wide x 10 tall Half Page Horizontal 7.5 wide x tall Vertical wide x 10 tall Quarter Page wide x tall To book your advertising, contact donovan@naadac.org BLUE INDICATES BLEED AREA OF 8.75 x TRIM SIZE OF 8.5 X LIVE AREA OF 7.5 X 10 All dimensions are width x height. Trim size: 8.5 x Bleed size: 8.75 x Live area: 7.5 x 10 (Keep copy within this live area on bleed ads.) FULL PAGE 7.5 wide x 10 tall QUARTER PAGE wide x tall HALF PAGE VERTICAL wide x 10 tall HALF PAGE HORIZONTAL 7.5 wide x tall QUARTER PAGE wide x tall To book your advertising, contact Donovan at x125 or donovan@naadac.org 2013 MEDIA KIT Advances in Addiction & Recovery 7

8 Advertising Agreement Black & White 1x 3x 6x 12x Full Page $1,875 $1,825 $1,775 $1,700 1/2 Page $1,125 $1,095 $1,060 $1,020 1/4 Page $675 $650 $625 $600 Color: Full and Partial Page Two Color Add $600 Four Color Add $995 Premium Positions (in addition to earned B&W rate) Cover 2 Add 35% Cover 4 Add 50% Cover 3 Add 25% Requested Position Add 15% PLEASE PRINT CLEARLY COMPANY/INDIVIDUAL ADVERTISING: CONTACT PERSON: MAILING ADDRESS: CITY: STATE: ZIP: PHONE NUMBER: FAX NUMBER: AGENCY: CONTACT PERSON: MAILING ADDRESS: CITY: STATE: ZIP: PHONE NO.: FAX NO.: SIZE OF AD: COLOR? o YES o NO (All ads must be in CMYK if color, or grayscale if Black and White) NO. OF MONTHS TO RUN: COST PER MONTH: FIRST ISSUE TO RUN: o CHECK ENCLOSED, made payable to NAADAC (add notation for AA&R, size of ad and issue date.) PLEASE CHARGE MY: o VISA o MASTERCARD o AMERICAN EXPRESS o DISCOVER CARD NAME AS IT APPEARS ON CARD: CREDIT CARD NUMBER: EXP. DATE: SIGNATURE: DATE: (By signing this contract, you are agreeing to follow all advertising conditions listed in the rate card, contract and copy regulations sheet. I/We understand that our account is due and payable, upon credit approval, net 30 days from date of invoice. In the event of non-payment, customer shall be liable for costs of collection including attorney s fee. ALL DISCOUNTS SHALL BE FORFEITED ON ACCOUNTS 60 DAYS PAST DUE.) 2013 AD SPACE CLOSE DATES: SUMMER: MAY 16 FALL: AUGUST 8 WINTER: OCTOBER 17 If paying by credit card, fax completed form to If paying by check, mail completed form to NAADAC 1001 N. Fairfax Street, Suite 201 Alexandria, VA Questions? Contact Donovan Kuehn at x125 or donovan@naadac.org 8 Advances in Addiction & Recovery 2013 MEDIA KIT REV. 1 To book your advertising, contact Donovan at x125 or donovan@naadac.org