Contents. What this guide is for? Strategic positioning. Portfolio of products. Why Cisco ST>RT. What it means to our audiences 6-9.

Transcription

1

2 Contents 1 What this guide is for? Strategic positioning Portfolio of products Why Cisco ST>RT What it means to our audiences Visual Identity Assets and applications Support

3 What s this guide for? 2 Cisco ST>RT is a new initiative designed specifically for the Midmarket & Small and Medium Sized businesses by providing enterprise-class technology at affordable price. It is a promise that we make to our customers, distributors and partners through what we offer in our portfolio. You can refer back to this guide whenever you are developing new communications for Cisco ST>RT. Over the next few pages, we will show you how to best use the Cisco ST>RT positioning, messaging and marketing assets to make an impact and still keep the spirit of Cisco as a whole.

4 Strategic positioning 3 Cisco is the networking pioneer and technology visionary that help companies Securely Connect Everything to Make Anything Possible. Cisco ST>RT is simple, secure and smart. It offers enterprise-class technology fit and made for Midmarket & Small and Medium Sized businesses. THERE S NEVER BEEN A BETTER TIME to start your IT journey with Cisco

5 Portfolio of products 4 Volume business is defined as a channel-led, promotions-driven sales of a portfolio of products and services targeted at Midmarket and SMB customers with a low Cisco direct sales touch. We refer to this simplified portfolio as Cisco ST>RT. When customers, distributors and partners think of Cisco ST>RT, they think of a portfolio of products that: Connect Bring people together by removing the barriers to communication. Collaborate Empower people to engage and innovate. Compute Enable companies to accelerate business.

6 Why Cisco ST>RT 5 We are a strategic partner to our customers. We anticipate their needs, guide them through challenges, and help them grow their businesses. Cisco ST>RT makes it easy for you. It is... Simple Easy to setup, manage and monitor. The latest technology tailored to any sized business. Flexible On-Premise and Cloud Solutions. Secure Security first network. Delivers effective security with best of breed portfolio. Extends security everywhere to protect your network, your data and your business. Smart User-friendly dashboards to manage devices from a single location. Provisioning, reporting and insights on hand.

7 What it means to our audiences 6

8 What it means to customers 7 Cisco ST>RT keeps your businesses relevant in a changing world by: Building your foundation for digital business Start with a Secure Network from the most trusted and reliable brand. Enterprise-class technology fit and made for Midmarket & Small and Medium Sized businesses. High quality, affordable and reliable solutions. Improving operational efficiencies Enhance operations, services and processes. Streamline operations management. World-class technology, service and support. Reimagining user experiences Enhance customer experiences. Improve workforce innovation and productivity. Meet the changing demands of tomorrow.

9 What it means to distributors 8 Cisco ST>RT is committed to your success by: Growing new business and boosting profitability Easy to buy through Fast Track pricing. Increase opportunity size with solution selling. Capitalize on Cisco ST>RT marketing investments. Faster time to revenue with joint marketing with Cisco. Improving operational efficiency and margin Flexible and dynamic competitive pricing. Simplified inventory and stocking. Streamlined incentives and rebates. Dedicated Cisco support specialists. Accelerating partner recruitment and enablement Actionable partner insights and personalized partner journeys to drive acquisition and growth. Joint Cisco and distributor/partner events. Tailored content for partner recruitment and enablement.

10 What it means to partners 9 Cisco ST>RT expands your reach and attracts new customers by: Growing new business and improving profitability Access to the latest technology tailored to any business. Programs and incentives that grow your bottom line. Capitalize on Cisco ST>RT Marketing Investments. Faster time to revenue with joint marketing with Cisco. Improving operational efficiency and ease of doing business with Cisco Flexible and dynamic competitive pricing. Simplified ordering with promotion codes. Dedicated Cisco support specialists. Tools, training and support to help partners sell and deliver solutions that build customer loyalty. Delivering complete package for any business size Comprehensive range of solutions and services to meet any customer needs. Flexible promotion bundles to meet customer demands. Enhanced incentives, rebates and rewards (e.g. Commercial Xcelerate & Partner Plus).

11 Visual Identity 10

12 Logo, colour and type 11 The visual identity of Cisco ST>RT comprises a unified system of logo, colour, type, icons and imagery. With the same typography and colour palette, the logo is distinctly Cisco. It features a graphic arrow in place of the letter A that signifies a forward momentum. Its brand equity reinforces Cisco leadership, confidence and reliability. Cisco Blue.CiscoBlue R4, G159, B217 C83, M1, Y0, K0 #049FD9 Status Blue.StatusBlue R100, G187, B227 C56, M9, Y3, K0 #64BBE3 Dark Green.DkGreen R0, G133, B22 C87, M22, Y100, K10 # Sage Green.SageGreen R171, G194, B51 C38, M8, Y100, K0 #ABC233 CISCOSANS LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz CISCOSANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

13 Iconography 12 Cisco ST>RT uses icons that are meant to be read at a glance. Simple and friendly, they are created in pictographic style for the flexibility to be applied in the print, web and on-screen. Brand Simple Simple Secure Secure Smart Smart Solutions Connect Connect Collaborate Collaborate Compute Compute Web Buy Now Buy Now Learn More Learn More Download Now Download Now

14 Imagery for products 13 In Cisco ST>RT imagery, the products and users are the hero. The product portfolio imagery depicts a composition of products in a stylized arrow.

15 Imagery for markets 14 The user market images comprise lifestyle photography that is cleverly blended with still illustrations to reinforce a unique style. They depict user environments where interactions between people and technology take place. Giving a sense of place to connect, collaborate and compute in today s businesses.

16 Assets and applications 15

17 Assets and applications 16 To help ensure consistent communication of Cisco ST>RT s visual identity, we have designed a system of templates. Print templates include pull-up banner, poster and flyer. Web banner Media templates include web pages, electronic mailer and web banners. Poster Pull-up banner Landing page

18 Pull-up banners 17

19 Posters 18

20 Landing page 19 Mockup Mockup Mockup

21 Web banners (300 x 250) 20

22 Web banners (728 x 90) 21

23 Web banners (300 x 600) 22

24 Other templates 23 Examples to come

25 Support 24 Need clarification or assistance to apply the templates? Sharon Koo at Kathleen Sim at

26 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential