Batch Media GmbH, The Adex GmbH (part of Pro7Sat1) - Berlin Industry: ad tech media
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1 1 Curriculum Vitae Name Franziska Gerit John Address upon request Mobile upon request Professional Networks LinkedIn XING Website geritjohn.de Date of Birth December 17, 1988 Place of Birth Berlin Nationality German Family status Single Work Experience Mar current Director Business Development Batch Media GmbH, The Adex GmbH (part of Pro7Sat1) - Berlin Industry: ad tech media - Leading all Business Development related efforts including identifying new leads (brands, agencies, publisher) and potential new markets (ad tech partner, other countries), developing proposals and contracts, negotiating and renegotiating by phone, and in person (media planer to c-level), planning and overseeing new marketing initiatives, attending conferences, meetings, pitches and industry events - Leading and coordination of data management team (5-8 employees) including training personnel and helping team members developing their skills and reach their goals - Creating, planning, monitoring and analysis of all marketing and PR activities for digital and print media including giving interviews, attending panels, presenting on exhibitions e.g. DMEXCO as well as coordinating intragroup cooperation - General sales and sales support of all potential and existing partners focusing on ad tech implementation (online & mobile display advertising) Acquired RedBlue (Media Markt Saturn), Otto, Burda, Crossmedia, Quantcast restructuring of the data management team through successfully implementation of automated algorithms
2 2 Jun Dec 14 Director Business Development Central and Eastern Europe European Games Group - Berlin, Munich - Leading and coordination of business development team (7 internal and external employees) - Business plan creation and analysis of potential markets and license partner worldwide - Planning, monitoring and analysis of international affiliate campaigns in TV, print, mobile and online - Budget planning and supervising (five digits) Building up the whole organizational department structure across locations (Berlin, Munich); Profitable campaigns with RTL2, gmx.de/web.de, NBC, Sport1, ENERGY Apr May 2014 Campaign Manager Aeria Games Europe GmbH - Berlin - Monitoring and analysis of international affiliate campaigns Dec Jan 2014 Product Manager free2play.chip.de Webguidez Entertainment GmbH - Berlin, Munich - Leading and coordination of the free2play.chip.de team (editorial team, assistance, graphics, development, marketing, PR, finance) - Conceptual development of free2play.chip.de - Market monitoring and analysis for the derivation of cross-departmental optimization measures - Acquisition and support of international affiliate and ad sales partner e.g. Ubisoft, Electronic Arts user-friendly monetization of non-performing game-profiles Nov Nov 2012 Business Development Manager Gameforge Frogster Palado - Berlin, Karlsruhe - Conception, planning and development of the existing affiliate system - Budget planning and supervising
3 3 - Planning, monitoring and analysis of international affiliate campaigns in TV, print and online - Development, coordination and optimization of internal crossdepartmental processes successful implementation of affiliate system optimizations; profitable campaigns with Pro7, BILD, DMAX, Computec Jan Oct 2011 Junior Key Account Manager Gameforge Frogster - Berlin, Karlsruhe - Development and implementation of improvement processes in the field of revenue share, hybrid and CPL cooperation projects - Preparing of presentations and sales folders for business development purposes Sep Jan 2011 Product Manager browsergames.de (during internship) Covus Games GmbH (a company of ProSiebenSat.1 Group) - Berlin - Development, implementation and supervision of all planned measures enhancing the functionality of browsergames.de - Project management support and coaching - Key account and sales management - Event management of relevant gaming fairs - Market and target group analysis, benchmarking Building up the whole network of direct distribution including Wargaming, Bigpoint, InnoGames, Ubisoft, Goodgame Voluntary Work Jan current Vice chairman, focus group Digital Marketing Quality Bundesverband Digitale Wirtschaft (BVDW) e.v. Berlin, Düsseldorf Industry: digital media - Definition and creation of all key performance indicators related to quality as well as evaluation of digital marketing in the German area in close cooperation with internationally equivalent associations
4 4 Education Bachelor of Science Advertising Psychology (extra occupational), paused FOM - University of Applied Science Internship - Marketing Communications Assistant Covus GmbH & Co. KG - Berlin 2008 Abitur Tagore-Gymnasium - Berlin Skills Language Software Professional Personal German (native speaker), English (fluent in speaking and writing business English), Spanish (basic knowledge) MS Office, Jira/Confluence, Mantis, Google Analytics, SearchMetrics, DoubleClick for Publishers (DFP), SEO (basic knowledge), Typo3, Cobra (CMS) - Many years of experience in business development and product management in offline and online media/ advertising industry - Business startup experience - Advanced knowledge of project management and coordination - Planning, organization and execution of trainings, client consulting and pitches - In-depth knowledge of the industries (adtech, media) and its current events - Very communicative with intercultural competence - Highly focused and goal-oriented - The ability to handle pressure and meet deadlines - Creative talents and the ability to solve tough problems - Excellent time management and organization skills - Analytical and conceptual but also hands-on mentality - Confident in business discussions and presentations - Dedicated, reliable and responsible - Receptive and open for new ideas - Professionally mobile, willingness to travel - International network
5 5 References Supervisors Clients Jens Scheidemann CEO, batch Media GmbH & QWERTZ Media GmbH Sebastian Teuber Head of Business Development, Bytro Labs GmbH Benedikt Schmitt-Homann Head of UIM Advertising Products & Partnerships, United Internet Media GmbH Jörg Klekamp Member of the board & Chief Revenue Officer, Adition Technologies AG Erik Pothast Senior Vice President Operations, Ströer Digital Media Group GmbH
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