The Certified Business Analyst Professional. Contents are subject to change. For the latest updates visit
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1 The Certified Business Analyst Professional Page 1 of 9
2 Why Attend In today s competitive environment, professional analysts who possess critical analytical thinking skills are a major asset for any organization. These skills involve deductive reasoning, drawing conclusions from given facts, and applying judgments to reach conclusions from a combination of evidence and assumptions. Participants in this course will learn fundamental thinking processes that can be used to analyze and solve a wide variety of business problems giving them a powerful career advantage. Participants who fully attend this course and successfully pass a test on the last day of training will receive Meirc s Professional Certificate (MPC). Course Methodology This course relies on the use of an interactive case study, developed specifically for this course, to demonstrate the different components of effective problem solving and successful analytical thinking. In addition to the customized case, this course utilizes individual debriefs, group discussions, role playing, and presentations. Course Objectives By the end of the course, participants will be able to: Defend the value of research and analytics in a business environment Apply strategic thinking to analyze their current business environment Structure a problem and break it down into smaller independent issues Create a work plan that prioritizes resources and focuses team efforts Identify the right sources for data through research and expert interviews Analyze and interpret complex data Create and customize pivot tables to analyze data efficiently Build structured arguments to communicate findings Develop a structured story to present to leadership Present findings to team members and senior leadership Target Audience New and advanced analysts and project managers who are involved in researching, analyzing and investigating business problems and issues related to their organization. Target Competencies Problem management Problem solving ability Analytical thinking Conceptual thinking Analysis of data Using Pivot tables Balanced decision making Results orientation Course Outline Overview of the role of the business analyst The business analyst s scope of work Business analysts as internal consultants Active data gathering Overview of problem solving approaches Generating creative solutions Intelligence versus creativity Effective decision making Choosing between alternatives Thinking strategically Page 2 of 9
3 An overview of strategic thinking The three big strategic questions Key elements of a successful strategy Strategy and the quest for competitive advantage The importance of strategy The 5 Cs of strategic analysis Porter's 5 forces impact Potential Industry Earnings (PIE) Creating and capturing value Conducting SWOT analysis Fundamentals of PEDESTL framework Structuring problems The importance of structuring problems Defining the right issue Using the issue statement Dividing issues into manageable parts The use of logic trees in problem solving Prioritizing and planning The importance of prioritizing work Eliminating non-essential issues Using the 80:20 rule Prioritization methodologies Using the prioritization matrix Developing practical project plans Building an effective work plan Conducting analyses Getting the right data Types of research Primary research development Secondary research development Using pivot tables for analysis Introduction to pivot tables Creating pivot tables Customizing pivot tables Performing calculations within pivot tables Creating calculated fields Creating calculated items Using cell references and name ranges Managing pivot table calculations Communicating and presenting Turning data into findings Building effective arguments Communicating findings by telling a 'story' Story telling elements Designing powerful presentations Presenting to senior management Page 3 of 9
4 Meirc Professional Certificate (MPC) MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside. Location & Date 7-11 Oct, 2018 JW Marriott Marquis 30 Jun - 4 Jul, 2019 To be assigned 1-5 Dec, 2019 To be assigned : US$ (including coffee breaks and a buffet lunch daily) Per participant Per participant VAT as applicable Tax Registration Number Page 4 of 9
5 ning and Strategy Management 2-6 Sep, Sep, Sep, Sep, Sep, 2018 Certified Crisis Management Professional US$ Sep, Sep, Sep, 2018 ning, Organizing and for Optimal Results Beirut US$ Oct, Oct, 2018 Strategy Management in the Public Sector 28 Oct - 1 Nov, Oct - 1 Nov, Nov, Nov, 2018 The Effective Analyst: From Research to Nov, 2018 Business Continuity Management US$ Nov, Nov, Nov, 2018 The Balanced Scorecard: Achieving Performance Excellence 2-6 Dec, Dec, 2018 Shaping the Future: Tools for Developing Strategic Foresight 9-13 Dec, Dec, Dec, 2018 Page 5 of 9
6 ning and Strategy Management Jan, Feb, Feb, Feb, Feb, Feb, Mar, 2019 Business Continuity Management US$ Mar, Mar, 2019 The Balanced Scorecard: Achieving Performance Excellence Mar, 2019 Developing Effective Public-Private Partnerships (PPPs) Mar, Mar - 4 Apr, 2019 Shaping the Future: Tools for Developing Strategic Foresight 7-11 Apr, Apr, Apr, 2019 Certified Crisis Management Professional US$ Apr - 2 May, Jun, Jun, Jul, Jul, 2019 Strategic Decision Making in Competitive Environments Jul, 2019 Building and Presenting a Powerful Business Case 4-8 Aug, 2019 Page 6 of 9
7 ning and Strategy Management Aug, 2019 Barcelona 8-12 Sep, 2019 Istanbul Sep, Sep - 3 Oct, 2019 Abu Dhabi 6-10 Oct, 2019 Competitive Strategies and Value Innovation 6-10 Oct, 2019 Cairo Oct, 2019 The Balanced Scorecard: Achieving Performance Excellence Oct, 2019 Business Continuity Management US$ Oct, 2019 The Effective Analyst: From Research to Oct, Oct, 2019 Strategy Management in the Public Sector 3-7 Nov, Nov, Nov, Nov, Nov, 2019 Developing Effective Public-Private Partnerships (PPPs) Nov, Dec, 2019 Business Intelligence and Data Analysis Workshop Beirut US$ Dec, 2019 Shaping the Future: Tools for Developing Strategic Foresight Dec, 2019 Certified Crisis Management Professional US$ Dec, Dec, Dec, 2019 Page 7 of 9
8 ning and Strategy Management Dec, Dec, 2019 Conducting Successful Business Reviews US$ 3600 Page 8 of 9
9 ning and Strategy Management Page 9 of 9
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