PROVIDING YOU THE TOOLS FOR SUCCESS

Transcription

1 PROVIDING YOU THE TOOLS FOR SUCCESS

2 RUGGED, RELIABLE FIREARMS Sturm, Ruger & Co., Inc. is one of the nation s leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. With a commitment to the two-step distribution model, Ruger has set the gold standard of corporate and community responsibility since Our motto, Arms Makers for Responsible Citizens, echoes our commitment to these principles as we work hard to deliver quality and innovative firearms for our industry. This marks another year of innovative firearms offerings from all three of our manufacturing facilities. From the EC9s and the Security-9 out of Prescott, AZ and the PC Carbine out of Newport, NH, all the way to the Ruger Precision Rimfire from Mayodan, NC, our over 2,000 employees are working their hardest to bring you the best in quality, American-made firearms. R u g e r o f f e r s c o n s u m e r s o v e r va r i at i o n s of more than 30 Product Lines We are continually working to not only keep up with, but stay ahead of changes in the marketplace. These progressive efforts include enhancing our partnerships with grassroots organizations focused on supporting new shooters around the country. With 18 distribution partners, we continue to remain loyal to the two-step distribution process and our pricing integrity is unwavering. We thank you for being loyal Ruger customers and we look forward to a successful year ahead!

3 THE RUGER RETAILER PORTAL The Ruger Retailer Portal (RETAILER.RUGER.COM) is the one-stop-shop for all of your retailer needs, from high-resolution product images to current program information, we have it all! We are in the process of building out several modules to better serve you. PROGRAMS: Placing program orders is now easier than ever! You can simply log in, select a program and enter the quantity of models you d like to purchase. You can even view your previous orders for a given program. PRODUCT INFORMATION MANAGEMENT: Looking for product spec information and having a hard time compiling it all? Our Product Information Management module makes it easy! You can simply download CSV files of our full firearms and accessories catalog of products. That s every model with all of its specs, and a link to the product image as well! LOGOS & ADS: This is your media archive for both high-resolution logos and lifestyle ad imagery to use in your advertisements. MODULES COMING SOON: LMS: The Ruger Learning Management System will be a portal for you and your sales reps to learn about the Ruger brand, key Ruger products and how to sell Ruger firearms to your customers. Your sales reps will be able to take short quizzes to earn points redeemable towards Ruger product. After the initial launch of the BETA program, we will implement a tracking portion of the LMS program, embedded in the 4R system to give points to Retail Locations and Retailer Sales Representatives who successfully complete each portion of the program. CO-OP: Our Co-Op section will make it simple for you to document the co-optimum ad dollars you have accrued and let us know when and where you re using them. 4R PROGRAM: There will be no need to log into a separate web page to track sales for our Ruger Rapid Retailer Rewards Program. We are developing an entire module dedicated to the 4R Program right here! CONTACT: This Ruger Rolodex will give you a POC within Ruger for topics ranging from: accessory sales, product information, co-op advertising support and more! We re making it as easy as possible to get in touch with the right Ruger rep to meet your needs. MY ACCOUNT: You ll be able to manage all of your retailer information right here! This includes keeping items like your contact information, FFL and more, up-to-date. CREATING YOUR ACCOUNT IS EASY: 1. Visit the Ruger Retailer Portal at RETAILER.RUGER.COM 2. Click the Create a New Account link to begin your account setup. You will need to provide your name, , phone number and address. 3. A confirmation will be sent to the address you supplied. Click the link in that message to verify your address. 4. Associate your account with an existing retailer or submit your retailer information if it does not already exist in our Retailer Portal database. 5. Upon completion of account setup, you will have access to the Programs module to place your orders electronically.

4 4R PROGRAM The Ruger Rapid Retail Rewards ( 4R ) Program SM is the industry s premier retailer incentive program that rewards retail sales reps for Ruger firearm sales. Your folks work hard to sell our Americanmade products, and the 4R program is our way of showing our gratitude. Our digital process, rapid redemption and unique reward firearms are what make our program second to none. If your sales reps haven t participated yet, signing up for next year easy! Visit 4R.RUGER.COM to learn more. CO-OP ADVERTISING PROGRAM The Ruger Retail Co-Op Advertising Program is designed to support appropriate retail-level advertising campaigns and strategies by giving independent, federally licensed firearms Dealers the opportunity to be reimbursed for approved advertising media expenditures of eligible Ruger firearms. Co-op reimbursement funds are contingent upon Ruger firearms purchases. Available co-op funds will be calculated at two percent (2%) of the net invoiced dollars for full priced Ruger firearms only shipped during the current calendar program year. The types of approved media are as follows: Regional/Local Newspaper Magazines Direct Mail Inserts Outdoor Signs/Billboards Radio Regional/Local Television/Cable Online Banner Ads Ruger or Dealer Created Banner Ads - 50% Reimbursement Other Media and Special Events Ruger or Dealer Created Banner Ads - 50% Reimbursement For more information on our 2017 Retail Co-Op Advertising Program, visit RUGER.COM/RETAILER.

5 2018 FEATURED PRODUCTS SECURITY-9 EC9s 9mm LUGER 9mm LUGER PC CARBINE 9mm LUGER RUGER PRECISION RIMFIRE 22 LR

6 BRAND STANDARDS The Ruger Brand Style and Usage Guide is designed to help retailers consistently represent the Ruger brand. These guidelines and their implementation are critical to the clear, consistent representation of the culture, products and services of Sturm, Ruger & Co., Inc. To access current high resolution Ruger logos, photography for new and standard products and the full Brand and Usage Style Guide, visit RUGER.COM/RETAILER New Font Trajan Single Cherry Red PMS 200 New Font Trajan Single Cherry Red PMS 200 LICENSED PRODUCTS BYALLEN.COM CRKT.COM SABRERED.COM Gun Cases, Range Bags, Backpacks, Hearing Protection, Eye Protection and Cleaning Supplies. Kelly Day, Director of Sales Everyday Carry Knives (EDC), Hunt/Fish Knives and Accessories, Multi-Tools, Survival Knives and Accessories, Tactical Knives and Accessories. Lindsey Phelps, Brand Manager, Licensed Products Pepper Spray, Stun Guns, Personal Alarms and Personal/ Home Security Devices. Aimee Johnson, National Sales Manager Modular Safes, Specialty Safes and Lock Boxes Tom Delattre, SnapSafe/Hornady Security Sales Manager Airguns, Air Soft and Related Accessories. Justin JB Biddle, Director of Marketing, Umarex USA, Inc. T-Shirts, Long Sleeve Shirts, Hats and Sweatshirts. Troy D. Thompson, Owner/Partner SNAPSAFE.COM UMAREXUSA.COM UWAREBRANDS.COM 525 Burbank St., Broomfield, CO / kelly.day@allencompany.net SW 126th Place, Tualatin, OR / lphelps@crkt.com 747 Sun Park Dr., Fenton, MO / ajohnson@sabrered.com 3625 W. Old Potash Highway, Grand Island, NE / tdelattre@hornady.com 7700 Chad Colley Blvd., Fort Smith, AR , ext. 212 jb@umarexusa.com 1517 S. Main St., Salisbury, NC / troy.thompson@uwarebrands.com

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