2016 USA Five Star Dealer Program Overview

Transcription

1 2016 USA Five Star Dealer Program Overview

2 Executive Summary: USA Five Star Dealer 2016 Five Star Dealer Program Vision: To create a partnership with Leviton automation installers providing meaningful benefits and incentives, facilitating support tool availability, increasing technical proficiency, and offering ongoing business development activities. Timeline: 2016 Program launched Feb 1 st, USA application Closes December 31 st, 2016 (Open enrollment) Earlier you enroll, earlier you can receive benefits INTL application closes March 31 st, 2016 New 2016 USA ELITE Tiers include incentive based rewards! Achieve Platinum, Gold, or Silver Status

3 USA Five Star Dealer Mission Mission: Create a valuable partnership with installing dealers to help grow their business. Objectives: 2015 was year of content creation We Need More Support Materials Private Support Website Solution Sheets Marketing Videos Install/Program Videos 2016 is year of business development and continued strategic content (marketing/training) Now that we have these materials Here s how you utilize to grow your business Assist you to effectively market to your new and existing customers Provide access to online materials and support to set you up for success Assist you to become qualified industry experts in your region Provide elevated support efforts for ELITE Five Star Dealers

4 USA Program: Requirements Requirements Dealer Five Star Dealer USA ELITE SILVER USA ELITE GOLD USA ELITE PLATINUM Register for the Dealer Website X X X X X Annual Five Star Dealer Application X X X X Two Job Registrations X X X X RSM Approval X X X X $25,000 in Qualifying Sales Dollars X X X $50,000 in Qualifying Sales Dollars X X $100,000 in Qualifying Sales Dollars X

5 USA Program: ELITE Tier Requirements USA Qualifying Sales Dollars: Achieved by purchasing through participating USA distributors that provide Leviton exclusive end user POS data. Leviton receives monthly sales information specifically for Leviton security & automation products purchased from participating USA distributors Additional business development benefits issued based on qualifying sales dollars and tier Participating USA Distributors: As of 3/23/2016: Anixter, ADI, Worthington, Tri Ed, Wave Electronics, Schireson Bros (Volutone), Brooklyn Supply & Security Equipment, and Security Equipment Sales. Non Participating USA Distributors: If an approved Five Star company believes they have achieved $25,000, $50,000, or $100,000 in 2016 Leviton automation purchases from a non participating distributor and wishes to elevate to ELITE status: Please request that the distributor a 2016 Leviton purchase history to EMCA@leviton.com with the Leviton specific sales statement(s) only. Leviton will review and if approved will apply the qualifying sales dollars to your account within thirty days of receipt, then initiate a marketing and business development consultation awarding ELITE status.

6 USA Program Benefits Benefits Dealer 5 Star Dealer USA ELITE SILVER $25k USA ELITE GOLD $50k USA ELITE PLATINUM $100k Dealer website login X X X X X Online training content: installation videos, webinars, presentations X X X X X Access to technical manuals, data sheets, and solution sheets X X X X X Five Star Dealer Certificate + Welcome Packet (MAIL) X X X X Access to downloadable marketing materials X X X X Preferred leads via Leviton online efforts X X X X Custom Toll Free Support # X X X X Customized marketing material (co branding) X X X X Sales Promotions X X X X Biz Dev Social Media, Website Assistance, E Books X X X X Local dealer event (CEDIA/ISE 2016) X X X X Showroom discount X X X X Marketing and Business Development One on One Consultation X X X 4 Training Seats ($1000 Value) X n/a n/a $500 in Development Dollars X n/a n/a 8 Training Seats ($2000 Value) X n/a $1000 in Development Dollars X n/a All Expenses Paid Trip to New Orleans ($3,000 Value) X $2000 in Development Dollars X

7 USA Five Star Dealer Benefit Highlight Preferred leads via Leviton online efforts Business development coordination provides appropriate end user leads to Five Star Dealers Custom Toll Free Support # Elevate your technical inquiry in the queue Customized marketing material (co branding) Five Star Dealers can use the Dealer Support Website to request the addition of their logo and contact information to Leviton marketing pieces Showroom and model home discount Let potential customers experience your professional expertise Recognition Items Certificate, Decals, and Digital Logo Biz Dev Social Media, Website Assistance, E Books

8 New Five Star Business Development Tools Dealer Support Website How to best utilize the wealth of content on the website Staying Connected Education and awareness Communication Calendar Unique to Approved Five Star Dealers Webinars + Targeted training Marketing Consultations and Development Dollars (ELITE Status) Setting Installers Up For Success Building a Website Facebook Google Ads Google Analytics Putting it All Together Promotional Marketing

9 Dealer Support Website Resources Dealer secure website launched 3/1/ Content provided to support dealers and Five Star Dealers New: Live Chat Support Tool! All product launch materials, solutions, and products in one location Lifestyle Marketing Videos Solutions Sheets High resolution images, logos, and web banners Installation Manuals/Spec Sheets Newsletters Training: Installation and Programming Videos Presentations Recorded Webinars

10 E Book: Facebook for Your Business Facebook is an incredibly efficient way to communicate with existing clients and reach potential new customers. You can drive sales by reaching people interested in your business right where they re looking on their phones, tablets and computers

11 E Book: Building a Great Website Inform, Intrigue, Capture new customers Lead capture should be end goal. Secure sales contacts with proper call to action Drive customers to your website through advertising and marketing campaigns Leviton is committed to helping develop your web site for further success through various ebooks, webinars and content Leviton s informative website guide will help you: Content Strategy Google Ads (SEO) Strategy Web Pages, Landing Promotion Strategy Google Page AdWord Conversion Strategy Content Social Campaigns Media, emarketing Prospects, Leads Nurturing Analysis Strategy Page visits, reach

12 Promotional Case Study Development Five Star Dealers must submit two job registrations Leviton selects projects to highlight based on this input Webpage on Leviton.com and PDF for promotional purposes developed You can use in sales proposals, at exhibits, and on your website/social media Leviton references when possible in marketing and training efforts

13 USA Five Star Dealer ELITE Tier Benefit Highlight ELITE Performance Based Benefits: Silver/$25K: 4 Training Seats ($1000 value) + $500 in Development Dollars Gold/$50K: 8 Training Seats ($2000 value) + $1000 in Development Dollars Platinum/$100K: All Expenses Paid Trip for 2 to New Orleans Training/Meeting ($3,000 value) + $2000 in Development Dollars Marketing and Business Development Consultation: One on One marketing assessment Determine unique marketing opportunities and award Development Dollars for business development Develop recommended dealer training program and award appropriate tuition What are ELITE Development Dollars? Discretionary allowance for purchase of Leviton training and marketing resources Training class tuition, marketing material and advertising (flyer/web/billboard/print), SEO/Google AdWords, etc. The dollars expire at end of calendar year and will be tracked/communicated

14 Next Steps: Apply Now Become a 2016 Five Star Dealer today! Sign up for the Dealer Support Website at Complete the 2016 Application today Input your two job registrations Await sales manager review Once approved, elevate to ELITE Status! Once approved as a Five Star Dealer by your sales manager, your company may elevate to ELITE Status anytime during 2016 based on qualifying sales dollars.

15 Thank You Dealer.Leviton.com