HUMAN RESOURCES MANAGEMENT CONFERENCE 2009 ORGANISATION APRIL 23-24, 2009 SONG FESTIVAL GROUNDS, TALLINN, ESTONIA

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1 HUMAN RESOURCES MANAGEMENT CONFERENCE 2009 V I T A L ORGANISATION APRIL 23-24, 2009 SONG FESTIVAL GROUNDS, TALLINN, ESTONIA

2 HUMAN RESOURCES MANAGEMENT CONFERENCE 2009 V I T A L ORGANISATION APRIL 23-24, 2009 SONG FESTIVAL GROUNDS, TALLINN, ESTONIA What is your organisation like? Has it endured crisis well or are you making hard decisions for going to the right direction? Or have you been one of those lucky ones that have not been affected by economic difficulties? We think you agree with us that vitality of organisation and people is now more important than ever. Estonian Annual Human Resources Conference takes place in April and it is entitled Vital organisation. Two days full of ideas, inspiration and information of how to make your organisation more durable, powerful and adaptable. Not only organisation but people and yourself as well. We have tried to give the event fresh and inspiring format and arranged presentations so that there will be no boring speaker on stage. Conference opening keynote speaker is youthful Max McKeown who is talking about innovation in HR and in general. Conference closing key speaker is Geoff Burch who has been said to be the most original business guru in Europe. Geoff is well known by his humorous yet powerful business messages. Both foreign speakers talk about vital organisation but from different angles: Max Mckeown talks about innovation and Geoff Burch about common sense. There are a lot of top executives and HR practitioners from successful Estonian companies as well and they speak about overcoming difficult times. Jan Andresoo from Swedbank talks about implementing change, Riina Einberg from Ambient Sound Investment introduces her HR experience in knowledge-based start-up companies, Kristjan Lepik from tarkinvestor.ee (smart investor) explains what is happening in global economy and how it influences Estonian organisations and Tauri Tallermaa, memory trainer, teaches participants to raise your power of life by thinking right. A brand new part of our conference is a panel discussion of top executives. We try to find out their expectations for HR management and HR managers. You are the most welcome to the 17th Estonian Human Resources Conference Vital Organisation! Riina Varts Estonian Association for Personnel Development Endrik Randoja Fastleader.com

3 Day I, April 23 09:30-10:00 Registration, coffee 10:00-10:20 10:20-12:00 Max Mckeown writer, consultant and professional speaker Conference opening VITAL INNOVATIONS Truth about innovation in HR management Do you feel sometimes that instead of complicated strategies you would like to hear inspiring presentation that makes your mind work on issues relevant to you and your work? That some presentations give impulse to write down solution to your complicated problem at the end of the presentation! Max will make your mind do just that and help you to solve your professional challenges using innovation and creativity. He will share his "truths", the following among them: - A crisis is a terrible thing to waste - Any fool can do either, genius does both - Better to ask forgiveness than permission - Cure apathy by sharing purpose - Got to share more to get more - Hire for how they learn, not what they know - Meeting of minds, not mindless meetings - Most things will fail, get over it - You can t control waves so learn to surf Max McKeown works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, team building, and competitive advantage. He has been nominated as a "Star of Human Resources" by Personnel Today, and been featured on national and international radio, television, and newspapers. Max has written six books, including "Unshrink" featuring the myths that stop our people doing their best work and a set of new principles to engage their interest and ability. His latest book, The Truth about Innovation was published in July :00-13:00 13:00-13:45 Jan Andresoo Head of Retail Lending and Non-Life Insurance Products Division at Swedbank Lunch VITAL CHANGE Economic crisis is a good thing for implementing change Crisis makes us change. An organization has to adapt with a new reality and that enforces managers to use different measures. To be honest, a lot of these measures are not positive and happy from the personnel point of view. How should an organization be lead during this period? How to find solutions that help us make an effort together? What is the influence of leader s messages? How can you be honest when it is difficult to see the future? What helps us manage the situation and come out stronger? Jan Andresoo speaks about what happens in an organization when urge to change does not let us act in a traditional ways.

4 13:45-14:30 Riina Einberg Ambient Sound Investments, HR Advisor VITAL EXAMPLES What is HR like in new and innovative businesses? Innovative business models and organisation structures can mostly be found at start-up companies and knowledge based companies. They dare to question current ways to run things in the organisation. It happens that some company grows from small to medium size without certain functions at all or these are organised rather differently. What could we learn from such enterprises? Riina Einberg focuses on the following: - Is it important to have HR function in start-up companies? - How are investment object s teams evaluated? - What can we learn or overtake from new business models from HR point of view? Riina Einberg built Skype Estonia s HR team and hired technology professionals all over the world making Skype team grow from 100 up to 300 people. Today Riina works as a Management and HR consultant in Ambient Sound Investment (ASI). She is also the Member of Management board of portfolio company Guardtime. She has worked as a business line manager in one of the Baltics' biggest IT companies MicroLink. Riina has graduated in physics from the University of Tartu. 14:30-15:00 Break 15:00-16:00 Kristjan Lepik founder of tarkinvestor.ee and commentator on economic issues VITAL FUTURE How economic developments influences HR work? What does it mean for us when the government of USA decides to let General Motors go bankrupt? How does the change of crude oil price influence our work? How does the falling real estate prices influence HR manager s work? Knowing the big economic picture helps us understand developments in our own organization and organize our work more consciously. The presentation helps to understand: - What are the future scenarios of the world economy? - What do these scenarios mean for Estonia and how do they influence organizations? - What does HR should know regarding these scenarios? Kristjan Lepik graduated from the University of Tartu, Faculty of Economics and Business Administration. He worked as a head of brokerage in an investment bank Lõhmus Haavel & Viisemann (LHV). Kristjan has seen the rough side of investment world when US Securities and Exchange Commission (SEC) started an investigation on LHV. After selling his partnership in LHV he started an independent finance portal Kristjan has spoken about economy and investments in different conferences, universities and is often seen in the media. He has three sons and a common-law wife. 16:00-16:15 Break

5 16:15-17:30 VITAL EXPERIENCES Experience rooms with managers and HR manager from the organizations that have been forced to make important HR decisions This time we have invited organizations which have had to make important and sometimes hard decisions in HR. But these decisions are made for overcoming hard times and becoming more vital as an organization. It is good to learn from experiences and from fresh experience of change. Presentations focus mostly on their latest HR challenges and will answer to the following questions: - How have you reacted to an economic situation in your organization? - What are your future plans? - What makes your organization vital? - What helps you survive/be vital in different times? Organizations that present their experiences are: Elcoteq Tallinn AS Event Masters OÜ Ülemiste City AS 20:00-00:00 Conference Party

6 Day II, April 24 09:30-10:00 10:00-11:00 Tauri Tallermaa memory trainer and lecturer Morning Coffee VITAL THINKING How to improve your power of life by thinking right? Acting is nowadays highly valued but before taking an action you have to think of whether you are acting right and doing right things. In the information society where we consume a lot of information thinking turns out to be a difficult thing to do. Understanding and improving thinking has to be taken as dealing with any other competence. When we do not take it like that this skill will fade away. The first presentation of the day is dedicated to opening the secrets of vital thinking. It helps to arrange your own thoughts and direct thinking and acting of others better. In addition to a lot of interesting things we learn how people: - Know; - Understand; - Believe and - Do. Tauri Tallermaa started with memory trainings at the beginning of the 21st century and he is one of the best trainers in Estonia today. He is a popular and highly valued speaker because he can explain relationship between efficiency and memory in a simple way so that it helps you improve yourself. Tauri worked as a finance manager in financial sector for a long time and started his trainer s career in 1994 with finance trainings. He has also been an executive manager of advertising agency Kala Ruudus. Tauri graduated from Tallinn University of Technology. 11:00-11:45 Uldis Pavuls Energise founder and trainer VITAL ENERGY From Dracula to Duracell - How to increase the level of energy in an organisation Media is full of negative information about economy and society in general. After 15 years of fast growth this situation is totally unknown for leaders and employees. It might influence their willingness to give their best effort and cause the overall apathy in an organisation. How to keep people positive? Energised? and find creative ways to develop them under difficult circumstances? Uldis will cover: - What is the leadership role related to releasing potential of employees and fostering innovation? - How to develop organisation`s efficiency by sharing of ideas and experiences and going beyond formal structures? - What are the flows of energy (e.g. vampires and chargers) within a company and in cooperation with partners? - What are practical ideas and examples how to vitalise an organization? Uldis Pavuls is a Partner at a competence development company Energise, Ltd. that specialises in designing efficient learning environment and custom made corporate training programmes. He completed master's degree in organisational psychology at University of Stockholm and doctor's degree in social psychology at University of Latvia, where currently holds position of a docent. More than 10 years he has been working as a Human Resource Management consultant in Fontes Latvia. 11:45-13:00 Lunch

7 13:00-14:00 Top executives of Estonian companies and public sector organizations VITAL HR MANAGER What is the role of HR manager and top executive in difficult times? This year there is a lot of emphasize on top management s view on HR and leadership. Isn t it right than at stormy seas the role of the captain is more important than when cruising in calm waters. And the expectations to the crew are much higher. We have invited to the panel top managers to discuss about the roles, responsibilities and co-operation of CEO and HR people. We have prepared numerous questions to these leaders, following among them: - Have you been able to turn the economic crises in your favour? - Does the HR function have to change in difficult economic situation? How? - What are your expectations to HR? - What kind of extra value has HR added to managers work? - What would be different if there was no HR function? - How does organization's strategy take HR strategy into consideration? - What is your daily cooperation with HR manager like? - What are the decisions where you ask your HR managers advice? Marek Helm Estonian Ministry of the Interior, Head of Creation of the Joint Agency for Internal Security Marek Helm on lõpetanud Sisekaitseakadeemia tollieriala ning aastast jätkab õpinguid magistriõppes, mille raames on plaanis kaitsta magistritöö sisejulgeoleku teemal. Lisaks on Marek Helm osalenud mitmel täiendkoolitusel Ameerika Ühendriikides, Suurbritannias, Poolas, Rootsis, Eestis ja mujal aasta maikuus asus on Marek Helm tööle Siseministeeriumisse sisejulgeolekupoliitika osakonna juhatajaks ning alates aasta novembrikuust oli ta samas ministeeriumis sisejulgeoleku asekantsler. Enne tööle asumist Siseministeeriumisse oli Marek kaks aastat ( ) Maksu- ja Tolliameti peadirektori asetäitja. Aastatel töötas Marek Helm Tolliametis, kus ta alustas Edela tolliinspektuuri nooreminspektorina, seejärel oli inspektor, tollijärelevalve osakonna juhataja, inspektuurijuhataja ning alates aastast Tolliameti peadirektori asetäitja. Olle Horm AS Skanska EMV, Chairman of the Board Olle Horm on õppinud Tallinna Tehnikaülikoolis ning oma tööalast karjääri alustas kütusefirmas Eesti Kütus, kus ta töötas spetsialistina ning alates aastast juhatuse esimehena. Oma töökogemust on ta rikastanud ka ehitusettevõttes EMV ning linnuvabrikus Tallegg. Viimast juhtis ta aastatel üheaegselt Rakvere Lihakombinaadiga, kus ta enne tänasele ametikohale asumist juhatuse esimehena töötas. Olle oskab väärtustada ka vaba aega ning endise korvpallurina hindab ta sporti ja spordi tegemist kõrgelt. Rein Kilk entrepreneur Rein Kilk on värvikas ettevõtja, keda on kutsutud Eesti Richard Bransoniks. Ta on investeerinud väga erinevatesse valdkondadesse alates toiduainetööstusest (Pere Grupp) lõpetades toitlustus- ja majutusäriga. Viimases näeb Kilk missiooni päästa ja taastada kaunid vanad hooned: Ammende Villa, Athena restoran, Ülikooli kohvik jne. Rein Kilk kommenteerib aktuaalseid Eesti sündmuseid iganädalases raadiosaates Keskpäevatund ja on oma otsekoheste seisukohtade tõttu oodatud esineja konverentsidel.

8 Aavo Kokk OÜ Catella Corporate Finance, Managing Partner vo Kokk on olnud Hoiupanga üks juhtidest, vedanud Eesti Ekspressi ja Eesti Päevalehe toimetust, andnud välja ajakirja Director ning on tuntud juhtimise- ja inimsuheteteemaliste kolumnidega Eesti Päevalehes. Anne Mere AS Rakvere Lihakombinaat, Chief Executive Officer Enne kui Anne Mere asus Rakvere Lihakombinaat AS juhatuse esimehe kohale, töötas ta samas aastaid turundusdirektorina. Varem aga Austria Tabak Eesti OÜ turundusjuhina ja suurklientide müügijuhina Unilever Eesti OÜ-s. Tal on MBA kraad Eesti Kõrgemast Kommertskoolist rahvusvahelises ärijuhtimises. Huvitav seos on see, et ka tema endine juht Olle Horm osaleb samas paneelarutelus. Sami Seppänen AS Elisa Eesti, Chairman of the Board, Managing Director Sami Seppänen on telekommunikatsiooni alal töötanud kogu oma karjääri vältel. Ta alustas ettevõtjana mobiiltelefone müües ja jätkas tööd soome firmades Tietopuhelin ja Elisa. Ta on omandanud magistri-kraadi Lappeenranta Ülikoolis, talle meeldib golf, mäesuusatamine ning paragliding. Aastaid Eestis elanuna räägib Sami perfektset eesti keelt. 14:00-14:30 Break

9 14:30-16:00 Geoff Burch Hell Angel of Business Consultancy VITAL COMMON SENSE The lessons of common sense from dodo, truck driver, Genghis Khan and other gurus of organisational behaviour When our conference will be opened by the guy who has several innovative ideas to develop the organisation in his sleeves, then it will be closed by person who reminds us of common sense rules that guided the world way before HR function was mentioned in history books. Geoff Burch who is named by famous publications "The Hell Angel of Business Consultancy" and "Alternative business guru" is dedicated to bring over educated, over experienced and over trained people back to basic. Common sense helps to make decisions and guide actions during difficult times because they are easy for people to understand and follow. Geoff tells humorous stories about organisations and HR management. But each of them has a strong point and a word of wisdom inside that helps you back on track. You might hear (but not necessarily as Geoff tailores all his presentations) following stories: - How the funniest bird in a world dodo helps to understand the problems of nowadays organisations? - What can truck driver teach us about commitment? - What has selling the tank to Genghis Khan to do with selling ideas to your employees? - Is it worth to learn from the children who demand ice cream to teach your organisation some consistency? - What to learn from the dog and stick in development of personnel? Geoff Burch is Europe's number one business speaker and writer. A phenomenon who delights audiences throughout the world, Geoff is a remarkable speaker with his memorable and uplifting presentations. He is working extensively with the world's major blue chip companies to motivate and inspire their people. He is the author of many popular business books which include: Resistance is Useless - the Art of Business Persuasion: Go It Alone: Writing on the Wall: and The Way of the Dog. Geoff is renowned for taking a sideways look at the latest business fads and trends, and then translating them into a memorable message that everyone can understand. He speaks in a thought-provoking and enjoyable way that leaves the audience thrilled and convinced. * The organisers of the conference reserve the right to amend the programme

10 GENERAL INFO Time: Venue: Participation terms: Working language: Participation fees: April 23-24, 2009 Song Festival Grounds, Tallinn, ESTONIA Pre-registration Estonian, English 4 or more participants from one organisation 428 EUR (fee per person) 2 or 3 participants from one organisation 479 EUR (fee per person) 1 participant from one organisation 505 EUR (fee per person) Price per participant, VAT will be added to all the prices. The participation fee of the party is 44 EUR. Participation fee includes: Payment: Registration ends: Withdrawal: Conference materials, lunches and coffee breaks Payment against invoice to the current account of Summit OÜ with Hansabank , payment details - "conference" April 12, 2009 Please notify of withdrawal in writing. In case of withdrawal 80% of the participation fee will be refunded. The participation fee will not be refunded if the withdrawal notification is submitted after April 12th, We will make a hotel reservation if necessary. Contact person: Tanel Triisa tanel@fastleader.com tel Organisers: Estonian Association for Personnel Development PARE Fastleader.com