SOCIAL IMPACT PARTNERSHIPS

Transcription

1 SOCIAL IMPACT PARTNERSHIPS

2 we create Purposeful corporate partnerships that generate shared value for our charity partners, the company, and its employees - through engaging, inspiring, measurable and valued contributions.

3 about Unltd UnLtd is a philanthropic foundation connecting youth charities with the media, marketing and advertising industry. We support Australian charities working with young people suffering from disadvantage in all of its painful forms; ABUSE, NEGLECT, GRIEF, TRAUMA, ISOLATION, MENTAL ILLNESS, INJUSTICE AND HOMELESSNESS.

4 corporate benefits impact employee engagement choice 100% 81% Of employers say charity partnerships improve employee satisfaction Of support goes to UnLtd approved charities 74% 41% Believe it improves employee retention (Volunteering Australia, 2014) Of how people feel about a company is based on the firm s social initiatives Options for engagement (funds, time, services) Variety of charities to work with (The Reputation Institute, 2015)

5 what makes us unique? We understand the media and advertising industry + charity We re owning a major social issue on behalf of our industry We provide OPTIONS for employees to get involved We have a DIVERSE charity portfolio

6 OUR CHARITIES HAVE THESE THINGS IN COMMON TACKLING EVERY FORM OF YOUTH DISADVANTAGE Mental health, trauma, abuse, neglect, homelessness, isolation, education HIGH IMPACT Social impact results-driven Innovative and successful range of youth services and programs Driven by exceptional leaders (CEO/Founders) FACING CHALLENGES Lack government funding Lack brand recognition to generate funding Success has created a waiting list for their services Need to build scale and sustainability

7 OUR CURRENT CHARITY PORTFOLIO WHICH IS CONTINUALLY GROWING AND EVOLVING MENTAL HEALTH, TRAUMA INTERVENTION, INTENSIVE MENTORING HEALTH EDUCATION AND TRAINING INDIGENOUS AND RURAL SUPPORT CRISIS CARE

8 OUR PROGRam PRE-TAX PAYROLL GIVING COMPANY MATCHING FUNDRAISING ACTIVITIES BUY YOUR BIRTHDAY OFF INCLUSIVE FUNDS > FUN > Engaging > SERVICES SHARED VALUE INSPIRING TIME > MEASURABLE > MEDIA INVENTORY NETWORK LEVERAGE CORPORATE SERVICES SPECIAL PROJECTS VOLUNTEERING PROFESSIONAL SKILLS

9 pathway to success 6 8 WEEK PROCESS IDENTIFY NEEDS Emotional and commercial connection C-suite meeting Include HR/Payroll Appoint program lead CREATE THE SOLUTION UnLtd to present proposal which would include charity alignments, value equation Company to recruit steering committee Together create; activity calendar, comms plan, agree on launch strategy and execution ACTIVATE THE PROGRAM UnLtd + Company Launch event Manage activities Measure impact Communicate efforts Evaluate / tweak Celebrate outcomes

10 CASE STUDIES Payroll, FUNDS Fundraising, Company match Media package donation Payroll, Media package donation Payroll Fundraising TIME Professional skills Unskilled volunteering Professional skills Unskilled volunteering Professional skills Professional skills Unskilled volunteering Project/Award briefs SERVICES CSA, Commercial inventory, Program exposure, Talent CSA, Editorial Network leverage to negotiate media inventory VALUE $2m $1.6m $806,000 $594,000

11 checklist for success OUR MOST IMPACTFUL PARTNERSHIPS ALL HAVE THESE THINGS IN COMMON: CONNECTION ALIGNMENT UnLtd. at the heart of the program creating the links Corporate values and purpose + best fit charity LEADERSHIP Management endorsement STRUCTURE ENGAGEMENT REALISTIC Realistic outcomes, planning calendar and committee-led Create fun and engaging touchpoints with charities; internal communication and celebration Quality over quantity to maintain shared value

12 TESTIMONIALS Mindshare employees want to give back and our partnership with UnLtd means they can do that, on their terms while we collaborate as an industry behind a common cause to undo youth disadvantage. Katie Rigg-Smith, CEO, Mindshare TEN Gives wouldn t exist without UnLtd s deep understanding of both the charity and media sectors, which enabled us to create, launch and expand a program that resonates strongly with our staff and is producing a wide range of great results for our charity partners. Our social partnership with The Pyjama Foundation has kept the team motivated and energised during a period of constant change within the media industry. Together, we are dedicated to helping this remarkable charity raise the vital funding needed to reach more foster kids, right across Australia. Paul Anderson, CEO, Ten Network Ali Krzyszton, Consumer Strategist and Sales Trainer, Bauer Media

13 TO GET YOUR SOCIAL IMPACT PARTNERSHIP STARTED CONTACT: Rachel Troy, UnLtd Head of Partnershps or