JOB DESCRIPTION. Senior Membership Consultant

Transcription

1 JOB DESCRIPTION Job Title: Job Reference No: Location: Grade: Hours of Duty: Accountable to: Any Special Conditions: Senior Membership Consultant L1700 Rochdale Leisure Centre (with responsibility for staff at Heywood Sports Village and Middleton Arena) Band 3, 16,541-19,705 per annum plus OTE 37 hours per week Includes days, evenings and weekends. Post-holders will be required, with reasonable notice, to change shifts as and when required to meet business needs. Business Development and Marketing Manager Evening and weekend working will be required as directed by the service. This may also include providing these services at any other Link4Life facility should it be deemed necessary. Link4Life and its partners at RBC work within national guidelines and legislation. There is no provision for smoking. PURPOSE AND OBJECTIVES OF THE JOB Responsible for the Membership Consultant team and to play a key role in the development of membership sales and retention within the organisation. To increase and maintain the fitness membership base of the centre. Principle Duties Team 1. To drive and maintain systems for dealing with initial sales enquiries and/or visits to facilities of prospective members. 2. Oversee quality control systems for the achievement of conversion rates with respect to: lead to appointment, show ratios and close % against preset monthly group, team and individual targets. 3. Constantly develop and improve referral mechanisms. 4. Provide training and development for all Link4Life staff with respect to new membership sales. 5. To lead, motivate and manage on a day to day basis the Membership Consultants at Middleton Arena and Heywood Sports Village. 6. To be responsible for the performance of the Membership Consultants and address any performance/staffing issues that may arise. Individual sales Rochdale Leisure Centre 1. To conduct sales tours of the facilities and give guidance to prospective customers on the type of membership category best suited to their needs and requests as directed by the Company standard. 2. To ensure all prospective members received the appropriate information and tour of the facilities.

2 3. To be responsible for the administration of membership paperwork and to ensure that it is processed accordingly. 4. To be responsible for recording daily sales and to be familiar with the total membership sales of the club. 5. In conjunction with the Business Development and Marketing Manager be responsible for the management of the membership database and sales systems. 6. To be fully aware of promotional activities and sales targets. 7. To produce an individual monthly sales plan to achieve preset sales targets. 8. To achieve on a daily basis standards and target, as set down by the company with regards to Key performance indicators: Tour to sale, Calls to appointment, POS referrals, completed calls, Lead to appointment, Show 9. To attend sales meetings (as required) to provide relevant information pertaining to membership sales. 10. To carry out competitor analyses on a regular basis in order to provide information, this will be used positively in the selling of Link4Life memberships. 11. To generate new business by visiting corporate sites and complete outreach work. 12. To sell membership with integrity and full clarity of information. 13. Ensure that full auditable procedures and practices are in place for processing, storage and management of member information including financial information. 14. Liaise with internal and external contacts such as suppliers and user groups. 15. Pursue and promote corporate contacts in the area for all Link4Life sites. 16. Assist in the development and promotion of L4L schemes aimed at attracting as wide a proportion of the market as possible. 17. Contribute to membership campaigns / adverts / offers at aimed at raising Link4Life s fitness services profile and maintaining the branded image of these services. 18. Assist in campaigns that are designed to profile target areas and groups. Secondary Duties 1. To undertake other such duties and responsibilities of an equivalent nature as may be determined by the Managing Director of the Trust from time to time in consultation with the post holder and, if he/she wishes, with the relevant Trade Union Representative. 2. To participate in any training initiatives, as trainer or trainer / trainer assessor, in relation to the duties of the post. 3. To provide cover as necessary in the absence of staff. 4. To maintain and wear uniform in a smart manner. Responsibilities The Post holder must: - 1. Perform his/her duties in accordance with the Trust s Equality and Diversity Policy. 2. Ensure that Trust s commitment to public service orientation is provided. Control of Resources Personnel To liaise with Leisure Centre management and staff. Equipment/Materials Responsible for the safe use and maintenance of fitness testing equipment, furniture and materials as used by self, members and other staff.

3 Health/Safety/Welfare To be responsible for the health, safety, and welfare of himself / herself and other persons who may be affected by his / her actions or omissions whilst at work. Equality & Diversity To work in accordance with the Trust s Policy relating to the promotion of equality and diversity. Training and Development The post holder will be responsible for assisting in the identification and undertaking of his / her own training and development requirements in accordance with the Trust s Employee Development Scheme Relationships Internal Including Staff and senior managers within Link4Life, Rochdale Boroughwide Cultural Trust, Members of the Cultural Trust Management Board External Customers (in relation to complaints, queries and enquiries), Sports Council, National Advisory Bodies, National Governing Bodies of Sports, Sports clubs and other relevant bodies and voluntary organisations, Health Promotion Officers

4 PERSON SPECIFICATION POST: Senior Membership Consultant SERVICE: Rochdale Boroughwide Cultural Trust BAND: 3 Note to Applicants: The Essential Criteria are the qualifications, experience, skills or knowledge you MUST SHOW YOU HAVE to be considered for the job. The Desirable Criteria are used to help decide between candidates who meet ALL the Essential Criteria. The How Identified column shows how the Council will obtain the necessary information about you. If the How Identified column says the Application Form next to an Essential Criteria or a Desirable Criteria, you MUST include in your application enough information to show how you meet this criteria. You should include examples from your paid or voluntary work. ESSENTIAL CRITERIA HOW IDENTIFIED DESIRABLE CRITERIA HOW IDENTIFIED Qualification and Experience Experience of managing full time/part time staff and casual staff Proven experience of working in the health and fitness (leisure) industry within a sales position Previous experience of using a membership management software system; including reporting At least 12 month experience in a sales supervisory role Previous experience of lead generation activity to increase business output Experience of delivering training to staff, writing sales plans and chairing meetings. Previous sales experience

5 ESSENTIAL CRITERIA HOW IDENTIFIED DESIRABLE CRITERIA HOW IDENTIFIED Skills and Knowledge Working knowledge of computerised databases, spreadsheets and word processing packages Understanding the key principles of effective customer relations Up to date knowledge of current trends within the leisure and recreation industry Understanding of the health benefits of physical activity and exercise and how this pertains to particular environments (i.e. workplace health) All by Application/Interview Ability to produce sales reports and deliver analysis as to the impact of those reports including KPI management Ability to supervise, motivate and develop a small team of full time staff Ability to develop and deliver sales presentations to a variety of audiences/customers Special Working Conditions The ability to work flexible hours in response to changes and development of the business Must be available to attend on going Training as required by post To be clean, well presented and willing to wear appropriate staff uniform Prepared by: Chris Coleman Date: December 2016 Signed (by employee once appointed) Date