Learning Academy Training Brochure. Accreditation No. 2611
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- Sarah Harris
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1 Learning Academy Accreditation No SEDA.indd 1
2 Content The brochure has five parts which are outlined as follows: Part 1: Part 2: Part 3: Part 4: Part 5: General Information Foreword A Brief Profile of the Learning Academy General Training Information Accredited Skills Programme Start Up 1 Small Enterprise Start Up Basic Business Skills Business Planning Process Tender to Secure Business Short Courses REEP Model Advanced Export Development Programme Customer Care Export Orientation Co-operatives: Basic Concepts for Business Advisors Information Management Small Business Counselling Orientation to Small Enterprise Development Courses offered through Education Institutions and Private Providers of Education and Training Quality Awareness Certificate in Small Business Consultancy Project Management Rural Development Principles Operations Management Production Management Tools Training Critical Planning Exercise Tool Assessment of Company Operations Tool Basic Assessment Tool Export Readiness Assessment Tool SEDA.indd 2
3 PART: ONE GENERAL INFORMATION SEDA.indd 3
4 FOREWORD According to Berry et al (2002:7), small enterprises play an important role in the economy of every country and the growth of the small enterprise sector has a direct impact on the national GDP as almost all small enterprises are domestic firms (Kotelnikov 2007). Small enterprises include small, medium, micro and even survivalist enterprises. Many lack the skills, support, finance and other resources necessary to run their businesses. The Seda Learning Academy s training and capacity building programmes are designed to ensure that Small Enterprises receive quality, relevant and professional services from both Seda Practitioners and its Service Provider Network. Accredited by the Services Seta in 2010, the Academy s offerings cover a wide area of Practitioner skills, competencies and tools needed to support Small Enterprises from start-ups to export companies. Because of its unique needs based programmes, the Academy s services are in demand from within and outside our borders, and it is for this reason that national and international partnerships have been developed by the Academy to optimise its service delivery and offerings. We trust that the Academy will go from strength to strength in the interest of a vibrant, prosperous and strong small enterprise sector in South Africa. John Francis: Head - Seda Learning Academy A BRIEF PROFILE OF THE LEARNING ACADEMY Seda s Learning Academy is located at the National Office of Seda in Hatfield, Pretoria. It is a Services Seta accredited provider of education and training responsible for the training and capacity building of Seda Practitioners, Service Provider and Partner Network so that requisite skills and relevant expertise is acquired, by the participants thus improving: The quality of services being delivered to small enterprises. Business management skills and sustainability of small enterprises. Vision The Academy operates within the Seda vision: To be the centre of excellence for small enterprise development in South Africa. Mission To be the leading training and capacity building Academy for small enterprise practitioners in Africa. The mission of the Academy is to ensure Seda s offerings are being delivered to small enterprises by a cadre of professional, well trained Practitioners equipped with the requisite knowledge, skills and expertise. Method of delivery Courses of the Academy are presented by in house facilitators or through partnerships with relevant Academic Institutions and private providers of education and training. 01 SEDA.indd 4
5 GENERAL TRAINING INFORMATION Course presentation Most of our courses are of 5 days duration and presented in English. Special needs will, however be considered in line with our language policy, especially when conducting courses for small enterprises. Courses are presented using a variety of training methods and techniques, and these include lectures, videos, assignments, handbooks and structured learning exercises. Group participation is encouraged throughout, as it enhances the learning experience. Participants are continuously evaluated throughout the learning programme. Training and capacity building is more than just attending courses. The Academy will also be able to offer: Seminars A wide range of informal seminars will be organised for Small Enterprise Development Practitioners. These bring together small groups to focus on a particular subject and offer the opportunity to share learning. Best Practice Exposure Seda Practitioners and Practitioners from the Seda Network are exposed to International Best Practice in order to enhance their knowledge and skills. Certification In order for the participants to get credits that lead to a qualification in the Skills Programme, a compulsory Portfolio of Evidence is required. Under the Certificate Courses one must pass assignments and an examination in order to earn the certificate. In short courses, participants are required to submit assignments as a form of assessment. These assignments get assessed and participants are then declared either competent or not yet competent. Compulsory examinations have been built into other short courses and takes place on the last day of the training. A Certificate of Competency is then issued to those participants who have passed the examination. Postponement and Cancellations All cancellations and postponement of confirmed attendance must be received in writing at least 5 working days prior to the commencement of the course. Seda Learning Academy reserves the right to reschedule, discontinue or cancel a course due to insufficient enrolment of learners. In the event of a course change or cancellation, the participant will be notified at least 10 working days prior to the commencement of the course. Dress code In an effort to maintain a professional environment, participants are requested to dress professionally and appropriately. Miscellaneous If a participant requires any additional information or a map to assist with travel plans, please do not hesitate to contact us on SEDA.indd 5
6 PART: TWO ACCREDITED SKILLS PROGRAMMES 03 SEDA.indd 6
7 1. SEDA START UP 1: TRAINING OF TRAINERS This practical course is linked to the General Education and Training Certificate: Business Practise that enhances the skills of Practitioners to assist potential entrepreneurs to organise their thoughts and ideas into a basic Business Plan. Based on the outcome of the Business Plan, entrepreneurs are able to decide if they should start the proposed venture. The course is designed for people involved with training small enterprises or people aiming to develop their knowledge and contribute to the creation of viable small businesses. Duration: 5 Days Understanding of entrepreneurship and business language Knowledge and identify the steps in starting a business Discuss business ethics and social responsibility Analyse and select viable business opportunities Describe and analyse the different components of a Business Plan Participants will complete a Portfolio of Evidence. Module 1: Demonstrate an understanding of entrepreneurship and develop entreprenurial qualities Module 2: Identify, analyse and select business opportunities Module 3: Write and present a simple Business Plan What is an entrepreneur? Types of businesses Forms of ownership Characteristics of an entrepreneur Advantages and disadvantages of Entrepreneurship The role of Entrepreneurship in social development Enabling Programmes Planning your business Identify a business idea Feasibility study Market research Preparing a Business Plan Making a profit Knowing your terms Financial Planning Start-up capital Keeping control of your money Promoting your business Business Plan structure and registration of your business 04 SEDA.indd 7
8 2. SMALL ENTERPRISE START UP: TRAINING OF TRAINERS A business start-up course linked to the Further Education and Training Certificate: New Venture Creation aiming to enhance the skills of practitioners so that they are able to promote the establishment of new small businesses and assist in improving the effeciency of existing businesses. Participants will be able to contribute to the creation of viable micro and small enterprises by equipping potential and existing entrepreneurs with knowledge and practice required to establish and run viable businesses The Train the Trainer course is designed for trainers, potential trainers and those who provide advice to Small Enterprises so they can provide effective and quality services to Small Enterprises. Duration: 5 Days Understand entrepreneurship Knowledge how to conduct market research for a new venture Identify and explain aspects in a Business Plan Know and interpret financials Know and understand aspects of a business Understand the importance of business administration and record keeping in a business Participants will complete a Portfolio of Evidence. Module 1: Demonstrate an understanding of an entrepreneurial profile Module 2: Research the viability on New Venture ideas and opportunity Module 3: Legal aspects 05 What is an entrepreneur? Identify and describe the characteristics of a successful entrepreneur Personal attributes The skills necessary for entrepreneurship The meaning and understanding of the business environment Small business problems and failures What is a business idea? Feasibility studies Sources of capital Personal balance sheet The feasibilty triangle Evaluating business opportunities Entry to the business world Legal forms of business or a new venture Business registration South African tax structure and its legal requirements Regional Services Council levies Statutory requirements Contracts SEDA.indd 8
9 Module 4: Business Administration and Record Keeping Administration Documentation Confidential record Module 5: Basic Record Keeping Record keeping process Gross profit and net profit Financial statements Record keeping system - cash basis Module 3: Business Plan What is a Business Plan? Importance of a Business Plan Steps in preparing the Business Plan Components of a Business Plan How should you use the Business Plan The do s and dont s of a Business Plan Ensuring success 06 SEDA.indd 9
10 3. BASIC BUSINESS SKILLS: TRAINING OF TRAINERS The course is linked to the National Certificate: New Venture Creation and focuses on managing existing businesses. Participants will be taken through the fundamental principles of growing and running a successful business. It will provide sound marketing and financial management practices as well as innovative sales techniques which when combined are valuable sources of success for any small business. The course is suitable for Trainers, Advisors of small businesses and those that are wishing to become Trainers. Duration: 5 days Analyse financial statements Discuss and explain key issues pertaining to book of accounts Explain cash flow Explain the concept of marketing Understand and explain forecast sales and pricing Discuss selling techniques to promote product or service Identify factors that influence pricing Participants will complete a Portfolio of Evidence. Module 1: Identify and demonstrate entrepreneurial ideas and opportunities Module 2: Determine financial requirements of a new venture Module 3: Match new venture opportunity to market needs Module 4: Manage marketing and selling process of a new venture 07 What is an entrepreneur? What does it take to be an entrepreneur? Managing a small business Challenges facing entrepreneurs in South Africa Keeping a cash book Managing your cash flow Money in - money out Income and expenses Profit and loss Gross vs net profit Managing your cash What is marketing? The importance of marketing Researching your market How to conduct a market research Responding to your research What it takes to be a good sales person Making a sale Active vs sales forecasting Working out your price Cash vs credit After sales care SEDA.indd 10
11 4. BUSINESS PLANNING PROCESS: TRAINING OF TRAINERS This course is linked to the Further Education and Training Certificate: New Venture Creation and has been designed to enhance the skills of Practitioners in order to be able to advise and assist small enterprises in compiling budgets and business plans with confidence. The course also aims to minimize the high rate of unsuccessful business plans submitted by small enterprises to Financial Institutions. It will provide the essentials for developing a Business Plan. Practitioners aiming to develop and advance their skills and knowledge on compilation of the Business Plan in order to be able to provide support and effective advice to small enterprises. Duration: 5 days Demonstrate knowledge of marketing concepts applicable to a new venture Develop a marketing plan for a new venture Demonstrate an understanding of the market research process Identify, explain and apply the criteria of a price selling policy Identify and analyse internal and external factors that impact upon pricing decisions Explain financial aspects involved in running a business Assessment Approach Participants will complete a Portfolio of Evidence. Module 1: Applying the principles of costing and pricing to a business venture Understanding various costing principles Identify and analyse internal and external factors that impact upon pricing decisions Decide on the pricing method Different types of profit Costing and pricing for manufacturers and service businesses Module 2: Manage finances of a new venture Open and operate a business banking account Financial aspects Forms of finance Analyzing elements of an income & expenditure statement Analysing financial statements Understanding insurance aspects Module 3: Produce a business plan for a new venture Type of legal business Introduction to a business plan Components of a business plan Your business and the bank 08 SEDA.indd 11
12 Module 4: Demonstrate an understanding of an entrepreneurial profile What is entrepreneurship? Identify and describe the characteristics of a successful entrepreneur Personal attributes The skills necessary for entrepreneurship The meaning and understanding of the business environment Small business problems and failures Module 2: Research the viability of a new venture, ideas/opportunities What is the business idea? Feasibility studies Capital requirements Sources of capital Personal balance sheet The feasibility triangle Evaluating business opportunities Entry to the business world 09 SEDA.indd 12
13 5. TENDER TO SECURE BUSINESS: TRAINING OF TRAINERS Small Enterprises are unable to access opportunities in public and private sector due to lack of knowledge and information. This credit bearing course is linked to the National Certificate: New Venture Creation and will enhance the skills of Practitioners to be able to provide effective and professional tender advice to small enterprises. The course is designed for entrepreneurs seeking an understanding on how to tender for opportunities both in the public and private sector. Duration: 5 days Understand the principles of tendering Know how to calculate costs and price the tender Understand tender presentation methods Be able to explain basic regulations in tendering Know how to write tender proposals Participant are required to compile a Portfolio of Evidence. Module 1: Introduction to Tendering Module 2: Marketing and Tendering Module 3: The concept of Tendering Module 4: The Tendering process Basic business concepts Elements of a business Meeting the need of society The integrated strategy on promotion of entrepreneurship and small enterprises The market, marketing and market research The benefits of marketing research Constraints and attitudes in conducting market research Steps in the marketing research process Analysing and interpreting the information What is tendering? The importance of tendering Where to find tender opportunities Other sources of tender opportunities The concept of public money Ethics and standards of conduct The permissable choice Overview of the tendering process Buyers and suppliers in the tendering process Criteria for securing tenders The implications of tendering Entry to the business world 10 SEDA.indd 13
14 6. EMPRETEC: TRAINING OF TRAINERS The Academy has partnered with the United Nations Conference on Trade and Development (UNCTAD) to deliver the EMPRETEC Programme in South Africa. Its objective is to promote the creation of sustainable small enterprises and support entrepreneurs to build innovative and internationally competitive small enterprises. Trainers will encourage entrepreneurs to focus on their roles as entrepreneurs and challenges them critically to examine their personal strengths and weaknesses. Ultimately, the programme helps entrepreneurs become more familiar with the behavioural competencies of successful entrepreneurs, strengthen and enhance those behaviours in themselves and finally apply the behaviours in their own businesses. Small Enterprise Practitioners and Trainers of small businesses. Duration: 6 days The following are some of the learning outcomes: Knowledge of one s entrepreneurial profile Knowledge of the entrepreneurial competencies Ability to apply the key success competences to business Ability to see business opportunities and exploiting them as a necessary skill for business diversification and expansion Ability to grow the business in a challenging environment Highly motivated entrepreneur Creative and innovative Goal setter and achievement driven Business Planning skills Confident person Enhanced Presentation Skills Time consciousness Cost consciousness Certificate of attendance. 11 SEDA.indd 14
15 Module 1: Goal Setting Module 2: Risk Taking Module 3: Introduction to Business Create Exercise (BCE) Module 4: Opportunity Seeking Module 5: Introduction to Business Planning and Systematic Planning Module 6: BCE Identification Module 7: Information Seeking Module 8: Demand for Efficiency Module 9: Commitment to Work Contract Module 10: Persistence Module 11: Persuasion and Influence Module 12: Presentation Skills Module 13: Financial Planning Topic Covered: How to set goals and objectives for every activity Topic Covered: The need to and how to take calculated risk in any project or programme Topic Covered: The demonstration and application of entrepreneurial competencies Topic Covered: How to identify opportunities and take the initiative to exploit them Topic Covered: How to plan any program or project and take remedial action in order to reach the organizational objectives Topic Covered: Giving practical experience of running a business to the participants Topic Covered: The need for and how to conduct research and the appreciation of the power of information Topic Covered: The need to have a passion for cost control and Quality improvement and the how to do it Topic Covered: Appreciation of commitment to work as a contractual obligation Topic Covered: The development of resilience in the quest for achieving organisational goals Topic Covered: Developing winning strategies and using contacts and networks to advantage, and negotiating in a powerful manner Topic Covered: The know - how to build confidence in making presentations Topic Covered: Learn how to plan finances 12 SEDA.indd 15
16 PART: THREE SHORT COURSES 13 SEDA.indd 16
17 7. RURAL ENTERPRISE EMPOWERMENT PROCESS (REEP) MODEL A process model for developing and implementing collectively owned enterprises. It strives to develop an integrated process model that addresses the challenges faced by many community based enterprises. It will develop the skills of Practitioners to facilitate the development of sustainable rural enterprises in a way that also leads to effective empowerment of the communities involved. Practitioners who want to become effective change agents and looking for a reference point in addressing the complex problem-solving and decision making challenges that face them when supporting collectively owned enterprises in rural areas. Duration: 5 days Understand and be able to utilize and apply the main components of the REEP Model Appreciate the inherent complexity and dynamic nature of community development settings Appreciate the long term dynamics of development work and the relationship with monitoring and evaluation Understand and apply basic group dynamics, negotiation and facilitation concepts and skills Certificate of attendance. Module 1: Mobilisation Identify and review the enterprise opportunity Pre-feasibility assessment of the enterprise Module 2: Enterprise Development A step by step guide for implementation of the enterprise Enterprise operationalisation Key facilitation requirements for securing of appropriate partners Authorisation and compliance Securing finance Module 3: Transfer and Transformation A guide to achieve a transfer of equity Guidelines of effective social plan development Monitoring and evaluation Community Private Public Parnership exit criteria and exit strategy 14 SEDA.indd 17
18 8. ADVANCED EXPORT DEVELOPMENT PROGRAMME This course can be presented in modular approach to empower Practitioners with knowledge around export in order to be able to advise and support export clients effectively. Practitioners aiming to develop and advance export clients. It can also be attended by people seeking knowledge and understanding about export matters so-that they can be able to advise small enterprises with confidence. Duration: 7 days Certificate of attendance. Participants will be able to: Assess the impact of the international trade environment Have knowledge of international trade agreements Apply the principles of export marketing planning Develop an export marketing strategy Module 1: International Market Development International Trade Environment Export Marketing Planning Export Marketing Strategy Marketing Strategy for Export Markets EMIA Module 2: Export Finance and Logistics Financial Risk Management Methods of Payment Module 3: Transport, Marine Insurance and Packing Transport consideration Marine insurance Cargo types Parking and marking Module 4: Documentation Documents for International Movement of Goods and Money Customs Issues 15 SEDA.indd 18
19 9. CUSTOMER CARE A generic or general course aimed at enabling Seda Practitioners to understand the importance and the need for excellent customer service at Seda. Seda staff who are looking to learn the best practice examples of what it is being done to ensure customer satisfaction by organisations around the world. Duration: 5 days Certificate of attendance. Identify customer needs and expectations Recognise customer dissatisfaction and take action to resolve the situation Identify and take opportunities to enhance the quality of customer service Understand the importance of client satisfaction Have a positive, cheerful, helpful attitude, high levels of self-motivation and an attitude of service excellence Module 1: Seda and Customer Service The need for customer service Customer service Service Excellence Benefits of complaints Handling difficult customers and anger Module 2: Manage customer requirements and implement action plans Listen and interpret customer s needs Describe action plan Implement action plan to meet customers need Track and measure the action plan to its completion Module 3: Transfer and Transformation The customer service mindset Why is customer service important Internal vs. external customer service Customer service responsibilities Dealing with hostile customers 16 SEDA.indd 19
20 10. EXPORT ORIENTATION Success in export markets is crucial for the long-term growth of the South African economy. The course will empower Business Advisors with basic export knowledge that will assist them to be able to advise, guide and support export clients better. This course is suitable for Business Advisors who are actively involved in or wish to become involved in advising, guiding and supporting potential or exporting businesses. Duration: 5 days At the end of the course the participants will be able to articulate the following concepts: Sources of export opportunities for a business Regulations affecting export technical aspects of exporting Characteristics of a Foreign Market and strategies for each market. Certificate of attendance. Module 1: Orientating yourself towards exporting internal Marketing Module 2: Determining your export readiness Module 3: Introducing the technical aspects of exporting Module 4: Developing an Export Market 17 Venturing into exports Sources of export opportunities for a business Obstacles that a business could face when venturing into exports Identifying the most appropriate form of financial assistance from the export assistance schemes offered by the dti The value of Seda s export services to South African SME s Advantages of the businesses strengths and minimize/ overcome the weaknesses Gauge the general exportability of your product Regulations affecting the export of your product from South Africa as well as the importation thereof into a specific foreign market Transport consideration Marine insurance Cargo types Parking and marking A structure for an export marketing plan for your business Types and sources of information which will assist in developing a marketing plan Identifying foreign target market and strategy for each target market Formulate an export marketing plan for the business SEDA.indd 20
21 11. CO-OPERATIVES: BASIC CONCEPTS FOR BUSINESS ADVISORS The course will introduce Practitioners to the Co-operatives Act of South Africa and basic concepts. Practitioners will gain knowledge and insight on co-operatives so that they can be able to advise and support cooperatives. It is designed for those Practitioners who want to gain an insight and understanding of co-operatives and the legislation governing them in South Africa. Duration: 5 days The participants will gain knowledge and insight on co-operatives and be able to explain the Act and as co-operatives to function and operate professionally. At the end of the course the participants will have full understanding of: What co-operatives are The legal requirements for co-operatives Why co-operatives succeed or fail Legislation on co-operatives Certificate of attendance. Module 1: Understanding co-operatives Module 2: Forming a co-operative Module 3: Financial matters Module 4: Other matters Module 5: Co-operatives in South Africa and the world What is a co-operative? Different types of co-operatives The purpose of a co-operative Registering a co-operative Constitution of a co-operative Capital Members share and loan Returns and profit Liability of members Annual audits and auditors Financial statements Record keeping and membership rules Decision making and management Delegation of function Disclosure of interest Co-operatives in the world Co-operatives in South Africa Co-operatives failure and success Steps in establishing a co-operative 18 SEDA.indd 21
22 12. INFORMATION MANAGEMENT COURSE The course is aimed at enhancing the ablities and skills of Practitioners so that they are able to source, organise, manage, retrieve and effeciently disseminate relevent information to Small Enterprises.This should enable Practitioners to provide relevant information to potential and existing entrepreneurs in a professional and satisfying manner. Practitoners who wish to know the tools and techniques needed to ensure information is generated, packaged and communicated effectively and in a satisfying manner to Small Enterprises. Duration: 3 days After the training the practitioner will be able to: Develop a good enviroment for sharing information Make information accessible to everyone who needs it at a time they need it by building information sharing into everyday practice Apply a range of tools and techniques for information gathering and dissemination Use and apply social media and collaborative technologies for information gathering and dissemination Certificate of attendance. Module 1: Managing Information from Internal Sources Focusing on Information Information Quality Information Sources in Seda Finding the Right Information Storing Acquired Information Information Tool Kits Module 2: Managing Information from External Sources Using Internet Effectively Successful searching Using Other Information Sharing Information Module 3: Seda and the use of Social Networks Using Social Networks Sharing Information on Social Networks Transferring Files using Social Networks Types of Social Networks How Social Networks can be used in Business What restrictions there may be 19 SEDA.indd 22
23 13. SMALL BUSINESS COUNSELLING This step by step practical course provides a Business Advisor with basic skills and tools needed in order to offer effective and quality advice and counselling to Small Businesses. It is intended for those who wish to develop their own ability to offer professional, technical and managerial counselling or similar type of assistance to small enterprises. Duration: 5 days It is expected that the participant will develop the ability to: Offer small enterprises with professional, technical and managerial advice Act professionally and ethically, in a non- judgemental prejudice free best practice Understand the appraisal techniques for assessing marketing, financial and performance viability of client business at all stages of the business cycle Understand the principles of maintaining objectivity from small business Analyse basic elements of different types of financial statements Certificate of attendance. Module 1: The role of Small Business Counsellor Module 2: Analysing Small Business Problems Module 3: Diagnostic Instruments The role of a Small Business Counsellor Skills of a Small Business Counsellor Characteristics of a Small Business Counsellor Counselling cycle The Small Business Counsellor s Tasks counselling process Counselling a Small Business - The Basic approach Problem analysis and the small business Defining the overriding problem or opportunity Separating cause from effect and barrier from opportunity Setting priorities Managing the counselling support service Interpersonal skills Basic communication skills Enterprise level Diagnostic Management - Planning Management - SWOT Analysis Marketing Management Media Selector Financial Management Tools Legislative Environment 20 SEDA.indd 23
24 Module 4: Tools and Instruments for Small Businesses New product design checklist Attribute listing Benchmarking Cause and effect diagram Capacity planning Business Invoice Brochure Bizform Selector Channels of distribution chart Mission & vision statement Strategy matrix Time sheet 21 SEDA.indd 24
25 14. ORIENTATION TO SMALL ENTERPRISE DEVELOPMENT This course is aimed to orientate Seda employees with basic knowledge and understanding of the Small Business Development landscape in South Africa. This course is designed for practitioners who want to have an insight into the small enterprise development sector. The training is not only meant for those Practitioners who interface with small enterprises but also those that are in support units such as Finance and Human Resources. Duration: 3 days After the training the practitioner will be able to: Understand the governing legislation of the Small Enterprise Development Sector Understand the role that Seda has to play in the Small Enterprise Development Sector Know, understand and interpret concepts used in the Small Enterprise Development Sector Know and understand the challenges faced by Small Enterprises Certificate of attendance. Module 1: An overview of the Small Enterprise Development Sector in South Africa Module 2: International Small Enterprise Models: Malaysia, Brazil, China and Japan History and Context of small enterprise development in South Africa Definitions of small enterprises as promulgated in the National Small Business Amendment Act 29 of 2004 The intended outcomes of small business development strategy in South Africa The delivery agents appointed by government and their role - the institutional framework of the sector The need for and the contribution of the small entrprise sector to the South African Economy How money works in the economy The future plans for the small enterprise sector The Political and Economic environment Current economic models Small Enterprise Development Strategy Institutional environment 22 SEDA.indd 25
26 PART: FOUR COURSES OFFERED THROUGH EDUCATION INSTITUTIONS AND PRIVATE PROVIDERS OF EDUCATION AND TRAINING 23 SEDA.indd 26
27 15. QUALITY AWARENESS Seda has partnered with the South African Bureau of Standards (SABS) to train and capacitate Practitioners on Quality, Safety and Environmental Management Systems so that they can be able to advise small enterprises better. Seda Practitioners who want to have a basic understanding of quality management systems. Duration: 5 days Demonstrate knowledge of the different concepts of quality systems Demonstrate knowledge and understanding of certification processes Explain the benefits of implementing different systems Understand the quality, safety and environmental management principles Participants are required to write an examination at the end of the training. Module 1: ISO 9001:2008 Module 2: Occupational Health and Safety Module 3: Environmental Management Systems Introduction to Quality Management Systems Understanding, implementation and auditing of ISO 9001:2008 Introduction to Occupational Health & Safety Management Systems Understanding, implementation and auditing of OHSAS SA Occupational Health and Safety Legal requirements applicable to OHSAS The Political and Economic environment Current economic models Small Enterprise Development Strategy Institutional environment 24 SEDA.indd 27
28 16. CERTIFICATE IN SMALL BUSINESS CONSULTANCY This is a Certificate Programme delivered in blocks by the North West University (SBAB) through the Learning Academy. It is designed to empower participants with knowledge that will be used to improve the efficiency and sustainability of small enterprises. This course is designed for people seeking an in-depth understanding of small enterprise growth interventions. Duration: 1 Year in blocks Understand small businesses and their role in the economy Name and discuss basic elements of management Analyse the importance of strategic management and strategic planning Understand labour input as the most important production factor Know and understand marketing management in general Understand project management principles and cycle Know the consultation service methods Name and understand the stages in carrying out the consultation List different kinds of consultation Participants are required to write an examination after each block. Module 1: Introduction to Management Module 2: Personnel Management Module 3: Marketing Management Module 4: Project Management Module 5: Small Business Consultant 25 Importance of Independent Businesses Problems related to business Practical application of management skills Personnel Policy Aspects of training Personnel Motivation Control of Personnel Introduction Marketing Concept Marketing Viability Marketing Mix Product Life Cycle Merchandising Shop Lay-out Customer Service Introduction to Project Management Elements of Project Management Practical session Project Management Communtication Skills Methodology of consultations Ethical Code SEDA.indd 28
29 17. PROJECT MANAGEMENT The Seda Learning Academy offers this course through private education and training providers and it emphasises on how to run a project. It is designed to develop the skills required to deal effectively with managing and implementing a project. Anyone who is involved in Project Management and who wishes to know the techniques and skills that are applied to successfully manage and run projects. Duration: 5 days After the training the practitioner will be able to: Organize and manage oneself and one s activities to maintain autonomy and at the same time to collaborate with others Collect, analyze and critically evaluate information concerning aspects that might affect the team as a whole Demonstrate an understanding of project management tools and techniques Use a range of project management tools and techniques Apply corrective action steps where project management tools and techniques usage problem occurs Participants are required to compile a Portfolio of Evidence. Module 1: Project Management Module 2: Project Teams Module 3: Project Management tools and Systems Module 4: Risk Management Module 5: Report Writing Topic Covered: Explain Project Management terminology, concepts and definitions Facilitate project teams and group dynamics Explain the appropriateness of various organizational structures Identify and respond to problems, by implementing, monitoring and evaluating a project Be able to apply key project management tools and techniques as well as to formulate a Gantt Chart, work breakdown structure and budget Manage time effectively and efficiently Know and manage the quality aspects of the project Understand risk identification and know how to draft a risk management strategy Understand how to isolate and document Key lessons learned on the project Write and present reports professionally 26 SEDA.indd 29
30 18. OPERATIONS MANAGEMENT This course is tailored to meet the needs of practitioners and offered through private education and training providers. It provides the participants with sufficient understanding of operations management in the context of business advising so that better and effective advice is provided to small enterprises. The course can be attended by practitioners who are interfacing with small enterprises and want to be knowledgeable in operations management as it relates to small enterprise development support. Duration: 5 days After the training the practitioner will be able to: Understand operations management in general Appreciate decision- making and innovation in operations management Demonstrate knowledge of design in operations Be able to explain operations planning and control Certificate on successful completion. Module 1: Introduction to Operations Management Skills Module 2: Role and Objectives of Operations Module 3: Decision Making and Innovation The difference between Operations Management and Production Management Effective Operations Management Management vs Leadership Operations Management Models and Approaches Case Studies and Scenarios The role of operations in Organisational Strategy The Objectives of Operations Operations as the heartbeat of the Organisation Content process of Operations Making quick and calculated decisions by evaluating time, risk and resources Making quality decisions in a fast-paced enviromnent Decision-making tendencies The role of Intuition Acting on opportunity and finding solutions Being proactive vs. reactive Using a planned approach and a planning formula Risk taking and repercussions Case studies and scenerios 27 SEDA.indd 30
31 Module 4: Design in Operations About design and simulation Design Management vs Leadership Models and processes Developing concepts Creating competitive advantage Integration and the operations network Capacity Management Design Layout and workflow Introduction of Process Technology Job design and labour issues Case studies and scenarios Module 5: Operations Planning, Control and Forecasting Introduction to Economics: Supply and Demand Planning of Resources and demand Planning vs Control Loading, sequencing and scheduling Inventory Planning Stock control Supply Chain Management Procurement Management Distribution Management Case Studies and scenarios Module 6: Approaches to Planning and Production Types Materials Requirements Planning - Concepts and Processes of MRP Quality Assurance and Management - Quality of products and services - Benchmarking: Setting and conforming Case Studies and scenario planning Module 7: Operational Improvements Performance Management and Measurement Motivation and Incentives Improving perfomance effectively Failures within operations How to detect, recover and overcome failure strategically Case studies and scenerios 28 SEDA.indd 31
32 19. PRODUCTION MANAGEMENT A basic course tailored to meet the needs of practitioners and offered through private education and training providers. It will empower the Practitioners with basic knowledge on production management in the context of business advising so-that better and effective advice is provided to small enterprises. The course can be attended by practitioners who are interfacing with small enterprises and who wish to be capacitated with a basic understanding of production management in the context of business advising. Duration: 5 days After the training the practitioner will be able to: Understand production management in general Know the role and objectives of production in the orgainzation Be able to apply approaches, strategies and techniques of production management Know, understand and apply Supply Chain Management in relation to production management Certificate on successful completion. Module 1: Introduction to Production Management Module 2: Role and Objectives of Production Module 3: Approaches to Production Module 4: Supply Chain Management Module 5: Approaches to Planning Production Types 29 The differences between Operations Management and Production Management Effective Operations Management Definitions and Functions of Production Management Production Management Models and Approaches Case Studies and Scenarios The role of Production in Organisational Strategy The Objectives of Production Content process of Production Classification of Production Unit vs Batch Production Job Production Mass Production Flexible Manafacturing Systems Case studies and scenerios Relationship of Production with Marketing, Finance, HR Supplier Input Case studies and scenerios MRP Kanban Pareto Improving Productivity through team work SEDA.indd 32
33 Module 6: Planning and Forecasting Module 7: The Plan / Production Facility Module 8: Production Strategies and Challanges Definition and need for forecasting Strategic Planning Setting Objectives Tactical Planning Operational Planning Capacity Planning Production Planning and Development Aggregate Planning Inputs and Outputs Case studies and scenarios Location Layout principles and objectives Layout types and design Layout / Design Models Work Measurement and Time Study The Relationship between plant layout and material handling Innovation Creating Considerations Ethical Considerations Meeting the goals of the organization as a whole Managing, Motivating and Mentoring teams Creating High Performance teams Leadership Skills Influencing Others Case Studies and scenarios 30 SEDA.indd 33
34 PART: FIVE BUSINESS DIAGNOSTIC TOOLS The Academy offers business diagnostic tools training in order to improve the skills and knowledge of those people that are providing advice to small enterprises. The focus of this training is on how to conduct business assessments using diagnostic tools. The knowledge and understanding of the tool by the advisor will enable them to diagnose, analyse, interpret the business operations and later recommend appropriate interventions that will improve business operations leading to their growth and sustainability. 31 SEDA.indd 34
35 20. CRITICAL PLANNING EXERCISE TOOL A Financial Diagnostic and Planning tool which simulates different what-if scenarios to determine the future financial viability of a business. The objective of the training is to help Practitioners to be able to make accurate, realistic financial predictions and a plan which can significantly contribute to the business viability. Seda s approved Practitioners Duration: 3 Days After the training the practitioner will be able to: Explain the purpose of the income statement and how it is prepared Understand how sales are recorded and how they relate to the income statement Analysis of business financial perfomance Certificate on successful completion. Module 1: Preparing the Income Statement Module 2: Mark-up/Gross Profit Module 3: Preparing the Balance Sheet Module 4: Preparing the Cash flow Statement Module 5: Ratio Analysis Sales Cost of sales Stock inventory Mark-up on Cost of Sales Variable and Fixed Costs Gross and Net Profits What is mark-up/gross Profit? How to calculate Markup/Gross Profit The difference between fixed and variable costs Fixed assets Current assets Current liabilities Long term liabilities Equity Cash sales and debtors collections; Cash purchases and creditors payment; and Cash payments for expenses and fixed assets Mark-up Return on net assets Liquidity ratios (current and acid test) Gearing ratios Module 6: Capturing of data Navigating on electronic tool How to extract reports from tool How to analyse and compile a report 32 SEDA.indd 35
36 21. ASSESSMENT OF COMPANY OPERATIONS The Assessment of Company Operations (ACO) Tool identifies areas of improvement in small and medium businesses. The main objective of the tool is to ascertain the appropriateness of interventions to be implemented for improvement. It is advisable that Practitioners must attend Production and Operations Management courses before attending this course. Seda Recommended Practitioners Duration: 4 days After the training the Practitioner will be able to: Analyse and diagnose Small/medium and existing Entrepreneur and generate development plans for their sustainability and viability Certificate on successful completion. Module 1: Marketing Module 2: Manufacturing/Services Module 3: Human Resources Module 4: Finance Module 5: Networking Module 6: Reporting Market Share and Trends Product and Pricing Decisions Market Threads Product Development Current/New process Manufacturing/Services management systems Industry related compliance Skills gap Analysis Human Resources Techniques LRA compliance Financial Issues affecting the business Financial Tools and utilization Types of support available Benefits of networking Future networking initiatives Development of SWOT Development of Action Plan Analysing of business and development of report 33 SEDA.indd 36
37 22. BASIC ASSESSMENT TOOL Basic tool training is interactive and aims at enhancing the skills of Practitioners to be able to advise prospective entrepreneurs in areas such as skills and understanding of the business environment. Seda Recommended Practitioners Duration: 3 days After the training the Practitioner will be able to: Assess the business idea presented to him / her Assess entrepreneurial characteristics of a prospective entrepreneur Interogate a prospective entrepreneur s readiness to start a business Certificate on successful completion. Module 1: Basic Assessment Tool Module 2: Pre-Start Up Module 3: Entrepreneurial Diagnostic Challenges faced by small enterprises Business Idea concept and method Target market and competitors Marketing and promotion Purchasing Financial analysis and regulatory environment Types of businesses Skills issues Risk factors Marketing Scoring and decisions Pre-start Up assessment Defining an entrepreneur Critical attributes Entrepreneurship profile Skills assessment Scoring Graphs and report Decision and intervention 34 SEDA.indd 37
38 23. EXPORT READINESS ASSESSMENT TOOL (ERAT) ERAT is an assessment that measures an enterprise s readiness to export. Small and medium Business Practitioners Duration: 1 day After the training the practitioner will be able to: Assess the export readiness of the companies who are considering exporting Assist export clients professional and efficiently Certificate on successful completion. Module 1: What is Export Business Module 2: Strategy Module 3: What is the Export Readiness Assessment Tool/The Software Module 4: Managing an Export Business What is exporting and what are export markets Benefits of exporting Risks of exporting Export opportunities in SA and the World Export Sector Capability Preparing an Export Strategy Export Readiness checklist Reviewing and Analyzing Market Analysis and Research Identifying Overseas Markets Visiting Target Markets Market Entry Strategies Detailed description of the ERAT as an installation instance in Seda Intended objectives of the ERAT as implemented in Seda Expected outcomes from the ERAT as implemented in Seda Export Business Financing Legal Issues Protecting Intellectual Property Licensing and Concessions for Export Exports Pricing Freight and Logistics Insurance Export Documentation Getting Paid 35 SEDA.indd 38
39 SEDA.indd 39
40 SEDA NATIONAL OFFICE Physical Address: The Fields, Office Block A, 1066 Burnett Street Hatfield 0833 Pretoria Postal Address: PO Box 56714, Acardia, 0007 Tel: Fax: NATIONAL INFORMATION CENTRE Tel: Website: SEDA.indd 40
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