Membership 365 Best Practices Webinar for Fraternal Leaders
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1 Knights of Columbus Supreme Council Department of Fraternal Services Copyright June 2015 All Rights Reserved. 1
2 COUNCILS are an ENORMOUS FORCE for GOOD! Supreme Knight Carl Anderson Together we are an enormous force for good in a world that so obviously needs the love of God and love of neighbor, which must be reflected in our work. Copyright June 2015 All Rights Reserved. 2
3 MEMBERSHIP 365 Best Practices WEBINAR Agenda Keeping your council focused on the mission of the Order by promoting year long council growth Using the Fraternal Leader Success Planner and Surge... With Service Program Guide Building strategic alliance partners that help your council be or become the go to charitable service organization Answering your Questions POLL QUESTION What is the most common way that your council supports charitable endeavors? Raffles or Bingo Pass the hat among the members Council Charitable Service Outreach Programs Partnership with local organization (or parish) Parish and Community breakfasts or dinners Membership 365 Best Practices Panel Discussion Lou Barbour David Nowak Gary Nolan Copyright June 2015 All Rights Reserved. 3
4 Mission of the Order Times may change, but the challenges facing people remain the same. A need for food, shelter, warm clothing, financial security and aid for widows and orphans these were all challenges that faced the members of Father Michael J. McGivney s parish. Mission of the Order To help meet these challenges, Father McGivney brought together a group of Catholic men and formed the Knights of Columbus. Today our society still faces the same challenges that confronted people in Mission of the Order While making great strides to overcome these challenges, Knights of Columbus councils will never waiver in their commitment of continuing Father McGivney s vision of service to people in need in our parishes and communities. Copyright June 2015 All Rights Reserved. 4
5 New Membership Recruitment Resources Membership Recruitment and Retention Manual # Keys to Membership Recruiting Success #10233 Membership Recruitment and Retention Manual Assist in building: Charity Unity Fraternity Highlights successful recruitment and retention strategies Strengthen the bonds of brotherhood in your council Membership Recruitment and Retention Manual Help your council establish Recruitment and Retention game plan How to motivate top recruiters Develop more recruiters Identify what can be changed to be more successful Copyright June 2015 All Rights Reserved. 5
6 Membership Recruitment and Retention Manual What will be your council s Recruitment and Retention game plan? Church Drives Open Houses Friends recruiting Friends Stages of Life Father Wants You One on One Membership Recruitment and Retention Manual Who are your top recruiters? Pastor or Chaplain Field Agent Council Members VIP Club Members Shining Armor Award Strategic Alliance Partners How does your council say Thank you? Membership Recruitment and Retention Manual How can your council develop more recruiters? Recruitment Training Workshop Of your top VIP Club members Pastor or Chaplain General Agent or Field Agent Membership Recruitment Training Video District Deputy, State Council, MPC Copyright June 2015 All Rights Reserved. 6
7 Membership Recruitment and Retention Manual If your results have been less than desired what can be changed today to be more successful, this fraternal year? Have a Game plan for recruitment Every council program is a recruitment opportunity Training programs to develop recruiters Follow up is key New Membership Recruitment Resources Membership Recruitment and Retention Manual # Keys to Membership Recruiting Success # Keys to Membership Recruiting Success 1. Talk about your positive experiences as a member of the Knights of Columbus and share your enthusiasm for your council. Copyright June 2015 All Rights Reserved. 7
8 10 Keys to Membership Recruiting Success 2. Positive attitude and body language count. 10 Keys to Membership Recruiting Success 3. Talk to the prospective member and his wife about the ways his joining your council benefits their family. 10 Keys to Membership Recruiting Success 4. Make sure that your members are visible when conducting a charitable service project. Copyright June 2015 All Rights Reserved. 8
9 10 Keys to Membership Recruiting Success 5. Presume that a prospect is interested in being a part of the Knights and ask him to join. 10 Keys to Membership Recruiting Success 6. Approach recruiting in a different way. 10 Keys to Membership Recruiting Success 7. What to say when the answer is I don t have time. Copyright June 2015 All Rights Reserved. 9
10 10 Keys to Membership Recruiting Success 8. Promote your council s spirituality. 10 Keys to Membership Recruiting Success 9. Involve young people. 10 Keys to Membership Recruiting Success 10. Follow up with all prospects in a timely manner. Copyright June 2015 All Rights Reserved. 10
11 Candidate Kits (#531) Be Prepared for the First Degree Ceremonials as a way to welcome new members into your Council These Men They Call Knights Knights of Columbus Rosary How to Pray the Rosary Lapel Pin Shining Armor Qualification Card Father McGivney Guild Information Welcome to the Order folder 24 Hours Can Change Your Life #10099 Recruitment Hand outs and Resource Brochures Guide to Recruiting Success #10098 Why you should become a Knight #10100 Suggested Remarks for Membership Recruitment #10067 New Membership Recruitment Resources Membership Recruitment and Retention Manual # Keys to Membership Recruiting Success #10233 Copyright June 2015 All Rights Reserved. 11
12 Develop and Distribute a Council Flyer for your Council Keep it SIMPLE and DYNAMIC High quality ACTION pictures Show what your council has done to HELP people Include: Council Name Council Number Council Meeting Location Upcoming list of Charitable Action Events Promoting Year Long Sustained Membership Growth Best Practices Earning the Star Council Award keeps a council focused on the mission of the Order with: Charitable Programs & Activities Membership Growth Insurance Growth Important reports Lou Barbour, Vice President for Membership Growth Current in obligations Star Council Award Multiple Council Award Levels Earn the Star Council Award Double your Membership Quota to earn the Double Star Council Award Triple your Membership Quota to earn the Triple Star Council Award Four Star and More! Copyright June 2015 All Rights Reserved. 12
13 Star Council Award for Well Rounded Council Programming Conduct four programs in each of the six Surge... With Service categories Church Community Council Culture of Life Family Youth Conduct a Featured Program and meet the minimum requirements to fulfill all four program requirements in that category Father McGivney Award for Membership Growth Qualifications Attain or exceed your council s assigned Father McGivney Membership Quota Membership Quota is reset each year on July 1 7% of Council Membership Minimum and Maximum Quotas Minimum 4 Maximum 30 Founders Award for Insurance Growth Qualifications Attain or exceed your council s assigned Founders Insurance Quota Membership Quota is reset each year on July 1 2.5% of Council Membership Minimum and Maximum Quotas Minimum 3 Maximum 18 Copyright June 2015 All Rights Reserved. 13
14 Membership Recruitment Campaign Best Practices Partner with your Pastor/Chaplain and Field Agent and your Council Top Recruiters Set and confirm campaign dates throughout the year Membership Recruitment Campaign Best Practices Have at least one First Degree scheduled each month so candidates don t have to wait Publicize the date, time and location Use DVD when candidate has a conflict Keep ample recruitment supplies on hand Membership Documents (#100) Copyright June 2015 All Rights Reserved. 14
15 POLL QUESTION What method of recruiting works best for your council? Church Drives Open Houses Personal Recruiting Invitation Program Provide prospect name to Field Agent Fraternal Leader Success Planner Best Practices Gary Nolan, Vice President For Fraternal Training and Ceremonials COUNCIL MEMBERSHIP GROWTH New Features and Effective use of the Fraternal Leader Success Planner How to use the Surge... With Service Program Guide as a companion planning tool Taking a look back to effectively plan ahead Copyright June 2015 All Rights Reserved. 15
16 MEMBERSHIP 365 Council Planning Best Practices Surge... With Service Kit Fraternal Leader Success Planner MEMBERSHIP 365 Council Planning Best Practices Fraternal Leader Success Planner month Planner Copyright June 2015 All Rights Reserved. 16
17 New Feature Plan Ahead Plan Ahead for Successful Results Date Activity Name Program Category Church Community Council Culture of Life Family Youth New Focus Measuring for Success Distinct Results Tracker for: Councils, Districts, and Jurisdictions Keep on Track for Successful outcomes and consistent growth Copyright June 2015 All Rights Reserved. 17
18 New Features Keeping track of your Council s Programs Charitable Monetary Donations Charitable Goods Donations Volunteer Hours of Service Annual Survey of Fraternal Activity (#1728) Columbian Award Application (#SP 7) Looking Back to Plan Ahead for a Successful Fraternal Year Looking Back and Measuring Success of your council s Fraternal Year is last year s report card Tells you what was accomplished Helps guide constructive changes for more success this year MEMBERSHIP 365 Council Planning Best Practices Surge... With Service Kit Fraternal Leader Success Planner Copyright June 2015 All Rights Reserved. 18
19 Looking Back to Plan Ahead for a Successful Fraternal Year Ask questions when Measuring Success to Plan and Promote What can we do better? How can we help more people? Who should be in charge of which program? How and where can we find more volunteers? Looking Back to Plan Ahead for a Successful Fraternal Year Ask questions in Measuring Success in planning recruitment campaigns What was our most effective recruitment method? Who were our top recruiters? How can we develop more recruiters? How can we attract more potential members? Copyright June 2015 All Rights Reserved. 19
20 Building Strategic Alliance Partners Best Practices David Nowak Director, Fraternal Communications COUNCIL MEMBERSHIP GROWTH Building strategic alliance partners that help your council be or become the go to charitable service organization Fraternal Leader Best Practices Building Strategic Alliance Partners Who are strategic alliance partners that can help your council be or become the go to charitable service organization Contact your Pastor / Chaplain Who are Catholic social service agencies in the area Locate community service organizations Fraternal Leader Best Practices Building Strategic Alliance Partners Who are examples of strategic alliance partners? Consult Surge...with Service for information on Featured Programs plus: Catholic Schools and Catholic organizations Pregnancy Centers that support the culture of life Soup Kitchens, Pantries and Shelters St. Vincent de Paul and similar organizations Copyright June 2015 All Rights Reserved. 20
21 Leadership Publications Columbia Magazine Knightline God of power and mercy, You blessed the Americas at Tepeyac with the presence of the Virgin Mary of Guadalupe. May her prayers help all men and women to accept each other as brothers and sisters. Through Your justice present in our hearts, may Your peace reign in the world. We ask this through our Lord Jesus Christ, Your Son, who lives and reigns with You and the Holy Spirit, one God, for ever and ever. Amen. Copyright June 2015 All Rights Reserved. 21
22 SUPREME KNIGHT VIDEO Councils are an enormous force for good We have a moral obligation to invite every eligible Catholic man to join our Order. Carl Anderson, Supreme Knight Copyright June 2015 All Rights Reserved. 22
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