Market and Supply Analysis (P57904) (Semester 2)

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1 Market and Supply Analysis (P57904) (Semester 2) View Online A guide to the project management body of knowledge (PMBOK guide) / Project Management Institute. (2017) (Sixth edition). Newtown Square, PA: Project Management Institute. A guide to the project management body of knowledge (PMBOK guide). (2013) (Fifth edition). Newtown Square, Pennsylvania: Project Management Institute. Ahlstrom, P., & Westbrook, R. (1999). Implications of mass customization for operations management: An exploratory survey. International Journal of Operations & Production Management, 19(3), Aitken, J., Christopher, M., & Towill, D. (2002). Understanding, Implementing and Exploiting Agility and Leanness. International Journal of Logistics: Research and Applications, 5(1), %20exploiting%20agility%20and%20leanness-2002.pdf Asif, M., Joost de Bruijn, E., Douglas, A., & Fisscher, O. (2009). Why quality management programs fail: A strategic and operations management perspective. International Journal of Quality & Reliability Management, 26(8), Baker, M. J., & Hart, S. J. (2007a). Product strategy and management (2nd ed). Harlow: Financial Times Prentice Hall. Baker, M. J., & Hart, S. J. (2007b). Product strategy and management (2nd ed). Harlow, England: FT Prentice Hall. Bardakci, A., & Whitelock, J. (2003). Mass-customisation in marketing: the consumer perspective. Journal of Consumer Marketing, 20(5), Bardakci, A., & Whitelock, J. (2004). How ready are customers for mass customisation? An exploratory investigation. European Journal of Marketing, 38(11/12), Retrieved from 1/8

2 Bardakci, A., & Whitelock, J. (2005). A comparison of customers readiness for mass-customisation: Turkish vs British customers. European Business Review, 17(5), Berry, Leonard L. (1985). Quality Counts in Services, Too. Business Horizons, 28(3), AN= &site=ehost-live Berry, Leonard LZeithaml, Valarie AParasuraman, A. (1990). Five Imperatives for Improving Service Quality. Sloan Management Review, 31(4), D4134PQ/34?accountid=13041 Boyer, Kenneth K. (2002). Competitive Priorities: Investigating The Need For Trade-Offs In Operations Strategy. Production & Operations Management, 11(1). AN= &site=ehost-live Chaffey, D., & Smith, P. R. (2013a). Emarketing excellence: planning and optimizing your digital marketing (4th ed). London: Routledge. Chaffey, D., & Smith, P. R. (2013b). Emarketing excellence: planning and optimizing your digital marketing (Fourth edition). London: Routledge. Chaffey, D., Smith, P. R., & Chartered Institute of Marketing. (2008). emarketing excellence: planning and optimizing your digital marketing (3rd ed, Vol. Emarketing essentials). Oxford: Elsevier Butterworth-Heinemann. Chaffey, D., Smith, P. R., & MyiLibrary. (2008). emarketing excellence: planning and optimizing your digital marketing (3rd ed, Vol. Emarketing essentials). Amsterdam: Butterworth-Heinemann. Christopher, M., Payne, A., & Ballantyne, D. (2002). Relationship marketing: creating shareholder value ([Rev ed.]). Oxford: Butterworth-Heinemann. Christopher, M., Payne, A., Ballantyne, D., & MyiLibrary. (2002). Relationship marketing: creating shareholder value (Rev ed). Oxford ; Burlington, MA: Elsevier Butterworth-Heinemann. Christopher, M., & Peck, H. (2003). Marketing logistics (2nd ed). Oxford: Butterworth-Heinemann. Christopher, M., Peck, H., & MyiLibrary. (2003). Marketing logistics (2nd ed). Amsterdam: Butterworth/Heinemann. 2/8

3 Denis R.Towill, M. C. (2002). Developing Market Specific Supply Chain Strategies. The International Journal of Logistics Management, 13(1), Dibb, S., & Simkin, L. (2013). Marketing essentials (2nd ed). Andover: Cengage Learning. Ferdows, Kasra. (2004). Rapid-Fire Fulfillment. Harvard Business Review, 82(11). Retrieved from Fill, C. (2013a). Marketing communications: brands, experiences and participation (Sixth edition). Harlow: Pearson. Fill, C. (2013b). Marketing communications: brands, experiences and participation (Sixth edition). Harlow, England: Pearson. Fill, C., & Turnbull, S. (2016). Marketing communications: discovery, creation and conversations (Seventh edition). Harlow, England: Pearson. Fisher, Marshall L. (1997). What Is the Right Supply Chain for Your Product? Harvard Business Review, 75(2), Frei, Frances X. (2008). The Four Things a Service Business Must Get Right. Harvard Business Review, 86(4), Garvin, D., A. (1984). What does product quality really mean. Sloan Management Review, (Fall). Garvin, David A. (n.d.). Competing on the eight dimensions of quality. Harvard Business Review, 65(6). Gregory M. Magnan, S. E. F., & Matthew W. McCarter. (2008). Benefits, barriers, and bridges to effective supply chain management. Supply Chain Management: An International Journal, 13(1), Harrison, R., Newholm, T., & Shaw, D. (2005). The ethical consumer. London: SAGE. Harrison, R., Newholm, T., Shaw, D., & MyiLibrary. (2005). The ethical consumer. London: SAGE. Hart, C., W.L. (1995). Mass customization: conceptual underpinnings, opportunities and limits. International Journal of Service Industry Management, 6(2), /8

4 Hines, P., Holweg, M., & Rich, N. (2004). Learning to evolve: A review of contemporary lean thinking. International Journal of Operations & Production Management, 24(10), Hirotaka Takeuchi. (2008). The Contradictions That Drive Toyota s Success. Harvard Business Review, 86(6). Hollensen, S. (2014a). Global marketing (6th edition). Boston, Massachusetts: Pearson. Hollensen, S. (2014b). Global marketing (6th edition). Harlow, England: Pearson Education. Hollensen, S. (2017a). Global marketing (Seventh edition). Harlow: Pearson Education. Hollensen, S. (2017b). Global marketing (Seventh edition). Harlow, England: Pearson. Holweg, M. (2007). The genealogy of lean production. Journal of Operations Management, 25(2), Jan C. Fransoo; Marc J.F. Wouters. (2000). Measuring the bullwhip effect in the supply chain. Supply Chain Management: An International Journal, Johnston, R., Clark, G., & Shulver, M. (2012a). Service operations management: improving service delivery (4th ed). Harlow: Pearson. Johnston, R., Clark, G., & Shulver, M. (2012b). Service operations management: improving service delivery (4th ed). Harlow: Pearson. ected/external/abstractview/s Kapferer, J.-N. (2012). The new strategic brand management: advanced insights and strategic thinking (5th ed). London: Kogan Page. Kapferer, J.-N. (2012). The new strategic brand management: advanced insights and strategic thinking (5th ed). London: Kogan Page. Laosirihongthong, T., Tan, K. C., & Kannan, V. R. (2010). The impact of market focus on operations practices. International Journal of Production Research, 48(20), AN= &site=ehost-live 4/8

5 Lee, Hau L. (1997). The Bullwhip Effect in Supply Chains. Sloan Management Review, 38 (3). AN= &site=ehost-live Lee, Hau L. (2004). THE TRIPLE-A Supply Chain. Harvard Business Review, 82(10). Malhotra, N. K., & Birks, D. F. (2007). Marketing research: an applied approach (3rd ed). Harlow: Prentice Hall/Financial Times. Malhotra, N. K., Birks, D. F., & MyiLibrary. (2007). Marketing research: an applied approach (3rd ed). Harlow, UK: Pearson Education UK. Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research: an applied approach (Fourth edition). Harlow, England: Pearson. Margaret Bruce; Lucy Daly; Neil Towers. (2004). Lean or agile: A solution for supply chain management in the textiles and clothing industry? International Journal of Operations & Production Management, 24(2), Martin Christopher; Robert Lowson; Helen Peck. (2004). Creating agile supply chains in the fashion industry. International Journal of Retail and Distribution Management, 32(8), McDonald, M., & Wilson, H. (2011a). Marketing plans: how to prepare them, how to use them (7th ed). Chichester: Wiley. McDonald, M., & Wilson, H. (2011b). Marketing plans: how to prepare them, how to use them (7th ed). Chichester, West Sussex: Wiley. McDonald, M., & Wilson, H. (2016). Marketing plans: how to prepare them, how to profit from them (Eighth edition). Chichester: John Wiley & Sons, Inc. Nazim U. Ahmed; Ray V. Montagno; Robert J. Firenze. (n.d.). Operations strategy and organizational performance: an empirical study. International Journal of Operations and Production Management, 16(5), Parasuraman, ABerry, Leonard LZeithaml, Valarie A. (1991). Understanding Customer Expectations of Service. Sloan Management Review, 32(3). 34BCDPQ/260?accountid=13041 Paul M. Swamidass; Tim Baines; Neil Darlow. (2001). The role of manufacturing and 5/8

6 marketing managers in strategy development: Lessons from three companies. International Journal of Operations and Production Management, 21(7), Retrieved from Piercy, N. (2009a). Market-led strategic change: transforming the process of going to market (4th ed). Amsterdam: Butterworth-Heinemann. Piercy, N. (2009b). Market-led strategic change: transforming the process of going to market (4th ed). Amsterdam: Elsevier/Butterworth-Heinemann. Piercy, N. (2017). Market-led strategic change: transforming the process of going to market (Fifth edition). London: Routledge. ected/external/abstractview/s Pine, B. J. (1993). Mass customization: the new frontier in business competition. Boston, Mass: Harvard Business School Press. Project Management Institute. (2013). A guide to the project management body of knowledge (Fifth edition). Newtown Square, Pennsylvania: Project Management Institute. =true&scope=site&db=nlebk&an= Quinn, James BrianHilmer, Frederick G. (1994). Strategic Outsourcing. Sloan Management Review, 35(4). 44F8EPQ/147?accountid=13041 Rhian Silvestro. (1999). Positioning services along the volume variety diagonal: The contingencies of service design, control and improvement. International Journal of Operations and Production Management, 19(4), Robert H. Lowson. (2003). The nature of an operations strategy: combining strategic decisions from the resource based and market driven viewpoints, 41(6), Russell, R. S., & Taylor, B. W. (2011). Operations management (7th ed., International student version). Hoboken, N.J.: Wiley. Skinner, Wickham. (1969). Manufacturing--missing link in corporate strategy. Harvard Business Review, 47(3), Skinner, Wickham. (1992). I m sorry I was right. Harvard Business Review, 70(6), /8

7 Slack, N. (2009). Operations and process management: principles and practice for strategic impact (2nd ed). Harlow: Financial Times Prentice Hall. Slack, N. (2012). Operations and process management: principles and practice for strategic impact (3rd ed). Harlow: Pearson. Slack, N., Brandon-Jones, A., Johnston, R., & Betts, A. (2015a). Operations and process management: principles and practice for strategic impact (Fourth edition). Harlow, England: Pearson Education Limited. Slack, N., Brandon-Jones, A., Johnston, R., & Betts, A. (2015b). Operations and process management: principles and practice for strategic impact (Fourth edition). Harlow, England: Pearson. Slack, N., & MyiLibrary. (2009). Operations and process management: principles and practice for strategic impact (2nd ed). Harlow, England: Prentice Hall Financial Times. Solomon, M. R. (2010). Consumer behavior: buying, having, and being (9th ed., Global ed). Harlow: Pearson Education. Solomon, M. R. (2015a). Consumer behavior: buying, having, and being (Eleventh edition). Harlow, Essex, England: Pearson. Solomon, M. R. (2015b). Consumer behavior: buying, having, and being (Eleventh edition, Global edition). Boston: Pearson. Solomon, M. R. (2018). Consumer behavior: buying, having, and being (Twelfth edition, Global edition). Boston: Pearson. Spear, Steven. (1999). Decoding the DNA of the Toyota Production System. Harvard Business Review, 77(5). Sven Åke Hörte; Håkan Ylinenpää. (1997). The firm s and its customers views on order winning criteria. Management Decisions, 17(10), Usunier, J.-C., & Lee, J. A. (2013a). Marketing across cultures (6th ed). Harlow, England: Pearson. Usunier, J.-C., & Lee, J. A. (2013b). Marketing across cultures (Sixth edition). Harlow, England: Pearson. 7/8

8 Wheelwright, Steven C. (1985). Competing through manufacturing. Harvard Business Review, 63(1), Wilson, A. M. (2006). Marketing research: an integrated approach (2nd ed). Harlow: Financial Times Prentice Hall. Wilson, A. M. (2012a). Marketing research: an integrated approach (3rd ed). Harlow: Financial Times Prentice Hall. Wilson, A. M. (2012b). Marketing research: an integrated approach (Third edition). Harlow, England: Financial Times/Prentice Hall. Wilson, A. M., & MyiLibrary. (2006). Marketing research: an integrated approach (2nd ed). Harlow, England: Prentice Hall/Financial Times. Womack, J. P., & Jones, D. T. (2003). Lean thinking: banish waste and create wealth in your corporation ([Rev. ed.]). London: Simon & Schuster. Womack, J. P., & Jones, D. T. (2005). Lean solutions: how companies and customers can create value and wealth together. London: Simon & Schuster. Womack, J. P., Jones, D. T., & Roos, D. (2007). The machine that changed the world: the story of lean production - Toyota s secret weapon in the global car wars that is revolutionizing world industry ([New ed.]). London: Simon & Schuster. Womack, J. P., Jones, D. T., Roos, D., & Massachusetts Institute of Technology. (1990). The machine that changed the world. New York: Rawson Associates. Womack, James P. (1996). Beyond Toyota: How to Root Out Waste and Pursue Perfection. Harvard Business Review, 74(5). Womack, James P. (2005). Lean Consumption. Harvard Business Review, 83(3). Retrieved from 8/8

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