Step-by-step Guide to Creating Dynamic ID Cards

Transcription

1 Step-by-tep Guide to Creating Dynamic ID Card CARD DESIGN GUIDE

2 Welcome to our tep-by-tep guide. If you have been charged with deigning ID card for your organization, you have an important reponibility. Creating an effective ID card deign involve more than meet the eye. However, with a little planning and conideration of the bet practice dicued in thi guide, it will be an enjoyable experience. THE CARD DESIGN UIDE After reviewing thi imple tep-by-tep overview and our gallery of exiting ID card, you ll be ready to begin or enhance your own deign. Creating dynamic, effective and ecure ID card ha never been eaier. CONTENTS Introduction 2 ID Card Anatomy 3 How to Deign an ID Card 4 ID Card Gallery 18

3 ID CARD ANATOMY The Anatomy of a Secure ID Card A ecure ID card i more than a name and a photo. It require viual ecurity element to protect itelf from tampering and forgery. Technology ID card CARD include ANATOMY embedded electronic, antenna and mart chip contact that uually affect card deign. Cutomized Card Feature Logo Holographic overlaminate Smart card contact Cutom background photography Over-the-edge High Definition Printing Cutom graphic deign Technology Card Feature Holographic overlaminate Smart chip contact High Definition Printing (HDP ) Film Technology card top Proximity antenna Smart chip antenna Technology card bottom 3

4 STEP 1 Define the Parameter of Your ID Card Deign PEOPLE PRIVACY PROPERTY PRODUCTIVITY PROFITS PRIDE ID card program objective will trongly influence your ID card deign parameter. Creating an effective ID card deign involve more than meet the eye. That why thi firt tep i o important. You need to undertand the objective of your organization entire ID card program. While deigning a viually attractive card i alo important, it econdary to deigning a card that help: Enhance phyical and logical ecurity Increae efficiency and productivity Reduce vulnerability to counterfeiting Reflect the organization brand identity Thee objective will later help determine the parameter of your card deign. 4

5 HOW-TO STEPS Speak with a Card Identity Sytem Expert At the beginning of your proce, conider peaking with an expert in card identity ytem. Whether your card are deigned to protect your organization or promote it (or both), authorized HID Global integrator are an excellent reource to help you define and achieve your objective. Here are a few quetion about ID card objective to help you tart defining the parameter of your ID card deign: How many employee, contractor and viitor do we have? Will we have eparate card deign for each? How many different area of our organization will interact with the card? Will we need different level of ecurity clearance for each? Doe our card deign need to comply with any government regulation? How will we verify and authenticate the identity of each cardholder? 5

6 STEP 2 Determine the Level of Viual Security PEOPLE PRIVACY PROPERTY PRODUCTIVITY PROFITS PRIDE A color photo on a plain white card jut in t enough anymore. Today, anyone with a computer can create a legitimate-looking ID card with eae. Proper card deign can help reduce your vulnerability to counterfeit ID card. Incorporating holographic ecurity element that are difficult to forge, yet eay to authenticate, hould be the firt conideration in a ecure card deign. There are choice for every need and budget, from baic element uch a a imple foil to ophiticated olution uch a cutom-deigned holographic overlaminate. An authorized HID Global integrator can be an excellent reource for determining the ecurity element in your next card deign. 6

7 HOW-TO STEPS t Hologram can be loaded with high-tech, layered ecurity feature from microtext and fine line (guilloche) deign to optically variable device (OVD) like animated morphing imagery. The tarting point of any ecure ID card deign i a minimum 300 dpi color photograph. From a deign perpective, the larger and more vivid the photo i, the eaier it i to authenticate the cardholder. Holographic overlaminate can contain an off-the-helf holographic deign, or you can create a cutom deign for even greater ecurity and brand enhancement. Holographic foil and image, like thoe found on credit card, may be applied to a card urface or embedded below it urface for even more ecurity. 7

8 STEP 3 Determine the Neceary Technologie The card technologie your organization ue will influence your card deign. They will alo affect the election of the card printer/encoder you ll ue. But you can till create a great-looking card, if your deign accommodate technologie uch a: Card with embedded electronic like mart card or clamhell proximity card will affect your deign and the type of printer that you will ue. Bar code Contact and contactle mart card Proximity antennae Magnetic tripe Whether on the inide or outide of the card, thee technologie can alter urface and make printing any deign more challenging. 8

9 HOW-TO STEPS Achieving an effective ID card deign involve three layer: functionality, ecurity and graphic. When making deciion about thee element, it i mart to involve the expert, whether they are your ecurity peronnel, ID card ytem integrator or graphic deigner. Do you plan to utilize a bar code in your operation? Remember to allow adequate pace around it to enure trouble-free canning. Alo, if your bar code i printed on a background color, be ure that background color provide ufficient contrat for cannability. Deigning a card with a magnetic tripe? Remember that ome element like thi have fixed poition on ID card. The electronic inide proximity card create an irregular card urface. For conitent image quality on prox and other technology card, conider uing High Definition Printing technology. Mot traditional direct-to-card printer can t print tightly around mart card contact without riking damage to their print head. High Definition Printing Technology print up to the contact edge, and over the card edge for a high-quality appearance. 9

10 STEP 4 Determine Your ID Card Orientation and Layout For maximum effectivene, explore both portrait and landcape orientation. There i no one right anwer. A you arrange the graphical element of the card around the technology element (which uually can t be moved), ak your elf quetion uch a: How will the card be bet diplayed and mot ued? Don t forget! If you re going to have a lanyard hook directly onto the card, you ll need to allow for a hole punch in your deign. Don t get caught with a hole in your organization logo. Where do the electronic on the card fall? Will the card need a hole punch for a clip or lanyard? I there critical information printed on the card that, over time, might be rubbed off becaue of wipe abraion? If o, conider adding a protective overlaminate. 10

11 HOW-TO STEPS Many companie utilize both orientation a an at-a-glance verification aid. Fully functional vertical card are worn by full-time employee. Le functional horizontal card are worn by viitor and hort-term contractor. Divide your card into a grid and place fixed element (i.e., mart card contact, magnetic tripe, viual ecurity element or punched hole) into poition firt. You may decide that the back and front require different orientation for ecurity. 11

12 STEP 5 Select Graphic and a Type Face for Your Card When deigning your ID card, keep in mind that it more than jut a ecurity device and functional tool it alo an extenion of your organization image and brand. An attractive and profeional card will reinforce the right meage about your organization and it employee. And becaue a well-deigned card i more likely to be worn, it will go a long way toward enuring the effectivene of your entire card program. Font are a character et and tyle of a particular typeface. 12

13 HOW-TO STEPS t Online tock photo companie can be a valuable reource for deiging profeional-looking card with dynamic imagery. Bright color typically work bet. Dark color can adverely affect readability. Likewie, patel background can look wahed out. A textured background minimize flaw in the card urface better than olid background. Contrating color are often ued to indicate different level of acce or ecurity clearance. The cardholder photo i typically the primary feature. That why it i important to ue image of at leat 300 dpi and to make the photo a large a poible. A good type face promote eay readability for fat and accurate authentication. A an erif font work bet. The ue of only one or two font i uggeted. Too many font can make a card difficult to read. 13

14 STEP 6 Print, Encode and Laminate your ID Card Now that you ve inveted the time to develop a cutom deign for your ID card, it important to chooe the right card printer/encoder to help bring that deign to life. If your card ha imple magnetic tripe technology, or no electronic technology at all, conider traditional direct-to-card (DTC ) printing technology. If your card ha embedded electronic, or if image quality i of the utmot importance, conider High Definition Printing (HDP ) technology. Viit hidglobal.com/ product/cardprinter/fargo for more information on reliable printing, encoding and lamination olution option that can help bring your ID card deign to life. Depending on the printer model, HDP printer can be equipped with either a 300 dpi or 600 dpi printhead. For uperior text and image quality, high reolution 600 dpi printing i highly recommended. Leveraging 600 dpi, color are vibrant while image, text and barcode are crip even precie, complex character uch a Kanji, Arabic or Cyrillic are clearly defined and eay-to-read. Regardle of your card deign, there are numerou printing, encoding and laminating option available to meet your on-demand need. 14

15 HOW-TO STEPS t Knowing the component and capabilitie of your card identity ytem will help you deign a card that ue the ytem to your bet advantage. A holographic overlaminate let you add a graphic-rich deign layer to your card that ubtantially improve card ecurity and durability. How would your new deign look on a High Definition card? A their name ugget, High Definition printer provide the bet print quality available in today dektop card printer market. From plain photo ID to high-ecurity technology card, HDP technology help deign jump off the card. Advanced ID card printer not only print card, they can encode multiple technologie and laminate them all in one pa. Card iuance oftware can improve the efficiency of creating and producing ID card, and managing card iuance. 15

16 STEP 7 Tet the Image Quality and Functionality of Your Card Enure a ucceful introduction by performing comprehenive teting prior to a large-cale implementation. Identifying any performance iue at thi point will ave ignificant time and money. Thing to double-check: Do your color, imagery and text print preciely a you had planned? Take the extra time to make it right. You ll be looking at your ID card, and the deign on them, for a long time. I the image quality conitent? I card data uccefully read at all checkpoint? If you re uing the card to track activity, i that data being accurately tranmitted to your ytem? Congratulation. Once you ve teted your ID card ytem at all point in the proce, you can proceed with confidence. 16

17 HOW-TO STEPS Teting your card deign with the printer you intend to ue will enure that it won t preent any urprie during ma card production. Your new ID card will bring a heightened level of ecurity, productivity and efficiency to your organization. Fine tune the imagery to your liking via graphic editing program and your printer etting. 17

18 ID Card Gallery SAMPLES OF EFFECTIVE ID CARD SOLUTIONS Creating dynamic, effective and ecure ID card i omething every organization can do. While no two organization are exactly alike, many hare imilar goal and challenge when it come to ecuring aet and increaing productivity. Let take a look at ome ample card in the ID Card Gallery. They may offer the creative park you need to improve upon your own unique olution.

19 fitne factory baxter high chool globe lab, inc. haye county monroe univerity axe internet, pllc. garfield high chool armtrong high chool fitne 4 life health club mount view univerity environmental ervice agency oakfield chool ditrict blue wave oftware, inc. mckinley airport club phyique media wide publihing wilonmayer triad manufacturing

20 College and Univerity MOUNT VIEW UNIVERSITY: A highly regarded liberal art univerity KEY CONCERNS: financial tranaction, facility acce, fraud prevention, brand enhancement What better way to reinforce it reputation a one of the nation mot pretigiou and cenic campue than by chooing a cutom holographic overlaminate to go over a background photograph of it renowned Mount View Park. A tudent identity and tuition account balance read via the card mart chip mut be verified before they are allowed to regiter for each emeter clae. Student identification number are ued to authenticate the uer in legacy campu facilitie that do not yet have advanced card-reading equipment. Mount View Univerity wa able to offet ome of their card printing cot through a ponored partnerhip with FatBank. The card magnetic tripe offer tudent and faculty acce to FatBank elf-ervice kiok throughout campu. MVU tudent and taff have convenient and peedy acce to library and media center material a well a recreational equipment all thank to a convenient can of a 2D bar code. 20

21 ID CARD GALLERY K-12 Education STONE RIDGE SENIOR HIGH: A large uburban high chool KEY CONCERNS: cahle cafeteria, attendance tracking, chool pride, book and equipment tracking The card erve a a durable and reuable ticket to all chool porting event and other activitie. A large tudent photo help taff intantly verify individual a tudent of the chool. The principal and tudent council agreed their code of conduct hould be on every card. Vivid, colorful graphic enhance and reinforce the chool image. Plu, the tudent love to how their chool color. The card bar code i canned at the beginning of each cla to automate the chool attendance tracking. In emergencie, thi can provide vital logitical information to reponder. With a imple wipe of the magnetic tripe, tudent can pay for their lunch, check out library book and acce athletic facilitie after chool. 21

22 Federal Government U.S. SECURITY DIVISION: A highly ecure government agency KEY CONCERNS: regulation compliance, legacy ytem interoperability, ecurity clearance level A large cardholder photo on the card front and faint duplicate monochrome image on the back are an eay and effective way to deter counterfeiter who may only get a look at the front of an ID card. Varying ecurity clearance level are communicated to ecurity peronnel via a prominent color-coded ytem on the front of the card. The ue of everal technologie on a ingle card oneand twodimenional bar code, a mart chip, optical tripe and antenna are ued to interface with both new and legacy ytem in facilitie of varying ophitication. The crip, colorful graphic of the American flag are deigned to add a level of patriotim and pride for cardholder. The card mart chip allow virtually upto-the-econd ecurity clearance change for facilitie and network acce a event warrant. 22

23 ID CARD GALLERY State and Local Government HAYES COUNTY GOVERNMENT CENTER: An urban government facility KEY CONCERNS: acce control, ecurity clearance level, reputation enhancement, public afety Proud of it role in the waterfront redevelopment initiative, the Haye County Government Center wa eager to ue profeional photography of it new building on it ID card. To increae afety following an intruder incident in the government center previou location, the county mandated photo ID for all employee from judge to janitor. The county ued federal Homeland Security fund to augment the ecurity of it card identity ytem by adding a cutom holographic foil to the front of it card. The magnetic tripe facilitate tiered acce to the building floor. Employee acce to individual floor i retricted to their appropriate ecurity clearance level. Viitor to the retricted level of the center can only be admitted with an ecort and verified employee photo and ignature. 23

24 Large Corporate Campu WILSONMAYER: A global high-tech engineering conglomerate with multiple diviion KEY CONCERNS: ultra-high ecurity, card durability, government compliance, acce control A cutomized holographic overlaminate provide a ophiticated layer of ecurity and protect againt UV light helping to protect the firm invetment in everal thouand card. WilonMayer incorporated marble pillar into the background of it card a a ubtle nod to the firm extenive experience working with government agencie. The card magnetic tripe can be reprogrammed to allow temporary acce to facilitie during long-term project. The complex turbine hologram around the WilonMayer logo reinforce the company origin in the pace engineering field. The victim of a recent indutrial epionage incident, WilonMayer incorporated biometric and a mart chip to control employee acce to enitive floor of it headquarter. Note the viual identification of colorcoded ecurity clearance. All element of the identity card, including the mart chip are FIPS 201 compliant enuring that WilonMayer i approved for work with government agencie at all level. 24

25 ID CARD GALLERY Small to Medium Buine TRIAD MANUFACTURING: A growing manufacturing firm KEY CONCERNS: job and time tracking, inventory control, card ecurity, brand enhancement The ue of a large company logo on the front of the card play an important role in reinforcing the company new brand identity following a corporate acquiition. Field employee can their bar code at the beginning of ervice call to initiate a client project tracking ytem at the corporate office. Triad opted for a tamper-evident holographic foil a a cot-effective deterrent to card counterfeiting. The recent merger yielded a new miion tatement now proudly hown on the back. Every employee carrie an ID card, and therefore, every employee carrie the miion. Triad Manufacturing i committed to providing our cutomer the highet quality product poible through our killed and dedicated employee, our patented product, and our tate-of-the-art manufacturing procee. Triad employee will erve our cutomer with the highet level of profeionalim and technical knowledge in the indutry. Swiping the magnetic tripe before uing copy center ervice automatically track the ubequent cot to the appropriate cot center. 25

26 Healthcare CHILDREN S HOSPITAL: One of the nation leading pediatric hopital KEY CONCERNS: acce control, ecurity, data tracking, brand enhancement, patient experience The card color and imple deign were choen for their ability to communicate the hopital pediatric focu. New patientafety meaure require caregiver to can their card bar code and then the patient chart before adminitering drug. That information i then tranmitted to a central patient databae. The hopital CEO requeted that the hopital miion tatement be included on the back of the card a a daily reminder of the importance of our miion. The card cutom holographic foil not only provide a trong meaure of ecurity, it often a tarting point for communication between hopital taff and hy patient. A miling face and the ue of animal hape on the front of the card help provide a meaure of comfort for the hopital young patient. The magnetic tripe retrict floor acce and reduce unwanted traffic through intenive-care unit of the hopital. 26

27 ID CARD GALLERY Loyalty and Memberhip FITNESS 4 LIFE HEALTH CLUB: An ambitiou new club chain KEY CONCERNS: attendance tracking, equipment acce, fraud reduction, brand enhancement The club choe to include a cutom holographic foil on the card a a graphically appealing way to protect againt counterfeiting and reduce fraud. A ign-in/ign-out bar code track the ue of individual memberhip and provide the club with valuable information ued to initiate member-retention trategie upon period of non-ue. A the new kid on the crowded healthclub block, Fitne 4 Life aggreively look to reinforce it brand and miion with exiting member and propect. The magnetic tripe facilitated the introduction of ilver, gold and platinum memberhip level which provide acce to pecial ection of each facility. The magnetic tripe link to individual member profile and provide poitive reinforcement and encouragement to individual on the workout machine a they approach their fitne goal. 27

28 Government-to-Citizen: National ID COUNTRY OF UTOPIA: A nation with a population of 25 million citizen KEY CONCERNS: citizen identity, acce to government ervice, identity theft prevention, national pride A ingle, legal identity per peron in the form of a National ID Card erve a the cornertone of citizenhip for Utopia. Implementing a combination of ecure data torage and layered viual ecurity afeguard peronal data and mitigate fraud. A cutom image of the nation flag intill a ene of civic pride. Pre-printed Viual Security Element (VSE) include Fine Line and Micro Text for added ecurity. National Identification Surname ANDERSON Given Name JANE Date of birth 10/06/1980 Place of birth UTOPIA Date of expiry 31/12/2019 Signature of bearer Nationality UTO Gender F Peronalized with both color print and black-andwhite laer cardholder image for One-2-One authentication. Laer engraving enable multiple ecurity feature, uch a urface relief for tactile authentication, detailed Micro Text and lenticular peronalization uch a multiple laer image (MLI) All of which enure card are highly ecure and counterfeit reitant. Multiple technologie on a ingle card uch a magnetic tripe and barcode provide proof of the right to vote and acce to multiple government ervice. ANDERSON, JANE Leveraging ecure data torage, ubtantial amount of information can be tored directly on the card including image, birth certificate and demographic data. Fingerprint biometric are added to the card for additional cardholder authentication. 28

29 Tranportation GO TRANSIT: A company that provide bu and light rail tranportation for a metropolitan city. KEY CONCERNS: reloadable tranit pae, ticket fraud prevention, brand recognition and loyalty Smart Card tranit ticketing enure that tranaction are highly ecure and thwart fraudulent paper ticket counterfeiting. Tranit pae alo provide improved efficiency and convenience for tranit conumer. Cutom graphic provide GO Tranit the opportunity to increae revenue via increaed brand viibility and ubequent cutomer loyalty. Chritina Saunder ISSUE 05 JAN 2017 PASS Tranportation provider that upport the convenience of reloadable cahle tranit pae can experience an increae in conumer riderhip. Secure, reuable and reloadable card reult in ignificant reduction of the cot and manual overhead aociated with maintaining paper-baed ticketing ytem. Chritina Saunder A imple can of the 2D barcode grant acce to multiple mode of tranportation uch a bu and light rail. 29

30 Note Ue thee page to take note while developing your ID card. Proceed with confidence! PEOPLE PRIVACY PROPERTY PRODUCTIVITY PROFITS PRIDE 30

31

32 North America: Toll Free: Europe, Middle Eat, Africa: Aia Pacific: Latin America: HID Global Corporation/ASSA ABLOY AB. All right reerved. HID, HID Global, the HID Blue Brick logo, the Chain Deign, HID Mobile Acce, iclass SE and Seo are trademark or regitered trademark of HID Global or it licenor()/upplier() in the US and other countrie and may not be ued without permiion. All other trademark, ervice mark, and product or ervice name are trademark or regitered trademark of their repective owner hid-fargo-card-deign-guide-br-en PLT An ASSA ABLOY Group brand hidglobal.com