@FarmFoodCareSK. Farm And Food Care

Transcription

1

2 FFC SK strives to find new and innovative ways to introduce producers to their customers and consumers to their food producers, and provide the facts Farm & Food Care Farm And Food Care

3 Who are we? Clinton Monchuk Farmer, Lanigan SK Farm & Food Care Saskatchewan

4 Who are we? Adrienne Ivey Farmer & Rancher, Ituna SK

5 Something to ponder Social media messages are not strictly the words we choose. Messaging incorporates the sentiments and actions we re influencing.

6 It s a conversation NOT A LECTURE One of the great appeals of social media is the sense of conversation, of people talking with one another instead of one person talking at everyone else.

7 Before you begin: Identify your target audience. The farming community vs. non-farming consumers Determine your objective Sharing your farm story?

8 Before you begin: Select the appropriate channel for your message. There is an etiquette for each platform How much time and effort are you willing to spend?

9 Words matter! The words you use are important! Based on your audience include language that is appropriate in: Tone Lingo Grammar Abbreviations

10

11 Write informally BUT not carelessly! And do not take this as permission to get sloppy; no one wants to wade through misspelled words and shoddy sentences to find the message.

12

13 Building your Personal Brand Be consistent in your messaging pro or anti arguments, advocacy, who you support Use a consistent photo editing style with your pictures and video Your hashtags say a lot about you. Keep the same name, profile, picture and look across all your social media profiles Post regularly & reply quickly

14 Example of Multi-platform Branding Lesley Kelly, High Heels and Canola or highheels&fields High Heels and Canola Fields Lesley High Heels and Canola Fields Kelly HighHeelsAndCanolaFields

15

16 Get Involved & Stay Involved Don t hide from criticism Take the opportunity to correct misinformation Or, explain how what is being done will be changed

17

18 Be Transparent & Honest Honesty is always essential, but social media is unforgiving. Attempts to twist the truth, withhold information, or hide behind a virtual barricade only invite attack

19 Think before you post! A momentary lapse while using social media can cause tremendous damage. Assume that every message you post will be stored forever and might be read by people far beyond your original audience.

20 Think before you post! Ask yourself two questions: Would I say this on live television? Am I comfortable with this message becoming a permanent part of my personal and professional communication history?

21 Examples

22 Responding to the Negative Trolls are people who deliberately provoke others online with the intent to upset or elicit an emotional response. In short, online bullies! They usually prefer anonymity and can lurk anywhere online.

23 Keep cool Dealing with Trolls Be friendly, remain in control Don t debate Listen, Ask, Share Connect on values Stick to what you know Agree to disagree

24 Dealing with Difficult People Let them rant.and then ask them if they have a specific concern. Everyone is entitled to their opinion. Invite discussion. Avoid debates, confrontations and arguments Be polite professional and respectful There are other people watching

25 Social Videos What are social videos? Short digital videos that are designed to be seen and shared through social networks. Because each social network has a unique audience, social videos need to be optimized for different channels.

26 Things to Keep in Mind Know your technologies limits (resolution, sound, editing capability etc.) Use Landscape vs. Portrait orientation Be aware of your surroundings. Safety First! Use video editing software Be audience friendly with your messaging Shorter is better

27 Design it to be Shareable You need to be able to answer the question why will people share this video before you ever start making it. Listen to your social media followers. See what videos they re already sharing and analyze them. Let other s successes inspire you.

28 Be a Story Teller Any good story has a beginning, middle, and end. It also needs some conflict. And a hero. What s the plot, What s the setting? Check out SaskDairy on YouTube

29 Emotions Lead to Sharing Research has shown people are more likely to share content that contains emotions, specifically positive ones. These emotions activate our nervous system which then boosts social transmission. Our brains are literally more inclined to share emotional content. Use this.

30 Example

31 Live Social Videos Live social videos need to be about authenticity and real-time engagement. They should feel like a conversation between you and whomever is viewing it.

32 Challenge Share your farm story! Post or share pictures and videos using #OurFoodHasAStory

33 How To Use Video Features SnapChat - Facebook Live - Instagram Storieshttp:// Twitter GoLive -

34