Branding Guide. moriahriona.com.

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1 Branding Guide P A C K A G E S S E R V I C E S I N F O moriahriona.com info@moriahriona.com

you re a lady on a mission A O N E - W O M A N S H O W A high heel wearing, evernote wielding, force to be reckoned with. You ve got a dream in your heart and business on the brain. You ve got a gift.

2 you re a lady on a mission A O N E - W O M A N S H O W A high heel wearing, evernote wielding, force to be reckoned with. You ve got a dream in your heart and business on the brain. You ve got a gift. It s your passion. And you ve been doing the work, the hard work, that turns passion and dreams into a rewarding career. Girl, you ve got hustle. That s why you re here. You re ready to make that dream shine. You re ready to take that gift and wrap it up in a designer box with a big satin bow so everyone can see how awesome it truly is. You know you need branding worthy of your passion. Worthy of your business. Worthy of you. That s why I m here.

3 table of contents About The Expereince How to Book Visual Branding Website Design Brand Photography Brand Mentorship The Ultimate Branding Experience FAQ Policy Contact

I m also a proud military wife. Loving #boymom. Unapologetic feminist. And yes totally out-numbered at home!

4 ABOUT H E Y G I R L! i m moriah I m your visual branding BFF, an award-winning graphic designer and I m legitimately obsessed with your success. I m also a proud military wife. Loving #boymom. Unapologetic feminist. And yes totally out-numbered at home! Which is why it s my mission to even the score by collaborating with gorgeous superwomen (just like you!) who are hustling hard and revolutionizing the world with their talents. Not gonna lie Best. Job. In. The World. Want to know more? M E E T M O R I A H > >

5 THE EXPERIENCE a unique process dedicated to you You re a busy lady and you don t have time to waste. Why wait months and months for your new custom branding or website? With my streamlined and comprehensive creative process, I take on one client at a time and turn around your visuals in a matter of days so you can get back to doing your boss lady thing, with more confidence and style fast! Even better, you get my undivided attention during your experience because I will ONLY be working on your project. I book first come, first serve. So get in touch asap to book your experience! I W A N T I N! > >

6 how to book READ THIS GUIDE, WHICH IS JAM-PACKED WITH INFO ABOUT MY BRANDING SERVICES AND PRICING. CONTACT ME VIA MY WEBSITE INQUIRY FORM. TELL ME ALL ABOUT YOUR BIZ (EVEN IF IT S JUST A DREAM AND A SKETCH ON A COCKTAIL NAPKIN) FEEL FREE TO GUSH! CHOOSE YOUR EXPERIENCE. BRANDING SERVICES CAN STAND ALONE BUT WORK EVEN BETTER IN TANDEM. I VE EVEN CREATED A COUPLE OF PACKAGES THAT INCLUDE MY MOST POPULAR SERVICES (WITH A SAVINGS, FOR YOU WOOT!) SIGN YOUR CONTRACT. LET S MAKE THIS THING OFFICIAL! PAY YOUR NON-REFUNDABLE RETAINER. POP THE BUBBLY! YOU VE JUST BECOME A MORIAH RIONA BOSS LADY.

7 I N H E R O W N W O R D S Oh man,there s not enough words to express how thankful I am... to have had a Brand Intensive with Moriah! I went in thinking, okay tell me what I already know and that wasn t the case at all! We dug deep into branding and I learned a lot! From learning my WHY to nailing down my ideal client. I ve made some must have changes and I can t wait to see where it will take me! Moriah is so laid back and easy to talk with, I ll be recommending her to everyone i know, thank you so much!!! S H A Y L A V E L A Z Q U E Z Shayla Velazquez Photography

8 a la carte BRANDING SERVICES >> LOGO + BRANDING >> WEBSITE DESIGN >> BRAND PHOTOGRAPHY >> STRATEGY + COACHING

YOU KNOW YOUR VALUE, WORTH AND THE SPECIAL SOMETHING-SOMETHING THAT SETS YOU APART FROM THE CROWD»» YOU SET YOURSELF UP FOR SUSTAINABLE

9 A LA CARTE SERVICES Visual Branding Girl, lemme repeat: Your brand isn t just a logo you slap on your site. Your brand stands for everything your business is. Everything. It communicates who you are, what you do, why you do it and why YOU. And when you have a solid brand»» YOU EFFORTLESSLY CAPTURE THE HEARTS OF YOUR TARGET AUDIENCE»» YOU TRANSFORM INTO A MAGNETIC BOSS LADY LEADER THAT REJECTS NONSENSE LIKE PLAYING SMALL AND HIDING IN THE SHADOWS»» IT BECOMES AN ABSOLUTE CINCH TO SUCCESSFULLY MARKET YOUR BIZ CUZ YOU KNOW YOUR VALUE, WORTH AND THE SPECIAL SOMETHING-SOMETHING THAT SETS YOU APART FROM THE CROWD»» YOU SET YOURSELF UP FOR SUSTAINABLE SUCCESS Yes. It s that important. You need to do some serious brand soul searching to lay a solid foundation that will then direct your brand visuals and I m gonna help you every step of the way

10 I N H E R O W N W O R D S I am so in love with my logo and branding from Moriah.. She somehow translated all the words and feelings I wanted for my brand into the perfect color palette and logo. I love her insight and creativity even more over time the longer I have my brand the more I realize how accurately it speaks to the layers of what I offer my clients. M A N D Y S T R A I G H T Interior Designer

11 A LA CARTE SERVICES Visual Branding PREMIUM BRAND COLLECTION 1 WEEK 3,000 RESEARCH + INSPIRATION Exploratory Brand Homework Production Meeting // 20 min Skype Private Pinterest Board Collaboration LOGO + BRANDING Mood Board // 1 revision Color Palette // 1 revision Font Recommendation Main Logo // 3 concepts // 2 revisions Secondary Logo // 1 revision Submark or Watermark // 1 revision 1 Brand Pattern or Design Element PRINT + COLLATERAL Business Card // 1 revision Note Card or Letterhead // 1 revision Thank You Card // 1 revision Sticker or Stamp Design // 1 revision BENCHMARK Brand Board Style Guide // 6 page PDF Brand Launch Meeting // 45 min Skype Video Recording of Brand Launch Meeting DETAILS Project fee is for design services only. Printing and production costs are not included.

12 A LA CARTE SERVICES Visual Branding MINI BRAND COLLECTION 3 DAYS 2,500 RESEARCH + INSPIRATION Exploratory Brand Homework Production Meeting // 20 min Skype Private Pinterest Board Collaboration BENCHMARK Mini Brand Board Mini Style Guide // 3 page PDF Brand Launch Meeting // 20 min Skype LOGO + BRANDING Mood Board // 1 revision Color Palette // 1 revision Font Recommendation Main Logo // 3 design concepts // 2 revisions Secondary Logo // 1 revision DETAILS Project fee is for design services only. Printing and production costs are not included.

designs // 1 revision Instagram Stories Templates // 6 designs // 1 revision Email Signature // 1

13 A LA CARTE SERVICES Visual Branding ADD-ON SERVICES SOCIAL + MEDIA Media Kit or Price Guide // 6 page PDF // 2 revisions Facebook Profile + Cover Images // 1 revision Instagram Post Templates // 3 designs // 1 revision Instagram Stories Templates // 6 designs // 1 revision Signature // 1 revision 997 CUSTOM PROJECTS Have a unique design project in mind? Contact the studio TURNAROUND to discuss!

14 A LA CARTE SERVICES Visual Branding THE PROCESS RESEARCH You do a little homework. I do some research. We share a private pin board. We start dreaming up and scheming up your new brand. STYLE I create a moodboard and color palette. You say this is sooo me! LOGO I design 3 original logo concepts. You choose your fav and get 2 rounds of revisions to make sure it s perfect. BRANDING Based on your fab new logo I create and curate supporting brand visuals. May include alternate logos, watermarks, fonts, patterns or graphics. COLLATERAL Now that your visuals are established it s time to design your collateral. May include business card, stationery, social media graphics or media kit. BENCHMARK Get ready to pop the bubbly it s launch time! I ll create a brand board and style guide to help you share your new brand identity with the world.

A LA CARTE SERVICES custom website design HERE S THE THING, FRIEND... YOUR WEBSITE IS YOUR BUSINESS VIRTUAL HOME So set the table with your fine china. Crack the cork on your best bottle of wine.

15 A LA CARTE SERVICES custom website design HERE S THE THING, FRIEND... YOUR WEBSITE IS YOUR BUSINESS VIRTUAL HOME So set the table with your fine china. Crack the cork on your best bottle of wine. And lay out the plush guest towels. Your visitors are knocking and it s time to rock their socks with a website that...»» INSTANTLY BUILDS TRUST AND NURTURES A RELATIONSHIP WITH YOUR AUDIENCE»» POSITIONS YOUR BIZ AS THE ONE (AND ONLY)»» HUSTLES HARD ON YOUR BEHALF AND CONVERTS LIKE AN ABSOLUTE BEAST Oh yeah, girl. CONVERSIONS. Cuz that s what your website is really about: Turning browsers into clients. And together, the two of us have the heart, strategy and branding prowess to make your website a force to be reckoned with.

16 I N H E R O W N W O R D S She killed it. On all aspects. She stayed on schedule, she was so communicative, her designs were so beautiful and so fitting for my company, she was always so enthusiastic and just as excited and passionate about the project as I was. I m just thrilled that I found her. I have not a single negative thing to say about my experience with her. It was incredible from start to finish! S T E F A N I C I O T T I Stefani Ciotti Photography

17 A LA CARTE SERVICES custom website design PREMIUM WEBSITE 2 WEEKS 5,500 RESEARCH + INSPIRATION Web Design Homework Website Audit + Strategy Session// 60 min Skype Production Meeting // 20 min Skype Private Pinterest Board Collaboration WEBSITE 5 Page Site Design // Home, About, Galleries, Info, Contact 2 Multi-view Canvas Sections 1 Subpage Design // Gallery style BLOG 1 Blog Main Page Design 1 Blog Post Page Design COMPATABILITY 2 Rounds of Revisions for site 1 Desktop version of all pages listed above 1 Mobile version of all pages listed above Designed for Showit // Not compatible with any otherwebsite platform LAUNCH Full Service Design File Installation + Launch Website Launch Meeting // 45 min Skype Video Recording of Launch Meeting Complimentary Website Updates // 1 hr, days post launch DETAILS Project fee is for design services only. Domain registration, website hosting, and Showit subscription are not included.

18 A LA CARTE SERVICES custom website design MINI WEBSITE 1 WEEK 4,500 RESEARCH + INSPIRATION Web Design Homework Website Audit + Strategy Session// 30 min Skype Production Meeting // 20 min Skype Private Pinterest Board Collaboration WEBSITE 1 Main Single Page site design 5 Main canvas sections // Home, About, Galleries, Info, Contact 1 Subpage Design // Gallery style COMPATABILITY 1 Round of Revisions for site 1 Desktop version of all pages listed above 1 Mobile version of all pages listed above Designed for Showit // Not compatible with any other website platform LAUNCH Design File Hand-off // for client DIY installation Website Launch Meeting // 20 min Skype BLOG 1 Blog Main Page Design 1 Blog Post Page Design DETAILS Project fee is for design services only. Domain registration, website hosting, and Showit subscription are not included.

A LA CARTE SERVICES custom website design THE DETAILS PREMIUM VS. MINI The main difference between the two website choices are the number of pages.

19 A LA CARTE SERVICES custom website design THE DETAILS PREMIUM VS. MINI The main difference between the two website choices are the number of pages. The Premium Website includes 5 main pages (with an additional page design for blog home, blog post, and gallery you ll end up with 8 page designs total). The Mini Website is a Single Page scrolling site where the main content of the site is housed on one single page, broken into 5 sections, called canvases. (The Mini Website also includes additional page designs for blog home, blog post, and gallery you ll end up with 4 page designs total). The choice comes down to your personal preference and how much content you need to share. Another thing to note: it is generally accepted that websites will perform better with multiple pages (as opposed to the single scrolling style) for SEO. This is simply because there is more info for the search engine to crawl. EXAMPLE OF A PREMIUM (5-PAGE) WEBSITE >> EXAMPLE OF A MINI (SINGLE PAGE) WEBSITE >>

I ll be holding the camera; crafting the visual story that ll showcase your talent, passion and personality, one frame at a time.

»» SHIFT FROM RANDOM, FACELESS STRANGER ON THE INTERNET TO THE MAGNETIC BIZ I FEEL LIKE I KNOW PERSONALLY»» ESTABLISH TRUST AND CULTIVATE A

20 A LA CARTE SERVICES brand photography READY TO GIVE YOUR BIZ THE PROFESSIONAL FACE IT DESERVES? Spoiler alert: It s you. You re the face. And a hot-as-heck one at that. And I m the professional brand photographer. I ll be holding the camera; crafting the visual story that ll showcase your talent, passion and personality, one frame at a time. Because the truth is that other than your website and brand system, your audience will connect most with your imagery.»» SHIFT FROM RANDOM, FACELESS STRANGER ON THE INTERNET TO THE MAGNETIC BIZ I FEEL LIKE I KNOW PERSONALLY»» ESTABLISH TRUST AND CULTIVATE A RELATIONSHIP WITH YOUR AUDIENCE»» EXPRESS YOUR UNIQUE STYLE AND PERSONALITY»» SHARE YOUR STORY AND SHOWCASE YOUR BAD BOSS LADY SELF, DOIN YOUR THING. Oh and did I mention that custom, compelling imagery makes your brand totally unforgettable? Which goes hand-in-hand with being UNSTOPPABLE.

21 I N H E R O W N W O R D S Working with Moriah was nothing short of AMAZING... I found her online and was thrilled at the opportunity to work with her. The experience itself was so wonderful. From her hair and make-up team that made me feel so pampered, to the actual final photographs everything was top-tier. K A R E N G R U B E R The Inspired Mama

22 BRANDING SERVICES brand photography PREMIUM BRAND PORTRAITS 2 WEEKS 3,000 RESEARCH + INSPIRATION Custom Style Guide // wardrobe and prop recs based on brand aesthetic // 4 page PDF Styling Session // 60 min Skype Private Pinterest Board Collaboration PHOTOSHOOT 2.5-Hour Photo Shoot // with Moriah + Assistant 3-4 Looks // wardrobe changes depending on time IMAGES 65 Files // high resolution digitial image files Editing // color correction and basic editing Commercial Use License VIDEO Highlight Reel // 10-second video for website and social media DETAILS Travel is included within 20 miles of zip code Music licensing (for video) is available for an additional fee

23 BRANDING SERVICES brand photography MINI BRAND PORTRAITS 1 WEEK 2,500 RESEARCH + INSPIRATION Custom Style Guide // wardrobe and prop recs based on brand aesthetic // 4 page PDF Styling Session // 30 min Skype Private Pinterest Board Collaboration IMAGES 35 Files // high resolution digitial image files Editing // color correction and basic editing Commercial Use License PHOTOSHOOT 90-Min. Photo Shoot // with Moriah 2 Looks // wardrobe changes depending on time DETAILS Travel is included within 20 miles of zip code 80922

24 BRANDING SERVICES brand photography ADDITIONAL SERVICES HEADSHOTS 30-Min. Photo Shoot // at the Moriah Riona Studio 2 Looks // wardrobe changes depending on time 10 Files // high resolution digitial image files Editing // color correction and basic editing Commercial Use License 597 CUSTOM STYLED STOCK 5 Scenes TURNAROUND 25 Files // high resolution digitial image files Editing // color correction and basic editing Commercial Use License 1,497 CUSTOM PROJECTS Available for custom commercial work. Please contact the studio for more information.

25 BRANDING SERVICES brand intensive ONE-ON-ONE BRAND STRATEGY MENTORSHIP TO TAKE YOUR BIZ TO THE NEXT LEVEL Feeling so lost you re not even sure which direction to head in? Together, let s give your brand the clarity and direction you re craving. My brand intensives offer you a structured curriculum to safely explore your business and brand foundation. We ll start with an in-depth questionnaire that hones in on your brand vision and problem areas, then clarify and simplify your path to success during our two-hour in-person (or video call) session. I promise it ll be the most transformative and intense two-hours ever for your brand. Once we re done, you ll receive a comprehensive Brand Benchmark Assessment (in PDF format so it s easy to refer back to later) with your new brand fundamentals, along with a ton of action steps so you know exactly what to do next. You ll also get ulimited access to me for the next 30 days to ask any burning questions that come up after your intensive. Investment: 997

I N H E R O W N W O R D S I like to call Moriah a Branding Psychologist She is able to ask just the right questions to determine exactly what to enhance about your business.

26 I N H E R O W N W O R D S I like to call Moriah a Branding Psychologist She is able to ask just the right questions to determine exactly what to enhance about your business. The entire process is so much fun, despite my initial apprehensiveness to dig deep into my own branding. I was at a stalemate with my photography business when I went in to my Brand Intensive with Moriah. I was completely unsure of the direction I wanted to take my business literally my thoughts were all over the place. I really needed someone to point out my strengths and pry my business open to expose the areas that I truly wanted and needed to spend my time on. She was able to put into words things that I wasn t able to on my own, such as my WHY. By the time I left my intensive I was confident, excited, and so empowered! I went straight home and started planning out the changes I needed to make. I highly recommend Moriah for any lady boss branding needs. She is so passionate about helping other women entrepreneurs and it really shows throughout her business and personal interactions. I can t wait to go back to Moriah for all my business visual branding in the near future. C R Y S T A L S T A L L Crystal Stall Boutique Photography

27 the ultimate BRANDING EXPERIENCE Are you ready to go all #totalmakeover on your business and brand?

28 BRAND PACKAGE the ultimate branding experience WHAT S INCLUDED? Ready to dive in head first and make that dream a reality, girl? Yasss! Now that s what I m talkin about! And I ve got the perfect package the complete head-to-toe makeover for your biz. Introducing, The Ultimate Branding Experience. BRAND STRATEGY Four 90 min Sessions Whether you re a seasoned-pro looking for a fresh brand face, or a boss babe newbie looking to launch like a rock star, this package covers every aspect of your brand to set you up for success. VISUAL BRANDING Premium Brand Collection We ll start by building a strong foundation with four (yes 4!) 90 min Brand Strategy sessions following my precise curriculum for brand success: LESSON 1: Your Why the Mission, the Vision, the Reason LESSON 2: Your Who Understanding Your Ideal Client LESSON 3: Your What Your Product/Service & Pricing LESSON 4: Your How Creating an Unforgettable Experience WEBSITE Premium Website After we ve set the foundation, I ll launch into your visual branding, website design, and brand photography everything coordinating perfectly to speak directly to your ideal client. SOCIAL + MEDIA Social + Media Add-on By the time your experience is complete you ll be sure that every brand touchpoint, from your business card to your fabulous five-page custom website is communicating the visual story of your brand. PHOTOGRAPHY Premium Brand Portraits

29 BRAND PACKAGE the ultimate branding experience WHO IS THIS PACKAGE FOR? Ladies who want to be leaders in their industry. Solopreneurs with serious passion. Photographers, wedding professionals, coaches, and creatives. OUT OF TOWN CLIENTS WELCOME! This entire package can be completed virtually minus the Brand Photography session. You can come to my hometown of Colorado Springs, where my studio is located or I can come to you! Contact me for more details. (Travel not included). PROJECT FEE 9,997 (15,497 VALUE) ready for big things, girl? Good. Let s make it happen. MORIAH, I NEED YOU IN MY LIFE>>

30 FAQ HOW DO I BOOK WITH YOU? I love your enthusiasm! But first, let s make sure we re a good fit. To get started, please fill out my inquiry form and give me the low-down on you and your brand (even if it s just a dream and a sketch on a cocktail napkin). I ll get back to you via within 48 biz hours and, if we re a good match, we ll schedule a complimentary Skype call to get to know each other better. WHEN SHOULD I BOOK WITH YOU? Yesterday. Just kidding. But seriously... ASAP. I only take on one client at a time, so I m typically booked out several months in advance. I also try to give all my clients at least a one-month lead-time to complete their brand homework and prep for the experience. If you have a specific launch date in mind, please let me know. I will try to accommodate you as much as possible. I JUST WANT A LOGO CAN I HIRE YOU FOR THAT? The short and sweet of it is this: I love you, but no. I don t offer just a logo, cuz that s not going to get you those awesome results you re dreaming of. What I DO offer is a complete visual branding system that sets you up for success. Scroll up to Visual Branding above to learn more. I ALREADY HAVE A LOGO CAN YOU DESIGN MY WEBSITE? All signs point to possibly. I typically require all my design clients to go through my Branding Experience first. This to ensure you have a solid brand foundation and visuals. However, I do make exceptions if I feel that a client already meets that criteria.

31 POLICY PRICING Prices are subject to change without notice. Booking is required to reserve your design time and lock in your rate. Pricing covers artistic and consultative services by Moriah Riona only. Printing, website Hosting and Showit Subscriptions, artwork licensing (including but not limited to fonts and music), and travel are not included. BOOKING Bookings are first come, first serve and require a signed contract and nonrefundable retainer of 50%. For more information regarding studio policies, please refer to your contract.

32 ready to launch your dream? L E T S M A K E I T H A P P E N. I M READY!! >> moriahriona.com info@moriahriona.com

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