Investigating The Future Of Social Media Congress

Transcription

1 5th Annual Investigating The Future Of Social Media Congress Sharing global insights on pioneering future focused social strategy: Points of discussion will include: The future of the social enterprise 3.0 Social strategy 3.0 determining how social media is evolving and the impact for the social marketer Impending changes within semantic technologies A social strategists outlook for 2015 what to anticipate and how to prepare Emerging technologies an assessment of future social technologies in the development pipeline Post conference workshops: 20th June 2014: Workshop 1: Global perspectives on social innovation Workshop2: Developing 3.0 social content Global thought leaders include: MARIE SORNIN Direct Sales Organisation Twitter Australia DAVID PRICE Head of Social Media Tesco Stores, UK SEAN HERRON Presidential Innovation Fellow, United States JARROD BLYTHE Social Media Specialist McDonalds Restaurants, USA ELLY BLOOM BRIANNE KIMMEL BRADY JACOBSEN AVRIL CARTER YIANNI KONSTANTOPOULOS NATASHA LAGING JORDAN GUIAO Head of Social Media SBS BENJAMIN MULLIGAN Community Manager, Microsoft OLIVER GRUNDY Solutions Lead, Google (invited) General Manager Direct Channels Australia Post Head of Social Media, Westpac Tripadvisor Social Brand Manager HotelClub Group MD for Social@Ogilvy BEN FINDLAY Head of Corporate Communication, Deloitte MARI SMITH Facebook Marketing Pioneer, Author Facebook Marketing and TV Host: Social Media Examiner, US Social Media Specialist (Social Care), GM Holden BORA WIEMANN Founder, Wei to , FAX: REGISTER NOW: PH: register@ibrc.com.au, GRANT HOWIE Head of Network Yahoo (invited) JO BOUNDY Head of Internal and Digital Communications, Qantas SARAH JOHNSTON Head of Social Media Les Mills ROGHAN MCKERLIE Content Director, Bullseye Researched & Developed by:

2 Future social media strategy..? Where s social heading.. This coming year 2014 looks set to host some significant developments and changes in the field of social media. It may prove to be a stand out. Social marketing strategy in the 3.0 realm will no doubt raise the bar in creativity and authentic engagement also. A majority of brands and organisations are on board with social media platforms and strategies although it s getting harder for brands to shine in social media - where users are in the driving seat and will screen out anything that fails to interest them within seconds. Although with a deeper understanding and application of emerging social technologies companies can become more able to succeed through their social innovations. This two day investigation of social innovation and 3.0 strategy will assist in creating pioneering social strategy. Sustaining a fresh social approach is not possible without clear insight into emerging innovations and their possibilities this forum will gather those developing the technologies and the cutting edge social marketers who will share their anticipation and insight into future social marketing and web3.0. Debate will be focused on: The evolving web, understanding the platforms shaping web3.0 strategy The 2014 social shift what technologies are emerging from where- and what s the expectation Social innovation what will it require beyond this year? What should the marketers be anticipating Case studies of pioneering social initiatives why they worked and their future evolvement The social 3.0 enterprise insights and perspectives on moving into the next gear for social business Worldwide social advancements hear from the digital pioneers from the US, Asia and UK how are they preparing for the next wave of social possibilities Getting the buy-in from the board to go further into unknown social territory Assessing where next for organisations in the social arena, moving out of social comfort zones and into new areas of potential social success and benefit Future directions for Google and Yahoo what every social marketer should be expecting Global social research and technology updates - insights into specific trends and social behaviour to assist in strategy development Who you will meet: This conference, now in its fifth year attracts: Heads of Social Media, Heads of Marketing, Digital Professionals, Market Research executives, Community Managers, Communication Professionals and PR Executives. Responsible for your organisation s social media success? Then this is an invaluable focused two day exploration of the future. Interested in bringing the team? Take advantage of the buy 2 get 2 free offer!

3 Investigating the future of social media post conference workshops: 20th June 2014: Workshop one: Global perspectives on social innovation A unique workshop dedicated to the exploration of cutting edge of social media integration. Sean Herron, Social Media Advisor, The White House and formally NASA s Social Technologist will be sharing his insights into future shifts in social media use and will explore the upcoming technologies that look set to shape the future social evolution. Ensuring that participants leave with a clear view of how to take the next steps into more pioneering use of social technologies time will be allocated to work one-to-one and explore possibilities for individuals to start to initiate. Sean Herron, Presidential Innovation Fellow, United States Sean is an expert in finding collaborative solutions to some of the toughest challenges facing our planet. With a background as a political scientist and developer focused on open data and open source software, he works to bring technologists and communicators together to develop new ways to engage. Sean currently is a Presidential Innovation Fellow (PIF) leading open data initiatives at the Food and Drug Administration. His primary project, openfda, aims to offer terabytes of previously inaccessible data to the public via RESTful APIs and structured data formats. As a PIF, his work also brings him to numerous other federal agencies and the White House, where he advises on open data policy and best practices. Previously, Sean was a strategist in the Open Innovation office at the National Aeronautics and Space Administration, where he spearheaded numerous open data and open source initiatives and was one of the principal writers of the agency's Open Government Plan. Sean is also an experienced web developer, taking on numerous freelance web projects and teaching a course in semantic web design at Syracuse University. Sean's areas of focus include open source and open data policy development and evangelism as well as research into new ways government can collaborate with citizens using emerging technologies. He graduated magna cum laude with a Bachelor's degree in Public Policy and a minor in Political Science from Syracuse University. Workshop Two: Developing 3.0 social content A fresh and insightful workshop designed to explore the realms of possibility in creating dynamic and positively engaging social content. As more and more organisations aim to create inspiring social content, it s harder to shine through as individual and genius. This fully interactive forum will bring together the critical future considerations in developing social content. How far have we come, what s expected now and how to be innovative in the coming years. Investigating new ways to initiate relevant and authentic social content will be key to creating genuine success. Discussion will be focused on the evolution of social content, the emerging platforms and the development of detailed content strategy proposals. How do I get buy in for innovative social projects? The workshop will also be exploring a range of determinants and criteria to ensure your organisation supports the next move into social. Roghan McKerlie, Content Director, Bullseye With 10+ years across print, television and digital media, Roghan is a certified content Jedi. His love-of-a-good story spawned from his journalist days in newspapers and magazines. More recently, Roghan has been helping clients become content publishers, creating and executing innovative content strategies for Bayer, Katies, Rabobank, MeadowLea, White Wings and more. sponsorship@ibrc.com.au

4 Day One: 18th June Coffee and registration Chair s opening remarks THE EVOLVING WEB AN EXPLORATION OF INSIGHTS AND IMMINENT DEVELOPMENTS Web 3.0 an exploration of the internet s evolution in the coming years How social media looks set to change in light of emerging web platforms Investigating the 3.0 marketing landscape and the expectations Sean Herron, Social Innovation Fellow, United States AN EXPLORATION INTO GOOGLE INNOVATIONS AND FUTURE SOCIAL PATHWAYS How Google s social strategy is evolving and the potential impact on marketers Anticipating the next steps in Google s development process Open question and discussion Google s future from the social marketers perspective Oliver Grundy, Industry Head, Google Australia CREATING A LOYAL COMMUNITY THROUGH MARKET LOCALIZATION Creating an engaged community across multiple channels future considerations How to develop relevant content for specific markets Developing strategic content loops Outsourcing vs. in-house approach to social, impending changes Brianne Kimmel, Social Brand Manager, Hotel Club ANTICIPATING YAHOO AND WEB3.0 THE DEVELOPMENTS AND IMMINENT SHIFTS Exploring significant innovations through social emerging social channels Understanding Yahoo and the evolving web Clarifying 3.0 how is Yahoo driving 3.0 initiatives? Grant Howie, Head of Network, Yahoo Networking refreshment break Networking break and refreshments CASE STUDY AUSTRALIA POST FUTURE STRATEGIES IN CREATING A SOCIAL BUSINESS AND A SOCIAL BRAND BEYOND 2014 Steps to establishing a social presence at scale and sustainable future strategy Australia Post s Social Content Strategy in practice Community and crisis management for the most trusted Australian brand and the future developments for community strategies Brady Jacobsen, General Manager, Customer Sales and Service, Australia Post FUTURE SOCIAL ENGAGEMENT AT A GLOBAL LEVEL: CREATING PORTABLE, FLUID CONTENT IN THE 3.0 REALM Instigating the importance of portable content for a global brand like McDonald's How raising brand awareness through relevant storytelling across multiple platforms is evolving Why future social media success entails creating unique video content that transcends cultures and geographies Jarod Blythe, Social Media Specialists, McDonalds Restaurants, USA BUILDING THE FUTURE SOCIAL ENTERPRISE IN A PROFESSIONAL SERVICES FIRM The impact of digital disruption on Australian business models Redefining internal communications - how Deloitte is building social capital from the inside out Reimagining thought leadership in a user-centric world Protecting the brand managing the risk of a socially engaged organisation Ben Findlay, Head of Corporate Communication, Deloitte Australia AN OPPORTUNITY FOR DELEGATES TO SHARE THEIR OWN INSIGHTS AND SOCIAL MEDIA JOURNEYS WITH THE PANEL. KEY DISCUSSION POINTS WILL BE FOCUSED ON: Social Media 2015 what to anticipate and how to prepare Overcoming challenges to producing innovative content How to sustain the momentum of social media initiatives Embedding a social mind set throughout organisations how to gain social advantage in the coming years Skye Forrester, Head of Social Media, Foxtel Brianne Kimmel, Social Brand Manager, Hotel Club Sean Herron. Social Innovation Fellow, United States INTERACTIVE PANEL DISCUSSION: CUSTOMER CARE 3.0 FOR HOLDEN Networking drinks reception Establishing social customer care the journey Investigating how social customer care is evolving Assessing the next steps in social customer care Determining the impact and rewards how these can be reported Natasha Laging, Head of Social Customer Care, Holden Lunch and networking sponsorship@ibrc.com.au

5 Day Two: 19th June Chair s introduction CASE STUDY WESTPAC BREAKING NEW FRONTIERS IN SOCIAL DEVELOPMENT Investigating what future social success means for Westpac Where s the focus and what s driving the social success for Westpac What s in the social innovation pipeline aligning strategy to imminent platform developments Elly Bloom, Head of Social Media, Westpac QANTAS: THE EVOLVING WEB AND FUTURE PATHWAYS FOR SOCIAL INITIATIVES Determining how Qantas social journey looks set to develop Significant web and social shifts how Qantas envisages the future social customer care strategy Investigating internal risks and managing governance as we move into an era of heightened transparency Jo Boundy, Head of Internal and Digital Communications, Qantas Airways THE FUTURE OF STORYTELLING, HOW SOCIAL MEDIA FORCED TELEVISION TO INNOVATE Social media's enormous impact on traditional broadcasting Social TV and the marriage of social media and television The future of dynamic story-telling Jordan Guiao, Head of Social Media, SBS INVESTIGATING THE DEVELOPMENT OF SOCIAL PLATFORMS FUTURE CHANGES AND OPPORTUNITES Assessing how marketers can more effectively communicate through changes in global social platforms How Tripadvisor is harnessing semantic web 3.0 possibilities to grow socially Avril Carter, Territory Manager, Tripadvisor Networking refreshment break EMBRACING PIONEERING SOCIAL ENGAGEMENT - STORIES OF CUTTING EDGE SUCCESS AND FAILURE IN THE DIGITAL AGE A look at some of the best (and worst) examples of engagement with stakeholders on the web Building successful relationships with your audiences and transforming them in to advocates for your work Making things right when disaster strikes Sean Herron, Social Innovation Fellow, United States INNOVATIVE SOCIAL MEDIA FOR A FITTER PLANET: THE LES MILLS INTERNATIONAL APPROACH TO SOCIAL MEDIA STRATEGY AND TACTICS How social innovation is evolving within Les Mills Key lessons in developing a sustainable social strategy Jumping in and learning to swim fast in a rapidly developing environment Exceeding the customer expectation going beyond the general social tick boxes Sarah Johnstone, Head of Social Media, Les Mills CASE STUDY TESCO STORES DEVISING FUTURE SOCIAL STRATEGY Staying strategic in a bust social world How Tesco s social initiatives are evolving Determining the key strands of social success and the impact Perspectives on social media excellence in the 3.0 realm anticipation of how this may look and feel Lunch and networking SMART AGENTS - THE FUTURE OF SOCIAL MEDIA ENGAGEMENT? Assessment of the vision of Web Lot's of data meets smart agents Investigation into the current state of smart agents Case studies and future trends from the web 3.0 realm Bora Wiemann, Founder, Wei to THE NEW LANGUAGE OF SOCIAL ENGAGEMENT COMMUNICATING IN THE NEW WORLD OF MARKETING WITHOUT WORDS Pinterest, is driving substantial results for brands, noted by the fact that it has become the Web s third-largest traffic referral source with 70 percent of users on Pinterest looking for shopping inspiration. Similarly, there are 45 million photos shared on Instagram every day. This means digital marketers have to adapt to these new visual conversations, which are much more complicated to hear. How can a digital marketer find success in this new world of marketing without words? Join us as we discuss this profound shift in consumer behaviour, highlighting its impact on brands, retailers and agencies using real-life examples Conference close Day Three: 20th June 2014 Post conference workshops: Workshop one: Global perspectives on social innovation Sean Herron, Presidential Innovation Fellow, United States Workshop Two: Developing 3.0 social content Roghan McKerlie, Content Director, Bullseye (Please refer page 3 for more details) SPONSORSHIP OPPORTUNITIES 'web 3.0' Forum Investigating the Future of Social Media Congress offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior social media & marketing professionals. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us - sponsorship@ibrc.com.au Other event that may interest you: International Business Review Presents: GOV FORUM GOVERNMENT SOCIAL MEDIA FUTURE FORUM September, Canberra For a brochure - info@ibrc.com.au

6 REGISTER EARLY & SAVE UP TO $600! Package Full Conference Package (2 day conference plus 2 workshops) 2 Day Conference only 2 Workshops only EARLY BIRD SAVE DISCOUNTED RATE SAVE Pay before the 30th Mar 2014 $ GST= $ $ GST= $ $900 + GST = $990 Loyalty Discount Offer For Past Social Media Delegetes Full conference Package (2 day conference plus 2 workshops) $ GST= $ $800 2 Day Conference only $ GST= $ $700 *Only one discount applies per delegate and all the discounts are calculated from the normal rate. FOR CHARITY DISCOUNT RATES: us: info@ibrc.com.au UNABLE TO ATTEND THE CONFERENCE Pay before 15th May 2014 $600 $2795+ GST= $ $300 $600 $ GST= $ $200 SAVE EASY WAYS TO PAY PLEASE CHARGE CREDIT CARD NORMAL RATE 15th May 2014 $ GST= $ $ GST= $ (after 24th February the above prices will apply) TE 1st Delegate Name (Dr/Mr/Mrs/Ms) 2nd Delegate Name (Dr/Mr/Mrs/Ms) 3rd Delegate Name (Dr/Mr/Mrs/Ms) 4th Delegate Name (Dr/Mr/Mrs/Ms) Company Name: Address: Approving Manager (Dr/Mr/Mrs/Ms) Booking Contact (Dr/Mr/Mrs/Ms) F form. Bankcard Visa Mastercard Diners Amex (3% Credit card fee will apply for Diners & Amex) Credit Card Number Expiry date / Amex 4 digit code Amount $ Name of card holder PAY BY CHEQUE - CHEQUE ENCLOSED FOR $ PAY BY EFT - POST: Mail the form with payment to: PO Box 411, Wentworthville,NSW 2145 VENUE DETAILS rences - BSB A/C No with 255 George Street, Sydney Expected date of transfer.. EFT reference No I do not wish to receive any more mail from IBR conferences GROUP DISCOUNT For 3 or more people, phone FOR CONFERENCE PAPERS: info@ibrc.com.au CANCELLATION POLICY visit our web site or call PRIVACY POLICY Visit our web site at INSURANCE: any kind. Delegates are advised when registering for the workshop and booking cover, etc for any reason. IBR Conferences do not take any responsibility for any DISCLAIMER: IBR Conferences reserves the right to change the speakers, venue, dates or alter or delete items from the program as circumstances dictate and takes no responsibility for any errors, omissions and changes. ABN REGISTER NOW (Cheques payable to IBR conferences ) PHONE: (+61 2) FAX: C omplete and fax this r (+61 2) register@ibrc.com.au WEB: Grace Hotel Sydney 77 York Street Sydney 2000 Australia PH: (02) SPONSORSHIP OPPORTUNITIES sponsorship@ibrc.com.au