Role title Head of Fundraising Events Directorate Income Generation

Transcription

1 Role title Head of Fundraising Events Directorate Income Generation Location Stroke Association House, London Accountable to Regional Fundraising Director Travel requirement Regular Accountable for National Events team, 2 Event Managers, 2 Event Officers, 1 Events Assistant, Community Product Manager Ensure Anchor Level DBS check No Core Role Ambition focus: Building the foundations for long-term growth Hours 35 Grade F Salary Competitive (Inner London Weighting) Contract type Permanent We are the UK s leading charity dedicated to conquering stroke. There are over 1.2 million stroke survivors in the UK. Almost two thirds have a disability and one third rely on others for help, making stroke one of the biggest causes of disability. We are continually working to improve the lives of stroke survivors and their families who deserve the very best treatment and care. We deliver amazing, life-changing support to over 60,000 stroke survivors and their families each year. We also fund research to find better treatments, campaign for better stroke care and help people understand how to spot and prevent stroke. This work is made possible by more than 4,000 talented volunteers and staff, our fantastic supporters and our strong relationships with the stroke clinical and research community. We work with integrity, demonstrating our values as one combined passionate, innovative, respectful and professional team.

2 Together we can conquer stroke. Directorate Our Fundraising Directorate plays a key role in securing two thirds of the income of the Stroke Association which funds our Research programmes, our campaigns and helpline support and underpins our Services supporting stroke survivors. It also covers the core costs of running the Association. Last year we raised 25.5m from individuals, companies, trusts and foundations, and community organisations and we have specialist teams responsible for our wide range of fundraising disciplines - Legacies, Direct Marketing, Community & Events Fundraising, Corporate Partnerships and Philanthropy as well as a Development team which supports and improves our ability to raise money. Join us and help to achieve a world free of stroke. Purpose of role Every Stroke Association role is designed to contribute towards achieving our strategic ambitions. The particular focus of this role is to help us to achieve Ambition 6: Building the foundations for long-term growth. The Head of Events Fundraising is responsible for the strategic leadership and management of the new national Events Fundraising Team. The team and this brand new role has been devised to drive a step change in supporter numbers and sustainable net income growth The Head of Events Fundraising will lead on the creation, development and delivery of the Events Fundraising Team strategy, plans and budgets. Within the current portfolio is the Resolution Run series, Step out for Stroke and Escape the City Bike Ride as well as the Virgin Money London Marathon and Great North Run. In addition, you and your team will support regional teams to maximise opportunities within their local events. Key responsibilities of role Responsibility areas Performance Indicators Key Competencies To be accountable for setting and achieving annual Events Budgets Leadership, Managing and Events income budgets and KPI targets whilst contributing to broader departmental and KPIs for events and also overall contribution to Developing performance

3 organisational KPIs as agreed with Director of Regional Fundraising. To lead the team to create the building blocks, Processes and systems for the new Events Fundraising team To lead on the creation, testing and evaluation of the owned and large third party events to ensure that these events deliver sustainable and scalable growth. To ensure that the Events programme is futureproofed by building a network of external contacts, carrying out competitor analysis and benchmarking against competitors to ensure that the events programme remains effective and constant improvement takes place across all the events products. departmental and directorate KPIs Processes and Systems set up and implemented and then managed and reviewed to ensure compliance and relevance Budgets Events performance from Income, Net, Data and Insight Evaluation of events with recommendations for improvement Implementation of improvements Benchmarking and competitor analysis reports Implementation of recommendations from analysis Leadership, collaboration, change readiness, communicating and influencing Managing and developing performance, continuous improvement and innovation Business acumen, managing and developing performance, customer focus, communicating and influencing To build, lead, develop and inspire a high performing Events Fundraising team, supporting and line managing Events Managers to achieve departmental objectives and income. To actively contribute to the Regional Fundraising team leading the responsibility for the development Objectives and KPIs for teams Leadership, managing and developing performance, Individual notes and meetings communicating and influencing. P&DR system Team meetings Strategy plans implemented Leadership, managing a developing performance, communicating and

4 and delivery of the Events fundraising strategy through a matrix management approach. To be accountable and responsible for the development of an effective Events fundraising income stream and plans to ensure long term sustainable net income growth from Events fundraising. To lead on strategies to drive rapid and sustainable growth of our base of Events fundraisers. Developing programmes to recruit, retain and develop Events participants ensuring best possible supporter experiences to retain supporters. into wider regional fundraising planning Contribution to Regional Fundraising Management meetings Budgetary performance of whole team KPIs for events and wider Regional Fundraising team Model targets achieved Gross and Net income and ROI Retention figures via ThankQ data and QBase data Stewardship Plans across Events team implemented and effective influencing Managing and developing performance, continuous improvement and innovation Leadership, Business acumen, customer focus Using Insight to target key segments, creating relevant offers to inspire supporters to engage with the Events fundraising offerings. To lead on strategies and techniques to support individuals and groups of the Events fundraising portfolio to ensure Life Time Value and retention of these supporters. To develop robust annual Events fundraising budgets and plans, forecasts, KPIs and monitoring and evaluation systems to support and deliver performance. New supporter targets achieved Overall supporter recruitment targets achieved Retention Figures Supporters supporting other parts of the fundraising directorate including Individual Giving Events Fundraising Plans, Budgets, KPI s and Evaluations Customer focus, managing and developing performance Leadership, Customer Focus, Change Readiness Managing and developing performance

5 To capitalise on Digital and Social Media channels as well as traditional promotion activities to ensure sustainable growth of the base of Events fundraising supporters. Acquisition and Retention figures of Events supporters through Digital and Social Media Channels Business Acumen, customer focus, managing and developing performance, continuous improvement and innovation To work with others to develop and build relevant supporter journeys for Events fundraisers which are supported by Insight to drive significant growth in the numbers of Events fundraising supporters. To ensure that all fundraising Events activities comply with charity law and fundraising best practice for all areas of Events fundraising Supporter Journeys Collaboration, Communicating and Supporter recruitment targets achieved influencing, Change Readiness Retention Targets achieved Supporters also giving to other parts of the Fundraising Directorate measured through ThankQ I of F codes of Practice Managing and developing performance To act as the central point of expertise for all internal and external contacts on all matters concerning Events fundraising. Attendance at senior management meetings Attendance at External Meetings/ Conferences Leadership, To represent the charity internally or externally in all matters concerning Events fundraising as required by the Director of Regional Fundraising. Attendance at senior management meetings Attendance at External Meetings/ Conferences Leadership

6 Mandatory responsibilities of role To undertake any other duties commensurate with the purpose and remit of the post. Responsibility areas Performance Indicators Key Competencies To ensure that you manage and develop your own and the Events team s performance. Evidenced attendance at personal training and regional events Managing and Developing performance. Leadership All mandatory training is completed Performance and Development Review completed to standard. To follow the Stroke Association s policies and Procedures Familiar with competency framework including values, mission and vision. Accessed and read the Staff Handbook and any relevant policies and procedures to your role. Willing to travel during the course of your duties with possible overnight stays away from home. Managing and Developing performance Change Readiness Open-minded To contribute to any project work as required. Examples of project work. Collaboration Business Acumen Continuous Improvement and Innovation

7 Person specification Education Degree or equivalent plus demonstrable professional experience. Willingness to undertake training and continuing professional development / Desirable Experience Experience of using technology and IT systems Experience of delivering a large scale multi million pound national Charity Events Fundraising programme. Experience working within the Events Fundraising Charity sector. Experience of delivering bespoke fundraising events with multiple thousands of participants. Experience of developing marketing communications and plans for a national Events Fundraising programme at a national charity Experience of using data and Insight to deliver a step change in performance of an Events Fundraising programme. Experience of Matrix Management in a Regional Fundraising environment Experience of development, implementation and delivery of a fundraising strategy Experience of engaging, inspiring people to connect with a charity and take action through fundraising Desirable

8 Experience of budget development, planning and forecasting Experience of achieving annual income and expenditure budgets from an Events Fundraising programme. Experience of delivering formal presentations and public speaking Experience of project planning and problem solving Experience of analysing and interpreting data Skills and abilities Ability to use industry standard IT systems (e.g. Microsoft Office, , Internet, etc.) and fundraising relationship database proficiently. Ability to effectively use social media to promote Stroke Association and fundraising Ability to communicate effectively to a wide audience in a variety of mediums Ability to represent The Stroke Association professionally at all times Ability to work with attention to detail, to understand and interpret relevant legislation and apply to working practice Ability to work unsupervised and use initiative Ability to influence and persuade others Ability to work under pressure and have developed techniques to meet deadlines Ability to forge and maintain professional relationships and to work as part of a wider team

9 Ability to manage and motivate volunteers Other requirements Ability to demonstrate an understanding and commitment to our corporate values To be committed to the principles of equal opportunities and diversity To have an understanding of Stroke Full driving licence and use of a car to fulfil the requirements of the role Willingness to work away from the office and stay away as necessary Organisational skills for fundraising activities involving the general publicity Willingness to work flexibly with regards to working patterns and duties and work irregular hours, evenings and weekends, as required Excellent written communication skills To be committed to the principles of equal opportunities and diversity To develop a clear understanding of and commitment to the vision and mission of the Association To be committed to and understand the Stroke Association s corporate values as they apply to your role and the work you do This information will be used as part of the shortlisting process.