Welcome to Diversified Label Images!

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2 INTRODUCTION Welcome to Diversified Label Images! For more than 30 years, DLI has consistently demonstrated our commitment to excellence in product quality and customer service. We deeply value and appreciate every customer, employee and vendor who is associated with this company. We hope you ll find exactly what you are looking for in these pages. You will certainly see that DLI offers a wide range of stock Point Of Sale materials, much of which is available for same-day shipping. Additionally, if you need a custom designed product for your own brand, contact us today and let our team work with you to develop exactly what you want. We look forward to working with you to fulfill all of your point of sale and labeling needs and thank you for your business! Fran Cade Printing Solutions that Seal the Sale a message from Fran Cade, President/Owner Partners in Profits Through POS Diversified Label proudly supports the United States, Canada, and other international customers. To maintain our high level of service, we rely on teams of sales professionals to assist customers with whatever questions they might have. Call our corporate office and speak to your personal industry sales specialist, who can help you with information ranging from resets and special promotions to custom applications, not to mention day-to-day needs. My Industry Sales Specialist Is Ext or fax sales@diversifiedlabel.com

3 INTRODUCTION Satisfaction Guaranteed Pricing and promotional tools are our business. We promise you will be satisfied with the quality of our products. If you are not completely satisfied for any reason, return the stock products within 30 days for a full credit. How to use the Buyer s Guide We have redesigned our Buyer s Guide to provide you with an easier means of ordering. Flip through these pages to find products that can improve your business. Ordering Made Simple We know that there is no such thing as a regular 9 to 5 day for many of our customers. To make ordering as easy as possible you can call, fax, , or regular mail your order to us. Shipping and Billing DLI uses several national carriers to guarantee on-time delivery to our customers. Each order is assessed a shipping and handling charge. Customers are billed for the cost of shipping. Shipping charges are based on the weight of the product being shipped, the destination, and any overnight or expedite charges assessed by the carrier. DLI offers flexible payment options for our customers, including Visa, Mastercard, and American Express. 2

4 TABLE OF CONTENTS INDOOR POS The Book Channel Tags Cooler Identification Logos Individual Numbers Price Points Flex System Descriptives Pricing Guns Dayglows Channel Strips & Rail Strips Clings & Border Tape Shelf Talkers, Neckers & Danglers Base Wrap & Repair Tape Page OUTDOOR POS Numbers Letters Descriptives ACCESSORIES Cooler Clips Ceiling Hangers 30 Indoor Poles 0 & 8 Installation Poles Clip Usage Ideas Organizers OTHER Labels, Coupons & Scratch-offs 23 3

5 INDOOR POS The Book Never miss another sale! Your route sales force will never miss an opportunity to provide retailers with custom looking point-of-sale signage. The Book pricing and promotional system from DLI is the original, easy-to-use mobile POS room. The Book helps eliminate non-professional, hand-written signage and stops the waste of lost rolls of numbers and descriptives in the field. The Book comes pre-assembled for your convenience. Refill packs of individual numbers or a particular series of numbers, along with descriptives, logos, and other sheeted items can be ordered and stocked for you to conveniently replenish those sheets you use the most. Everything your sales force needs for in-store execution can be found in your standard book. Let our trained sales force customize one to fit your specific needs. In every copy of The Book : POS Numbers POS Descriptives The Flex System Customize The Book with: Cooler Identification Logos Channel Tags 4

6 INDOOR POS Channel Tags Channel Tags Channel tags are made with an improved material that lasts longer than plain vinyl and will not turn brittle. The widest tags available from any vendor, these tags are highly visible with logos, package sizes, and price points. For use with our clips. DLI offers a wide variety of pre-printed Channel Tags. Please call for additional availability. 8 tags/sheet 0 sheets/pack x.222 K-8 To Reorder Call Diversified Label Images@ Channel Tag shown with Diversa-Ring Clip and Circle Clip. 5

7 INDOOR POS Cooler Identification Logos Cooler Identification Logos/BackTags (X series) Diversified Label offers a complete line of cooler ID logos. Our logos won t crack, peel or fade in harsh cooler environments. Graphics match packaging and can be used either in the front of the cooler to identify product glides, or in the rear of the cooler to mark your shelf space. Logos stand up to cleaning, because we specially coat them for longer use. You can reset an entire cooler for just pennies. Graphics for logos are updated on a regular basis. 44 logos/sheet 0 sheets/pack.6875 x X-67 To Reorder Call Diversified Label Images@ X-26 To Reorder Call Diversified Label Images@ LEMON 6

8 INDOOR POS Individual Numbers V series T Series V Series U Series To Reorder Call W Series U Series W Series P Series P Series T Series /2 x 43/Page Use on cooler clips, channel strips, channel tags and clings. 0 9, $,, decimal, slash Red numbers on clear vinyl 0 Sheets/Pack 0 Sheets/Pack 0 Sheets/Pack U Series /8 x /2 42/Page Use on clings, shelf talkers and case cards. 0 9, $,, decimal, slash Red numbers on clear vinyl V Series 5/8 x 2 3/4 6/Page Use on case cards, shelf talkers and pole signs. 0 9, $,, decimal, slash Red numbers on clear vinyl W Series 3 /4 x 5 /2 4/Page Use on case cards and pole signs. 0 9, $,, decimal, slash Red numbers on clear vinyl P Series 3 /3 x 9 2/Page Use on pole signs and small indoor banner boards. 0 9, $,, decimal, slash 7

9 INDOOR POS Price Points T Series /2 x 44/Page Use on cooler clips, channel strips, channel tags and clings. Various prices available 0 Sheets/Pack 0 Sheets/Pack U Series 3 /4 x /2 4/Page Use on clings, shelf talkers and case cards. Various prices available V Series 4 5/8 x 2 3/4 4/Page Use on case cards, shelf talkers and pole signs. Various prices available W Series 6 3/4 x 5 /2 2/Page Use on clings, shelf talkers and case cards. Various prices available V series 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 2/$3 T Series $ 69 $ 69 $ 69 $ 69 U Series To Reorder Call Diversified Label Images@ U Series V Series W Series 8

10 INDOOR POS Flex System The Flex System Make pricing faster, easier and more professional with the Flex System. Instead of hassling with several labels, use a master Flex System label and fill-in-the-blank to create the required price point. NO LIMIT NO LIMIT NO LIMIT $. 9 $. 4 9 $. 4 9 Step S tep 2 EACH Step Start with a master label. EACH Step 2 Use a single digit number to fill in blank. Channel Tag EACH Step 3 That s it! Your pricing is complete. 20oz SINGLE. 29 T Series TB Series 9

11 INDOOR POS Flex System TB Series 2 x 33/Page Use on cooler clips, channel strips, channel tags and clings. $.-9 through $20.-9 (white and clear) Fill in blank with T series UB Series 4 /2 x /2 7/Page Use on clings, shelf talkers and case cards. $.-9 through $9.-9 (white and clear) Fill in blank with U series VB Series 6 3/6 x 2 3/4 4/Page Use on case cards, shelf talkers and pole signs. $.-9 through $9.-9 (white and clear) Fill in blank with V series WB Series x 5 /2 /Page Use on case cards and pole signs. $.-9 through $9.-9 (white and clear) Fill in blank with W series TB SERIES FOR REORDER CALL VB SERIES FOR REORDER CALL TB Series $ 9 $ 9 $ 9 $ 9 VB Series UB SERIES FOR REORDER CALL WB SERIES FOR REORDER CALL UB Series $ 9 WB Series 0

12 INDOOR POS Flex System UTB Series 3 /4 x /2 4/Page Use on cooler clips, channel strips, channel tags and clings. $.-9 through $9.-9 (white) $.-9 through $2.-9 (clear) Fill in blank with T series VUB Series 4 5/8 x 2 3/4 4/Page Use on clings, shelf talkers and case cards. $.-9 through $9.-9 (white) $.-9 through $2.-9 (clear) Fill in blank with U series WVB Series 6 /2 x 5 /2 2/Page Use on case cards, shelf talkers and pole signs. $.-9 through $9.-9 (white and clear) Fill in blank with V series WVB Series 5 /2 x /Page Use on case cards and pole signs. $0.-9 through $4.-9 (white) $0.-9 through $2.-9 (clear) Fill in blank with V series UTB Series WVB Series WVB Series VUB Series $ 9 0

13 INDOOR POS Descriptives Descriptives Accurately identify package sizes and emphasize special promotions with easy-to-apply descriptives. Diversified Label offers descriptives on both white and clear backings. Our descriptives are a perfect complement to the complete line of indoor pricing labels. Outfit your clings, pole signs, shelf talkers and more with a professional look every time. Y Series 2 3/4 x /2 52/Page Use on clings, case cards, shelf talkers, pole signs and Quick Strips. Black on white paper Black on clear vinyl 0 Sheets/Pack 0 Sheets/Pack N Series 2 3/4 x /2 6/Page Use on clings, case cards, shelf talkers and pole signs. Black on white paper Black on clear vinyl Z Series 5 /2 x 2 /4 6/Page Use on clings, shelf talkers and pole signs. Black on white paper Black on clear vinyl LZ Series x 2 /4 3/Page Use on case cards and pole signs. Black on white paper Black on clear vinyl The Complete Look To Reorder Call Diversified Label REORDER CODE - ST DR PEPPER Use with Diversified Label Images UTB and T Series or U Series, VUB Flex System and a Y Series Descriptive 2 LITER $. 39 UB Dr.Pepper is a registered trademark of Dr.Pepper/Snapple Grou p. 203 Dr.Pepper/Snapple Grou p N Series U Series Series 2

14 INDOOR POS Pricing Guns Monarch Marking Systems DLI has been an authorized distributor for genuine Monarch Marking Systems for over 30 years. Today, we continue to promote Monarch as the solution to item pricing for the best merchandising results. As an authorized distributor, we offer only genuine Monarch labels and free gun repairs. Programs DLI participates in several Monarch programs for gun swaps, trades and repairs. Ask your retail specialist about custom Monarch labels with your logo pre-printed! Let s Trade Program Trade in a competitor s gun and receive a new Monarch model of the same type free of charge.* Let s Share Program Trade in your existing Monarch gun and receive credit towards a newer Monarch model.* Gun Repair Because we are an authorized distributor, we can provide gun repair free of charge for our Monarch label customers.* *Minimum requirements apply. Pricing gun Monarch 0 Monarch 5 Monarch 30 Monarch 3 Monarch 35 Monarch 36 Monarch 38 Monarch 5 Monarch 52 Monarch 53 Monarch 55 Lines

15 INDOOR POS Dayglows Dayglows Give packaging extra attention with brightly colored, pressure-sensitive dayglows. Dayglows are available on.5 circles. If you need other shapes, colors, or descriptives, please call your retail specialist for more information on availability. We can also help you with custom applications and special promotions. Quantity per roll: 000 For more ideas on the use of dayglows, please see page 2. 4

16 INDOOR POS Channel Strips & Rail Strips Quick Strips Dress up coolers and shelves instantly. With Quick Strips you can enhance shelf channels and backgrounds for pricing and bar code labels while maintaining store colors or your promotion s brand colors. Quick Strips can be used with existing shelving or self-adhesive channel strips in different lengths Use colored Quick Strips to give resets a uniform appearance! Also available with full printed graphics. Call to see if we have your brand! Quick Strips are perforated for your convenience and come in an easy dispenser box. 7up logo and pack aging is a registered trademark of Dr.Pepper/Sna pple Grou p. 203 Dr.Pepper/Sna pple Grou p 7up logo and pack aging is a registered trademark of Dr.Pepper/Snapple Group. 203 Dr.Pepper/Sna pple Grou p Rail Strips are available in various colors and styles, including self-adhesive and clip over. 5

17 INDOOR POS Clings & Border Tape Clings Our clings are sure to stay up without curling and without leaving residue! Use clings on cooler fronts to identify brands, package sizes and selling price. Call today to order stock or get a quote on a custom cling of your own. 00 clings per pack 2 oz 2/ $ 2 7up logo and pack aging is a registered trademark of Dr.Pepper/Snapple Group. 20 Dr.Pepper/Snapple Group Border Tape Draw attention to a product or an entire cooler door with our Border Tape! Easy to peel and stick, this product does not leave residue. It comes in an easy dispenser box with 00 feet of full graphics. Call us today to order stock or get a quote on custom border tape, and open the door to new sales! GREAT TASTE. ONLY 0 CALORIES. GET BOTH. 6

18 INDOOR POS Shelf Talkers, Neckers & Danglers Shelf Talkers Shelf Talkers are pre-scored signs that can be used on shelves and displays to draw attention to your products and promotions. The standard size is 6.5 inches tall and inches wide, with designs to meet your specifications. Custom sizes are also available. We can print product size and pricing or leave a space for you to customize with our various numbers and descriptives. 00 Shelf Talkers per pack Danglers Use our Danglers to draw attention to your special products and promotions. Each dangler has a top section that slides into a rail strip, while the rest of the product hangs over for a 3D effect. Call today to get started on your own danglers. To Reorder Call Diversified Label REORDER CODE - ST DR PEPPER Use with Diversified Label Images UTB and T Series or U Series, VUB Flex System and a Y Series Descriptive Dr.Pepper is a registered trademark of Dr.Pepper/Snapple Grou p. 203 Dr.Pepper/Snapple Grou p Neckers Neckers are an extremely popular and effective promotional tool in the marketplace. We have printed neckers for all types of products, from milk jugs to wine bottles. Neck Ringers are commonly used to give buyers an instant redeemable discount or to co-promote other product lines. We have many die sizes and materials available to create your next necker. Available with or without adhesive backing, on paper or synthetic material. Give us a call for samples and more information on this great promotional tool. 7

19 INDOOR POS Base Wrap & Repair Tape Base Wrap Base Wrap has never been longer lasting. It comes in its own self-dispensing box so you have less waste. Plus, you get 00 feet per roll, and you never have to worry about having the right amount. Forget about looking for tape and staplers to affix your base wrap each box comes with Pack Renew adhesive to allow easy application. From wet mops to runaway shopping carts, one application of our base wrap will last an entire promotion. Our base wrap has its own self-dispensing box. No more wasted product or having too much or not enough. Flag base wrap Call today to design a custom Base Wrap! Holiday fireplace base wrap happy holidays happy holidays happy holidays happy holidays Holiday gift box base wrap Repair Tape Pack ReNew is a transparent vinyl packaging repair tape that can be used as easily in the field as in the warehouse. Unlike other tape repair pads or regular cellophane roll tapes, Pack ReNew will not turn brittle in coolers or discolor. You can also repair packaging without causing further damage to graphics. Pack ReNew is safe for all surfaces. Also, Pack ReNew has a matte finish that hides the repair. 40 pads per package (000 sheets) Pack Renew Pads Vinyl Packaging Repair Pads Transparent No-Gloss Finish To Reorder Call: Refurbish your damaged packaging with Pack Renew Pads. Transparent no-gloss finish draws l ess attention to repaired product. Easy application and reapplication No damage to graphics when repositioned Vinyl material does not turn yellow or brittle Full liner prevents glue leakage and damage to clothing Give us your comments. Tell us what you think of our Pack Renew and receive an additional sample pad. Call or us at sales@diversifiedlabel.com or fax us at

20 OUTDOOR POS Numbers, Letters & Descriptives Numbers Keep your banners looking professionally priced every time with numbers from Diversified Label. Our vinyl banner labels are preprinted with environmentally friendly inks and specially treated to resist weathering. All numbers are available in a variety of styles and colors. 8 x 6 /2 A Series 2 x 5 B Series 9 x 4 /2 I Series 5 /2 x 2 /4 LC Series 0-9,, $/. 0-9,, $ 0-9,, $ decimal, &, - On white & On clear 25 Sheets Per Pack 25 Sheets Per Pack 25 Sheets Per Pack 0-9,, $ decimal On white On white On clear 25 Sheets Per Pack * LC Series numbers and letters 6 per sheet Letters Spend less time hand writing promotional banners. Whether you are advertising for a special promotion or community event, you can cut your banner time in half when using preprinted letters. All banner letters are packed in quantities of 25 sheets per package. 2" X 5" B Series 9" X 4 /2" I Series 3 3/4" x 6" H Series A-Z On white 25 Sheets Per Pack A-Z On white 25 Sheets Per Pack A-Z On white 25 Sheets Per Pack Descriptives To simplify your banner making, Diversified Label offers a wide variety of styles and sizes of banner descriptives. With our selection of descriptives, we can help you customize your banners for any promotion. A Series 8 x 6 /2 G Series 4 x 4 On white 25 Sheets Per Pack On white 25 Sheets Per Pack 9

21 ACCESSORIES Clips & Hangers Clip & Hangers Diversified Label offers a wide variety of clips and rail strips that correspond with dayglows, channel tags and Quick Strips. Hangers, cable ties and poles are also available. BULLSEYE CLIP Clear Clip with snap hinge.5 X per bag BULLSEYE RING CLIP Clear Clip with ring.75 X per bag BULLSEYE CLIP ARROWHEAD Clear Clip with arrowhead for attaching 250 per bag CIRCLE ARROWHEAD CLIP Clear.5 Circle with arrowhead for attaching 250 per bag CIRCLE CHANNEL Clear Tag with.5 Circle 250 per bag DIVERSA-RING CLIP Clear Clip w/ Channel and ring attachment X per bag UNI- CLIP Clear Clip w/ Channel (with two snaps for multiple applications) X per bag DIVERSA-CLIP Clear Clip w/channel (with one snap) X per bag COOLCLIP Available white or clear, snap hinge x per bag COOLCLIP NATURAL Clear Clip with arrowhead for attaching X per bag 4 RAIL STRIPS AVAILABLE IN WHITE, BLACK & RED CHANNEL STRIP ADHESIVE STYLE White Adhesive Strip.25 Tall 3.375, 24 or 48 CHANNEL STRIP CLIP STYLE White-Clip Over.25 Tall 3.375, 24 or 32 CHANNEL STRIP CLIP STYLE w/clear cover Black-Clip Over.25 Tall Pricing per Strip no minimum 27.5 TWIST-ON HANGER White twist on hanger to create a mobile sign 00 per bag Use our hangers to create visual displays! WIRE CEILING CLIP Wire ceiling hanger to create a mobile sign 00 per bag SNAP CEILING HANGER Snap ceiling hanger to create a mobile sign 00 per bag 4 Cord or 6 Cord CABLE TIES White zip tie hangers Available in 4 and 36 INSTALLATION POLES Alluminum Poles Available in 0 ft and 8 ft Also available: 30 INDOOR SIGN POLES 00 per box 20

22 ACCESSORIES Clips Usage Ideas Clips See below for ideas on combining Dayglows, Channel Tags and clips. Bullseye Clip with snap Bullseye Ring Clip Bullseye Clip with Arrowhead Circle Clip & Diversa-Ring Clip 2

23 ACCESSORIES Organizers Always Ready Organizers Verticle Turntable: 66 tall with 4 /8 sides, this heavy duty metal organizer has 92 pockets and can hold everything from sheeted numbers and descriptives to channel tags, cooler identification logos, and any other sheeted POS you need. Each organizer has four sides that easily mount to a wall if you do not have floor space for the turntable. Tabletop: 33 tall with 4 /8 sides, this smaller metal organizer fits on your work benches and counters. Each tabletop model ARO has 44 pockets for your most frequently used sheeted numbers and descriptives, cooler identification logos, and other sheeted POS. Clear Organizer Inserts Want to make sure that your sheets are always visible, clean, and resistant to curl? Our clear organizer insert sheets do just the trick, allowing you to see all of your sheets in your organizer clearly. Sheets measure 7 /2 x. Tabletop Verticle Turntable 22

24 OTHER Labels, Coupons & Scratch-offs Booklets, Coupons and Variable Data Peels off easily, leaves no messy residue on the product or on the customer! Printed on both sides, up to stations including variable barcodes to track promotions Folded booklets for extended promotions and/or recipe ideas Multi-layered construction Multi-panel Special Adhesives Variable digital data Supports regional or national promotions. 8-0 Color Ink Jet 23

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