THE HYDRO INDUSTRY S PROVEN AUTHORITY HYDRO MARKETING MENU. Your comprehensive guide to reaching the hydro marketplace.

Transcription

1 HYDRO MARKETING MENU THE HYDRO INDUSTRY S PROVEN AUTHORITY Your comprehensive guide to reaching the hydro marketplace _HYDRW_Hydro Marketing Menu.indd /06/ :39

2 Use the table below to select which pr Events Media - Magazines and Event On-Site Guides Page Magazine Display Advertising 4 Magazine Suppliers Directory Company Listing Upgrade HydroVision On-Site Event Guide Advertising Reprints of Magazine Articles 5 Events 4 5 Page Exhibit Space 10 Sponsorships 10 Company Listing Upgrade 11 Co-Located Event 11 Private Meeting Room Rental 11 Literature Insertion into Attendee Bag 11 Lead Retrieval tool 11 Wall of Honor Sponsor 11 Brand Marketing Lead Generation Traffic Driving Thought Leadership Search Engine Optimization 2

3 oducts meet your marketing objectives Events Media - Digital/Online Advertisement Online Suppliers Directory - Company Listing Upgrade Page Mobile App Sponsor 7 White Paper 7 Hydro Jobs: Job Listing 7 Targeted Marketing 8 HydroWorld Weekly e-newsletter Advertisement Webcast (Online Seminar) 9 Advertisement Exhibitor Video Showcase 9 HydroWorld Premium Content Subscription Hydro TV 10 Consultation Page PennWell Marketing Solutions 12 Brand Marketing Lead Generation Traffic Driving Thought Leadership Search Engine Optimization 3

4 Media - Magazines and On-Site Event Guides Magazine Display Advertising The Hydro Industry s reliable marketing partner in North America Connects your solutions to the strongest audience of Hydro s decision makers in the United States and Canada Over 10,000 subscribers each issue (100% qualified) Full page $4,165 Half page (half island) $2,600 Half page (horizontal) $2,180 Third page $1,975 Quarter page $1,800 (gross rates) Magazine Display Advertising Delivers the strongest worldwide audience of industry decision makers Connect with hard-to-reach worldwide hydro project owners, managers and operators Over 10,000 global subscribers in 158 countries each issue (100% qualified) Full page $4,080 Half page (half island) $2,858 Half page (horizontal) $2,438 Third page $2,013 Quarter page $1,615 (gross rates) Magazine Suppliers Directory - Upgrade to Basic Company Listing The Annual Global Market Outlook and the Worldwide Product/Service Suppliers Directory features the top product and service suppliers in the hydro industry, with detailed information about what they offer. The Hydro Review Edition focuses on the North American market and the HRW - Hydro Review Worldwide Edition focuses on the worldwide market. Make sure you stand out from your competitors with the affordable listing upgrade. Select $495 Logo and bold-faced listing, 5 categories bold-faced Select Plus $895 Logo and bold-faced listing, 5 categories bold-faced and boxed with company logo 4

5 Media - Magazines and On-Site Event Guides On-site Event Guide Advertising Display your company message in the on-site event guide handed out to over 3,000 attendees from 50 different countries at the largest event in the world Full page: $3,150 Half page $1,750 Quarter page $1,250 (net rates) Reprints of Magazine Articles Reprints of recent magazine articles reprinted for your use at upcoming events or for use as a marketing tool For more information, please call (866) or pennwellreprints@fosterprinting.com 5

6 Media - Digital/Online The Hydro Industry s Powerful Online Community Home Page Leaderboard Banner (2 spots rotated) Featured on the top of the Home Page (728 x 90px) $2,200 a month Right Side Banner (7 spots available) Featured on the right hand side of the Home Page (300 x 250px) $1,500 to $2,200 a month Push 320 x 50 Banner (2 spots available) Expanded banner featured on the top tier of the Home Page Closed (970 x 66px) Expanded (970 x 418px) $2,520 a month Topic Centers (gross price per month) Dams & Civil Structures (Bundled) Top/bottom (728x90px) and right rail (300x600) $1,995 Dams & Civil Structures Push Down Ad Collapsed (970 x 66) Expanded (970 x 418) $1,150 Environmental Leaderboard Banner (728 x 90) $750 Environmental Right Side Banner 3 positions available (300 x 250) $500 Environmental Push-Down Ad Collapsed (970 x 66) and expanded (970 x 418) $500 Hydro Project Activity (Bundled) Top/bottom (728 x 90) and right rail (300 x 600) $1,995 Hydro Project Activity Push-Down Ad Collapsed (970 x 66) and expanded (970 x 418) $1,150 Premium Content (Bundled) Top/bottom (728x90) and right rail (300x600) $1,995 Premium Content Push-Down Ad Collapsed (970 x 66) and expanded (970 x 418) $1,150 Regulation & Policy Leaderboard Banner (728 x 90) $750 Regulation & Policy Right Side Banner 3 positions available (300 x 250) $500 Regulation & Policy Push-Down Ad collapsed (970 x 66) and expanded (970 x 418) $500 Technology & Equipment (Bundled) Top/bottom (728x90px) and right rail (300x600) $1,995 Technology & Equipment Push-Down Ad Collapsed (970 x 66) Expanded (970 x 418) $1,150 World Regions Leaderboard Banner (728 x 90) $750 World Regions Right Side Banner 3 positions available (300 x 250) $500 World Regions Push-Down Ad (970 x 66px) and expanded (970 x 418px) $500 (gross rates) 6

7 Media - Digital/Online Online Suppliers Directory Upgraded Company Listing (12 months online) The Online Suppliers Directory allows users worldwide to gain valuable information about hydro products and services. Make sure you stand out from you competitors with the affordable company listing upgrade. Select: $395 per year 50-word company description with company logo, 5 product or service listings (each comes with a 30-word description, photo and your company s URL); product comparison feature, and priority results in browse results Select Plus: $995 per year 30-word company description with company logo and capability, lead generation and reporting, 10 product or service listings (each comes with a 30-word description, photo and your company s URL); product comparison feature, and priority results in browse results Mobile App Sponsor HydroWorld mobile app for use on smart phones includes news and videos, plus HydroVision International event information. Sponsorship of the app includes an opening splash banner (210 x 175) and a banner (320 x 50) displayed on the bottom of each screen of the mobile app Sponsor: $500 a month White Paper (includes lead generation) Your company provides a written paper called a white paper for PennWell to post on PennWell promotes the availability of the paper to the hydro audience through a targeted and in the HydroWorld Weekly e-newsletter Your company gets a database of leads (names and contact information for people accessing the white paper) $3,000 for a 3-month sponsorship Hydro Jobs: Job listing Post your available job position on the energy industry s most powerful online recruitment tool. Includes: Company Logo Description of job and how to respond (unlimited word count) $450 (60 day job posting; net rate) 7

8 Media - Digital/Online Targeted Marketing (net rates) Effective and inexpensive direct response medium that can target specific audiences, including decision makers. Reports and custom s available. Individuals registered to attend HydroVision International - $695 per send North American Hydropower Producers/Generators Hydro Facility owners, managers, superintendents and operators in North America List count: 3,000+. $1,350 per send Global Hydropower Producers/Generators Dam and Hydro Facility owners, managers, superintendents and operators of hydro projects throughout the world. List count: 3,450+ $1,550 per send Dam Safety and Civil Structures Professionals Dam owners, civil engineers, geotechnical engineers, project managers, environmental engineers (60% U.S, 5% Canada, 35% non-north American) List count: 4,800+. $2,000 per send Customized Combinations Choose hydro professionals based on job title, geographic location or type of company. Segmentation and other changes may apply. list rental for magazine advertisers $450 list rental for non magazine advertisers $550 Minimum purchase is $2,000 E-newsletter Advertising This weekly e-newsletter provides highlights of the latest news, information, and events occurring in the world of hydropower. Leaderboard and Anchor Banner Banner placed at the top and bottom of the e-newsletter (728 x 90px) $700 All Text Intro Ad All text as 1st news item on newsletter. Averaging 150 unique click-throughs per week $700 a month Square Banner on Right Side (300 x 250px) 9 positions available Range from $200-$450 (gross rates) 8

9 Media - Digital/Online Webcast (Online Seminar) Live online, up to one hour event on a specific topic. You can either prepare and present the content for the event or sponsor an editorial webcast. PennWell works with the company to market the event to a targeted audience, manages/hosts the webcast, and provides registrants names/contact information following event. Company s Own Webcast: $7,500 Sponsor of an Editorial Webcast: $5,000 (net rates) HydroEvent.com Advertising Leaderboard Featured on the top of HydroVision International website. (728 x 90px) $1,440 a month (gross rate) Site Sponsor (3 spots available) Featured on the HydroVision International website (300 x 250px) $480 a month (gross rate) Exhibitor Video Showcase Make the most of your time at HydroVision International with an Exhibitor Video Showcase. Filmed at your HydroVision International booth. Tell your company s story from the exhibit hall floor. You receive the video for marketing, and we send your video to the industry in an enewsletter after HydroVision International. Your video is housed in the Video Gallery on $1,700 (gross rate) HydroWorld Premium Content Subscription Subscription provides access to password-protection information on the HydroWorld website, including business opportunities throughout the world with complete contact information, hydro regulatory news, and a database of project filings from the U.S Federal Energy Regulatory Commission; also includes access to PennWell s Envision Express Tool. Envision is a web-based mapping and intelligence platform that allows users to quickly and easily locate, display and analyze North American energy assets. $250 for a 12-month subscription 9

10 Media - Digital/Online Hydro TV Post a promotional video on Hydro TV, a video channel featured online on com (HydroVision International s website), on the Video Gallery, and on TV monitors at HydroVision International Option 1: You send PennWell a video that you already have created. This must meet specific quality standards and is subject to approval by PennWell Your own video $1,350 For another $445, PennWell s video production team will edit/enhance your video Option 2: PennWell video production team creates your company a professional promotional video PennWell Production $1,795 Option 3: You use a previous video produced by PennWell and the PennWell production team edits and updates the video PennWell Production $1,795 Events HydroVision International is the largest annual gathering of hydro professionals worldwide. The largest hydro event in the world 3,000 attendees from 56 countries 99% of attendees favorably compared Hydrovision International to other industry events in terms of the Networking Opportunities Exhibit Space Exhibit space starts at 10 x 10 units 8 draped booth backdrop with 3 dividers (for inline booths) and company identification sign 2 complimentary booth staff registrations per 100 square feet Starts at $30 per square foot Sponsorships Only available to exhibitors; helps set your company apart from other exhibitors; multiple standard options; customized sponsorships can also be created Prices range from $2,000 to $40,000 10

11 Events Company Listing (Upgrade basic listing) The basic listing includes the following features: On the website: Full contact details Company logo 50-word company description Descriptions/Photos of 3 products and/or services your company offers Your company listed under available product/service categories (choose 3 from available category list) Up to 200 keywords (not shown; website uses these words for search returns) In the official printed On-Site Event Guide: Full contact details 35-word company description Compulsory listing for all exhibitors Basic company listing $275 Listing Upgrades Gold company listing $495 Platinum company listing $995 Elite company listing $1,995 See for more details. Co-Located Event Your company can choose to organize a seminar or workshop, or other event to be held the week of HydroVision International. Includes: Meeting Space, Promotion, Attendee Registration, Registration Reports with Contact Information, Revenue Collection And Pass-Through and Signage at the Event $3,500 Private Meeting Room Rental Meeting rooms are available for you to use to connect with your clients and provide an intimate environment to build relationships, conduct interviews and do business. $500 per half day Attendee Bag Literature Insertion For maximum visibility at HydroVision International, take advantage of the Literature Insertion into Attendee Bag handed out to every attendee of HydroVision International. $1,000 Lead Retrieval Tool ATS lead retrieval systems provide powerful results for Exhibitors Full customizable Options to capture leads quickly and efficiently in booth. Price range from $275 - $450 Wall of Honor Sponsor The PennWell Wall of honor pays tribute to our military service personnel, past and present, around the world The PennWell Wall of Honor will display the branch, company and name of each personnel honored All proceeds go to the Blue Star Mothers of America $245 11

12 Consultation HERE S HOW WE CAN HELP: Messaging Marketing Social media strategy Thought leadership programs Media planning and campaign strategy Web analytics review Event planning Competitive analysis EXPECT HIGH IMPACT RESULTS Do you have a new product to launch? Or a brand that just needs revitalizing? We re your partners from start to finish. Our team of marketing strategists understands the value of listening and learning all there is to know about you. Then we research and assess the market to discover where your greatest opportunities lie. Last but not least, we deliver and implement a customized, wellformulated plan that ensures the success of your venture. WE CAN ASSIST YOU WITH: Design & Development Service Create a compelling, targeted, no-nonsense message Animated GIF or JPEG - $200 per banner HTML creation - $250 includes design (client supplies the content) Print Ads - $400 per ad Flash Ads - $600-$1,500 per banner Additional Services: marketing brochures, trade show signage and displays, video and website Find out more at