HANMIX MARKETING TEAM

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1 HANMIX MARKETING TEAM

2 HANMIX MARKETING HANMIX Introduction HANMIX Social Media HANMIX Exhibition HANMIX Point System HANMIX Market Study

3 HANMIX INTRODUCTION HANMIX is not only a brand name, but a way for a better life. You can find security, safety and high quality life in the HANMIX World.

4 HANMIX the Reason WHY IS HANMIX? International brand covered with 40 years experience in Tyre and Tyre Accessories business. Designed to covering the gap between the manufactures and the traders by understanding the markets and the finance systems and marketing strategy

5 HANMIX the Concept WHAT IS HANMIX CONCEPT? origins management Individual plan technical MANAGEMENT Superior management can be provided to support clients from different countries and regions. TECHNICAL Highest technical solutions always be considered to satisfy all the needs of the clients. ORIGINS Higher level of value and top quality based on unique mix of more of different factories from different origins. INDIVIDUAL PLAN International marketing strategy is to study each market individually and introduce solutions according to all aspects of the market situation.

6 HANMIX the Products HANMIX covers over 600 kinds of products. Bicycle Tyres. PCR Tyres. Batteries Valve Bicycle TBR Tyres. TBB Tyres. Flap PCR LTR Tyres. LTB Tyres. OTR Tyres. Tube Truck Industrial Tyres. Agricultural Tyres. Solid Agriculture Fork Lift Tyres. Solid Tyres. Inner Tubes. Forklift OTR Industrial Flaps. Batteries. Valves. TIRE TUBE FLAP WHEEL BATTERY

7 HANMIX the Origin HANMIX produce in different countries according to the quality, best design and prices. HANMIX keep Quality in the highest level from all the factories in the different countries. ORIGINS PCR LTR TBR LTB TBB BICYCLE MOTOR CYCLE OTR RADIAL OTR BIAS INDUST FORK RIAL LIFT AGRICU SOLID LTURAL FLAP BATTERIES WHEEL VALVE BALANCE WEIGHT TUBE CHINA KOREA THAILAND INIDA CHINA KOREA THAILAND INDIA

8 HANMIX the Quality CERTIFICATE HANMIX product certified by DOT, ISO, ECE, CCC, GCC, SASO, etc., can satisfy customers demands to the great extent. All of HANMIX products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.

9 HANMIX the Quality INSPECTION HANMIX Inspected each tyre from production to the warehouse to the markets. Inspected each tyre by serial number, tread depth and weight. Inspected each tyre by international laboratory brands. HANMIX Warranted each tyre, and support the clients by understand all the difference in warranty system according to the tyre segment and the country culture.

10 HANMIX the Future WHAT IS HANMIX S FUTURE? WHAT IS HANMIX S FUTURE? With you our Partner, to meet the End-User HANMIX separate the markets to 3 levels: Dealer Sub-Dealer End-User. PARTNER ATTITUDE Accept the client as a partner not as a buyer, so can be easy to support the clients inside their markets. Creating a strong relation with the client and support him to build a market share. END-USER ATTITUDE Developing the markets by understand that only the End-User is the real customer inside the market.

11 HANMIX the Plan WHAT IS HANMIX S PLAN? Gather all the information from the world and analysis to read the future market and the aspects of the markets. Build a marketing plan for each market depend on all the information from the inside market. Looking to the country individually and read all the economy situation. Read what the End-User is looking for and act according to that view. Understand the competition from other brands and create strong base to guide the markets not follow it.

12 HANMIX SOCIAL MEDIA

13 HANMIX Social Media 25% 11% 64% Hanmix is always on the way to create a Digital World for a Network that will be around your customer, through all channels of social media, traditional advertisement campaigns. Social Media Performance Social Media Dealer Promotional Product Traditional Media MONTH OF 2017

14 HANMIX Social Media Analytics

15 HANMIX Social Media Analytics TWITTER ADS PROMOTION LOCATION INVESTIGATION ADS TEST IN ONE DAY South Africa as the new market, although without huge impression, the pretty high engagement shows A highlight on concern of this topic. And LA markets are potential market for the high participation and conversation engagement. Recommendation: 1. Highlight the South Africa market using the specific ads since we have good distributor, for offline and online (insert the idea and image!) 2. Argentina, Brazil are huge potential countries. using the creative pictures (new tech- they love) with native speak language. 3.66% Engagement 3.09% Engagement 1.46% Engagement

16 BROCHURE OTR RADIAL

17 BROCHURE OTR BIAS

18 BROCHURE FORKLIFT

19 BROCHURE FORKLIFT

20 BROCHURE AGRICULTURAL

21 BROCHURE TBR

22 BROCHURE FLAP, TUBE, BATTERY

23 SOCIAL MEDIA HOLIDAY WISHES

24 SOCIAL MEDIA PRODUCT PROMOTION

25 SOCIAL MEDIA PRODUCT PROMOTION

26 SOCIAL MEDIA Featured Advertising

27 SOCIAL MEDIA Featured Advertising

28 HANMIX EXHIBITION

29 HANMIX EXHIBITION Reifen China, 11 ~ 13 Nov. 2015, Shanghai - China SEMA Show, 3 ~ 6 Nov. 2015, Las Vegas - America

30 HANMIX EXHIBITION REIFEN, 24 ~ 27 May 2016, Essen - Germany Tyrexpo Africa, 8 ~ 10 Mar. 2017, Johannesburg - South Africa

31 HANMIX EXHIBITION Citexpo, 26 ~ 28 Sep. 2016, Shanghai - China

32 HANMIX EXHIBITION

33 HANMIX EXHIBITION

34 HANMIX POINT SYSTEM HANMIX Point System & Promotional Items

35 HANMIX MARKET STUDY EXAMPLE: HANMIX Egypt Marketing Plan