CIP 2018 Project Outline Project Sales & Marketing (SM)

Transcription

1 Outline Sales & Marketing (SM) SM_SUM_1 Summer 1 Jun Aug 2018 Marketing / Business Second Priority: Journalism / Communications 4. Name: Innovation Culture Customer Service Promise To cultivate innovation culture in CLP To strengthen customer-focused culture in CLP and enhance the application of Customer Service Promise (CSP) 6. Innovation Culture Innovation is one of the key strategic directions of CLP. A series of staff engagement activities and innovative campaigns will be organized to inspire colleagues innovative thinking and foster collaboration for Innovation. Customer Service Promise (CSP) Customer Service Promise is the company-wide project. The key objectives are to deepen the Customer Excellence Brand Pillar and strengthen the customer-focused culture in CLP, in order to uplift our service from good to great. The focus is to enhance the staff engagement and appreciation to reinforce CSP as everyone s DNA. To achieve this, a series of staff engagement activities will take place across different business groups, workshop, story sharing etc.

2 Outline 7. Innovation Idea generation online platform A series of inspiring seminars, workshops and tours Staff engagement activities at InnoCafe in CLP Recognition to innovation projects Story sharing on innovation Customer Service Promise (CSP) Staff engagement activities CSP Training and Workshops Video-taking and story writing of good customer service stories CSP Conference and related communication materials Content update on CSP Intranet Website Proactive, creative, self-motivated, well-organized, detail-minded, and responsible individual Excellent team player, outgoing and eager to learn Excellent command of both written and spoken Chinese and English Proficiency in MSWord, Excel, PowerPoint & Chinese Word Processing Have knowledge of Photoshop and Video editing is an advantage Integrated marketing communications, including online and offline Innovative idea generation Event planning, preparation and set up management Interpersonal skills with people in different work streams

3 Outline Sales & Marketing (SM) SM_SUM_2 Summer 1 Jun Aug 2018 Sales & Marketing Second Priority: Business 4. Name: China power sector reform update and market sale analysis 6. Update new reform and development in 2018 in China power sector Analyze China market sale from both macro (national and/or provincial) and micro (individual company) perspective Identify new risks in China market sale in 2018 and propose mitigation measures Research into new reform and development in China power sector taking place in 2018 and prepare an update report Study the monthly reports presented by CLP projects in China which are involved into market sale and analyze these reports to find out CLP's advantages and disadvantages in China market sale Research into national/provincial market sale reports/statistics and gather useful information which can be used to help with CLP's China market sale Prepare and update China market sale major client database 7. Identify new risks in CLP's China market sale in 2018 and propose mitigation measures thereof An updated report regarding new reform and development in China power-sector taking place in 2018 An analysis of CLP's China market sale in 2018 together with mitigation measures for new risks An updated China market sale major client database

4 Outline Good sales & marketing knowledge and business/commercial sense Good research, analysis and writing abilities Good oral and written communication skills in English and Chinese (especially Mandarin) Good computer skills in Office, Excel and PowerPoint etc. Understanding of doing generation business in China Real sales & marketing skills and experience in China power sector Communication and reporting skills in both HK and China's commercial world

5 Outline Sales & Marketing (SM) SM_SAND_1 Sandwich 1 Jun Aug 2019 No Preference 4. Name: Digital Marketing & Social Media Engagement, Maintenance and Development To deepen customer engagement via social media and digital channels Enhance brand presence at social media and other digital channels Explore new digital channels for marketing and brand building Deepen customer relationship and enhance customer engagement Execute social media campaign Plan and draft Facebook fan page contents Generate social monitoring reports Conduct digital channels performance review Familiar with Social Media & Digital landscape in Hong Kong Embrace the latest technology and digital marketing Get to know the operations of digital marketing Understand the thinking process on articulating business benefits from adapting latest technology in digital marketing Learn the best practices of social media Know the power of social monitoring

6 Outline Sales & Marketing (SM) SM_SAND_2 Sandwich 1 Jul Jun 2019 Marketing / Business Second Priority: Journalism / Communications 4. Name: Innovation Culture Customer Service Promise CLP Grand Awards 6. To cultivate innovation culture in CLP To strengthen customer-focused culture in CLP and enhance the application of Customer Service Promise (CSP) To recognize, reward and reinforce staff performance on customercentricity, innovation and safety. Innovation Culture Innovation is one of the key strategic directions of CLP. A series of staff engagement activities and innovative campaigns will be organized to inspire colleagues innovative thinking and foster collaboration for Innovation. Customer Service Promise (CSP) Customer Service Promise is the company-wide project. The key objectives are to deepen the Customer Excellence Brand Pillar and strengthen the customer-focused culture in CLP, in order to uplift our service from good to great. The focus is to enhance the staff engagement and appreciation to reinforce CSP as everyone s DNA. To achieve this, a series of staff engagement activities will take place across different business groups, workshop, story sharing etc. CLP Grand Awards The Award is the company-wide staff performance recognition programme of CLP. New and innovative ideas are required to motivate more participation and enhance staff engagement A series of new communication materials and promotion activities will also be needed

7 Outline 7. Innovation Idea generation online platform A series of inspiring seminars, workshops and tours Staff engagement activities at InnoCafe in CLP Recognition to innovation projects Story sharing on innovation Customer Service Promise (CSP) Staff engagement activities CSP Training and Workshops Video-taking and story writing of good customer service stories CSP Conference and related communication materials Content update on CSP Intranet Website CLP Grand Awards A series of promotion materials (e.g. posters, broadcast, standee) Content update in Intranet Website Promotion Activities Award Ceremony Proactive, creative, self-motivated, well-organized, detail-minded, and responsible individual Excellent team player, outgoing and eager to learn Excellent command of both written and spoken Chinese and English Proficiency in MSWord, Excel, PowerPoint & Chinese Word Processing Have knowledge of Photoshop and Video editing is an advantage Integrated marketing communications, including online and offline Innovative idea generation Event planning, preparation and set up management Interpersonal skills with people in different work streams

8 Outline Sales & Marketing (SM) SM_SAND_3 Sandwich Jul 2018 Jun 2019 Social Science (preferable with Social Media study) Second Priority: Marketing or Data Analytics 4. Name: Creating new customer experiences in Billing & Payment Services Support our new brand themes: Achieve customer excellence through Digital transformation and innovation Enhance existing service and create new billing and payment services in accordance with our customer needs and market trend so as to increase customer satisfaction and promote energy saving 6. Provide support and creative ideas for the development and promotion plans of billing & payment services. These may include, but not limited to, understand the customer needs in billing and payment service, identify the feasible of innovative service, recognize the target customers groups for effective promotion strategies and support the system development. 7. Conduct customer surveys to identify customers needs and service opportunities Feasibility study on innovative service and conduct market research to support business decisions Conduct customer data analytic to identify target customers for effective promotion Conduct post implementation review on the acceptance and or effectiveness of the new services

9 Outline Good sensitivity of digital trend and manipulate on social media Good analytical skills and numeric sensitive Good business acumen and proactive Good communication skills Practice business analytic in a corporate environment with over 2 million customer base Understand market & customer needs and turn them into product/ service development opportunities Participate in developing marketing promotion plan and oversee the rollout of new product/ services

10 Outline Sales & Marketing (SM) SM_SAND_4 Sandwich 1 Jun Aug 2019 Marketing / Energy Engineering 4. Name: Energy Saving Program and smart home project Assist the team to plan and execute on EE&C Explore new technology on smart home idea and plan on bringing the solution to public Assist the development on new service to enhance the customer engagement experience 6. Assist the flagship program Power Your Love in all aspects, including project management and execution. Plan and execute public promotion on energy saving action and arrange the application and donation to the needy. Assist the exploration on smart home development, develop marketing plan and co-ordinate with the market players on join promotion approach Explore and develop new EE&C service that can enhance customers experience Participate on project improvement including IT or other areas 7.

11 Outline Sales & Marketing (SM) SM_SAND_5 Sandwich 1 Jun Aug 2019 Marketing/Digital Marketing Second Priority: Engineering 4. Name: Sales Campaigns for Residential Market (both Online & Offline) To conduct sales analysis and explore new initiatives for sales and market growth from fuel switching markets through both mcommerce and traditional markets 6. Assist the team to plan and execute residential sales campaigns Conduct sales analysis and explore new initiatives for sales and market growth Assist the development on mcommerce digital commerce platform from promotional planning, execution and operation Assist the planning and operational matters for EE&C workshops 7. Promotional plan on campaign basis Marketing Knowledge Analysis skills Hands on experience on marketing sales analysis to tactics development Market and product Knowledge on electrical appliances in particular from Electrical Cooking and Water Heating etc.

12 Outline Sales & Marketing (SM) SM_SAND_6 Sandwich 1 Jun Aug 2019 Marketing/ Journalism & communication Second Priority: Business management 4. Name: Social content development and digital customer experience planning & maintenance for residential segments To enhance customer engagement thru Facebook and other new digital channels in a cost-effective way To assist developing creative content to draw fans growth, engagement, traffic and leads in social media and CLP apps 6. Assist the team to plan, execute and monitor fans response in a costefficient way Conduct market study to provide input to develop creative content in both literal and technical aspects Assist to monitor business result across different digital channels and provide recommendations for improvement Assist the team in multi-media production and daily operation 7. participation involvement in specific campaign/channel Facebook fans growth, fans engagement and leads generation in e- commerce

13 Outline Marketing and basic e-marketing Knowledge Digital savvy and strong interest in digital engagement and e-commerce development Definite advantage if have knowledge of SEM and Google Analytics Can-do attitude and orientation of think-out-of-the box Hands on experience on content planning and development for 2 fan pages and CLP apps content Hands on experience in content planning, scheduling and development for various multi-media formats such as Facebook feed & videos & apps

14 Outline Sales & Marketing (SM) SM_SAND_7 Sandwich 1Jun May 2019 (12 months; start and end date can be discussed and agreed between the intern and the mentor) Human Resources, Psychology, Business Administration, Marketing, Journalism, Communication or related disciplines Second Priority: Engineering 4. Name: Employer Branding, Talent Acquisition & Development Develop and implement long term strategies to build a competent and committed workforce Execute and manage employer branding initiatives to attract and retain talents Develop and organize corporate learning & development (L&D) programme according to business needs 6. The Sandwich intern will gain valuable experience in: Supporting and working together with different levels of staff in CLP to manage company-wide projects like staff communication forum, leadership development programmes, graduate trainee recruitment and other cultural change initiatives. Coordinating and organizing career fairs / campaigns for targeted parties/audiences to promote CLP brand and career opportunities Supporting initiatives related to Employer Branding such as career website content updates, promotion of career opportunities in e- channels Planning and organizing the corporate L&D programmes, e.g. management / language I IT skills training, leadership seminars Conducting research and analysis to support talent acquisition and development strategies

15 Outline 7. Owner / Mentor will provide guidance and work together with the interns to deliver the followings: Roll out company-wide development and cultural change initiatives Attract and engage talents as well as promoting CLP employer brand through career fairs / campaigns Review the career website and polish the content to enhance CLP's employer brand Implement corporate L&D initiatives according to planned schedule and assess the effectiveness for continuous improvement Complete research and analysis on talent acquisition and development as assigned Strong organizing and analytical skills Team player with good communication and interpersonal skills Creative Good speaking & written communication skills in English & Chinese (including Putonghua) Good proficiency in PC applications e.g. Microsoft Word, Excel, PowerPoint The interns will acquire valuable knowledge and skills in the areas of organization development, employer branding, training & development and internal communication