Maintenance Plans. Programs designed to build, repair & maintain your online presence

Transcription

1 Maintenance Plans Programs designed to build, repair & maintain your online presence

2 Web Design As specialists in Internet marketing, the websites we build are search engine optimized from the ground up. Hosting & Domains Mobile Responsive Designs On-site SEO E-commerce Compatible Fully Custom Options Monthly Maintenance SET UP COST Landing Page One page with no navigation. Content additional or client provided. E-commerce and blog not available. Includes hosting and one domain. $495 $49/mo Business Basic Basic templated Wordpress site up to eight pages. Content additional or client provided. E-commerce not available. Blog compatible. Additional page purchase available. Includes hosting, s, one domain and one hour of monthly maintenance. Site design renewal available every 24 months. $995 $99/mo Business Pro Custom Wordpress or HTML site up to 15 pages. Content additional or client provided. E-commerce and blog compatible. Video compatible. SSL security certificate provided. Additional page purchase available. Includes hosting, s, one domain and two hours of monthly maintenance. Site design renewal available every 24 months. $1495 $199/mo Corporate Fully custom HTML site up to 25 pages with technical backend work. E-commerce and blog compatible. 99.9% uptime, 24 hour support. Content, video, and photo services provided. Additional page purchase available. Includes hosting, s, one domain and three hours of monthly maintenance. Site design renewal available every 24 months. SSL security certificate provided. $2995 $399/mo

3 Website Extras E-Commerce Shop Manager SET UP COST E-Commerce requires specific portals and payment gateways to be set up. This operational maintenance service navigates the process of setting up your e-commerce platform, online products, merchant accounts, and shipping options. Ongoing e-commerce shop management including adding or removing products and editing product descriptions, pictures, and prices. $49/hr $99/mo $49/hr Widgets SSL Certificate Additional Website Page Additional Domain Hosting Website Maintenance Add widgets such as live chat, appointment scheduling, review requests, etc. to enhance the performance of your site. SSL certificate added to the client s existing site for additional security. Hallen Media hosting service required. Additional website pages are available a la carte beyond the amount specified in the website package to ensure you have a complete and comprehensive site to meet your needs. Purchase of additional domains available. Service provided for sites Hallen manages but did not build. A la carte service provided for sites Hallen manages but did not build. $30/mo $75/yr $49/ea $19/yr $79/yr $79/hr

4 Content Development Content development is the process of researching, writing, gathering, organizing, and editing information for publication in the appropriate medium. Original Quality Content Technically Correct Material Industry Specific Search Engine Optimized Professional & Persuasive Plagiarism Protection SET UP COST Website Content Use our service to provide original, non-duplicated content. Best for search engine optimization for your website pages. Expectation of approximately 400 words/hr. Each page includes provided keywords, LSI content, internal links, and external links. A content call is required with client. $79/hr Blog (a la carte) Blog post of words. Each post includes provided keywords, LSI content, internal links, and external links. A content call is required with client. $99/ea Newsletter, White Paper, Product Descriptions, Misc. Tell us what you need and our writers will create original, thorough and engaging content that captivates your audience. $79/hr Press Release A professional press release will put your company in the spotlight. Use our quality writing service to highlight your key milestones. Includes industry-specific media distribution. $79/hr Monthly Blog Included in SEO Packages

5 Online Listings & Reputation Over 40% of local business listings have errors. 85% of searchers will likely not visit a business location if listed incorrectly. Claim 3 Major Search Engines Repair Online Listing Errors Correct Over 300 Citation Sites Manually Solicit New Reviews Monitor Online Mentions Automated Alerts & Reports Basic Listing Optimization & Reputation Management Quickly establish correct listing information on search engines by claiming and optimizing Google, Yahoo, and Bing. Build accurate business listings on the four major data aggregators - Acxiom, Factual, InfoGroup and Neustar - referenced by over 300 online directories. Track every aspect of your online reputation, customer reviews, online word-of-mouth, and generate new reviews on important sources. Real-Time Review Response Our managed service will respond to all positive and negative reviews on Google and Facebook in real time. Begins once profiles are claimed and login credentials are received for all applicable review sources being monitored. Requires Basic Listings and Reputation plan. Yelp and Trip Advisor not included. Review Display Widget Requests and displays reviews from a variety of online sources, including Facebook and Google Maps, on your website. Brand Analytics Enables businesses with two or more locations to tap in to their Basic Listing and Reputation management software all in one place and at a discounted rate. Account Creation Our team will set up account profiles on important review sites/apps such as Yelp, TripAdvisor and FourSquare. SET UP $195 COST $119/mo $229/mo $19/mo $195 $99/mo (Per Location) $95/ea

6 SEO (S Carolina Garage Door October 2017 earch Engine Optimization) Each month we will repair and maintain: Web Framework Keyword Content Business Directories Citation Growth Blog Management Article Engagement Link Building Site Security Load Speeds Site Bookmarking SEO Lite (Basic) Powerful on-site SEO with robust monthly reporting on up to 2 select main keywords or phrases, with 15 additional halo keywords or phrases. Includes two monthly blog posts. Requires Basic Listings and Reputation plan. Approximately 6 hours SEO Plus (Growth Plan) Powerful on-site and off-site SEO with robust monthly reporting on up to 4 select main keywords or phrases, with 26 additional halo keywords or phrases. Includes two monthly blog posts. Requires Basic Listings and Reputation plan. Approximately 12 hours. SEO Pro (Super Charged) Powerful on-site and off-site SEO with robust monthly reporting on up to 8 select main keywords or phrases, with 52 additional halo keywords or phrases. Includes four monthly blog posts. Requires Basic Listings and Reputation plan. Approximately 24 hours **Basic repair and ongoing maintenance plan** **Plan designed for growth to bypass competitors in related industries over time** **Plan designed to ensure top of page search results** SET UP COST $195 $399/mo $195 $688/mo $195 $1248/mo *Waived for Hallen built websites *Waived for Hallen built websites *Waived for Hallen built websites

7 Social Media Management With consistent updating, the right social media management strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. Increase Visibility Create Word-of-Mouth Reach Target Customers Includes Initial Photography Offers Insights & Statistics Personalized Content SET UP COST Social Posting Basic Social Posting Calendar Social Posting Plus Calendar Plan (Real-Time) Hallen Managed. Two posts per week on Facebook, Twitter, Google+, and LinkedIn. Includes $60/month towards page follower growth. Client will not get to approve content before publishing. A quarterly content call is required between Hallen Media and Client. Photography session required or client provided. Client calendar approval required. Two posts per week on Facebook, Twitter, Google+, and LinkedIn. Includes $60/month towards page follower growth. Includes a 30-day calendar in advance to outline the content of the posts and publish dates that the client will approve. A quarterly content call is required between Hallen Media and Client. Photography session required or client provided. Client calendar approval required. Four posts per week on Facebook, Twitter, Google+, and LinkedIn. Includes $60/month towards page follower growth. Includes a 30-day calendar in advance to outline the content of the posts and publish dates that the client will approve. A quarterly content call is required between Hallen Media and Client. Photography session required or client provided. All the components of Social Posting Calendar package plus the ability to add and edit posts in real-time. $295 $295 $295 $295 $297/mo $397/mo $547/mo $797/mo Plus Plan (Real-Time) All the components of Social Posting Plus package plus the ability to add and edit posts in real-time. $295 $947/mo

8 Social Media Extras SET UP COST Additional Posts Need more posts than a package offers? Have a seasonal request? Customize your social program with additional posts. Requires at least Social Posting Basic package. $39/ea Instagram Posting Two posts per week on Instagram. Requires at least Social Posting Basic package. $99 $197/mo Houzz Posting Two posts per week on Houzz. Requires at least Social Posting Basic package. $99 $197/mo Pinterest Posting Two posts per week on Pinterest. Requires at least Social Posting Basic package. $99 $197/mo Social Page Build Available for Facebook, Twitter, Google+, LinkedIn, Instagram, Houzz, and Pinterest. Professional page set up with logo, and if applicable, company images, hours of operation, and business profile. $125/ea

9 Growth Plans Marketing programs designed specifically to grow your customer base

10 PPC (P ay Per Click) When potential customers are searching for your services, you can pay to be at the top. Only Pay for Qualified Clicks Set Your Budget to Control Costs Reach Your Target Consumer When They Need You Unlike Organic Search, PPC Results Show Immediately SET UP COST $199/mo PPC Management As a Google Adwords certified partner, we will optimize your Google search advertising campaign utilizing key strategies on bids, clicks, and conversions. Minimum 90-day campaign term. Set up includes landing page build out. $300/month minimum Google Adwords third-party spend required. Call tracking required. $395 Display Advertising Let our team of designers and specialists build and deliver banner ads to online locations that your customers visit. Guaranteed impressions based on budget. Minimum 90-day campaign term. Only available in conjunction with a PPC package. $200/month minimum Google Adwords third-party spend required. $195 Retargeting Retargeting increases the chance of a conversion by up to 70% and helps eliminate the initial bounce rate by following search and site visitors around the web with your ads. Minimum 90-day campaign term. Only available in conjunction with a PPC package. $200/month minimum Google Adwords third-party spend required. $195 (Contextual Search) (Website & Landing Page URLs) Plus third party expense $49/mo Add on Plus third party expense $49/mo Add on Plus third party expense

11 Digital & Geo Advertising No longer is advertising restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising. Reach Audiences on the Go Allows Pinpoint Targeting Dynamic Ad Content Pay Per Impression Conquesting Campaigns Offers Insights & Tracking SET UP COST Geo-Targeting/Fencing (Basic) Geo-targeted mobile app campaign with 37,500 guaranteed smartphone or tablet impressions. Approximately a 30-day campaign. $95 $395 Geo-Targeting/Fencing (Plus) Geo-targeted mobile app campaign with 150,000 guaranteed smartphone or tablet impressions. Approximately a 90-day campaign. $95 $1295 Facebook Ads For Facebook, we build ads that appear in the Facebook newsfeed. Guaranteed reach/impressions depend upon third-party budget. Minimum 90-day campaign term. $300/month minimum Facebook spend required. $195 $149/mo YouTube Ads For YouTube, after Hallen Media creates or the client provides a video to promote, their video ads would deliver exclusively on YouTube as a pre-roll or an in-stream ad. Minimum 90-day campaign term. $1,000/month minimum YouTube spend required. $195 Plus 3rd party expense $149/mo Plus 3rd party expense

12 Direct Mail EDDM SOLO DAL PROXIMITY CORO CARD CATERING Let us cater your next event for a little as $8 per person! FREE QUESO FOUR LOCATIONS WE PROVIDE THE FOOD. YOU PROVIDE THE945PARTY. Hanes Mall Blvd 700 Pembroke Road Qdoba Catering Card.indd 1 pan with 20 person or more order! Winston-Salem 11/20/15 11:07 AM Waltham Blvd Burlington A service of Hallenmedia.net Miller Street Winston-Salem Greensboro See our full catering menu at Qdoba Catering Card.indd 2 11/20/15 11:07 AM 1K 2.5K 5K 10K+ Every Door Direct Mail (EDDM) EDDM allows businesses to send mail without having to buy a mailing list or permit. Includes print, process, and postage Targeted Loyalty SOLO Reach your specific customer demographic groups and mail to loyalty database lists. Includes print, process, and postage Detached Address Label (DAL) Take advantage of low postage by piggy-backing the delivery of our marriage mail magazine. Includes print, process, and postage Coro Card Mail a gift card straight into homes with this sturdy, pre-cut specialty card. Includes print, process, and postage Proximity Campaign Specifically for the home improvement industry. Access the gold mine next door by mailing the carrier route of your most recently completed job site address. Includes print, process, and postage

13 Direct Mail Extras SET UP COST Postcard Design Basic 6x9, full color, two-sided initial design template with two revisions. Includes up to one hour design time. $75 Tier 1 Custom Data Purchase Varies by demo selections, typically $.05 range per record. $.05 Tier 2 Custom Data Purchase Varies by demo selections, typically $.09 range per record. $.09 Data Scrub NCOA & CASS software processing cleans client-provided data. $95 Multiple Drops Print and hold mailings with more than one drop date, varies by area and mileage. $35/ea

14 Call & Lead Tracking Measure phone call conversions from your search, digital, and offline marketing campaigns including PPC keywords. Record Phone Calls Dynamic Number Insertion Conversation Intelligence Call Tracking Set Up Numbers Instantly Use to Coach Employees Track Multiple Mediums Campaign, keyword, and visitor tracking of one phone number per lead source. Includes call recordings for training employees and monthly reporting of all call data. SET UP COST $49/mo

15 Support Services Traditional print, graphic design, video & photography

16 Traditional Print Hallen Media offers every print service imaginable. Whether you need business cards or a full magazine, we provide it all. COLOR QTY TYPE PRICE Business Cards 4/4 4/ pt, UV coated front $53 4/ pt, UV coated front $75 4/ pt, UV coated front $97 Business Cards 4/0 4/ pt, UV coated front $53 4/ pt, UV coated front $75 4/ pt, UV coated front $97 Letterhead 8.5x11 4/ lb LINEN $134 4/ lb LINEN $199 4/ lb LINEN $203 Standard Envelopes #10 4/ lb Premium Uncoated Text $104 4/ lb Premium Uncoated Text $152 4/ lb Premium Uncoated Text $218 Thank you card 4/4 4/ pt, UV front only, Scoring and card slits Included $196 4/ pt, UV front only, Scoring and card slits Included $229 4/ pt, UV front only, Scoring and card slits Included $262 Thank you card 4/0 4/ pt, UV front only, Scoring and card slits Included $152 4/ pt, UV front only, Scoring and card slits Included $190 4/ pt, UV front only, Scoring and card slits Included $232 Thank You Envelopes A2 4/ lb Premium Uncoated Text $152 4/ lb Premium Uncoated Text $218 4/ lb Premium Uncoated Text $304 Notepad 8.5x11 4/ Sheet, 70LB Premium Uncoated Text w/ Chipboard Backer $449 4/ Sheet, 70LB Premium Uncoated Text w/ Chipboard Backer $642 4/ Sheet, 70LB Premium Uncoated Text w/ Chipboard Backer $1,264 COLOR QTY TYPE PRICE Presentation Folders 4/ x12 14PT with AQ $1,399 4/ x12 14PT with AQ $1,599 4/ x12 14PT with AQ $2,899 Menus 11x17 tri-fold 4/ LB Gloss Book with AQ $487 4/ LB Gloss Book with AQ $539 4/ LB Gloss Book with AQ $749 Menus 9x16 tri-fold 4/ LB Gloss Book with AQ $487 4/ LB Gloss Book with AQ $572 4/ LB Gloss Book with AQ $797 Menus 8.5x11 half-fold 4/ LB Gloss Book with AQ $223 4/ LB Gloss Book with AQ $278 4/ LB Gloss Book with AQ $346 Low Postage Postcard 4x6 4/ pt, UV front only $121 4/ pt, UV front only $176 4/ pt, UV front only $274 4/ pt, UV front only $514 EDDM Postcard 6.25x9 4/ pt, UV front only $218 4/ pt, UV front only $416 4/ pt, UV front only $646 4/ pt, UV front only $1,087 SOLO Postcard 6x9 4/ pt, UV front only $209 4/ pt, UV front only $397 4/ pt, UV front only $628 4/ pt, UV front only $1,071 DAL Postcard 5.5x8.5 4/ pt, UV front only $188 4/ pt, UV front only $381 4/ pt, UV front only $605 4/ pt, UV front only $984 Shipping not included Graphic $99/hr 4-7 business day turn time Rush fees extra

17 Graphic Design We know your designs are visual representations of your company so we take the time to learn your style, marketing strategy and target audience, giving you an effective look that truly represents your company s identity. Advertising Concepts Logos & Branding Digital Illustrations Design Strategies Visual Communication Increases Brand Awareness SET UP COST General Graphic Design Original design work with unlimited concepts and revisions - satisfaction guaranteed. $99/hr Business Card Design Two options, two revisions, and includes brand standard package upon delivery. Minimal charge for repeated output of original design. $99 Custom Logo Package Two options, two revisions, and includes brand standard package upon delivery. $448 Corporate Identity Package Custom logo, business card, letterhead, envelope, and a tri-fold brochure. Two options and two revisions of each. Includes brand standard package upon delivery. Content service required. $886

18 Video Showcase your business 24/7 to online visitors with a custom informational video! SET UP COST Mini Showcase 30 second video of still photography with added movement, text and audio overlay. Additional length pricing available on a per quote basis. Photography session required or client provided. $495 Whiteboard 30 second graphic animated whiteboard or cartoon video with scripted voice over. Additional length pricing available on a per quote basis. Includes two revisions which must be approved within 5 business days of original file delivery. $695 Drone Two hours on-site, 5-10 high definition video clips, and basic video/image/text/voice editing and optimization. Output up to :90 seconds. Additional length pricing available on a per quote basis. $895 Google 360 Want to show off the inside of your business to help customers make a more informed buying decision? We are a Google Street View approved photographer. Five view minimum. $70/view

19 Photography Need a snazzy photo of your staff or a picture of your company s newest product? Our professional photography skills can help tell your special story with authenticity. Food & Menu Products & Fashion Offices & Headshots On Location Photoshop / Editing Visual Advertising SET UP COST Photography Basic One photographer, includes editing and photo release of up to 25 images. Includes one and a half hours on-site and one and a half hours editing. $398 Photography Plus Up to two photographers, includes editing and photo release of up to 50 images. Includes three hours on-site and three hours editing. $798 Photographer On Call Sometimes a business just needs a quick photo of a new menu item, headshot of a new employee, before and after of a jobsite, etc. Includes editing and output of the image. Limited to a half hour on-site and a half hour of editing. Photo release of up to two images. $75 Aerial Photography One photographer, includes editing and photo release of up to 5 images. Includes one and a half hours on-site and one and a half hours editing. Service Call $397

20 Marriage Mail

21 Sensible Shopper REACH OVER 30,000 AFFLUENT READERS IN EACH AREA For Only $ 265 /mo Per Area Full Page 4-Color Print Ad Feature Story (optional) Direct Mail Magazine (20k+ Readers) Facebook & Instagram Ads (5k+ Reach) Geo & IP Address Targeting (5k+ Reach) USPS DELIVERY SCHEDULE *Art deadline two weeks prior to delivery date Early February (Valentine s Day) Mid March (Spring) Early May (Mother s Day) Mid June (Summer) Early August (Back-to-School) Mid September (Fall) Late October (Halloween/Thanksgiving) Early December (Holiday) ) Full Page Ad Distribution ) Social & Digital Reach Custom Web App $398 per area $398 per area $398 per area $398 per area $398 per area $398 per area $398 per area $398 per area ZIP CODES COST CHOOSE 1 Clemmons & Advance 27012, 27006, $265/mo Full Page Ad For 12 months 1/2 Page Ad & Editorial Lewisville & Pfafftown 27023, 27040, $265/mo Full Page Ad For 12 months 1/2 Page Ad & Editorial Winston-Salem 27103, 27104, $265/mo Full Page Ad For 12 months 1/2 Page Ad & Editorial Kernersville 27284, 27310, $265/mo Full Page Ad For 12 months 1/2 Page Ad & Editorial