Promotional Opportunities Catalogue For more information: Contact your CPhI Account Manager

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Anissa Mathews
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1 Promotional Opportunities Catalogue 2016 For more information: Contact your CPhI Account Manager

2 Sponsorship Opportunities Why Sponsor? Visitor Profiles page 3 Promotional Opportunities ROI page 5 What our clients say page 9 Exclusive opportunities page 11 Onsite Promotional Opportunities page 26 2

2015 2014 2013 2012 Why Sponsor Who will you meet at the show?

3 Why Sponsor Who will you meet at the show? 47% CEO/COO/GM/Director/Board Directors/Chairman 4% Consultant 36,364 36,347 33,969 30,413 36% Management 5% Non- Management 8% Other Madrid Paris Frankfurt Madrid Year on year attendance growth! 3

4 Why Sponsor Top 10 visitors by country 4

5 Promotional Opportunities ROI CASE STUDIES In an effort to measure the effectiveness of the promotional opportunities offered by CPhI, UBM has initiated ROI surveys in cooperation with Vivid Interface - an independent events and media research consultancy. The surveys explore the success of the promotional opportunities used by some of CPhI clients (companies have been chosen on absolutely random principle). The results presented in the following slides focus on a limited number of opportunities where results vary depending on different factors such as (but not limited to) the specific opportunity, its location,clientspecific company information, etc. 5

6 6

7 For more Case Studies on Onsite Signage, click here 7

8 For more Case Studies on Innovation Gallery, click here. 8

9 What our Clients Say 9

Favia promoted its innovations within InnoPack Innovation Gallery Monica Gemini, Sales, Favia We used the Innovation to promote two recent additions to our product line.

10 Favia promoted its innovations within InnoPack Innovation Gallery Monica Gemini, Sales, Favia We used the Innovation to promote two recent additions to our product line. First one was the new type of ophthalmic noozle, the second was a method for printing digitally directly on to aluminum tubes. The Innovation Gallery worked well for us, and several visitors sought out our stand having seen our new offering there! 10

11 Our Exclusive Opportunities 11

Co-branded Show Bags Position your company as an industry leader in front of the whole Pharma industry by

Visitors will use these throughout the show days to carry all their event information and promotional

They can also be used post event for personal use throughout the year.

12 Co-branded Show Bags Position your company as an industry leader in front of the whole Pharma industry by branding the CPhI show bags. Visitors will use these throughout the show days to carry all their event information and promotional items, giving your brand ultimate visibility. They can also be used post event for personal use throughout the year. Branding: Full colour company branding on one side, bottom and sides Price: 54,000 (starting price) Quantity: 25,000 Size: W0.45 x H0.40 x D0.10 m Distributed: All registration areas Reach: All show attendees Important: In 2016, this big ticket item is a subject to online auction. 12

the venue throughout the show days. Branding: Two sides Price: 19,200 Quantity: 35,000 Size: W10.5 x 14.

13 Thrive Guide The Thrive Guide is one of the best branding tools available at CPhI. By sponsoring this handy map your brand will have continuous on-site exposure as attendees use it to navigate the venue throughout the show days. Branding: Two sides Price: 19,200 Quantity: 35,000 Size: W10.5 x 14.8 cm Distributed: All registration areas Reach: All show attendees Important: In 2016, this big ticket item is a subject to online auction. 13

Lanyards The exclusive sponsorship opportunity is the best way to get maximum

14 Lanyards The exclusive sponsorship opportunity is the best way to get maximum visibility of your brand because every attendee will wear them for the duration of the exhibition. They can also be used post event for personal use throughout the year. Branding: Printed on 1 side with up to 4 colour company logo Price: 44,600 (starting price) Quantity: 35,000 Distributed: All registration areas Reach: All show attendees Important: In 2016, this big ticket item is a subject to online auction. 14

15 Visitor Badges The sponsorship of the event badges is another top branding opportunity at CPhI because they are worn by every attendee throughout the event. Printed on two sides with 2 colour company logo. Branding: Two sides with company logo Price: 25,500 Quantity: 36,000+ Distributed: All registration areas Reach: All show attendees * Last booking client has first refusal rights * Above visual might be subject to change * Badges will be sent via for the sponsor to print 15

Co-branded Show Pens Show pens are a highly useful distributed around the show at key areas, including registration areas, seminar theatres, matchmaking program areas, sales stands the VIP lounge.

16 Co-branded Show Pens Show pens are a highly useful distributed around the show at key areas, including registration areas, seminar theatres, matchmaking program areas, sales stands the VIP lounge. These pens have a high retention value because they are used by attendees not only at the show but also throughout the year. Just imagine how far your branded pen might travel post event! Branding: Printed with 2 or 3 colour logo Price: 22,000 Quantity: 15,000 Reach: Key feature/registration area attendees * Digital proof available 16

For those reasons and many more, there is only one fun solution, stress balls!

17 Stress-balls Are you stressed before an important meeting at the show? Or do you simply want to make your company stand out? For those reasons and many more, there is only one fun solution, stress balls! Branding: Company logo and stand number Price: 24,500 Quantity: 25,000 Distributed: All registration areas Reach: All show attendees in all Show Bags * Please note: It is also possible for client to provide their own stress balls. Price for this option is euro 17

18 Light Painter Place your logo on these very unique photos! Light Painting is a photographic technique that involves the use of light tools to capture light in extraordinary patterns to make very exquisite photos! Since these photos are so unique people often keep them to show their colleagues and friends, which means your logo will be seen long after the show ends. Branding: Logo to be provided. Will be displayed on all light painted photos Price: 10,000 Quantity: 1 Located: To be specified Reach: All show attendees 18

19 Hand Sanitizer This great idea will not only keep your hands free from germs after all of your networking but they are also a great place present your logo to make a lasting impression. This branding opportunity will position your company as one which cares about people s health and safety! Branding: Company logo and stand number on white background Price: 30,000 Quantity: 15,000 Distributed: Registration areas Reach: All show attendees 19

20 Water bottles This is the most refreshing giveaway! Take this opportunity to keep attendees hydrated by branding the event water bottles, which are available at key area s around the venue. The 330 ml bottles are filled with non- carbonated spring water. Branding: Full colour on the label with matching screw Price: 22,000 Quantity: 15,000 Distributed: Key feature/registration area attendees Reach: All show attendees 20

than 10 000 visitors upon their hotel check-in, the night before the show starts!

21 Travel Concierge Postcard Welcome CPhI guests before anyone else! Compliments of... - company name, logo and stand number will appear on an exclusive concierge post card, distributed to more than visitors upon their hotel check-in, the night before the show starts! Branding: Company name, company logo, welcome message and stand number Price: 13,250 Quantity: 10,000 Distributed: 29 hotels upon check-in Reach: 10,000 visitors 21

22 Postcard from Barcelona Stand out from everyone else and send a personal message! Send a postcard to all pre-registered visitors at CPhI 2016 and invite them to visit you at your stand! Company name, logo, stand number and personalized message will appear on the postcard. The postcard will be sent with the Event Preview Guide in August Branding: Company logo and personalized message Price: 18,950 Quantity: 15,000 Distributed: 5 weeks before the show Reach: 15,000 pre-registered visitors 22

23 Non-Exclusive Opportunities 23

Photo booth The open style photo pod is a modern twist on the traditional photo booth with 6 types of Instagram filters and a selection of 15 funky backdrops to choose

24 Photo booth The open style photo pod is a modern twist on the traditional photo booth with 6 types of Instagram filters and a selection of 15 funky backdrops to choose from. It can also be used as a unique lead generation tool because an must be provided in order to receive your pictures. This is a fully interactive service which also links to social media. In addition all photos will be sent including your company logo. Branding: Design to be provided. Price includes production and installation. Price per photo booth: 14,000 Price for 3 photo booths: 42,000 Quantity: 3 Located: Pharma Forum / within Halls (Take 5 areas, subject to change) Reach: All show attendees 24

Please note: All companies will be prevented from distributing flyers unless a booking has been made in advance.

25 Handing out flyers onsite Appeal personally to every visitor on-site with this exciting opportunity that is available for only two companies. Two different options are available for these companies to distribute flyers for a direct marketing approach. Please note: All companies will be prevented from distributing flyers unless a booking has been made in advance. Option A *(Entire venue including: Registration Area/VIP Lounge/Press office) Price: 9,000 * Exclusive opportunity Option B (one hall only) Price: 6,000 ** Client to provide own hostess/flyers 25

26 Venue Branding Opportunities 26

27 FIRA Gran Via Barcelona Venue Layout 27

28 South Entrance Location Map pg 29 pg 33 pg 30 pg 31 pg 32 pg 34 NB: Please refer to the relevant page number for more details NB: Blue area = Visitor Registration Area (see page 35 for Sponsorship Opportunities) 28

29 AA - Billboard at Plaza Europa South Entrance A B C D Option 1* Price: 25,000 per unit Size: 8,80 x 8,80 m. BAR29A / BAR29B / BAR29C / BAR29D 4 Units / price per unit Option 2* Price: 80,000 Size: 45 x 11 m. BAR29F 1 unit *Client can choose between Option 1 or Option 2 not available both at the same time 29

(80%/20% sponsor) BAR30B 1 Unit * Client can

30 VF1 Banner at main entrance (Door A) A Option A* Price: 16,000 Size: 15 x 5 m. (80%/20% sponsor) BAR30A 1 Unit B B Option B* Price: 18,000 Size: 20,10 x 6,40m. (80%/20% sponsor) BAR30B 1 Unit * Client can choose between Option A,B or C not available at the same time 30

VF2 Banner at Main Entrance (Door B) A Option

both at the same time B Option B* Price:

31 VF2 Banner at Main Entrance (Door B) A Option A* Price: 14,000 Size: 10,40 x 4,92 m. (80%/20% sponsor) BAR31A 1 Unit * Client can choose between Option A or B not available both at the same time B Option B* Price: 17,000 Size: 10,4 x 9,51m. (80%/20% sponsor) BAR31B 1 Unit 31

32 TC - Quadrangular Tower (South Entrance) Option 1: Price: 17,000 Size: 1.15 x 4.00 x 1.15 m. BAR32A 5 Units / price per unit Option 2: Price: 19,000 Size: 1.15 x 6.00 x 1.50 m. BAR32B 5 Units / price per unit 32

BAR33A 3 Units/ price per unit Option B: Price: 40,000

33 CP - Free standing tower at Plaza Europa (South Entrance) Option A: Price: 25,000 Size: W3.15 x H5.00 x D1.50 m. BAR33A 3 Units/ price per unit Option B: Price: 40,000 Size: W8.00 x H5 x D1.50m. BAR33B 3 Units / price per unit 33

34 MA- Flagpoles South Entrance South Entrance: Price: Size pole: Size flag: 12,000 per unit H7m W1.00 x H4.00 m BAR34SE 7 x unit of 5 flags 34

35 MA- Flagpoles North Entrance North Entrance: Price: Size pole: Size: 10,000 per unit H7m W1.00 x H4.00 m BAR35NE 8 x unit of 5 flags 35

36 Totem Quadrangular Tower (South and North Entrances) Price: 4,700 Size: W1.20 x H2.04 x W1.20 m BAR36SE/BAR36NE Upon request 36

37 Visitor Registration Area (South Entrance Level 0) Location Map pg 41 pg 39 pg 40 pg 38 NB: Please refer to the relevant page number for more details 37

38 BIMa Double-Sided Welcome Banner (South Entrance) Price: 12,000 Size: W0.80 x H5.00m BAR38 6 Units / price for 6 units 38

39 EHM Branded Escalator at Main Entrance Price: 26,000 Size A: W12.65 x H0.57 m (8 sides) Size B: W11.60 x H1.00 (2 sides) Size C: W5.15 x H1.00 (1 side) BAR39 1 unit price (3 escalators) 39

40 OS Indoor Illuminated Billboard at Ground Floor Price: 4,700 per unit Size (visibility) W0.91 x H1.41 m Size (structure dimensions): W1.20 x H2.20 m BAR40 Upon request / multiple locations throughout venue 40

41 LT2 Forex Board at the Entrance to Hall 2 Price: 15,000 Size: W 7.50 x H 1.90 BAR

42 HALL 1 Location Map pg 43 NB: Please refer to the relevant page number for more details 42

43 LU Luminous at Main Entrance Hall 1 Price: 14,000 Size: W 5.83 x H 2.33 m (67%/33% sponsor) BAR43 1 *Can be illuminated 43

44 WALKWAY HALL 2 Location Map pg 46 pg 49 pg 45 NB: Please refer to the relevant page number for more details 44

45 SE - Vinyl Stickers Over Glass in Walkway SE 2.1 and SE 2.2 Between Halls 2 3 SE 3.1 and SE 3.2 Between Halls 3-4 Price: Size: Availability per hall: To be confirmed W 1.50 x H 2.47 m BAR45.2 / SE2.1 BAR45.3 / SE2.2 BAR45.4 / SE3.1 BAR45.5 / SE3.2 To be confirmed 45

46 EH2 - Branded Escalator at Hall 2 Price: 26,000 Size A: W10.30 x H1.00 m (2 sides) Size B: W3.50 x H1.00 m (1 side) Size C: W3.50 x H2.55 (1 side) Size D: W10.30 x H2.55 (2 sides) Size E: W12.70 x H0.57 m (4 sides) BAR46 1 unit price 46

47 C2 Branded Moving Walkway at Hall 2 Price: 26,000 Size: W x H 0.57 m (6 sides) BAR47 1 unit price 47

48 VI - Floor Sticker Outside Halls A unique opportunity place your branding at this key location and generate traffic to your stand! Very limited availability. Price: Size: 1,600 per sticker D 2.50 m BAR48 Upon request 48

49 B12 Double-Sided Drop Banners (Walkway Hall 2) Price: 10,000 Size: W0.50 x H1.20 m BAR49 6 Units / price for 6 units 49

50 WALKWAY HALL 3 Location Map pg 45 pg 51 pg 52 NB: Please refer to the relevant page number for more details 50

51 EH3.1 and EH3.2 Branded Escalator Walkway Hall 3 Price: 26,000 Size A: W10.30 x H1.00 m (2 sides) Size B: W3.50 x H1.00 m (1 side) Size C: W3.50 x H2.55 (1 side) Size D: W10.30 x H2.55 (2 sides) Size E: W12.70 x H0.57 m (4 sides) BAR51EH3.1/BAR51EH3.2 2 (price per unit) 51

52 LE Hanging banner -Walkway Hall 3 Price: Size: 7,500 per unit W1.60 x H4.40 m BAR52.1/BAR52.2/etc. 16 units (double-sided) / 8 left side 8 right side 52

53 C3 Branded Moving Walkway - Hall 3 Price: 27,000 Size A: W39.70 x H0.55 m BAR53 6 sides / 1 unit price 53

54 Hall 3 & East Entrance Location Map pg 55 pg 55 pg 55 pg 56 pg 55 NB: Please refer to the relevant page number for more details 54

55 LP - Wall Banner Halls 3, 4 and 6 Price: Size A: To be confirmed W16.00 x H2.40 m BAR55.3/BAR55.4/BAR55.5 To be confirmed 55

56 TH Canvas on Elevator s Tower 3 sides (East Access Hall 3) Price: 16,000 Size Front: W2.50 x H7.00 m Size sides: W2.20 x H7.00 m 50%/50% sponsor bottom BAR56L/BAR56R 2 Units / 1 set price 56

57 WALKWAY HALL 4 & 5 6 & 7 Location Map pg 65 pg 63 NB: Please refer to the relevant page number for more details pg 62 pg 59 pg 60 57

58 BI Double-sided Drop Banners Price: 14,000 Size Front: W0.70 x H1.40 m BAR58 10 Units / price for 10 units N.B. Symbolized as flags on page 57 58

60 m FC3 Price: 24,000 Size Front: W33.25 x H4.05 m BAR58FC3 1 NB!

59 FC Vinyl Around Wall Halls 4&5 / 6&7 FC2 Price: 23,000 Size: W30.11 x H4.00 m BAR58FC2 1 NB! Maximum height visibility 3.60 m FC3 Price: 24,000 Size Front: W33.25 x H4.05 m BAR58FC3 1 NB! Maximum height visibility 3.65 m FC4 Price: 24,000 Size Front: W33.40 x H4.00 m BAR58FC4 1 NB! Maximum height visibility 3.60 m 59

60 EH4 Decoration Escalator at Hall 4 Price: 26,000 Size A: W17.85 x H1.07m Size B: W15.00 x H1.07m Size C: W12.70 x H0.63m Size D: W17.85 x H2.87m BAR60 1 set price 60

61 C4-5 Branded Moving Walkway (between Halls 4 & 5) Price A: 28,000 Size: W44.80x H0.56m BAR61 6 sides / 1 set price 61

62 EH5 Branded Escalator at Hall 5 Price: 26,000 Size A: W17.90 x H1.08m Size B: W15.00 x H1.07m Size C: W12.80 x H0.62m Size D: W17.90 x H2.88m BAR62 1 set price 62

08m Size B: W15.00 x H1.08 Size C: W 12.

63 EH6 Branded Escalator at Hall 6 Price: 26,000 Size A: W17.40 x H1.08m Size B: W15.00 x H1.08 Size C: W x H0.63 Size D: x H2.88 BAR63 1 set side 63

64 C6-7 Branded Moving Walkway by Halls 6&7 Price: 28,000 Size: W44.90 x H0.57m BAR64 6 sides / 1 set price 64

65 EH7 Branded Escalator at Hall 7 Price: 26,000 Size A: W17.90 x H1.08m Size B: W15.00 x H1.08m Size C: W12.80 x H0.62m Size D: W17.90 x H2.88m BAR65 1 set price 65

66 HALL 4 5 & 6 7 Location Map 66

67 LI - Double-Sided Banner Hall 4&5 Price: 14,000 Size: W7.00x H1.50m (67%/33% sponsor) BAR67 2 Units (double sided to be confirmed) 67

68 LI - Double-Sided Banner Hall 6&7 Price: 20,000 Size: W12.00x H2.00m (67%/33% sponsor) BAR68 2 Units (double sided to be confirmed) 68

69 Walkway & Hall 8.1 Location Map pg 70 pg 71 pg 73 NB: Please refer to the relevant page number for more details 69

70 VE7 Vinyl Above Door East Entrance to Hall 8.1 Price: 9,000 Size: W9.40x H0.74m (80%/20% Sponsor) BAR70 1 Unit 70

71 VH Vinyl Walkway Hall 8.1 Price: 30,000 Size: W30.00 x H3.15m BAR

72 PR8 Projector Hall 8 Price PR8: price to be confirmed BAR72 To be confirmed 72

73 EH8.1 Branded Escalator at registration area Hall 8.1 Price: 15,000 Size: W17.70 x H0.58m BAR73 4 sides / 1 unit price 73

74 VH8 Vinyl North Entrance Hall 8 Price VH8.1: 14,000 Size: W30.00 x H3.15m (80%/20% sponsor) BAR74 1 (single-sided) 74

75 DOOR2 Vinyl at North Entrance Hall 8.1 Price B: 14,000 Size: W15.00 x H5.00m BAR

Tailor-Made Pins (Outside Exhibition Halls) These tailor-made, eyecatching pins are available as free-standing sighs on multiple locations outside

76 Tailor-Made Pins (Outside Exhibition Halls) These tailor-made, eyecatching pins are available as free-standing sighs on multiple locations outside exhibition halls. Printed on one side with different shapes possible upon request. Price: 12,000 Size A: W1.00 x H1.80 m GES76 Upon request; 1 set price #8 76

Free-standing Signs (Outside Exhibition Halls) These free-standing signs can be located anywhere outside exhibition halls and are the perfect way

77 Free-standing Signs (Outside Exhibition Halls) These free-standing signs can be located anywhere outside exhibition halls and are the perfect way to appeal to your current and potential clients. Price: 2,200 Size A: W1.00 x H1.80 m GES77 Upon request * Printed on 2 sides; includes metal feet 77

Stand Locator of Exhibition Halls The stand locators will be located in front of a hall entrance and will attract the attention of visitors trying to locate a stand.

78 Stand Locator of Exhibition Halls The stand locators will be located in front of a hall entrance and will attract the attention of visitors trying to locate a stand. Your company name and stand will be highlighted in addition to sponsoring the frame. Branding appears on both sides. We will have a different Stand locator for Barcelona, Picture available on request Price: Size sponsorship area: 7,000 per stand locator W1.50 x H1.00 m GES78.1/GES78.2 etc On request 78

Hanging Banners These effective banners will guarantee you to steal the attantion of visitors from your competitors! Available in all exhibition halls.

79 Hanging Banners These effective banners will guarantee you to steal the attantion of visitors from your competitors! Available in all exhibition halls. Option A: Price 1, 2, 3 left side, 5, 6, 7: 9,500 Size A: W2.50 x H4.00 m GES79A Upon request first come, first serve basis Option B: Price 3 right side, 4, 8.1: 8,000 Size A: W2.50 x H4.00 m GES79B Upon request first come, first serve basis 79

Box Banner Get visibility from all possible sides these box banners are a real eye catcher and will attract visitors attention to your stand. Available in all exhibition halls.

80 Box Banner Get visibility from all possible sides these box banners are a real eye catcher and will attract visitors attention to your stand. Available in all exhibition halls. Option A: Price 1, 2, 3 left side, 5, 6, 7: 10,500 Size A: W2.50 x H2.50 m GES80A Upon request Option B: Price 3 right side, 4, 8.1: 9,500 Size A: W2.50 x H4.00 GES80B Upon request Note: Printed on 4 sides, located at intersections only 80

Aisle Banners The aisle banners are available on specific locations throughout all halls giving guidance to all visitors. Become the single and exclusive sponsor of the hall!

81 Aisle Banners The aisle banners are available on specific locations throughout all halls giving guidance to all visitors. Become the single and exclusive sponsor of the hall! Available in all exhibition halls. Option A: Price halls 1+2 (General floor) 21,000 Option B: Price hall 2 (InnoPack/PMEC) 16,000 Option C: Price halls 3 (ICSE): 17,500 Option D: Price halls 3 (API/Cust.M/Fine Chem) 16,000 Option E: Price hall ,000 Option F: Price halls ,000 Option G: Price hall ,500 Size of Isle banners: W1.50 x H4.00 m Size of Sponsorship Area: W1.50 x H1.00 m GES81.A/GES81.B/ etc differs per hall, allocated on a first come, first serve basis 81

Floor Graphics (All halls) Option A: Price: 1,000 Size A: W1.00 x H1.00 GES82A Upon request Option B: Price: 1,100 Size A: W2.00 x H1.00 GES82B Upon request Option C Price: 1,200 Size A: W2.00 x H2.

82 Floor Graphics (All halls) Option A: Price: 1,000 Size A: W1.00 x H1.00 GES82A Upon request Option B: Price: 1,100 Size A: W2.00 x H1.00 GES82B Upon request Option C Price: 1,200 Size A: W2.00 x H2.00 GES82C Upon request The floor graphics are available in different sizes and can be located strategically throughout the halls according to individual preferences. Available in all exhibition halls and allocated on a first come, first serve basis 82

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