BUSINESS CASE COMPETITION Launch deck

Transcription

1 BUSINESS CASE COMPETITION 2015 Launch deck

2 Watch every detail that affects the accuracy of your work. Arthur C. Nielsen

3 OUR MISSION The most complete understanding of consumers worldwide. OUR PROMISE An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth

4 THE CONSUMER S WORLD Every action is a data point 4

5 FROM DATA TO INFORMATION Simplifying the Complex 5

6 TURN INFORMATION TO INSIGHTS Helping you grow SALES EFFECTIVENESS CONSUMERIZATION: Identify and segment most profitable consumers to unlock demand and inform the entire approach INNOVATION: Develop, price, and promote new products MARKETING EFFECTIVENESS: Engage consumers through effective and efficient marketing SALES EFFECTIVENESS: Activate plans through superior sales execution 6

7 WE ANSWER QUESTIONS LIKE Who are my CUSTOMERS and how do I reach them? Are there sources of UNMET Consumer Demand? How can I strengthen MY BRAND and my PORTFOLIO? How should I INNOVATE or RENOVATE my product? Does my MARKETING deliver results? Is my ADVERTISING effective across all platforms? 7

8 WE SPEAK TO 10,000,000 CONSUMERS WORLDWIDE, THROUGH 34,000 ASSOCIATES, AND MEASURE countries 5.9 billion consumers 25 million stores 8

9 NIELSEN BUSINESS CASE STUDY COMPETITION What is it? THE OPPORTUNITY You can actively engage in learning about Nielsen THE CHALLENGE Solve a given Business Case Study by applying analytical thinking What do we expect from you? To be creative, actionable, innovative - like we are, at Nielsen! 9

10 NIELSEN BUSINESS CASE STUDY COMPETITION What is it? THE PAYOUT You will learn more about what Nielsen employees do - specifically, how we help our clients through high-quality analytics Gain resume and interview-worthy experience by completing a challenging case in conjunction with an industry-leading company Present findings to a Nielsen panel, which will include representation from the company s senior leadership Showcase your team s ability to work together, analyze data, and present information and yourselves in a simulated client-facing role The opportunity to experience working alongside Nielsen associates for a week in another country for the Winning team. A fun challenge! 10

11 HOW TO TAKE PART? Participate in teams of3-4! Apply by: Please send an to Stephanie Käseberg with your team members names by What is the timeline of the business casestudy? Upon forming your team / receiving the case, you will have 4 weeks from to to prepare and your completed business case and practise presenting! During the 4 week period, Nielsen will visit the university to hold surgery sessions You will get to present your findings to Nielsen (in the event of many teams, Nielsen reserves the right to pre-screen the presentations and come up with a shortlist) Live presentations to Nielsen executives will take place in last weekofmay 11

12 WHAT WILL YOUR TEAM BE DOING? Addressing business issues presented by a manufacturer using Nielsen data / assets to analyze those questions and deliver insight Summarizing findings and recommendations in a PowerPoint report for Nielsen which may result in you presenting it to a panel of Nielsen executives at a culminating Business Case Event 12

13 WHATS IN IT FOR YOU? COUNTRY COMPETITION - locally determined prize Country winners to be flown abroad for REGIONAL FINAL Regional Finalists to present to our European Senior Leadership European Winning Team to experience working together with Nielsen associates for a week, outside of university country during the week of 7 September,

14 EUROPEAN BUSINESS CASE STUDY COMPETITION PRIZE The venue: Dublin, Ireland The date: 1-5 September, 2014 inclusive Sample experience: Nielsen s client service team to see how we add value to manufacturers understanding of the shopper behaviour and the retail environment Exploring our Watch capabilities - through our television audience measurement business (TAM) Merchandising Services Guided store visits to understand how the Irish retail environment is shaped Copyright 2013 The Nielsen Company. Confidential and proprietary. The prize: Five days work experience with a Nielsen Office outside of your country of origin 14

15 WHAT ARE YOUR NEXT STEPS? Team members to sign up for the Business Case Competition on Each member of the team will be required to sign a confidentiality agreement in exchange for receiving the Business Case Competition materials Each team will receive the Business Case, the Competition Guide and information on logistics Your final presentation must be ed to Stephanie Käseberg (stephanie.kaeseberg@nielsen.com) by the conclusion of the four week preparation period, After this deadline your presentation will not be accepted The presentation cannot be modified after it has been submitted 15

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