THE 5TH ANNUAL MERCEDES CLUB NYC JUNE 28, 2017 SPONSOR AND EXHIBITOR OPPORTUNITIES

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1 THE 5TH ANNUAL MERCEDES CLUB NYC JUNE 28, 2017 SPONSOR AND EXHIBITOR OPPORTUNITIES

2 MERCEDES CLUB NYC JUNE 28, 2017 SummerFest is the only rooftop festival in NYC that connects natural & organic brands with 1000 fitness & wellness professionals and influencers who teach, train, coach and treat 500K+ unique active living enthusiasts each week. SummerFest 2017 will be Wednesday, June 28, from 2-8 pm (the day after the Summer Fancy Food Show).

3 is held on the poolside roof terrace at the Mercedes Club, a luxurious 80K square foot health club located in Midtown Manhattan (only half a mile from the Javits Center).

4 attracts NYC s top fitness & wellness influencers who celebrate the beginning of summer as they discover healthy products to share with their students & clients while listening to live music, getting complimentary wellness treatments and enjoying healthy lite bites & refreshing cocktails. Attendees include Personal trainers Yoga teachers Fitness studio owners Massage therapists Pilates instructors Acupuncturists Nutritionists Physical therapists Running coaches Attendees 65% women Age HHI=$75K 85% make product recommendations 91% are active on social media

5 Why NYC has a robust fitness & wellness community that includes 4,000+ health clubs, fitness studios and wellness centers and 20K+ teachers, trainers and professionals. However, it s quite challenging to contact them directly. Challenges 90% of studios are privately owned. The studio owner is rarely at her studio and studios don t maintain traditional 9-5 hrs. Most studios are small, with limited retail space. Most distributors don t serve this market. It s VERY expensive & inefficient to try to contact 5,000 studios directly. Our Solution Save money and time by exhibiting at SummerFest, and showcase your brand to 1,000 fitness & wellness influencers.

6 exhibitors are well regarded brands delivering highly valued products to our members and their clients. Recent exhibitors include Daily Greens, Danny s Macaroons, Chloe s Superfruits, Nanoosh, Health-Ade Kombucha, Giving Tree Tea, ProTings, and Way Better Snacks.

7 Recent Sponsors and Exhibitors

8 THE 5TH ANNUAL MERCEDES CLUB NYC JUNE 28, Sponsorship and Exhibitor Opportunities

9 PRESENTING SPONSOR (Two available) Ideal opportunity for a company launching a new brand in 2Q17 Exclusive branding exposure for your product or service by providing 500 free tickets to SummerFest from each presenting sponsor, compliments of the Presenting Sponsor DIGITAL MARKETING BENEFITS We will conduct a 3 month digital marketing campaign in 2Q17 to promote SummerFest and distribute 1000 free tickets courtesy of the Presenting Sponsor by completing an engagement activity such as watching a video or sharing a post from the Presenting Sponsor ONSITE BENEFITS 10 x 20 tent with up to six (6) eight-foot exhibit tables Presenting Sponsor logo placement on all event signs and banners Presenting Sponsor logo placement on Step and Repeat banner with Mercedes Club and Body Local (no other logos will be displayed) Ten (10) free tickets to share with clients and partners Opportunity to insert an item in the gift bags that each attendee will receive

10 WELLNESS PAVILION SPONSOR (One available) wellness practitioners who will provide 15-minute complimentary treatments to SummerFest attendees. to develop relationships with wellness providers and enthusiasts who are actively engaged with their self-care Recipients typically arrive 15 minutes before their appointment, creating a captive audience for the Wellness Pavilion Sponsor to showcase its products or services. DIGITAL MARKETING BENEFITS Wellness Pavilion Partner logo placement on select print and digital marketing collateral and on Event and Registration webpages Two (2) dedicated eblasts sent to our 5,000 subscribers, one before SummerFest to promote the Wellness Pavilion, and one afterwards to promote your Special Offer to all Members and Guests Will be included in the three-month campaign to promote SummerFest that will occur in 2Q17 ONSITE BENEFITS A 10x10 tent with three (3) six-foot exhibit tables for your company Six (6) tickets to share with your clients and partners Opportunity to insert an item in the gift bags that each attendee will receive

11 GIFT BAG SPONSOR (One available) An opportunity to provide 1,000 gift bags that will be stuffed with product samples from our Exhibitors and Gift Bag Partners for each attendee.

12 EXHIBITOR OPPORTUNITIES SummerFest will be limited to thirty (30) exhibitors, including the Presenting Sponsors and Wellness Pavilion Sponsor. Gold Exhibitors (13 available) Receive a 10x10 exhibit space; exhibitor must either bring its own 10x10 tent or rent one from our tent rental partner for $75 Includes up to three (3) eight foot exhibit tables upon request and table cloths Includes two (2) free tickets to event $1500 per Gold Exhibitor Silver Exhibitors (15 available) Receive a six (6) foot table and table cloth Includes two (2) free tickets to event $1000 per Silver Exhibitor

13 OTHER OPPORTUNITIES Gift Bag Samples Insert your product into the 600 gift bags for attendees. (No paper or coupons) Digital Gift Bag page on our bodylocal.com website. Provide your own copy and images, showcasing your distinctive product or service. Provide a Special Offer or discount to our community to drive trial and awareness Includes social media posts and mentions by Body Local to promote your page throughout the year. Page will remain live for the remainder of 2017.

14 We promote with a 360-degree, multi-platform digital marketing campaign that includes cross-promotions from many of our members & partners. Last year s campaign generated 200K+ digital impressions. Complimentary tickets will be distributed to influencers courtesy of our presenting sponsors on an invite-only basis, and invitations can be requested and earned by completing an engagement activity before the event.

15 To exhibit at contact