NOONDAY AMBASSADOR POLICY DOCUMENT

Transcription

1 NOONDAY AMBASSADOR POLICY DOCUMENT I. Ambassador Status & Business Items Ambassador Activity Status Technology & Associated Fees Communication Channels Returns & Exchanges Shipping, Sales Tax, & Backorders Ambassador Orders & Discounts Standard Trunk Shows Adoption Trunk Shows Monthly Trunk Show Guest Specials Closing Trunk Shows E-Gift Cards & Product Credit Pre-Launch Sharing Guidelines Handling Customer Personal Information II. Marketing your Business Promoting your Business Social Media Address & Personal Website (PWS) Media Engagement III. Ambassador Rewards & Structure Commissions Runway Period (First 90 Days) Radiance Rewards Star Status Coaching & Building a Team Ambassador Trips Taxes IV. Glossary of Terms

2 Noonday Collection Contact Info Physical Address: Noonday Collection 1825 E 38 ½ Street Austin, TX PO Box (used for returns/exchanges): Noonday Collection PO BOX 4159 Austin, TX Home Office Phone number: Ambassador Support line: * *Available during standard business hours, M-F 9am-5pm CST I. Ambassador Status & Business Items As outlined in the Ambassador Agreement, you must be eighteen (18) years of age or older and must be authorized to work in the United States to be a Noonday Collection Ambassador. Ambassador Activity Status Active Status In order to remain active in your Noonday Collection business, you must sell a minimum of five hundred dollars ($500) of commissionable product every six (6) months. The six (6) month period will be calculated on a rolling basis taking into account the last six (6) full calendar months.

3 Inactive Status If sales minimums are not met in a consecutive six (6) month period, you will be deemed inactive and will receive an notification of your status change for each month you are inactive for up to 3 months, until your status changes to either Active or Deactivated. To regain your active status, you must close at least one (1) qualifying Trunk Show within three (3) calendar months. You can still earn commission on commissionable sales when inactive and may choose to utilize this time to take personal leave, maternity leave, a break for moving, etc. Deactivation If you fall into inactive status and do not close at least one (1) qualifying Trunk Show within three (3) full calendar months of going inactive, you will be deactivated and will receive an notification of your status change. Upon deactivation your contract will be terminated, all of your Ambassador accounts will be shut down, and you will forfeit your team (if applicable) along with all unused Product or Business Tool Credit. Additionally, you may not do the following: Represent yourself as a Noonday Collection Independent Ambassador, effective immediately; Use or disclose Noonday Collection s Intellectual Property and Confidential Information. Resignation

4 In the event you decide you no longer wish to continue as a Noonday Collection Independent Ambassador please support@noondaycollection.com to inform us of your decision. Our Support Team will be able to complete the resignation process for you. Upon resignation your contract will be terminated, all of your Ambassador accounts will be closed, and you will forfeit your team (if applicable) along with all unused Product or Business Tool Credit. Additionally, you may not do the following: Represent yourself as a Noonday Collection Independent Ambassador, effective immediately; Use or disclose Noonday Collection s Intellectual Property and Confidential Information. Reactivation You are welcome to re-join as an Independent Ambassador. You can reapply after a three (3) month waiting period from your deactivation/resignation date. At the time of re-joining as an Independent Ambassador you are required to sign up online and submit a new Ambassador Agreement. In doing so you will be provided a new Ambassador ID, be able to select a Coach, purchase a new Starter Collection, and be able to take advantage of a new Runway period. Technology & Associated Fees Upon joining you will be provided with your own Personal Website and Ambassador Studio. In order to support these platforms Noonday Collection will collect a monthly Technology Fee. This fee will be automatically charged to the credit card on file in your

5 Ambassador Studio on the first of each month. This fee will be waived during your Runway period (first 90 days), but will be charged on the first of each month once you have completed your Runway period. Communication Channels Noonday Collection has a zero tolerance policy for any form of harassment on any Noonday branded or Noonday Home Office owned channels. Ambassadors should act with respect towards one another in all forms of communication. Noonday Ambassador Facebook Group The Facebook group is a great place to connect with other Ambassadors: sharing ideas, pictures of your #NoondayStyle, encouragement, and personal stories. Keep it positive, friendly, and Noonday-related. Because this is a group where any member can respond, we expect that Ambassadors do NOT ask policy questions here. Wellmeaning Ambassadors may unintentionally answer questions incorrectly. Home Office reserves the right to ask for every Ambassador to adhere to these guidelines, so we can ensure this stays a fun, social group. Please notice it is against policy to: Ask, discuss or debate policy and product concerns. If a concern arises, please contact Support for an official Home Office response. Share or discuss specific customer order details.

6 Solicit other businesses including other direct sales companies or personal businesses owned/operated by you, or by someone associated to the you. Post affiliate links through which you would receive monetary compensation or product/in kind. The larger social media policy (stated under Social Media in this document) also applies to the Noonday Ambassador Facebook group. Noonday Ambassador Library (Bloomfire) The Noonday Ambassador Library is the platform through which Home Office shares the need-to-know information for your Ambassador business such as monthly campaigns and incentives, training materials, product inventory information, and other important resources and announcements. Support Our Support team is available to help Ambassadors and customers with order issues, order tracking, returns, exchanges and training from 9am-5pm CST, Monday through Friday. There are several ways to contact the Support team: Customers can submit a Support request by selecting the Contact Us link at the bottom of the Noonday Collection website. Ambassadors can submit a Support request directly from the Support page in their Ambassador Studio. Additionally, both Ambassadors and customers may send an to support@noondaycollection.com with questions or concerns. Ambassadors should always

7 provide the order number and customer name for the specific order in the Support request. To speak with a member of our Support Team there is an Ambassador-only phone number. Ambassadors may contact Support at General turnaround times for a response are within 24 business hours. Returns, Exchanges & Price Adjustments Customer Purchases To see the customer return policy, scroll to the bottom of our website and click on Returns & Exchanges. This includes policies for returns, exchanges, holiday purchases, defective items, damaged items, price adjustments and items not covered by our return policies. Hostess Rewards Product purchased with Hostess Reward Product Credit can be exchanged for the same item in the case of a damage, but cannot be returned for a refund. Product purchased as a Hostess Reward Half-Off item can be exchanged for the same item in the case of a damage or can be returned for a refund of the amount paid by the Hostess. Ambassador Returns & Exchanges Starter Collections and Bundles: product received in a Starter Collection or Bundle may not be returned, but

8 may be exchanged if the product is damaged. If a product arrives damaged, please contact Support within 90 days as stated in the Return Policy. A La Carte Sample Purchases (Reward & Discounted Samples): unworn items in resalable condition may be returned within 90 days of the original shipment date to receive a refund via your original payment method. Original shipping charges on returned items are nonrefundable. Exchange of Defective Products: if you receive product with a defect in construction, contact Support within 90 days of the original shipment date and Noonday will provide a replacement at no additional cost to you. Ambassador Terminations: products purchased as a sample (including Business Tools, Bundles, and Starter Collections) that are unused and in resalable condition, can be returned for a refund of 90% of the purchase price within one year of the termination of the Ambassador Agreement (for any reason). Refunds for returns of incomplete Bundles or Starter Collections will be prorated based on the value of the resalable items returned. Products that Noonday clearly discloses as being seasonal, discontinued, or special promotional products are not subject to the repurchase obligation (ex. Seasonal Lookbooks). Shipping, Sales Tax, & Backorders Shipping

9 Noonday Collection ships orders to US, APO, DPO, and AE addresses. Carrier details will be specified on the shipping notification , along with the tracking number. Shipping Fees and Rates: Online orders placed through your personal website or the corporate website are charged a flat rate of $6.95 for standard shipping with tracking. Hostess Rewards orders are charged a flat rate of $6.95 for standard shipping with tracking. Ambassador A La Carte full price Sample purchases are charged a flat rate of $6.95 for standard shipping. Bundle purchases for Active Ambassadors are charged a flat rate of $19.95 and $24.95 for the small and big Bundle, respectively, for standard shipping with tracking. Starter Collections will be charged a flat rate of $14.95 for standard shipping with tracking. An with a tracking number will be sent on the shipment date to the on the order. You will be able to see order tracking numbers through your Ambassador Studio for all orders associated to you and placed by you through your Studio. Please allow 1-10 business days from the order placement date for the order to be processed and prepared for shipping. Once the package is shipped from the warehouse, the customer should receive the order within 3-5 business days of the shipment date. In summary, customers will typically be notified of shipment within 10 business days and will receive their order within 15 business days of the order placement date.

10 Sales Tax By law, items sold by Noonday Collection and shipped to destinations in the United States are subject to sales tax. Sales tax is charged per item (including shipping) rather than on the subtotal and is based on the Ship To zip code. In general, the sales tax rate is based on the customer s ship to address. However, for Texas orders, the sales tax rate is based on the Noonday Collection corprate office address in Austin, TX. Backorders In the case where a product is backordered and will not reach your customer within the standard shipping timeframe, Noonday will notify your customer(s) of the delay and expected arrival date of the backordered product. All other available items on the order will ship within the standard timeframe (as stated in the Shipping section above). Once backordered items become available, they will be shipped separately, at no additional cost, to complete the order. Ambassador Orders & Discounts The following order types may not be associated to a Trunk Show, nor do Ambassadors earn Commission on any of the following order types: Discounted Sample Purchases Reward Sample Purchases Bundle Purchases Starter Collection Purchases

11 Business Tool Purchases Personal Resale of Samples Ambassador Samples Runway Ambassadors in their Runway (first 90 days) receive a 50% discount off retail price to purchase samples for their business. Samples can be purchased through the Ambassador Studio. E-Gift cards are not an eligible form of payment for discounted sample orders. Ambassador Samples Year Round Ambassadors receive a 25% discount off retail price to purchase samples for their business. Samples can be purchased through the Ambassador Studio. E-Gift cards are not an eligible form of payment for discounted sample orders. Additionally Ambassadors can purchase samples at the full retail price using earned Product Credit (see the compensation plan for details on how to earn Product Credit). Each Ambassador is limited to purchasing a maximum of two (2) of each SKU at a 25% discount per year (based on Ambassador start date). Ambassador Samples Seasonal Launches Home Office will offer a limited time 50% discount off retail price surrounding our seasonal product launches for Ambassadors to purchase samples for their business. Ambassadors will be notified ahead of time to prepare for these limited time discounted shopping events.

12 Each Ambassador is limited to purchasing a maximum of two (2) of each SKU at a 50% discount per year (based on Ambassador start date). Ambassador Samples - Bundles Active Ambassadors are also given an opportunity to purchase a bundle of samples at a further discount for a limited time at the start of each seasonal launch. Further details around Bundle purchases are outlined on the Noonday Ambassador Library before each seasonal launch. For details regarding exchanges and returns of bundles, see the above section Ambassador Returns & Exchanges. Selling Samples Ambassadors may host a personal sample sale to sell any discontinued samples they may have. The money Ambassadors earn from sample sales is theirs to keep. In order to protect the Noonday brand for Home Office and for Ambassadors personal businesses, we highly recommend not advertising these samples at prices lower than what the Ambassador paid. We recommend selling your samples at cost. Anytime a sample sale occurs, it is the responsibility of the Ambassador to communicate to their customer that Noonday s standard return policy does not apply to that product. If any quality issues or problems arise with the customer s sample purchase, it is to be resolved between the customer and the Ambassador. Noonday Collection is not responsible for any sample sale issues that may arise

13 and will not mediate any disputes. No commissions are paid on sample sale items and samples sold do not count towards a Trunk Show total or Hostess Rewards. Sample sales are a direct transaction between the Ambassador and customer and Noonday Home Office is not involved in any way. Ambassador samples may not be sold: At a Trunk Show At a vendor event or any other type of event Online retail sites like ebay, Etsy, Craigslist, etc. Ambassador samples may be sold: In an online event, managed by the Ambassador where her customers can purchase through the selfpromotion of the Ambassador through non-retail sites like Instagram, Facebook, Google docs, Cheddar Up, etc. At a physical event that is clearly focused on only selling samples not a Trunk Show or vendor event. Standard Trunk Shows Standard Trunk Shows are physical events where you partner with a Hostess and set up a display of your samples, share the Noonday style & story, and accept orders. Hostesses who Host a qualifying Trunk Show are eligible to receive Hostess Rewards (see the Hostess Rewards chart for details). Standard Trunk Show Policies: Online or Catalog Only Trunk Shows are not allowed.

14 To qualify for Hostess Rewards, the Trunk Show must contain at least three (3) unique customer orders and reach at least $300 in Trunk Show sales (excluding shipping and taxes). Both E-gift card purchases and redemptions are included in the qualifying total of a Trunk Show. Mystery Hostess Trunk Shows are permitted. Training on how to setup and manage a Mystery Hostess Trunk Show can be found in your Ambassador Studio. Ambassadors are not permitted to be named as the Hostess and receive Hostess Rewards. Trunk Shows may be held anywhere that Noonday Collection ships. You may do a limited-time Trunk Show at a retail location, boutique, coffee shop, etc. You may not display your samples permanently (any time period longer than the length of a Trunk Show) at a retail location, boutique, coffee shop, etc. You may not display or sell samples, or host Trunk Shows, at swap meets, garage sales, or flea markets. Noonday Collection has a strict policy against cashand-carry. This means you are not allowed to sell any physical item at a Trunk Show or event, including current or discontinued samples. You may begin collecting orders for a Trunk Show as soon as the Show is set up in the Ambassador Studio. A Trunk Show can be set up in the Studio as far in advance of the Show date as the you and Hostess would like.

15 You may not combine multiple customer orders to avoid shipping costs. This will prevent a customer from receiving proper warranty coverage on their purchase. While only one Hostess can be declared per Trunk Show in the Ambassador Studio, you may have more than one Hostess per Show. Please note: the splitting of Hostess Rewards will have to be worked out "offline" and as such the order record will be associated to the Hostess that was declared as the Hostess for that Trunk Show in the Studio. Hostess rewards can only be shipped to one address. All Trunk Shows will automatically close 7 days after the Trunk Show date at 11:59pm CST, if you don t close it out prior. The day the Trunk Show takes place is not included in the 7 days. For example, an August 1st Trunk Show will close on August 8th at 11:59pm CST. Any unused Hostess Rewards will be forfeited at the time of closing. After placing the Hostess Reward order the Trunk Show will no longer be able to accept any orders. Hostess Rewards Qualifying Trunk Show Hostesses can earn three (3) types of Hostess Rewards: 1. Hostess Reward Product Credit (Free Product) Hostesses who host a qualifying Trunk Show will receive a percentage of Trunk Show sales in Product Credit to purchase Noonday product. The percentage varies depending on the Trunk Show sales as outlined in the Hostess Rewards Chart. Hostess Reward Product Credit

16 cannot be used to pay for any other Hostess Rewards or (Half-Off Items, Monthly Hostess Special, Guest Special, etc.) or to purchase a Noonday Collection gift card. Hostess Reward Product Credit must be redeemed within 7 days of the Trunk Show date; any remaining balance will be forfeited. Hostess Reward Product Credit does not apply towards tax and shipping costs. Items purchased with reward Product Credit can be exchanged but not refunded. 2. Hostess Half-Off Items Hostesses who host a qualifying Trunk Show will have the opportunity to purchase Noonday product(s) at half-off of the retail price. The quantity of Half-Off items will vary depending on the Trunk Show sales as outlined in the Hostess Rewards Chart. The Hostess can earn additional Half-Off items for every Trunk Show booked at her Trunk Show (the Hostess of the original Show may book a future Show and earn this Reward). There is no limit to the amount of Half-Off items a Hostess can receive for having a Trunk Show booked at her Show, however in order for the Hostess to receive the Reward her Show must qualify. Hostess Reward Half-Off items are a one time benefit and must be purchased before the Trunk Show is closed. Product purchased as a Hostess Reward Half-Off item can be exchanged for the same item in the case of a damage or can be returned for a refund of the amount paid by the Hostess. 3. Monthly Hostess Specials Hostesses who Host a qualifying Trunk Show in a given month will have access to purchase special discounted

17 item(s) as defined by Noonday s Home Office. Product availability is based on the Trunk Show date, not the order date, and will remain available for the full seven (7) days after the Trunk Show, regardless of if those seven (7) days overlap into the following month. Hostess Special products purchased will not count towards the Trunk Show qualifying total. Either the Ambassador or the Hostess must submit the Hostess Reward order (including Hostess Reward Product Credit, Half-Off Items, and Monthly Hostess Specials) within 7 days after the Trunk Show date (as defined on the Trunk Show in your Ambassador Studio). You can place this order on behalf of the Hostess through your Ambassador Studio, or, the Hostess can do it herself through her Hostess Studio. Please note: All Hostess Rewards are non-transferrable and cannot be used by other customers or Ambassadors. All Trunk Shows will automatically close on the 7th day after the Trunk Show date and any unused Hostess Rewards will be forfeited. After placing the Hostess Reward order the Trunk Show will no longer be able to accept any orders. Adoption Trunk Shows Adoption Trunk Shows are physical events where you partner with a Hostess and set up a display of your samples, share the Noonday style & story, and accept orders. Additionally, you and your Hostess will partner with an adoptive family who will receive a portion of the Trunk Show sales to benefit their adoption. Hostesses who Host a qualifying Adoption Trunk Show are also

18 eligible to receive Hostess Rewards (see the Hostess Rewards chart for details). Adoption Trunk Show Policies (in addition to the Standard Trunk Show policies stated above): Anyone can Host an Adoption Trunk Show as a fundraiser for a specific adoptive family, whether it is the Hostess family, friend, etc. An Ambassador s family can be the adoptive family receiving the funds - as long as a Hostess (other than the Ambassador) is named. The qualifying adoptive family will receive a donation of 10% of the qualifying show total sales to the recipient defined in the Trunk Show. The adoptive family must meet all three (3) of the following requirements in order to qualify to receive a donation from Noonday (It is your responsibility to ensure these qualifications are met prior to booking an Adoption Trunk Show).: 1. Home Study has been completed prior to the Trunk Show date. It is the Ambassador s responsibility to confirm with the adoptive family this has been completed. 2. The adoption is still in process at the time the Trunk Show takes place. This means the adoption is not fully complete - either the child is not home yet or paperwork has not been finalized. 3. The Adoptive Trunk Show qualifies, which means there are three unique orders and the Trunk Show

19 sales reach a minimum of $300 (excluding tax and shipping). There is no limit to the number of Trunk Shows that can be hosted to fundraise for an adoptive family. It does not matter if the adoption is local, international, private, or domestic. The adoptive family needs to only meet these stipulations above in order to qualify for the benefits. Noonday Collection will not issue adoption fundraiser checks to other general adoption agencies, individuals, non-profits, church groups or general funds that do not meet these basic requirements. If the Trunk Show is not raising funds for a specific person s or qualifying family s adoption, they do not qualify to receive the donation. You may not Host a regular Trunk Show and after the Show takes place change the Show to an Adoption Trunk Show. It must be set up in the Studio as an Adoption Trunk Show and advertised as such to guests up front. Payment for Adoption Trunk Shows: Any applicable adoption fundraiser checks are written and mailed within 14 days after the Show is closed. Home Office will automatically issue fundraiser checks directly to the associated adoption agency. If there is no agency or there are no longer agency expenses, Home Office will write the fundraiser check directly to the adoptive parents.

20 In the rare cases where an agency is not used, a donation can be issued directly to the adoptive parents. Please note, the federal government views these direct payments to individuals as taxable income. Any individual who receives more than $600 in annual donations from Noonday in a calendar year will receive, as required by law, a Form 1099-MISC that is filed with the federal government. Donations made to Adoption Agencies are not considered taxable income for an adoptive family. Monthly Trunk Show Guest Specials Each month the Home Office offers selected product(s) for Guests of a Trunk Show to purchase at a discount, when they make a Trunk Show purchase of a stated dollar amount or greater. All qualifying orders placed within a Trunk Show in your Ambassador Studio or placed online and associated to a Trunk Show will be eligible to purchase the Monthly Guest Specials as long as the order amount meets the minimum stated requirement. Additionally, Hostesses who place a qualifying order for products at retail price (not using Hostess Rewards) are eligible to purchase the Guest Specials. Product availability is based on the Trunk Show date, not the order date, and will remain available for the full 7 days after the show, regardless of if those 7 days overlap into the following month.

21 Handling Customer Personal Information Ambassadors receive personal information from and about prospective and existing Ambassadors, customers and other individuals. Keeping their personal information secure is essential to ensure your compliance with the law, but it also helps you to maintain current customers and potential customers trust, which is an important factor in your success. Personal information is data that identifies or permits you to contact an individual, financial information, and sales data. It includes, but is not limited to an individual s name, address, address, phone number, credit card information, social security number, purchase history, and other information. When handling the personal information of others, you must adhere to the following guidelines: Tell your customers why you are collecting their personal information and with whom you will be sharing it (Noonday Collection). Tell them this before or at the time that you collect their information, and then be sure that you only use and share their information as you have promised them. Collect only the personal information that you need. For example, do not collect a customer s credit card or debit card number unless the customer is actually making a purchase. Give customers a choice about how you communicate with them. For instance, find out if a customer wants to receive promotions and other marketing messages from you and, if so, whether he or she would prefer to receive them by , phone or another method of communication. Respect the customer s wishes: if, for example, a customer tells you that he or she doesn t want to receive s, then find another way to communicate with him or her.

22 Keep the customers personal information up-to-date. Remind them to let you know if their personal information changes. Keeping your contacts current helps you to stay in touch with them. Don t share a customer s personal information unless you have a legitimate business reason to do so and then share only what is necessary, and no other information, and make sure that the other person agrees to use the personal information only in the ways you have agreed. After you have placed your customer s order, immediately tear off the customer s credit card information at the bottom of the paper order form and thoroughly shred the credit card information. Customer credit card numbers should never be stored either electronically or via a paper copy. If sensitive personal information such as credit or debit card numbers, social security or Tax ID numbers, fall into the wrong hands, customers could become the victim of fraud or identity theft. Consider these steps to help reduce that risk: Pay attention to your surroundings and use good judgment whenever you need to discuss or transmit sensitive personal information; Never share (or ask a customer to share) sensitive personal information, including payment information, in an unsecure way, such as by or text. In the event that a customer does this anyway, be sure to delete the information and communicate that moving forward they should not give this information to you in that manner; Keep sensitive personal information in a secure place, such as a locked drawer. Do not leave it lying around where someone could see or take it;

23 Use similar safeguards if you keep sensitive personal information on your computer. For example, use passwords that are not easy to guess, install virus protections, and password protect documents that contain sensitive personal information; Avoid storing personal information on your laptop or another portable device that could be lost or stolen, unless the device is encrypted; and Do not keep sensitive personal information. Keeping it for longer than you need it creates unnecessary risk. E-Gift Cards & Product Credit E-Gift Cards purchased on a your personal website or the corporate website never expire. Credits issued to Ambassadors for Product or Business Tools will expire one (1) year from the date of issuance and are only redeemable through your Ambassador Studio. Product credit and e-gift cards cannot be used to purchase E-gift cards. Hostess Rewards (Product Credit, Half-Off Items, Hostess Specials) expire within 7 days after the Trunk Show date as defined in the Ambassador Studio. Product Credit cannot be applied to shipping or taxes on an order. E-Gift cards can be applied towards shipping and taxes on an online order and towards a Reward sample order. E-Gift cards cannot be applied towards a Business Tools purchase or discounted sample order.

24 Pre-Launch Sharing Guidelines Noonday Collection launches two major lines a year, one in the Spring and one in the Fall. When purchasing samples for a new season you may order and receive sample product before the public-facing line launch. You will also have access to marketing materials for each new line before the public-facing launch. You may do the following before the public-facing line launch: Wear new samples on your person. Provide a Lookbook for the new line to Hostesses who are Hosting Shows on the public-facing line launch date, or within a week of the public-facing line launch date. Share mini Lookbooks with your community. Share marketing materials on social media that are explicitly approved by Home Office for pre-launch use (as stated on the Marketing Matrix in your Ambassador Studio). You may not do the following before the public-facing line launch: Display any samples from the new line (at Trunk Shows, vendor events, etc.). Share photos on social media of new line samples. Distribute Lookbooks for the new line to anyone but a launch Hostess (as defined above). Share marketing materials on social media that are NOT explicitly approved for pre-launch use or sharing.

25 II. Marketing your Business Noonday Collection Home Office invests in branding, social media, and marketing to support our Ambassador community. In addition, we encourage you to engage in your own marketing activities to drive your business. In the following section, we will discuss policies regarding the appropriate way to market your business. Promoting your Business Noonday Collection is committed to building our brand for the general benefit of all Ambassadors. Thus, our brand name and marks (logo, etc.) cannot be used to confuse or drive traffic away from our corporate site, or on any digital or print marketing materials other than those provided by the Home Office. Additionally, Ambassadors may not represent themselves in any way online that detracts from the Noonday Collection brand. In compliance with laws and Direct Selling Association policy, all Independent Ambassador marketing both in digital and print must clearly appear as coming from an independent representative of the company and not lead the consumer to think they may be interacting with the Home Office. When creating content that describes Noonday Collection, it is important that Ambassadors follow the guidelines as described in the policies and trainings provided by the Home Office. Ambassadors are encouraged to use the digital and print marketing materials provided by the Home Office, however if an Ambassador feels that a piece of collateral is missing, they should contact support@noondaycollection.com.

26 Social Media We understand the social media sites, including but not limited to, Facebook, Twitter, Pinterest, and Instagram can be extremely helpful in growing your Noonday Collection business. As such, we encourage Ambassadors to use social networking sites, blogs, and other forms of internet communication to promote your Noonday Collection business. Ambassadors have access to images and sample posts created by Home Office to be used on social media. However, please note the following requirements regarding your use of social media in connection with your Noonday Collection business. Home Office reserves the right to ask an Ambassador to change an account name, URL, address, or to stop using a hashtag if it does not follow these guidelines. You may not use any derivative of Noonday Collection in any social media account names, social media page/group names, website URLs, or You may create an account on social media platforms using the term Noonday Collection Ambassador or Noonday Ambassador in addition to your name. You must always clearly identify yourself as a Noonday Collection Independent Ambassador to avoid appearing as the Noonday Collection Home Office. Do not use the corporate Noonday Collection logo as a profile picture for any social media/ accounts. You may not create or use hashtags that use any derivative of Noonday Collection in combination with or to promote any other brand or business.

27 You may not create a website to directly or indirectly promote your Noonday Collection business or to promote the various offerings of Noonday Collection (Shop, Host, Join). You may not use Noonday Collection s corporate social media accounts to solicit prospective customers, Hostesses, or Ambassadors. We actively monitor these pages and will assign these potential Hostesses/Ambassadors via our lead engine. Address & Personal Website (PWS) All Ambassadors are provided with a personal Noonday Collection address and website. Your address is username@noondayambassador.com and the URL for your PWS is username.noondaycollection.com (username is defined upon joining). We highly encourage you to market your PWS in order to drive online sales to your business, however please make sure you: Do not market your PWS on any Noonday Collection corporate social media pages or the social media pages o celebrities, bloggers, influencers, or press. Social media includes but is not limited to Facebook, Instagram, and Pinterest. We actively monitor these pages and will respond to questions and comments accordingly. Do not use any level of search engine optimization (SEO) or search engine marketing strategies for your PWS such as GoogleAdWords.

28 Media Engagement Contact the Home Office at before participating in any local or national media plans. The Home Office team will initiate all television, cable TV, radio, Internet, newspaper, blogs, syndicated columns, broadcast shows, newsletter and magazine interviews, features and paid advertising opportunities. If you are presented with an opportunity to promote your Noonday Collection business in the media, please take note of the following: You must always identify yourself as an Independent Ambassador. Please use the singular I versus We to avoid confusion that you are representing the Home Office. It is against policy to leak product or confidential information prior to any launch. It is against policy to contact the press without permission from Home Office. It is against policy to participate in press and advertising opportunities that will be distributed more than a fifty (50) mile radius of where you live, unless prior approval is given by Home Office. It is against policy to reach out directly to celebrities, bloggers, influencers, national magazines, or other national media outlets on behalf of Noonday Collection. III. Ambassador Rewards & Structure Commissions

29 Contact for questions about commissions calculation or payment. Contact for questions about receiving commissions on a specific order or show. If you believe there is an error regarding your commissions, you must contact Noonday within 60 days of the purported error. We will not be responsible for any errors not reported beyond 60 days. Ambassadors receive a standard 20% personal commission rate on orders placed through their personalized Noonday site. Ambassadors have the opportunity to receive additional commissions based on qualifications for various Noonday Collection Rewards and/or Commissions programs. Ambassadors do not earn commissions or rewards on any business tool, sample, or bundle purchases. Noonday pays commission on purchased gift cards; gift cards redeemed on an order reduce the commissionable value of the order. For example, if a $100 order was paid for with a $40 gift card, the commissionable value of the order is $60. Likewise, commissions are reduced by any discounts applied to an item or the order as a whole. For Hostess orders, Ambassadors earn commission on any fullprice items purchased by the Hostess. Additionally, Ambassadors receive commission on the amount paid for a half-off item (i.e., a $40 item selected as a Hostess Half-Off Reward has a commissionable value of $20). Hostess product credit is similar to a discount in that it reduces the commissionable value of an item. Ambassadors do not receive commission on Hostess Specials.

30 Orders must be placed by 11:59 pm CST on the last day of the month to count toward that month s commissions. If an order is placed past this cut-off, it will count toward the following month. Monthly commissions are calculated based on when an order is submitted online, not based on when a Trunk Show is held or closed. Commissions are calculated and paid on a calendar monthly basis for the previous calendar month s commissionable sales. We aim to complete processing and have payment deposited and rewards distributed by the fifth business day of the month. Holidays do not count as a business day. When a return is completed, commission is clawed back, or reduced, based on the percentage paid when the order was initially placed. The commission reduction occurs in the month the return is completed. Even exchanges do not impact commissions paid because there is no change in commissionable value. Ambassador Commission Statements are available in the Ambassador Studio. Payments for commission earnings are issued via direct deposit to the banking information on file in the Ambassador Studio. Runway Period (First 90 Days) During an Ambassador s first 90 days, Ambassadors can follow a self-managed progress checklist that provides guidance through vital tasks to set them up for success. The Ambassador s 90-day period begins the day their contract is released and they receive their welcome from Home Office.

31 Runway Rewards Ambassadors are eligible for exclusive Runway Rewards during their first 90 days. All rewards and bonuses are automatically calculated and issued through the Ambassador Studio based on sales performance as outlined in the chart below. Radiance Rewards Ambassadors can qualify to earn Radiance Rewards based on their Personal Qualifying Sales. Radiance Rewards are paid as a percentage of Personal Commissionable Sales as outlined in the chart below. Radiance Rewards are automatically calculated through the Ambassador Studio and are issued on a monthly basis as part of monthly commissions.

32 When redeeming Radiance Reward product credits on an order, Ambassadors must pay full retail price on all items and apply product credit toward the total retail value. Radiance Reward credits cannot be used toward the purchase of any discounted sample purchases (at 25% or 50% off) or any bundle purchases. Ambassadors may not purchase a gift card with any kind of Reward credit. Star Status Ambassadors can permanently increase their personal commission rate when they achieve personal lifetime sales milestones. Rock Star Status Once an Ambassador achieves $100,000 in lifetime personal commissionable sales, she will receive a 25% personal commission rate on all personal commissionable sales going forward. Super Star Status Once an Ambassador achieves $250,000 in lifetime personal commissionable sales, she will receive a 30% personal commission rate on all personal commissionable sales going forward.

33 Coaching & Building a Team Structure During the join process, new Ambassadors may choose one of three (3) options: Enroll with a specific Coach by providing name of Coach during join process. In this case, the new Ambassador is identified as a Personally Enrolled (PE) Team member of her Coach. Enroll with a request to be placed with an existing Coach, selected by Home Office. In this case, the new Ambassador is identified as a Non-Personally Enrolled (NPE) Team member of her Coach. Enroll directly under the Home Office, without a Coach (a Coach may not be requested at a later time). Coaches qualify to earn Coaching Commissions and Runway Coaching Bonuses on Team members as outlined in the Ambassador Compensation Plan. There is no limit to the number of Team members per Team, however Coaches only earn Runway Coaching Bonuses on their direct Team members. A Team member cannot belong to more than one Team and Ambassadors may not request to change Coaches or Teams. For new Ambassadors who choose to be placed with a Coach by Home Office, Coach assignments

34 are distributed on a rotation based on specific criteria, month to month. This criteria is subject to change at the discretion of Home Office at any time. If a Coach leaves Noonday Collection or is deactivated, all Team members roll up to their Grand Coach, or to Home Office if there is no Grand Coach. Ambassadors who roll up to a Grand Coach are considered Non-Personally Enrolled Team members. Participation You may choose whether or not to participate in the Coaching Opportunity. Upon joining Noonday Collection, you will be automatically enrolled as a Coach, however you may opt in or out of the Coaching Opportunity at any time. If you do not wish to be a Coach you must indicate this by opting out through your Ambassador Studio. Opting Out An Ambassador who has opted out from being a Coach will not receive any Coaching Commissions or Runway Coaching Bonuses on any other Ambassador and will not have a Team. Once an Ambassador opts out and decides she does not want to participate in the Coaching Opportunity, any previous Team members will no longer be on her Team going forward and will be rolled up to her Grand Coach, if applicable, or to Home Office. If an Ambassador later decides to opt back into the Coaching Opportunity, she may do so at any time; however, any previous Team member relationships will not be reinstated. Coaches will only qualify to receive

35 Coaching Commissions on any new Ambassadors enrolled after opting back into the Coaching Opportunity. Un-Coached Ambassadors Once Ambassadors enroll without a Coach, they will be assigned to the Home Office for the duration of their time as an Ambassador with Noonday Collection. Un-Coached Ambassadors may not request a Coach at a later date. However, un-coached Ambassadors may choose to build and Coach their own teams at any time, as long as they are opted in to the Coaching Opportunity. Coaching Role Expectations Coaches will: Provide encouragement and support to Team members Provide recognition and motivation to Team members Help Team members set goals and hold them accountable Lead by example by fostering a community culture for mutual success Follow best practices as provided by Home Office trainings and resources and as outlined in this document Rewards Any Ambassador enrolled as a Coach who meets the qualifications outlined in the table below is eligible to earn Coaching Commissions. Qualification for Coaching Commissions is based on Personal Qualifying Sales,

36 Personally Enrolled and Qualified Team Members, and Team Qualifying Sales. Coaching Commissions are paid as a percentage of Team Commissionable Sales and Extended Team Commissionable Sales. Coaches may earn a cash bonus each time their new PE or NPE Team member reaches a level of Runway Rewards, as outlined in the chart below: Please reference the Glossary of Terms for definitions of all finance, sales, and coaching terminology.

37 Ambassador Trips Each year, Noonday Collection offers Ambassadors the opportunity to qualify for a trip to visit some of our Artisan Partners. Qualifications are subject to change each year. An Ambassador who qualifies to travel on an Ambassador trip must be an Ambassador at the time of the trip in order to attend. Ambassadors who retire or resign before their trip date forfeit their attendance. Ambassador trip invitations do not roll over, so if an Ambassador qualifies but cannot attend one of the trips for that qualifying year, they forfeit their Ambassador trip invitation. Taxes Ambassadors work as independent salespeople, or contractors, for Noonday Collection. As such, you are responsible for paying local, state, and federal taxes on any income earned as an Ambassador. If you have earned more than $600 in taxable income within the calendar year, Noonday Collection will report earnings to the IRS by filing a Form A copy of the Form 1099 will be sent to you prior to January 31 of the following year. Noonday will not withhold taxes on your behalf. Examples of income types included in an Ambassador s 1099 are: Commission payments Product and Business Tool Credit Free Product and Business Tools Paid expenses toward Ambassador and Reward trips Non-business rewards such as gift certificates to nail salons, restaurants, etc. These awards are included at their fair market value.

38 IV. Glossary of Terms FINANCE TERMS Personal Qualifying Sales (PQS): The sum of your monthly sales before returns; does not include shipping, tax, or gift cards applied to purchases Personal Commissionable Sales (PCS): PQS minus returns Team Qualifying Sales (TQS): The combined PQS of your Team; used to determine Monthly Coaching Achievement Team Commissionable Sales (TCS): 75% of TQS minus returns; used to calculate Monthly Team Coaching Commissions Extended Team Qualifying Sales (ETQS): The combined PQS of your Extended Team Extended Team Commissionable Sales (ETCS): 75% of ETQS minus returns; used to calculate Monthly Extended Team Coaching Commissions SALES TERMS Runway: Your first 90 days as an Ambassador Runway Rewards: Product credit and business tools credit you are eligible to earn during your Runway period Radiance Rewards: Product credit and commission increases you are eligible to earn each month based on PQS Rock Star Status: Achieved when you reach a cumulative total of $100,000 in PCS; personal commission rate increases to 25% on all PCS going forward Super Star Status: Achieved when you reach a cumulative total of $250,000 in PCS; personal commission rate increases to 30% on all PCS going forward

39 COACHING TERMS Coach: Your Coach is the Ambassador who enrolled you as an Ambassador, or who you were assigned to through adoption and/or Home Office placement. Additionally, you are a Coach if you opted into the opportunity and enroll an Ambassador onto your Team or have one assigned to your Team through adoption and/or Home Office placement. Grand Coach: Your Grand Coach is your Coach s Coach. Additionally, you are a Grand Coach to your Extended Team members. Adopt: When your Grand Coach becomes your Coach because your previous Coach is no longer an Ambassador or has opted out of being a Coach, you are adopted into your Grand Coach s Team. Additionally, Extended Team members can be adopted into your Team when their Coach (your Team member) is no longer an Ambassador or she has opted out of the Coaching opportunity. Team: Your Team consists of all Ambassadors who have you as a Coach, including both PE and NPE Ambassadors. Extended Team: Your Extended Team consists of all Ambassadors coached by one of your Team members, including both PE and NPE Ambassadors. Personally Enrolled (PE): A Team member who enrolled through your personal website or who identified you as their designated Coach at the time of enrollment. Personally Enrolled and Qualified (PEQ): Personally enrolled Ambassador with $300 in PQS within one month.

40 Non-Personally Enrolled (NPE): A Team member who did not enroll as an Ambassador through you. This includes Ambassadors assigned by the Home Office, and Extended Team members you Adopt after their Coach (your Team member) is no longer an Ambassador or has opted out of the Coaching opportunity. Monthly Coaching Achievement (MCA): Your Coaching level (C 1, C 2, C 3, or C 4 ) reached in a given month based on requirements met in that month; re-assessed each month Peak Coaching Achievement (PCA): Your highest coaching level (C 1, C 2, C 3, or C 4 ) ever reached, regardless of your Monthly Coaching Achievement. When you achieve a higher coaching level, your PCA will change. Monthly Coaching Commissions: Income earned for coaching your Team, paid as a percentage of TCS or ETCS based upon Monthly Coaching Achievement Runway Coaching Bonuses: Cash bonuses you are eligible to earn based on your PE or NPE Team member s Runway Rewards