European Mechanical Installation Monitor Our proposal for your company

Transcription

1 European Mechanical Installation Monitor Our proposal for your company

2 Why the European Mechanical Installation Monitor? Dynamic Market Conditions Understanding the Installers Comparable Results Key trends like omnichannel, changes in DMU, electrification, changing role of the wholesale, digitization and many more are shaping the market. Knowing where, how and when these trends become relevant is key market intelligence input for strategic decision making. The European Mechanical Installation monitor follows these trends in 6 countries. Each quarter a key trend is investigated and reported. Marketing budgets will not allow running a dedicated market research for each trend in the market. The European Mechanical Installation Monitor will provide you with need to know information against relatively low costs. The European Installation Monitor is a comakership - together with our clients we decide which trends to investigate. Both the traditional route to market (manufacturer-wholesale-installer) and the way installers are getting information is changing. Digitalization, online buying and buying direct from manufactures are some of the drivers for this. This trend makes pull marketing much more important. In order to do pull marketing, it s vital to know your target group The European Mechanical Installation monitor provides key information on what activities installers are doing, how they orientate themselves, what training needs they have, how digital they are and much more. Information which is vital for a good marketing strategy and essential for internal discussions. Trends and themes are repeated in 1, 2 or 3 year intervals. This way, trendlines and predictions can be made. It is always hard to compare different types of research with different types of methodology. Especially if you want to have a country by country comparison. Trends will not be the same or develop at the same rate in the different countries The European Mechanical Installation monitor is conducted in 6 countries with the same methodology and questionnaire (small local differences aside and in the native language) making the results highly comparable. Not only the trends can be compared country by country, but also the orderbook & turnover developments at Installation companies. This information is highly valuable to asses market conditions and sales feedback. 2

3 Research factsheet Research objectives Create a better understanding of the installers & their behavior Track the economical development at installation companies (turnover & orderbook) Provide need to know information on marketing topics like purchase channels, brand position, trend towards electrification, etc. Planning & Process each quarter Draft questionnaire Final questionnaire Fieldwork, analysis, reporting Report available each quarter Methodology Quantitative phone research (200 interviews per country) interviews per quarter Target group HVAC Installers & Plumbers Countries Costs Yearly subscription fee: Includes: 4 quarterly reports per year Possibility to give your input on the questionnaire Research topics 2018 Q1: BIM & Calculation Tools Q2: Electrification Q3: Direct Buying at Manufacturers Q4: Media Orientation & Consumption 3

4 What to expect from the report Example: Creating a better understanding of the installers & their behavior 4

5 What to expect from the report Example: Orderbook and turnover developments 5

6 What to expect from the report Example: theme part Love brands 6

7 What to expect from the report Example: theme part love brands (Boilers, water heaters and water storage tanks) 7

8 What to expect from the report Example: theme part purchase channels France 8

9 What to expect from the report Example: theme part Media orientation & Consumption 9

10 Topics & pricing Topics Topics Pricing Q1: Love Brands of Installers Q2: Smart Buildings Q3: Purchase Channels Q4: Future of the Wholesale Q1: BIM & Calculation Tools Q2: Electrification Q3: Direct Buying at Manufacturers Q4: Media Orientation & Consumption Annual subscription fee of 8,400 Euro per year. Delivery of 4 reports per subscription year covering all 6 countries. Input on topic choice and questionnaire. Single reports available for 2,500 Euro 10

11 A selection of our subscribers 11

12 For questions and more information Jan-Paul Schop Managing Director Ralitsa Ruseva Consultant Installation Market ruseva@usp-mc.nl Dirk Hoogenboom Research Consultant Hoogenboom@usp-mc.nl Max Euwelaan MA Rotterdam info@usp-mc.nl 5 October, 2017 USP Marketing Consultancy B.V. The information in this publication is strictly confidential and all relevant copyrights, database rights and other (intellectual) property rights are explicitly reserved. No part of this publication may be reproduced and/or published without the prior written permission of USP Marketing Consultancy B.V. 12

13 USP in Figures USP Marketing Consultancy Market specialist installation, construction and DIY from the start Dedicated and multi-client research Research in 39 countries in 2017 Head office Subsidiary Active in the market for over 25 years Rotterdam Düsseldorf 220 dedicated market research projects in focus groups in-depth interviews Total 70 Revenue distribution Research Analysts Project managers 70% 90% 70% B2B CATI interviews B2C online interviews Consultants turnover coming from international projects turnover coming from dedicated market research, 10% from multi client turnover coming from B2B, 30% B2C 13

14 What we do Dedicated market research Examples Dedicated market research Tailor made Driven by your information needs Segmentation Customer journey Branding Concept/product research Customer satisfaction Advice & consultancy based on facts and over 25 years of experience in the industry Worldwide coverage B2B, B2C, qualitative and quantitative research or a combination of both Trends Distribution research Market exploration Pricing Market size Within our market specialisation, all types of researches can be conducted Targeting the right audience, with the right questions at the right time. 14

15 USP s of USP Market specialist for the construction, DIY and installation market for over 25 years Strong network of partners covering all major countries in the world Ability to conduct research in multiple countries at the same time Multi client reports covering installers, contractors, painters, consumers and architects Dedicated market research both B2B and B2C Ability to target all relevant stakeholders in the construction and DIY markets Experienced in qualitative and quantitave market research Dedication, honesty and love for the industry Deep knowledge of the industry Fact based consultancy 15

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