Bathroom Study China. By Ocean Han. Report May A published market report

Transcription

1 China WMI Air Bathroom Conditioning Study Bathroom Study 2017 China By Ocean Han May 2017 A published market report

2 A BSRIA Published Market Report BSRIA Page 2 2

3 Bathroom Study 2017 China Contract Date Developed for: July 2017 A published market report Issued by: BSRIA Limited Old Bracknell Lane West Bracknell Berkshire RG12 7AH United Kingdom Telephone: +44 (0) Fax: +44 (0) Website: No. of slides: Compiled by: Approved by: Edition no. wmi@bsria.co.uk 72 Ocean Han Chris Chu 2 All rights reserved. No part of this report may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic or mechanical including photocopying, recording or otherwise in full without the written approval of any executive director of BSRIA. This report is only intended to be used within the context described in the text. 3 BSRIA Page 3

4 Contents Section Title Slide 1 Market background 9 2 Market size 19 3 Market segmentation 23 4 Price band analysis 35 5 Import versus export 39 6 Distribution and sales region 42 7 Market size forecast 48 8 Market share of key player 52 9 Appendices 59 BSRIA Page 4 4

5 List of charts List of charts China yearly rate of consumer inflation, f Market share of bathroom product in value, Newly-built versus refurbishment of bathroom product in value, Market share of bathroom product in value & volume, Market share of tap & mixer in value & volume, Market share of sanitary ware in value & volume, Segmentation of bathing tap by type in value & volume, Segmentation of basin by type in value & volume, Segmentation of WC by type in value & volume, Segmentation of WC and urinal by flushing type in value & volume, Segmentation of cistern type WC by water quantity in value & volume, Segmentation of shower enclosure by door s type in value & volume, Segmentation of shower enclosure by shape in value & volume, Segmentation of bathtub by type in value & volume, Segmentation of bathtub by function in value & volume, Segmentation of bathtub by material in value & volume, Segmentation of bathtub by material in value & volume, Retail price segmentation of basin tap in volume, Retail price segmentation of WC in volume, Imports, Exports of taps and mixers, sanitary ware, shower enclosure, bathroom cabinet in value, Imports, Exports of tap and mixer and bathroom cabinet in volume, Imports, Exports of sanitary ware and shower enclosure in weight, List of charts continued First Point of Distribution of bathroom product in value, Project and retail sales of bathroom product in value, Project Sales channel of bathroom product in value, Retail Sales channel of bathroom product in value, Sales regions of bathroom product in value, Market forecast of tap and mixer in value (RMB million), f Market forecast of sanitary ware in value (RMB million), f Market forecasts of shower enclosure, bathtub, bathroom cabinet in value (RMB million), f Market share of key player in bathroom product market in value, 2016 Market share of key player in tap and mixer market in value, 2016 Market share of key player in sanitary ware market in value, 2016 Market share of key player in shower enclosure market in value, 2016 Market share of key player in bathtub market in value, 2016 Market share of key player in bathroom cabinet market in value, 2016 BSRIA Page 5 5

6 List of tables List of tables Key Products covered in the 2017 China bathroom report Macro economic forecasts, f Building Indicators for real estate development in e Buildings sold by enterprises for real estate development by region in 2015 Basic Statistics on Tap Water Supply in Cities by Region in 2015 Market size of bathroom product in value, Newly-built versus refurbishment of bathroom product in value, Major players of bathroom product market, 2016 Market size of bathroom product in value & volume, Market size of tap & mixer in value & volume, Market size of sanitary ware in value & volume, Segmentation of bathing tap by type in value & volume, Segmentation of basin by type in value & volume, Segmentation of WC by type in value & volume, Segmentation of WC and urinal by flushing type in value & volume, Segmentation of cistern type WC by water quantity in value & volume, Segmentation of shower enclosure by door s type in value & volume, Segmentation of shower enclosure by shape in value & volume, Segmentation of bathtub by type in value & volume, Segmentation of bathtub by fuction in value & volume, Segmentation of bathtub by material in value & volume, Segmentation of bathroom cabinet by material in value & volume, Retail price segmentation of basin tap in volume, Retail price segmentation of WC in volume, Imports, Exports of taps and mixers, sanitary ware, shower enclosure, bathroom cabinet in value, Imports, Exports of tap and mixer and bathroom cabinet in volume, Imports, Exports of sanitary ware and shower enclosure in weight, List of tables continued First Point of Distribution of bathroom product in value, Project and retail sales of bathroom products in value, Sales channel of bathroom product in value, Sales regions of bathroom product in value, Market forecast of tap and mixer in value (RMB million), f Market forecast of sanitary ware in value (RMB million), f Market forecast of shower enclosure, bathtub, bathroom cabinet in value (RMB million), f Market share of key player in bathroom product market in value, 2016 Market share of key player in tap and mixer market in value, 2016 Market share of key player in sanitary ware market in value, 2016 Market share of key player in shower enclosure market in value, 2016 Market share of key players in bathtub market in value, 2016 Market share of key player in bathroom cabinet market in value, 2016 BSRIA Page 6 6

7 Methodology The research was based on a mixture of methodologies: BSRIA uses a mixture of its own consultants from the Worldwide Market Intelligence section and its subsidiaries outside of the UK, and its longterm partners. At local level, research was obtained through a range of sources: o statistical collection o desk research o face to face interviews o telephone/fax interviews local experts, which are long standing partners, as well as offering BSRIA expertise in the bathroom products field and the advantage of supplying a comparable set of data across Europe. In China 10 face to face and 2 telephone interviews were conducted with Expert/Association/Manufacturers. Country map (to be inserted by BSRIA) Source: The research was planned and controlled from BSRIA, which combined the advantage of using BSRIA Page 7 7

8 Definitions This report is the result of BSRIA s annual study on China market for bathroom products. Data in the reports are supplied for 2015 and Historical data is provided based on previous BSRIA WMI studies and might have been revised based on a more up-to-date industry sources. the current trends in the market place with comments and charts illustrating the content. Values stated in this report refer to the value of the whole system, with the average prices recorded at first point of distribution. Values of sales at manufacturers selling prices includes ancillaries, such as controls, where applicable. The price excludes VAT or equivalent taxes outside of the China. Forecasts are made up to 2021 based on BSRIA s best assumptions using the methodology of the holistic approach to the overall bathroom market. They are done at the time of the study and are subject to change. This report provides an insight to BSRIA Page 8 8

9 BSRIA s Worldwide Market Intelligence division is a globally recognised source of strategic market intelligence and consultancy in the building services industry Reports available for: Air Conditioning, Heating, Renewable Technology, Energy, Smart Homes, Cabling and Building Controls [Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH United Kingdom China T: Bathroom +44 (0) 1344 Study F: +44 (0) Report E: wmi@bsria.co.uk W: BSRIA Page 9 9