How To Set Up Your Etsy Shop to Maximize Your Profits

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Octavia Marsh
5 years ago
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2 How To Set Up Your Etsy Shop to Maximize Your Profits by Nancy Alexander

3 ETSY INTENSIVE RECAP Webinar 1 Choosing Shop Name Choosing Username Getting Paid Connecting Social Media Links Message to Buyer Making Banners 3

4 INFO AND APPEARANCE Welcome Message Payment Policy Shipping Policy Refund Policy Additional Information Seller Information POLICIES 4

5 INFO AND APPEARANCE NAME, TITLE, BANNER IMAGE 5

6 INFO AND APPEARANCE MESSAGE TO BUYERS 6

7 INFO AND APPEARANCE MESSAGE TO BUYERS Along with your friendly Thank You, you can include a Coupon Code for a future purchase. This is a great place to add your 100% Satisfaction Guarantee! Politely ask the customer to leave feedback if they are happy with their purchase. 7

8 INFO AND APPEARANCE MESSAGE TO BUYERS You have many options here that help you begin forming a relationship with your buyer Be creative with your message Talk about the care of the product Great place to add links to your media pages like Facebook and Pinterest 8

9 INFO AND APPEARANCE POLICIES 9

10 INFO AND APPEARANCE PAYMENT POLICY This one is really very simple Payment policy tells customers what forms of payment you accept For example: I am happy to accept PayPal, Credit Cards of all Types, and Debit Cards You do not have to accept these yourself 10

11 INFO AND APPEARANCE SHIPPING POLICY Inform customer which shipping provider they can expect to deliver their package Is it ground, priority, standard or first class shipping How item is packaged? I talk about how I tie my wreath to the bottom of the box to assure safety How many days after the purchase date the item will ship 11

12 INFO AND APPEARANCE REFUND POLICY Buyers feel safer and trust buying from an established shop that offers refunds If you re conscientious when packing, you should have very few refunds Very Important: 100% Satisfaction Guarantee If you will not be offering refunds or exchanges then state it politely 12

13 INFO AND APPEARANCE REFUNDS & EXCHANGES List terms and conditions for refunds and exchanges How long do they have to ask for a refund after receiving your item? I give 3 days after receipt Will you refund the cost of the item plus shipping Important to plan & think about ahead of time; If the buyer returns the item to you, who will pay for shipping 13

14 INFO AND APPEARANCE ADDITIONAL POLICIES Custom Order Policy Estimate a price; I always estimate high, they my customer will be pleasantly surprised if it is less Require 50 to 100% down payment (I require 100% down) Describe how long special order will take (give yourself time) I require the full price as my down payment. This is also a good place for a FAQ section (Frequently Asked Questions) 14

15 OPTIONS Request Custom Order Offer shipping upgrades Automatic Listing translation Rearrange Shop 15

16 VACATION MODE On or Off Vacation Announcement Conversation Auto-Replay Web Analytics (only if you have an analytics account) Download Data, Spreadsheet of shop info Close your shop 16

17 PHOTOS Potential customers are searching all day long They see a photo of one wreath your wreath You want them to click - to see more How can you do this? With a STICKINESS factor! 17

18 PHOTOS ONE CHANCE ONE PHOTO A FEW SECONDS ENTICE & INTRIGUE STICKINESS FACTOR MAKE CUSTOMERS WANT MORE ONE PHOTO NEEDS TO ENCOURAGE CUSTOMERS TO STAY LIKE & CLICK TO SEE MORE 18

19 PHOTOS What is stick factor or stickiness factor? They stick when they like what they see They are intrigued, they re curious & want more How can you make this happen? What makes them click on your Etsy shop just from viewing one photo? What makes them want to delve further? They are starting to stick; they like what they see! They want more But, How? 19

20 Photos are as Important as Your Wreath 20

21 PHOTOS Etsy allows 5 photos with each product listing Give your customers 5 great photos! Why not give them as many quality photos as possible at different angles Suggested size is 1000 to 1500 pixels Don t worry if they are larger, ETSY will resize them for quick loading time 21

22 PHOTOS How can I know how to take great photos? I have filmed 2 videos for you about taking photos and editing them both are important in your ETSY shop. ETSY also just introduced the cropping tool in listings manager. You can crop inside ETSY before you reposition your photo. Add some text over your 5 th photo such as favorite my item 22

23 FAVORITE MY SHOP 23

24 HOMEWORK 1. Think about your policies and write them down. 2. Work on your Personal Profile. 3. Watch my video on the About section create your own with photos! 4. Work on taking a lot of great photos 5. Use Fotofuze.com to whiten your pictures backgrounds 24

CRITIQUES Wreaths From Me To You (started shop 12-31-10) Nadine Mann BANNER: Needs a lighter background, more color SHOP

25 CRITIQUES Wreaths From Me To You (started shop ) Nadine Mann BANNER: Needs a lighter background, more color SHOP TITLE: Not in use ANNOUNCEMENT: More keywords in first 166 PHOTOS: Lighten backgrounds SHOP SECTIONS: Be more specific 25

26 CRITIQUES Wreaths From Me To You (started shop ) Banner lighter background with brighter and lighter wreaths on each side Shop title is not in use; fill it our with what you sell such as: All Occasion Deco Mesh & Floral Wreaths Announcement first 166 characters most important; use keyword phrases. The second sentence should really be your first sentence. Then fill out the announcement a little bit more. Policy pages are incomplete, spend time there 26

27 CRITIQUES Wreaths From Me To You (started shop ) Photos background on each needs to be lighter and consistent throughout Photo view on each photo needs to be more consistent; some views close up and other further out Shop sections need to be more specific using 2 to 3 words per section: Ex. College Sports Wreaths, Military Wreaths, Deco Mesh Wreaths, etc. and then remove Color Accent Listing descriptions need to be more thorough making sure you include size of each wreath in same spot of description for each for ease of use 27

CRITIQUES Wreaths From Me To You (started shop 12-31-10) Recommended New Title LSU Wreath,

28 CRITIQUES Wreaths From Me To You (started shop ) Recommended New Title LSU Wreath, College Sports Wreath, LSU Tigers Wreath, Purple and Gold Beaux, Louisiana State University 28

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How To Set Up Your Etsy Shop to Maximize Your Profits

1 How To Set Up Your Etsy Shop to Maximize Your Profits by Nancy Alexander SHOP NAME Watch first video Getting Started Fill in 4 handouts for this class Choose shop name! Which name do you like and want?