2017 MEDIA KIT. TYLER PAYNE National Advertising Manager. NICHE MEDIA 1 Queens Road, Melbourne VIC

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1 NICHE MEDIA 1 Queens Road, Melbourne VIC 3004 TYLER PAYNE National Advertising Manager tyler.payne@niche.com.au

2 Marketing Magazine About Marketing Marketing has been exploring the strategic challenges facing businesses large and small for over 25 years, and is still Australia s number one resource for in-house marketing professionals in Australia. Mission Marketing exists to help the in-house marketers of Australia be more successful in their work and their career. We do this by creating, producing and curating valuable information and insight to enable marketers and others to better serve their brands, businesses and careers. The primary audience we serve is in-house/client-side professionals with a remit involving the four Ps in some way, including communications, innovation, strategy, customer insights and more. OUR SOLUTIONS Print Display Content Marketing Events Custom Publishing Themes 2017 Feb-Mar: Apr-May: Jun-Jul: Aug-Sep: Oct-Nov: The Versus Issue The Intelligence Issue The Generation Issue The Performance Issue he Serve Issue

3 Audience Profile 4% 0.2% 5% 33% 13% 44% 0.6% AUDIENCE JOB TITLES Audience Job Titles C-Suite General Manager Managing Director Head of Marketing VP Marketing Director Sales Customer Experience Digital Marketing Marketing Manager Communications Community Social Media Content ecommerce Account Marketing Coordinator Assistant Executive COMMUNITY PROFILE gender and age 42% + TOP 58% company size 26% 15% 22% 28% % % % % 8% < business-to-? B2? 31% B2B 34% B2C 25% both equally 10% did not answer marketing budget 52% <500K 25% 500k-1m 19% 1m+ 500 Marketers by Budget in australia VERTICAL 8% Alcohol 8% Automotive 8% Banking 11% Education 3% Energy 8% FMCG 5% Food 6% Government 5% Healthcare 10% Hospitality/ tourism/ leisure 3% Insurance 13% Media 3% Online retail 9% Professional services 10% Retail

4 Print Advertising Frequency: Bi-Monthly Print Specifications Circulation: 3,100 (1,900 Subscribers & 1,200 Newsstand) + Top 500 Marketers in Australia ISSUE CASUAL 3X 4X 6X Full page $4690 $4430 $4135 $3875 Double page spread $7230 $6890 $6651 $6375 All rates exclude GST DOUBLE PAGE SPREAD IMAGE AREA: 370 x 220 TRIM: 390 x 240 BLEED: 400 x 250 FULL PAGE IMAGE AREA: 175 x 220 TRIM: 195 x 240 BLEED: 205 x 250 PREFFERED POSITIONS Inside front cover DPS +25% Inside back cover +20% Centrefold (DPS) +20% Outside back cover +25% 1st 15 pages +10% Inserts ISSUE Preferred position loading Inserts are costed on weight - call for more information BOOKING DEADLINE MATERIAL DEADLINE ON SALE FEB/MAR JAN JAN FEB 2017 APR/MAY MAR MAR APR 2017 JUN/JUL MAY MAY JUN 2017 AUG/SEPT JUL JUL AUG 2017 OCT/NOV SEP SEP OCT 2017 DEC/JAN 2018 NO PRINT ISSUE** Material Requirements COMPLETE ELECTRONIC ART: We will only accept artwork in the following formats in versions equal to or below: Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5, Adobe Acrobat PDF version 6.0 or 7.0 composite files. CMYK colour must be used throughout. No spot colours permitted. All scans, logos, illustrations and fonts used in both the layout document and EPS files must be supplied. Note: guidelines for the production of hi-res, print quality PDF files must be obtained from our art department. Select the Adobe PDF or Distiller preset: PDF/X-1a:2001 when creating high resolution PDFs. Any advertisement, which in the opinion of the publisher could be confused with editorial, will be modified to include Advertisement or similar wording in a prominent position within the advertising space. ADVERTORIAL AND PAGE DESIGN MATERIAL: Charges apply for design services. Please supply text (copy) in Microsoft Word format with printed hard copy. Images should be supplied as transparencies or high-quality reflective art. Digital images can also be submitted provided they are to our specifications. Suggested layouts may be provided, but final design is at the discretion of the art director. All advertorials will be clearly identified as client sponsored. Logos can be included. FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne tyler.payne@niche.com.au

5 Display Advertising Unique Monthly Visitors: 50,000 Page Takeover Background Skin 1600 X 1000 Monthly Impressions: 100,000 BILLBOARD 970 X 250 SUPER LEADERBOARD 970 X 90 LEADERBOARD 728 X 90 PAGE TAKEOVER 320 X 1000 PAGE TAKEOVER 320 X 1000 HALF PAGE 300 X 600 MEDIUM RECTANGLE 300 X 250 Leaderboard 728 x 90 jpeg/gif $1,895 per month Medium Rectangle 300 x 250 jpeg/gif $1,650 per month Half Page 300 x 600 jpeg/gif $3,600 per month All bookings recieve a report on completion including: Impressions, Unique Views and Clicks. FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne tyler.payne@niche.com.au Expandables This yellow area is the expandable area, when site opens up you initially see just the grey area, then the pink area expands out, showing additional information. The movement causes the advertisment to get noticed more. EXPANDABLE LEADERBOARD 728 X 90 OR EXPANDED 728 X 180 MEDIUM RECTANGLE 300 X 250 OR EXPANDED 600 X 250

6 Marketing Daily enewsletter Subscribers: 12,000 Solus edm Subscribers: 11,000 enewsletter Leaderboard 728 x 90 jpeg/gif $1,695 per week (min 3 s per week) enewsletter 50/50 2x 728 x 90 & 1x 675 x 300 jpeg/gif $3,750 per week (min 3 s per week) enewsletter Featured Event/ Resource/Job words $1,995 per week (min 3 s per week) Solus edm 600px x Any length HTML File supplied by client Niche recommends that the HTML file is designed as mobile responsive. $4,675 per send All bookings receive a report on completion including: Sends, Opens and Clicks. FOR MORE INFORMATION AND FOR BOOKINGS: Contact Tyler Payne tyler.payne@niche.com.au

7 Content Marketing Unique Monthly Visitors: 50,000 Monthly Impressions: 100,000 Content Packages from $1,295 sub-editing of supplied content content written by Marketing mag editors content collaboration/consulting external hyperlinks are welcome to be included in content marketing to enable direct response and lead generation "Published on marketingmag.com.au amplification through enewsletter and social sharing All bookings recieve a report on completion including: Impressions, Unique Views, Time On Page, Social Shares and Clicks. FOR MORE INFORMATION OR A CONTENT MARKETING QUOTE: Contact Tyler Payne tyler.payne@niche.com.au

8 Event Marketing Access to quality speakers: Industry Thought Leaders Attract targeted guests: Senior Client-Side Marketers Event Packages from $10,000 + costs Examples include round tables, training, wine tasting, networking, trivia, webinars and focus groups. sponsorship co-branding collaborative content development promotion/invitational comms content amplification lead generation All events receive a report on completion including: Lead Generation. FOR MORE INFORMATION OR AN EVENT MARKETING QUOTE: Contact Tyler Payne tyler.payne@niche.com.au

9 Custom Publishing Niche Media and custom publishing With award-winning editors, an exceptional creative studio and an experiences sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia. Niche Media can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche s expertise and experience in all of these areas takes the pain away for clients they give a brief and Niche delivers the result. _03 FOR MORE INFORMATION OR A CUSTOM PUBLISHING QUOTE: Contact Paul Lidgerwood paul.lidgerwood@niche.com.au HOLLY RANSOM BUILDS INTERGENERATIONAL BRIDGES INSIDE VICTORIA S STATE-OF-THE-ART APPLE PARADISE WILLIAMSTOWN S FIFTH-GENERATION BOATBUILDERS FIONA MYER ON FASHION, FAMILY AND THE COLOUR WHITE

10 COMMERCIAL EDITORIAL TYLER PAYNE PETER ROPER