Sponsorship and Advertising Opportunities with Kirklees Active Leisure

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Marlene Ryan
6 years ago
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Opportunities with Kirklees Active Leisure We are the largest fitness provider across Kirklees and have a membership of 15,000 members and a footfall of over 2.

2 Opportunities with Kirklees Active Leisure We are the largest fitness provider across Kirklees and have a membership of 15,000 members and a footfall of over 2.6 million* visitors per annum, KAL Card holders over 40,000. We manage 11 sports centres across Kirklees covering a broad range of social-economic areas. The majority of our customer base live in the local areas to our centre and are, therefore, consumers of local services and products. Our centres vary in size from small localised centres to large centres with tens of thousands of visitors visiting each month. Each one providing a range of fantastic sports activities ranging from fitness suites, pools, studio activities, racket sports through to swim lessons, climbing walls, Astroturf pitches, tennis courts and even specialised children programmes including Get into Sport, SHOKK. We offer different ways to reach this captive audience from simple in-house advertising to sponsorship. Sponsorship and advertising packages are available but these, of course, can be adapted to meet your own specific requirements at no extra cost as we understand every business is different and needs a personal plan to maximise their sales and brand recognition. *approx 2009/10 customer research figures. 1. Batley Baths 2. Batley Sports & Tennis Centre 3. Colne Valley Leisure Centre 4. Deighton Sports Arena 5. Holmfirth Pool & Fitness Centre 6. Huddersfield Sports Centre 7. Scissett Baths & Fitness Centre 8. Spenborough Pool & Sports Complex 9. Whitcliffe Mount Sports Centre 10. Dewsbury Sports Centre 11. Stadium Health & Fitness Complex Page 2 of 6

Media Platforms & Digital Marketing With an average of 40,000 amount of visitors a month our website has become a key part of our business it enables our customers to find out about our business, our

3 Media Platforms & Digital Marketing With an average of 40,000 amount of visitors a month our website has become a key part of our business it enables our customers to find out about our business, our products and/or services. Without it we would almost certainly be missing out on potential new customers. We would be more than happy for your company to have a presence on our website. In addition to our website we also send out regular e-newsletters to various segments of our database including our KAL Card holders and KAL members, as well as nearly 700 KAL Staff. Each of our sites are also equipped with the very latest media screens, keeping our customers up to date with classes, swimming, special offers and much more, so why not add this to your package and ensure that your company is seen every day in our centres. Page 3 of 6

Centre Advertising One of the most cost effective ways to

Tailor your advertising messages to reach specific audiences

of traditional advertising opportunities including A4 and A3

Having 11 centres across Kirklees you can choose specific

traditional marketing methods to reach new audiences including

4 Centre Advertising One of the most cost effective ways to reach our customers is through our centres. Tailor your advertising messages to reach specific audiences in different geographical areas across Kirklees with a choice of traditional advertising opportunities including A4 and A3 poster sites, leaflet dispensers, Point of Sale, Media Screens. Having 11 centres across Kirklees you can choose specific areas which you want to target and we will work out an advertising plan for you. Print Opportunities (Sponsorship only) KAL also uses traditional marketing methods to reach new audiences including direct mail, media buying, PR, 48 sheets, banners and posters. If you choose, we could also build your brand into our literature. Page 4 of 6

5 Advertising and Sponsorship Concepts Advertising Basic Package A3/A4 poster holder Dedicated Leaflet dispenser Media Screen Advert From per week per centre Silver package A3/A4 poster holder Dedicated Leaflet dispenser Media Screen Advert Web link Staff newsletter From per week per centre Gold Package A3/A4 poster holder Dedicated Leaflet dispenser Media Screen Advert Web link Staff newsletter Social Media inclusion E-Newsletter to KAL Database From per week per centre (The above is pending on availability. All copy, artwork and print must be provided; to ensure exclusivity the above packages have limited availability across our Centres) Page 5 of 6

6 Sponsorship Opportunities Kirklees Active Leisure can also offer your company some great sponsorship opportunities to showcase your brand, communicate your values, make valuable connections and reach new markets. You will simultaneously be helping to support the importance and promotion of leading a healthier lifestyle by incorporating physical exercise through various projects. Campaigns Campaigns offer the chance to associate your brand with the largest fitness provider in Kirklees by reaching thousands of potential customers across target markets. Events We have a strong portfolio of events each year ranging from sporting events and staff events. Many are available for title sponsorship, and we would work with you to give your organisation maximum exposure around these event. Other Projects There are many other opportunities for sponsorship. Your funding could help ensure the successful development and promotion of new and refurbished Centres. Or through discussion we might identify a new project, such as Swimming, Climbing, and Junior Activities that meets both our business objectives. For further details, costs, centre statistics and calendar of campaigns, events and new projects please call us to arrange a meeting. For further information about please call our sales department on Page 6 of 6

Sponsorship opportunities 2018

Sponsorship opportunities 2018 The team behind Southampton s Seaside in the square GO! Southampton is the Business Improvement District (BID) for Southampton City Centre. The BID was set up in April 2017