Scottish Traditional Boat Festival Sponsorship Opportunities YEARS
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1 Scottish Traditional Boat Festival Sponsorship Opportunities 25 YEARS
2 Sponsorship Opportunities What can we tempt you with? It s the 25 th year of The Scottish Traditional Boat Festival (STBF), a family event that s colourful, noisy, delicious and unique! Up to 16,000 people flock to Portsoy to see a mix of boats listen to music watch crafters and artists at work eat and drink and have opportunities to sail, climb, sing and simply enjoy the festival atmosphere. It s known about locally, regionally, nationally and increasingly internationally and this year it is linking up with Norway (see their boats and boat builders) and Latvia and Estonia (see their musicians and crafters). Can we tempt you to join us as a sponsor and supporter? Why sponsor STBF? Develop your brand association with an internationally recognised event Generate awareness, build reputation and enhance your profile Reward clients/employees and impress potential/new clients Generate new leads and enquiries Demonstrate direct support for rural coastal communities and most importantly, have a fun time taking part! What do we do? Multi-channel integrated marketing including online and press advertising International PR reach through press, publication and radio communications Direct marketing to subscribers of STBF via regular e-flyers and newsletters Prominent social media strategy, incorporating Facebook and Twitter campaigns Promotion of sponsors within event programme and around the town
3 Sponsorship Opportunities What can we tempt you with? Gold Sponsorship Silver Sponsorship Bronze Sponsorship Saturday Night Showcase Gig at the Green Title Sponsorship of the Festival (company name included on 2017 STBF logo) Ten adult weekend passes, including parking Full page advert on page 2 of the event programme Significant presence in all publicity materials On stage presence at opening ceremony of Festival Use of Salmon Bothy facility for a private reception during the year Discounted sole use of Sail Loft Bunkhouse facility for one week in low season Banner display around harbour area (six banners in total) Online presence highlighted as Gold Sponsor on STBF website TAKEN Cost: 5,000 A major feature in the Festival souvenir programme Title sponsorship of one element of the Festival egthe Food Fayre, Music Six adult weekend passes, including parking Presence in all publicity materials Banner display around harbour area (four banners in total) Online presence highlighted as Silver Sponsor on STBF website Cost: 2,500 Dedication of the high-profile Harbour Side Stage which sits at the very heart of the Festival and is the scene of the Opening Ceremony, the main entertainment programme throughout the weekend and prizegiving. This major opportunity will feature your company with prominent signage on and around the stage and a feature in the souvenir programme and website. Cost: 2,000 Display of posters and banners at the Gig Feature in the souvenir programme and website Two adult weekend passes and six concert tickets. This is always a sell out event and will once again feature the hugely popular Dutch band, De Kinkels.
4 Festival sponsorship opportunities Other Festival Sponsorship Opportunities Wristbands Cost: 1,500 (inc four adult weekend passes) The Festival attracts up to 16,000 people all of whom are issued with an entry wristband to be worn for the duration of the Festival. Don t miss this opportunity to showcase your business name and logo for the full weekend to every attendee. Loch Soy Adventure Park Aimed at families and our younger visitors, this popular area provides Active Aberdeenshire led activities including zorbing, climbing wall, sports unit and bicycle obstacle track. The Raft Race Back by popular demand, this fun packed event is a huge crowd puller. Your sponsorship will be featured in the programme, on the website and at the event. Skippers Reception A warm welcome awaits the skippers of the many craft vessels and small boats attending the Festival at the annual Skippers Reception. Why not take the opportunity to showcase your company at the event and join us to meet and greet those who are at the heart of the Festival? Historic Craft Cost: 500 per vessel (inc two adult weekend passes) Each historic vessel is chartered to attend to support their significant costs. Your sponsorship for an individual craft will be publicised in the programme and with a prominent sign by the vessel itself. The vessel s skipper and crew will be delighted to welcome you and your guests for a dedicated visit. Sailing and Rowing Races Cost: 250 per race (inc two adult weekend passes) The sailing and rowing races provide exciting entertainment for the thousands of visitors. Your sponsorship will be publicised in the programme and in the racing commentary on the day. There are several races, so many opportunities to publicise your sponsorship. Website Advertising Cost: 50 for full year Our website attracts over 25,000 hits per year, presenting a great opportunity for you to gain significant exposure. An advert 9cm x 5cm (approx. business card size) is an opportunity not to be missed. Festival Programme Advertising Cost: Our popular full colour Festival Programme contains full details of the event and is issued to visitors prior to and during the Festival. Full Page Cover Colour 128.5mm x 190mm 350 Full Page Colour 128.5mm x 190mm 300 Full Page B&W 128.5mm x 190mm 200 Half Page Colour 128.5mm x 92.5mm 175 Half Page B&W 128.5mm x 92.5mm 125 Quarter Page Colour 61.5mm x 92.5mm 125 Quarter Page B&W 61.5mm x 92.5mm 75 Showcase Your Company Around the Festival Cost: 50 per banner Advertise in and around the Festival areas with general signage and banners, capturing the attention of up to 16,000 people over Festival weekend. Support the Music and Dance Stars of Tomorrow Cost: 800 (inc two adult weekend passes) The Festival actively supports the education of children through music sessions. Sponsor the local Primary Schools traditional music tutorials and Festival concert.
5 T: E: Registered Charity in Scotland No. SCO Registered in Scotland No. SC Registered Office: Salmon Bothy, Links Road, Portsoy, Banff. AB45 2SS.
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