Job Description. Communications Partner. Strategic Communications. Strategic Communications Manager. None

Transcription

1 Job Description Job title Group Section Responsible to Responsibility for employees Communications Partner Corporate Strategic Communications Strategic Communications Manager None Date 13 May 2015 Job purpose This job exists to provide high-quality strategic communications advice and support, including planning, delivery and review, for a wide range of Bay of Plenty Regional Council communications activities. Functional relationships (relating to others) External Media Advertising agencies Iwi and hapū Community groups and leaders Local government agencies Government departments and agencies Businesses and contractors Public Other key stakeholder groups (including industry and other organisations) Purpose and frequency of contact Service delivery (daily) Consultation (daily) Collaboration (daily) Providing information and responding to queries (weekly) Seeking information, products and services (weekly) Relationship management (weekly)

2 Internal Section Managers, Group Managers and the Chief Executive Staff at all levels within the organisation Councillors Purpose and frequency of contact Service delivery Collaboration Providing information and responding to queries Key result areas The job encompasses the following major functions or key result areas: Job specific accountabilities Relationship management Corporate contribution The requirements in the above key result areas are broadly identified below: Key accountabilities Key accountabilities (jobholder is responsible for) 1 Job specific accountabilities Provide communications advice and assistance to managers and staff on communications projects, and opportunities. Effectively manage reputational risk Deliver marketing and communications functions such as creative concept generation, writing of press releases, media planning, developing and implementing marketing and communications campaigns, events. Work with broader communications and production team to ensure a seamless and well-functioning delivery of communications services across the organisation Contribute to the monitoring and review of communications strategies and related plans Assist with crisis communications as needed Develop and maintain strong relationships with internal and external stakeholders Carry out any other relevant duties as directed by the Strategic Communications Manager Key accountability measures (jobholder is successful when) High-quality advice is provided to the Strategic Communications Manager and other internal stakeholders The reputation of the Bay of Plenty Regional Council is protected or enhanced Bay of Plenty Regional Council s Communications Strategy is successfully implemented Work is conducted efficiently and effectively and complies with Bay of Plenty Regional Council policies and brand framework Communications practices and policies reflect current best practice, analysis and research, and support organisational priorities Any additional duties are completed to appropriate standards A

3 2 Relationship management Establish and maintain close working relationships with internal and external contacts including Local Authorities, Iwi and Hapū, ratepayers, media, suppliers, consultants, and contractors. Act as a representative for Council as required at local government conferences and seminars, and other events held within the region 3 Corporate contribution Promote the implementation of the Corporate Culture Statement, Brand Framework and Health and Safety Systems. Recognise individual responsibility for Workplace Health and Safety under the Health and Safety in Employment Act Meet the statutory responsibilities detailed in the Information Management Policy and Procedures standard. Meet Bay of Plenty Regional Council s statutory responsibilities for civil defence and emergency management. Effective, professional relationships and partnerships are developed and maintained with internal and external contacts. Professional image is conveyed in public forums. Tikanga is practised appropriately Corporate responsibilities are undertaken and completed accurately, meeting specified standards and within agreed timeframes. Hazards are identified and all incidents and accidents are reported. Participate in any wellness programmes, such as stress management training and health monitoring. Council records are created and maintained in corporate information systems, meeting specified information management standards. Participate in any civil defence and emergency management training initiatives and assist with any civil defence emergencies, as part of Bay of Plenty Regional Council s responsibilities for civil defence and emergency management. Delegations In accordance with the Council s Delegation Instrument(s) this job: Does / Does not control a budget Amount $0.00 Can / Cannot spend money from other s budget Amount $2, Jobholder can spend unbudgeted capital Yes No Amount $0.00 Jobholder is responsible for committing the organisation to long term contracts Yes No Jobholder signs correspondence on behalf of the Council Yes No Freedom to act Guidelines and support available to assist the job holder to make decisions e.g. policy documents, standard procedures, reference to team leader or senior Employees. If job holder can make decisions without approval from anyone else, please note that authority. Strategic Communications Manager Collective experience of team members External research Other Councils and public organisations A

4 Consultants Best practice public relations guidelines and principles Media Policy Work complexity Most challenging duties typically undertaken, and the frequency of it being performed: Advising on and delivering marketing communications and information to the staff and the community on complex issues, using a strategic approach and problem solving methods Managing reputational risk within a complex environment through both advising and implementation as required Developing and maintaining positive stakeholder relationships, including Iwi/hapū and media, in both every day and pressured situations Providing high-quality and responsive work to tight deadlines Working closely with colleagues in the communications team and across the organisation to ensure well-coordinated communications within and across projects Assisting with crisis communications including holding the role of Public Information Officer in a civil defence emergency. This role requires collaborative work across the region that involves more than one party, including dealing with media, politicians and other stakeholders, and the community Other aspects Note any significant aspects of this job that have not been captured elsewhere in this document. Person specification Minimum academic qualifications and experience required: Essential Desirable (for recruitment purposes only) Bachelor degree (preferred but not limited to Communications, Politics, Law, or Environmental Science) A minimum of seven years post-qualification experience A valid driver s licence required* 1 Knowledge/experience (indicate years of experience required as appropriate) Essential Excellent communication skills both written and verbal. Experience with issues management and corporate affairs Project management skills able to manage Desirable (for recruitment purposes only) Knowledge of the Bay of Plenty region Knowledge of the local government environment Understanding of Tikanga and Te Reo 1 Driving record free of driving suspensions or convictions (excluding demerit points and infringement fees). Requirement for valid Driver s Licence may be waived if applicant has a driving-related disability. A

5 different projects and a large volume of activity, in a disciplined way Knowledge of marketing and communication channels e.g. Direct marketing, Creative development, Story-Writing, Social media, Media planning, concept generation, Customer segmentation. Ability to distil complex information into everyday language Ability to multi-task and self manage Key skills/attributes/job specific competencies The following indicates what would typically be expected for this role at a competent level: Advanced knowledge Negotiating skills Media environment Issues management Working knowledge Marketing and communications development, planning and delivery Project and time management skills Computer literacy Tikanga/Te Reo Awareness Understanding of the Treaty of Waitangi Community, cultural and political awareness. Personal attributes/key behaviours Ability to work well in a team or independently Ability to foster positive relationships at all levels Sound judgement and initiative A professional and mature approach Ability to think and act strategically A high level of courtesy Other requirements May require frequent travel within or outside Bay of Plenty region. Occasionally required to travel within or outside region. May be required to work outside normal working hours, such as attending meetings or events, and assisting during civil defence emergencies Occasionally required to carry and lift resource and promotional materials A

6 Change to job description From time to time it may be necessary to consider changes in the job description in response to the changing nature of our work environment. Such changes, including technological requirements or statutory changes, may be initiated by the manager of this job with due consultation with the position holder. This job description should be reviewed as part of the preparation for performance planning for the annual performance cycle. Recommended: Manager Date Approved: Manager Date Discussed with incumbent: Employee Date A