Marketing Manager, DACH Job Description

Transcription

1 Marketing Job Description Location: Reports to: Salary and benefits: Working hours: Contract: Holiday: Equal opportunities: Berlin, Germany Program Director, DACH Competitive salary, dependent upon experience plus benefits Thirty-eight hours per week, Monday to Friday. The MSC supports flexible working, so the pattern of hours may vary according to operational and personal needs. The post holder may be required to undertake some travel within the region and international travel. No overtime is payable, however, under certain circumstances time off in lieu is possible. Permanent contract with a notice period of three months in writing on either side. Probationary period of six months. 25 days per annum, plus government holidays based on the country in which the position is located. Carry over entitlement of up to a maximum of five days per annum. The MSC strives to be an equal opportunities employer and commitment to this process is expected. Date Written: September 2017 Full details of Conditions of Employment are set out in the MSC Employment Contract, the main features of which are standard to all staff.

2 A. JOB SUMMARY MSC Background The Marine Stewardship Council (MSC) is a global not for profit organization, established in 1997 to address the problem of unsustainable fishing and to ensure healthy oceans for the future. Working with scientists and marine experts we have developed the world s most credible standard for sustainable wild-caught seafood. Only well-managed fisheries that ensure the long-term sustainability of fish stocks and keep ecosystems healthy can meet this standard. Through our worldleading certification and eco-labelling program - and collaboration with a diverse set of audiences including consumers, retailers, environmental NGOs and the fishing industry - we are helping to create a more sustainable seafood market. Having experienced considerable growth over the last 15 years, our blue ecolabel is now one of the most well recognized and trusted ecolabels in use in over five continents. More than 7,000 MSC ecolabeled products are currently sold across Germany, Austria and Switzerland. Successful communications and marketing is at the heart of our programme, vital to driving awareness of seafood sustainability and support for the MSC. The incumbent is responsible for developing and implementing an integrated marketing and communications strategy to reinforce the organisation s leading position in seafood sustainability, and engaging partners and influencers in support of our mission. About the role The Marketing Manager will be responsible for the design and delivery of DACH region marketing strategies, and associated assets, to enhance awareness and recognition of the MSC and our ecolabel, working with a wide array of internal and external stakeholders and target audiences. He/she is responsible for the review and localisation of global campaign briefs and the development of own regional campaigns, for the creation of materials and events and for the execution and evaluation of campaigns at a regional level. He/she is responsible for promoting the values and benefits of the MSC programme among target audiences, and devises activities and outputs that demonstrate the added value of MSC partners commitment, investment and support for the MSC. The post-holder needs to combine strategic thinking with a hands-on approach. This post involves a good deal of creative and lateral thinking in order to ensure that MSC aims and activities are effectively promoted and delivered. We expect the post holder to be an advocate of our mission and passionate about our core purpose and values. Ours is a fast paced work environment and s/he must be adept at managing multiple priorities while delivering excellent results.

3 B. RESPONSIBILITIES OF THE ROLE Develop the MSC DACH marketing strategy, including segmentation, targeting, value proposition, messaging, partnerships, campaigns and calendar of events. Provide MSC point of contact for our partners marketing departments to coordinate and implement joint marketing activities, and lead the design and development of campaign proposals through to implementation with identified priority partners. Improve commercial partner marketing engagement with the MSC in DACH and deliver assets and market insights to improve client retention, acquisition and customer service. Maximize direct and leveraged marketing opportunities, working closely with MSC DACH commercial team, global marketing colleagues and industry counterparts. Support effective stakeholder communications from a marketing side, reinforcing the MSC s value proposition. Develop non-commercial partnerships for exposure and enhancing reach of MSC, including working with NGO s, celebrities, ambassadors and chefs. Develop campaign messaging and artwork, and create and maintain a DACH marketing toolkit, in line with global resources and guidance. Develop high quality promotional materials and attractive publications and print matter enhancing the MSC s public image and engagement. Work with Communications Managers to build consumer understanding, drawing on the MSC Globescan survey and other relevant data and insights. Manage MSC brand in DACH countries, ensuring consistent brand expression in line with MSC style guide, both externally and internally. Design, tailor and deliver consumer promotional activity that will meet objectives in building awareness, understanding and desire for the MSC label. Lead and support effective communication on marketing activity, monitoring impact, ensuring brand consistency, optimising efficiency and tracking market information and results Manage agency relationships and project manage the development of ad creative, messaging, and promotional materials. Track progress and implementation of marketing projects and consumer-facing campaigns, and ensure commercial data/results are shared internally. Establish and maintain strong working relationships with key agencies and suppliers. Identify and implement opportunities for partnerships that contribute to the MSC mission. C. ORGANISATIONAL CHART See attached MSC organisational chart with the Marketing Manager post highlighted. D. PERSON SPECIFICATION Technical Skills and Experience Degree or equivalent experience, preferably in marketing or communications discipline. 5+ years of experience in a similar role in a company, agency or organization, with responsibility for developing, managing and/or operating marketing campaigns or promotions, preferably in an

4 environmental, NGO or food/retail related context. Extensive knowledge and practical experience of brand, marketing and creative industries, with existing contacts and networks highly desirable. Significant experience of co-ordinating internal and external partners and stakeholders in successful delivery of projects or campaigns. Proven experience of producing high quality campaign concepts, toolkits and associated materials. Strong track record of on-time, on-budget and to-specification delivery of projects - ability to deliver multiple simultaneous projects, and of managing project teams. Experience of using digital and social media platforms in support of objectives Keen sense of new and upcoming trends, especially in the digital engagement. Strategic thinker, able to grasp complex and intellectually challenging ideas. Great computer literacy, including high levels of proficiency in Microsoft Office applications. Experience with graphic programs (Photoshop, InDesign etc.), analytical programs (Google Analytics, Kissmetrics) or engagement tools (HootSuite) an advantage. Communication Skills Excellent communication skills and ability to communicate complex issues in a clear manner to a wide variety of audiences across diverse channels. Excellence in written communication, including experience in to-the-point copywriting and/or in guiding and working with high-level copywriters. Experience of delivering communications focussed on environmental and sustainability issues an advantage. Knowledge of third party certification schemes and the role of eco-labelling an advantage. Personal Attributes Strategic thinker and planner, able to grasp complex and intellectually challenging ideas and communicate with people from diverse backgrounds and cultures. Demonstrated leadership and influencing skills and an ability to work as part of a team to deliver complex projects. Strong focus on delivery of excellent customer services (including expectation management). Articulate, creative, passionate, flexible and tenacious: ability to get results and to be persistent and enthusiastic in achieving these. Good sense for language as well as for design. Attention to detail, diplomacy and discretion. Ability to make decisions in a rapidly changing environment. Confidence and ability to gain credibility with and the respect of staff at all levels of the MSC, and to build effective relationships with colleagues, stakeholders, suppliers and collaborators, with a people-centred and consultative approach to business and work essential Influencing, negotiating and problem solving skills. Ability to combine self-management when working alone with productive team membership. Empathy and interest in the MSC s mission and objectives. Ability to travel, work effectively while traveling, and work irregular hours when necessary.

5 E. JOB DESCRIPTION AGREEMENT Corporate Services Director s Signature: Date: Job Holder s Signature: Date:

6 Program Director, DACH Administrative Assistant, DACH Fisheries & Stakeholder Engagement Commercial Commercial PR Manager, DACH Marketing Marketing and Digital Officer, DACH