Lead, motivate and inspire the acquisition direct marketing team, ensuring that members are equipped to deliver successful campaigns.

Transcription

1 1. PURPOS OF JOB: To maximise fundraising income from individuals through new and existing recruitment products and channels. This will include DRTV and face-to-face (F2F) channels, as well as press, digital and inserts, which will be delivered in partnership with external agencies. 2. DIRCTLY RPORTS TO: Head of (HMC) 3. RSPONSIBL FOR TH MANAGMNT OF: Senior Direct Marketing Officer (Acquisition) Campaign Manager F2F (to be recruited) 4. KY ACCOUNTABILITIS: Create and implement an acquisition direct marketing plan to deliver high budget campaigns via channels including DRTV, F2F, door drop, direct mail, telemarketing, digital and press to achieve annual targets (c. 50,000 new supporters by ). Lead, motivate and inspire the acquisition direct marketing team, ensuring that members are equipped to deliver successful campaigns. Lead responsibility for developing and delivering innovative new recruitment products and channels. Report on acquisition performance, ensuring that campaigns are fully analysed and developed as a result of learning. Responsibility for the development and management of the acquisition direct marketing budget (approximately 3.5m) including planning, reporting and reforecasting. Manage, negotiate best value from and motivate key agencies and suppliers, making recommendations for future growth to HMC. Work with HMC and the marketing and communications team to ensure that all acquisition campaigns are on brand and support the wider team and organisational objectives. Work closely with the Direct Marketing Manager (Development) to ensure consistent communications to supporters through development, supporter care and recruitment. 1

2 Support the events team to deliver clear, targeted marketing materials for events and community products. Work closely with the data team to ensure accurate and effective reporting against KPIs. Deputise for the HMC when necessary. Contribute in team/staff and wider organisational meetings as appropriate. Have an in-depth knowledge of marketing and communication activity and promote it across Centrepoint. Be aware of the marketing and communications and overall Centrepoint strategies, ensuring a high level of understanding of the Centrepoint brand and key messages. Occasional requirement to carry out work commensurate with the role outside of the roles normal hours for which specific compensatory arrangements will be made. 2

3 Person specification Detailed below are the type of skills, experience and knowledge that are required of applicants applying for the post. The ssential Requirements indicate the minimum requirements, and applicants lacking these attributes will not be considered for the post. The points detailed under Desirable Requirements are additional attributes to enable the applicant to perform the position more effectively or with little or no training. They are not essential, but may be used to distinguish between acceptable candidates. Category ssential Desirable Assessment Knowledge and skills Confident working with and managing a full range of agencies, including media and creative, at a senior level xcellent knowledge of marketing and fundraising campaign planning and implementation, T Demonstrable experience and understanding of managing donor relations Understanding of legal and data protection requirements relating to both offline and digital direct marketing activities and tax effective giving methods Strong creative judgment with the ability to spot good ideas early and motivate agencies to deliver brilliant creative xcellent numerical skills with the ability to understand, use and manipulate financial information xcellent written, verbal and IT skills with the ability to communicate key messages to a variety of audiences A natural self-starter interested in new ideas and demonstrating originality in your approach, T, T, T xcellent team working skills and ability to work across a range of briefs concurrently Ability to manage and deliver to set 3

4 budgets Understanding of the full marketing mix and latest developments in digital and social media marketing Understanding of and commitment to the aims and objectives of Centrepoint Commitment to equal opportunities xperience, T Proven success in donor recruitment through direct marketing, with experience of planning and managing significant and complex budgets Proven marketing or fundraising experience, particularly of DRTV, face-to-face and legacy Proven experience of negotiating and managing high value (multi million pound) media buying contracts xperience of designing and preparing management reports against set KPIs Substantial experience of prioritising and managing a multi-disciplinary workload effectively and working to agreed deadlines ducated to degree level or able to demonstrate equivalent ability or skills Marketing or fundraising qualification, e.g. CIM or IOF D, T, C, C Key: A = Application form. I = Interview. R = Reference. T = Test C = Certificate. DC = Document checks 4

5 Centrepoint Behavioural Framework All staff at Centrepoint are expected to work according to Centrepoint s values: being innovative, inspirational, professional and empowering. To help us achieve this, we have a behavioural framework that gives examples of the expected behaviours. Below are some examples of the behaviours from the framework that are most relevant to this post. These will be assessed at interview and are included here to inform your expectations of the role. Level two frontline and middle managers only Innovative Focuses on nurturing staff s creative potential Resists immediately forming a judgement when hearing a new idea or suggestion Respects the ideas offered by all staff, regardless of level, length of service or performance Responds to all ideas from staff, even if simply to explain why something can t happen Inspiring Creates a welcoming environment for others Is driven to continuously improve their area Understands their own strengths and weaknesses Has the ability to influence others Communicates change positively and leads change effectively Professional Prioritises own workload appropriately and supports others to do so Fully responds to the needs of stakeholders Demonstrates good attention to detail Communicates team performance against targets mbraces diversity and recognises the unique contribution of each team member Manages meetings effectively and to time Understands how their work contributes to Centrepoint s overall aims mpowering Delegates appropriately and effectively Communicates assertively Gives development feedback honestly and supportively Appreciates when someone has gone the extra mile Asks questions to find the root of a problem Passes on positive feedback to staff 5