Synergized Multi-Channel Acquisition Marketing For Upscale Vacation Traveler Bookings.

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1 Synergized Multi-Channel Acquisition Marketing For Upscale Vacation Traveler Bookings.

2 2 GUARANTEE Both marketing and sales goals will be surpassed. If one dollar short or a day late, the following season is 100% free.

3 The World s Greatest Vacations reaches the greatest number of active, affluent vacation travelers via multiple, perfectly synergized on and offline channels thus maximizing effectiveness for all touch points. YOUR SYNERGIZED REACH TO Targeted VACATION TRAVELERS Direct Mail Circulation 1,092,000 Response rate 8% 55,000 uniques and growing Response rate 8% Website 100,000 visitors and growing Facebook 500,000 likes and growing 3 Pinterest 16,500 followers and growing Twitter 35,000 followers and growing Instagram 11,000 followers and growing

4 7 Months of multimedia exposure Approximately 1 Million Digital Impressions Every Week 4

5 The 5 Reasons Companies Partner TITLE with HEREThe World s Greatest Vacations Database Effectiveness PROVEN Synergized/Turnkey Zero Risk Travel s deepest and most targeted database of active, high net worth vacation travelers. Proven Effectiveness. For 25 years, cruise lines, resorts and tour operators each see several hundred to 20,000+ bookings, per season. Exclusively Travel. Consumers know The World s Greatest Vacations contains only leaders in travel. Synergized & Turnkey. Every week for seven months, WGV partners receive up to 1,000,000 digital impressions from multiple directions. Zero Risk. Sales and marketing goals are guaranteed to be surpassed. 5 Services available from our experts include: Creative development Cross promotional assistance Presence at yacht shows Retargeting Social media strategy development Online Brand monitoring Content syndication Trade assistance

6 Record ROI for Direct mail 6 500,000 Likes and Rapidly Growing 10% Higher Engagement Than Industry Competitors ¹ % INDUSTRY MEDIAN % 5% THE WORLD S GREATEST VACATIONS ROI = $ x $ MEDIAN DIRECT MAIL ² 7.2% 2017 PARTNERS: THE WORLD S GREATEST VACATIONS Facebook Engagement 1 Average Facebook engagement of the top 16 travel sites and blogs (based on Fathomaway list) at % vs. The World s Greatest Vacations at %. Direct Mail Response RATE 2 The Direct Marketing Association, Harvard Business Review, Nielsen 3 Harvard Business Review

7 Outstanding results keep our Partners REpeatING 25K 20K Major Cruise Line 24,404 Travel Supplier BOOKINGS 15K 10K 16,501 Leading Resort 7 5K 6,472 CIRCULATION 1,100,000 1,100,000 1,100,000 Cruise lines, resorts and tour operators see from several hundred to 20,000+ bookings each, per season.

8 TREASURE CHEST Matchback Results Booking Results # Contacts % of Total % PAX Booked % Conversion Total Cost Cost per Booking TOTAL 1,391, % 12, % $220,000 $ MAJOR CRUISE LINE 2017 Bookings Treasure Chest Database Total Records Matched Bookings Name/Address 1,077,000 23, , TOTAL n/a 24,404 SPRING Bookings Treasure Chest Database Total Records Matched Bookings Name/Address 1,454,002 16, , TOTAL n/a 16,819 Booking Summery Past Guest Bookings 116,110 Total Non-Past Guest Bookings 3,399 TOTAL Bookings that matched back with mail file 119,509 EUROPE/1,400,000 Circulation Europe Caribbean TOTAL 700, ,000 1,400,000 TOTAL 0.91% $220,000 $17.00

9 PROPRIETARY DATABASE Of Active Vacation TRAVELers UPSCALE 50% Male, 50% Female $210K Median HHI Median Age: 45 Skews Major DMAs Interested in Premium & Luxury Travel Experiences 25 YEARS CONSISTENT GROWTH 9 HIGHLY ENGAGED Direct Response Card Sign-Ups Online Sign-Ups Proprietary Look-Alike Modeling Double Opt-In for

10 10 AllStar PartnerS include:

11 It s A Partnership We ve been using Th e World s We really value our partnership Having worked with Treasure Chest Greatest Vacations for many years with The World s Greatest Vacations. for six years generating hundreds of and I have to say that it has trans- The Treasure Chest mailing has boat sales, it s a no brainer jumping formed the way we acquire new been one of our most successful into The World s Greatest Vacations. customers. The premium, low-cost marketing initiatives this past year Our high net worth clients embrace package provides us an effec- and has exceeded our expectations. direct mail and know your brand tive way to reach highly targeted Paul Gauguin Cruises thank you for expanding into the vacation travelers. The WGV team is professional, flexible and easy to We are in our 5th year working digital world, making both the on and offline channels even more 11 work with. I am thrilled to see con- with The World s Greatest Vacations effective! tinued stellar results and regularly and we consistently exceed our Carver Yachts recommend The World s Greatest acquisition goals. Richard Shane Vacations. is a smart partner with a wealth Princess Cruises of market knowledge. His team of experts know what to deliver and make it happen every time. Collette

12 From being the first client ever Introducing Storyline s residence at Atlantis was guaranteed to have of Treasure Chest to present, The sea cruise line through The World s their bookings goal achieved World s Greatest Vacations continue Greatest Vacations has far exceeded it was exceeded tenfold. to be a key component of our mar- our expectations. Thousands of Atlantis keting mix, continuing to deliver quality leads, sustained jump in site high quality leads and excellent activity, and a partnership we value. As you know, eight consecutive conversion rates. Happy to have Bravo for a wonderful marketing mailings...have filled our ships and 12 been a part of this from the beginning and the value add continues tool mixing together the on and offline worlds! database with thousands of bookings! Thrilled to see the circulation to be outstanding. Storyline s continuing to grow. Playa Hotels & Resorts Carnival Cruise Lines

13 Richard, the result of this last Before the campaign you thought it Hi Richard, I just have to share the mailing was just brilliant. The mo- might drive 3k to 4k bookings. It was response to our inclusion in Treasure mentum we have built surpassed more than that. Chest this fall has really been fan- our highest expectations. It was The Venetian tastic. We definitely surpassed our more than double what we have ROI expectations by closing a good ever achieved in the past. Thank The overall results to date from bit of business and are actually still you for being easy to work with, the current Spring Treasure Chest getting inquiries off of it. Additionally, very professional, a man of your word and willing to work with us mailing are excellent record level strong ROI! You were right con- we are now marketing to those that expressed interest and are seeing a 13 to achieve the best result possible. ducting the match back against our good return there as well. Now I see We have worked together for over reservations booked made total why/how you guaranteed results! 13 years now and your passion sense to validate this advertising. We would really like to partner with for your brand and the support of Also, I am delighted to hear about some of your cruise lines and be ours has never wavered. Thank the increased circulation. the Call To Action on their inserts. you for helping to grow our great The Breakers Look forward to the next mailing. brand as one of the world s great- Thanks a million! est vacations. Cunard North America Cruise Planners, American Express

14 Beyond The Myths: Millennials DO Read Mail 14 Apparently direct mail which comes only once a day has become a novelty to this audience. Studies show Millennials enjoy receiving mail even more than non-millennials. In fact, 50% of Millennials say they like to discover what the mail brings every day and consider time spent looking at and reading it time well spent. Nearly half of Millennials ignore digital ads. 1 Yet only 15% say they ignore direct mail. 1 1 Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March % of Millennials pay attention to direct mail advertising % of Millennials think direct mail advertising is reliable. 2 2 Felicia Savage, Don t Hide In The Bushes: How To Use Direct Mail To Target Millennials, PERQ, October 28, % have made purchases based on direct mail offers % of Millennials like receiving direct mail. 3 3 Direct Mail vs. Social Media Q&A Showdown, Divvy, Jan. 15, % of Millennials take the time to look through their mail. 4 64% would rather scan for useful info in the mail than USPS Mail Moments: 2016 Review, March 2016.

15 How the Results Compare: Direct Mail vs. Digital Direct mail s median response rate of 5.1% is 600% greater than digital s 0.6% 1 and each partner of The World s Greatest Vacations sees a response rate greater than the median, and at a fraction the cost. The Net? Bookings. More total and first time bookings with greater efficiency than other on and offline media. Market share is protected and new customers acquired, guaranteed. 5.1% Response Rate Report - June % 0.6% 0.4% 0.2% Direct Mail Paid search Social Media Online Display Source: DMA 2017 Response Rate Report

16 RATECARD Rates are inclusive of printing, postage, database, and digital media support for integrated communication. CHANNEL CIRCULATION RATE Direct Mail 1,100,000 $118,000 Digital Up to 1,000,000 imp/wk Included 16 KEY DATES DM Creative File Due: Fall /15/2018 Spring /25/2019 Mailing Drops: 09/25-10/09, /25-04/09, 2019 Digital: Begins Upon Reserving Space Begins Upon Reserving Space Follow us at: The World s Greatest Vacations