PROMOTE YOUR BRAND IN FRONT OF DECISION MAKERS IN 100% OF NEW YORK COUNTIES!
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1 N e w Yo r k S t a t e A s s o c i a t i o n o f C o u n t i e s MEDIA KIT PROMOTE YOUR BRAND IN FRONT OF DECISION MAKERS IN 100% OF NEW YORK COUNTIES! NYSAC Directory & Resource Guide FOR MORE INFORMATION, PLEASE CONTACT: Kira Krewson Project Manager (770) dmembrillo@naylor.com
2 NYSAC QUICK FACTS t Our members are the decision makers in 100% of New York's 62 counties. t Our members are responsible for billions in spending on products and services in integral markets such as: t Architecture t Engineering t Health Insurance t Office Supplies t Public Safety t Construction (Road and Building) t Financial Services t Legal Services t Public Health t Fleet Vehicle Sales/ Maintenance t and many more! GAIN EXPOSURE Our print and digital publication is distributed to thousands of elected and appointed county officials annually. Our members are decision makers who are constantly in need of products and services, just like yours. Our readers include: t County Executives t County Legislators t Purchasing Directors t County Sheriffs t County Supervisors t County Administrators t County Clerks t County Budget Officers t New York State Governor and Cabinet Members Don't miss your chance to expand your reach to 100% of New York's counties. Contact your Naylor account executive today! DIRECTORY & RESOURCE GUIIDE Print & Digital Editions Distributed to members in both print and digital versions, NYSAC's official directory is referenced year-round as a networking tool and trusted industry supplier guide.
3 PAST ADVERTISERS Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with New York State Association of Counties and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of NYSAC. ADMAR Supply Company AllSource Fire Supply, Inc. ATC Taxes Auctions International Biels Document Management Bobcat BPAS Browns Hill Sand, Inc. CanaRx Group, Inc. Capital Tractor, Inc. CDPHP CF Medical, Inc. Direct Energy Business Donate Life New York State Encorus Group Environmental Capital, LLC Felling Trailers Fiscal Advisors & Marketing, Inc. Five Star Equipment, Inc. Good Energy, LP Lumsden & McCormick, LLP M&T Bank Mengel Metzger Barr & Co., LLP N.K. BHANDARI, Architecture & Engineering, P.C. Napoli Shkolnik, PLLC NBT Bank New York Credit Union Association (NYCUA) New York Power Authority New York Safety Program NYS Association of Municipal Purchasing Officials NYSAuctions.com / Absolute Auction & Realty, Inc. NYSHIP/New York State Health Insurance Program NYSID - New York State Industries for the Disabled, Inc. NYWEA One Group Oxygen Finance Americas PKF O'Connor Davies, LLP Relph Benefit Advisors Sheraton Syracuse University Hotel & Conference Center SkyWolf Wind Turbines Corporation SMRT Architects and Engineers, P.C. Sourcewell (National Joint Powers Alliance) Superior Telephone Systems SWBR Architects Systems East, Inc. Tectonic Engineering Consultants Trespasz & Marquadt, LLP Tucker Strategies, Inc. Turner Construction Co. Tyco Integrated Security Viking Cives Group West Group Law, PLLC
4 Net Advertising Rates All rates include an Ad Link in the digital edition of the directory. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $3, Outside Back Cover $ 2, Inside Front or Inside Back Cover $2, Full Page $2, /3 Page $1, /2 Page $1, /3 Page $ /4 Page $ /6 Page $ /8 Page $ Black-and-White Rates Full Page $1, /3 Page $1, /2 Page $ /3 Page $ /4 Page $ /6 Page $ /8 Page $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities Skyscraper $850 Sponsorship Max $745 Sponsorship $530 Toolbar $325 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of 08/2017)
5 INDEX OF ADVERTISERS CATEGORIES Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Access Control Aggregate Equipment Aggregates Appraisal Architects Associations Attorneys Blasting Services Building Supply Bulk Transporters: Petroleum, Asphalt, Dry Bulk Products Business Systems Cement Clearing Equipment Computer Software Concrete Construction Construction Testing & Inspection Construction Equipment Consulting Engineers CPAs Drainage Systems Emergency Medical Systems Engineering Environmental Engineers Erosion Control Financial Services Fire Protection General Contractors Heavy Equipment Hotels Landscaping Lawn Equipment Lighting Loading Equipment Loans Manufactured Housing Meters Paving Equipment Professional Services Program Management Public Safety Systems Pumps & Systems Quality Control Equipment Radio Communications Ready Mix Concrete Ready Mix Plants Ready Mix Producers Rehabilitation Programs Retaining Walls Retirement Services Risk Management Road Building Equipment Securities Signs Site Preparation Street Sweeping Surveyors Telecommunications Telephone Utility Temporary Labor Testing Equipment & Materials Tire Sales & Services Tractor Sales & Equipment Truck Sales & Equipment Two-Way Radios Uniforms Utilities Vending Waste Management/Removal Wireless Communication Workers' Compensation Other: One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet. Additional Categories X $20 = $ Initial: Date:
6 EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on NYSAC's website. A full archive of past issues is available, ensuring longevity for your online presence. In addition to print, NYSAC Directory & Resource Guide is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. DIGITAL EDITION Leaderboard $825 Your message will be prominently displayed above the magazine and is displayed the entire time the digital edition is open. 2 Large Toolbar $325 Your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons. 3 Skyscraper $850 The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. 4 Sponsorship* $530 Sponsorship MAX* $745 Your message will be prominently displayed directly across from the cover of the magazine. *Video capabilities are not supported for Sponsorship MAX. For the latest online specs, please visit:
7 PRINT ADVERTISING SPECIFICATIONS New York State Association of Counties Magazine/Directory Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED LIVE AREA (per page): 7" x 9.5" 1/2 PAGE 17" x " 1/2 PAGE LONG VERT. FULL PAGE WITH BLEED INCLUDED FULL PAGE NO BLEED 2/3 PAGE 2/3 PAGE 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 1/2 PAGE / ISLAND 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/4 PAGE LIVE AREA (per page): 7" x 9.5" 1/4 PAGE LIVE AREA: 7" x 9.5" 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Specs for Outsert/Inserts 1 page / 1 surface: 8.375" x " 1 page / 2 Surface: 8.375" x " 2 Pg / 4 Surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal flysheets: 8.5" x 11" Digital Edition For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
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