MEDIA KIT. sizeup MAGAZINE PRINT AND DIGITAL EDITION. FIRE EXPO PROGRAM GUIDE The NYSAFC Bugle enewsletter NYSAFC Official Website

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1 NEW YORK STATE ASSOCIATION OF FIRE CHIEFS MEDIA KIT "PROVIDING SERVICE TO THOSE WHO SERVE" sizeup MAGAZINE PRINT AND DIGITAL EDITION FIRE EXPO PROGRAM GUIDE The NYSAFC Bugle enewsletter NYSAFC Official Website CONTACT: Tracy Jones Project Director Naylor Association Solutions (800) , ext (352)

2 WHO WE ARE The New York State Association of Fire Chiefs is a not-for-profit, serviceoriented organization founded in Today, it is one of the largest fire chiefs associations in the world and its focus encompasses the needs and concerns of everyone in the emergency services field. NYSAFC BY THE NUMBERS: NYSAFC members represent NEW YORK'S $3.8 BILLION FIRE SERVICE INDUSTRY.* NYSAFC represents more than 1,800 DEPARTMENTS IN NEW YORK STATE and over 10,000 FIRE SERVICE INDIVIDUALS. NYSAFC represents members from 42 STATES AND TWO COUNTRIES. SIZE UP magazine The NYSAFC Bugle enewsletter FIRE EXPO PROGRAM GUIDE OUR MEMBERS From 42 states and two countries, NYSAFC members are the leaders and future leaders of their departments. They are the decision-makers with purchasing authority. NYSAFC Official Website Membership consists of career and volunteer personnel from all regions of the Empire State, including the largest fire department in the world, FDNY (Fire Department City of New York). Members are proficient in many specialties within the industry emergency medical services (EMS), haz-mat, public education for fire/life safety, technical rescue, water rescue and more. *(excluding New York City/FDNY) per a U.S. government spending report

3 sizeup PRINT AND DIGITAL EDITION WHAT WE DELIVER TO OUR READERS Each issue of SIZE UP contains information on fireground operations, department leadership and administration, new training techniques, the latest equipment and technologies, and discussions of requirements, laws and legislative matters. Additionally, updates from the president, executive director and other officers and committees will keep readers informed of NYSAFC activities and related industry news. WHAT WE DELIVER TO OUR ADVERTISERS SIZE UP readers are the leaders of their departments and the decision-makers with purchasing authority for their organizations. As an advertiser, your message will not only be delivered to fire departments in every region of the state and members in 42 states and two countries, but also leaders in the EMS and emergency management fields. SIZE UP readership represents a powerful and dynamic group of leaders in the emergency services. IN PRINT OR IN PERSON Integrate your marketing message and maximize your advertising investment. No matter how you need to communicate with your customers, Naylor can tailor an advertising program to match your company s needs and budget. Reach decision-makers in New York state's fire protection industry before and during the buying process with NYSAFC's integrated communications opportunities. When you advertise within SIZE UP magazine, your message reaches: 100% of the more than 10,000 members of NYSAFC. 100% of the more than 1,800 fire departments throughout the state of New York. An audience from 42 states and two countries. Members and nonmembers in the SIZE UP digital edition, which is available for free.

4 sizeup CONTENT PLAN SIZE UP, the quarterly magazine of the New York State Association of Fire Chiefs, is mailed to every NYSAFC member and every fire department in New York state. Each issue contains comprehensive feature articles, columns and reports by nationally published authors, NYSAFC Annual Conference lecturers, Hands-On Training instructors, committee, board, and association members and technical experts from throughout the state. Readers turn to the official magazine of NYSAFC to stay on top of industry changes and follow the most up-to-date industry news. ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 4 FEATURES: James McDermott Fireground communications (NYSAFC 2018 Company Officers Leadership Training lecturer and topic) William Hanrahan Thermal Imaging: Expanding Your Horizons (NYSAFC 2018 Seminar Series topic) Michael Healy Firefighter behavioral health, PTSD, and assistance available to fire and EMS personnel Aaron Zamzow Creating a Healthy and Fit Culture in Your Department Jerry Knapp Summary of the recent groundbreaking UL report on fire attack at house fires Leading from the Front Seat The Power of Networking" 112 TH ANNUAL CONFERENCE & FIRE 2018 EXPO ISSUE FEATURES: Gordon Graham Hazard mitigation and processes (NYSAFC 112th Annual Conference & FIRE 2018 Expo keynote speaker) Thomas Richardson Leadership and developing a command philosophy John Salka TBA Brian McQueen Fire service cancer prevention measures Paul Melfi The Volunteer and the Career Chief We Have More in Common That What Members Want to Believe (NYSAFC 2018 Company Officers Leadership Training lecturer) Leading from the Front Seat Adapting to a Changing Environment" FEATURES: Jeff Dygert The value of public relations what makes your fire department stand out? Fred Durso Five Steps to Better Advocate for Home Fire Sprinklers Terry Hannigan & Mark Butler Are you fulfilling your fire department mission? Thomas Maloney & Thomas LaBelle Social media and fire service communications Leading from the Front Seat Fireground Situational Awareness" FEATURES: John Blaum Fire chiefs and fire investigation David Campbell Flammable Liquid Firefighting Everett Erichsen Dedication to training and the job Jerry Knapp In depth review of UL report on fire attack at house fires Scott Pike "Fire service leadership" Leading from the Front Seat The Triumphs of Functional Leadership Space Deadline: January Space Deadline: April Space Deadline: July Space Deadline: October Materials Deadline: January Materials Deadline: April Materials Deadline: July Materials Deadline: October *Editorial subject to change without notice. WHAT YOU'LL FIND IN SIZE UP: PRESIDENT S VIEW EMS COMMITTEE COLUMN: Written by EMS Coordinator Mike McEvoy. Includes highlights from SEMSCO and SEMAC meetings. NYSAFC NEWS: Intended to keep members updated on association activities, this section includes announcements and details related to training, educational programs, benefits, industry events and service announcements. VIEW FROM THE HILL: IAFC federal government affairs article. Written by IAFC Director of Government Affairs Ken LaSala. NEW DELIVERIES: Photos and brief stories of apparatus recently obtained by NYS fire departments or EMS agencies. Describes apparatus, special features and equipment highlights. LEADING FROM THE FRONT SEAT: An insightful onepage column written by John Lewis and Robert Moran of Jersey Guys Firefighter Training. INDEX TO ADVERTISERS: All advertisers receive a customized listing for maximum exposure. Your company will be listed alphabetically by product/service category with the page number of your ad. ADVERTISER.COM: All advertisers receive a complimentary listing in our Advertiser.com section. Our cross-reference highlights your company s Web address to help increase your online traffic.

5 TARGET INDUSTRY LEADERS IN PRINT AND ONLINE In addition to print, SIZE UP is available in a fully interactive digital version - free to NYSAFC members and also emergency responders across the country. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertisers' websites. EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA: Link your ad to the landing page of your choice. Increase traffic to your website. Interact with viewers to facilitate the buying process. Generate an immediate response from customers. WITH THE DIGITAL EDITION, READERS CAN: View each page as it appears in print. View a list of articles for one-click access. Navigate and turn pages with one click. Read the issue online or download it for later. On average SIZE UP receives: 593 Unique visitors per issue 12,791 Page views per issue Bookmark and insert notes. Perform a keyword search of the entire magazine. articles of interest to colleagues. Click on ads to go directly to the advertisers' websites. Digital Edition Toolbar $ Your company name is displayed on the toolbar, found in the top-left corner of every page of the digital edition next to frequently used navigational icons. Digital Edition Sponsorship $ Your message will be prominently displayed directly across from the cover of the magazine. Digital Belly Band $ The Belly Band is included on the front cover of the digital edition, making your company s ad one of the first that readers see when they receive their digital edition. It also extends to the digital edition s back cover, wrapping your company s message around the entire digital edition. Ad Jolt Upgrade $ Transform your advertisement into an attention-grabbing, animated message. The digital edition of the magazine offers dynamic capabilities not available in the print version. Ad Link Included in Display Ad Rates Ad links increase traffic from your ad in the digital edition to your company's website or a corporate address. Most of our advertising options include this feature at no additional charge. Additional fees apply where noted. Digital Edition Skyscraper $ The Digital Edition Skyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. For the latest online specs, please visit Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 NET ADVERTISING RATES FULL-COLOR RATES Size 1x 2-3x 4x Double-Page Spread $2, $2, $1, Outside Back Cover $2, $2, $2, IFC or IBC $2, $2, $2, Full Page $1, $1, $1, /3 Page $1, $1, $1, /2 Page $1, $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ BLACK-AND-WHITE RATES ALL RATES INCLUDE DIGITAL EDITION AD LINKS Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Size 1x 2-3x 4x Full Page $1, $1, $1, /3 Page $1, $1, $1, /2 Page $ $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor Association Solutions and the Association against losses or liabilities arising from this advertising. Naylor Association Solutions assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor Association Solutions any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

7 FIRE 2018 PROGRAM GUIDE Advertising opportunities are now available in the FIRE 2018 Program Guide. Advertising in our guide is the perfect way to further reach the fire and emergency ergency services industry professionals who will attend the the NYSAFC Annual Conference & FIRE Expo and who make purchasing decisions about your products and services. Limited space is available. Please choose from the following options: FULL-COLOR RATES Size EXHIBITOR LISTING ENHANCEMENT: Full Color logo and 100 word profile with elink. $ DIGITAL EDITION Skyscraper $ Sponsorship $ Toolbar $ OUTSERTS Rate Double Page Spread $2, Full Page $1, /2 Page $ /3 Page $ /4 Page $ /6 Page $ /8 Page $ Size Print Print & Digital 1 Page, 2 Surfaces $1, $1, w/ elink 2 Page, 4 Surfaces $1, $1, w/ elink Postcard $1, $1, w/ elink Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor Association Solutions and the Association against losses or liabilities arising from this advertising. Naylor Association Solutions assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor Association Solutions any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

8 AD DIMENSIONS AND SPECIFICATIONS SIZE UP & FIRE EXPO PROGRAM GUIDE Finished Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED FULL PAGE NO BLEED FULL PAGE WITH BLEED INCLUDED 2/3 PAGE 2/3 PAGE VERTICAL 1/2 PAGE 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND 17" x " 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE VERTICAL 1/4 PAGE 1/4 PAGE VERTICAL 1/6 PAGE 1/6 PAGE VERTICAL 1/8 PAGE 1/8 PAGE VERTICAL 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep important elements 0.25" away from trim and center fold. CANCELLATIONS In the event of cancellation of a contract, the client agrees to repay Naylor any discounts granted for multiple insertions less discount applicable for the number of insertions completed in the contract period. All premium positions and direct mail pieces are non-cancelable. All cancellations must be received in writing prior to the advertising sales deadline. A charge of $30 will be levied for returned checks. PRODUCTION SERVICES, PROOFS AND REVISIONS Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. DIGITAL AD COPY SUBMISSION Go to the Naylor website at and click on Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top, right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click submit. Changes or corrections resulting from problems with supplied material will be billed at cost plus 15%. TERMS Payment due upon receipt of invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. AD AGENCY COMMISSIONS All prices are net. Ad agency commissions are not included in quoted price. ARTWORK REQUIREMENTS All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF, and high-res JPEG files are accepted. IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING. All color artwork must be in CMYK Mode, black and white artwork must be in either Greyscale or Bitmap Mode. RGB Mode artwork is not accepted and if supplied will be converted to CMYK Mode which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. SHIPPING INSTRUCTIONS Ship all advertising materials to the attention of your account representative at: NAYLOR 5950 NW 1 st Place Gainesville, FL Fax: Toll Free: For additional advertising information, please contact: SPECS FOR OUTSERT/INSERTS 1 Page / 1 Surface: 8.375" x " 1 Page / 2 Surface: 8.375" x " 2 Page / 4 Surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11" For the latest online specs, please visit

9 The NYSAFC Bugle enewsletter Now more than ever, professionals consume information on the go. The NYSAFC Bugle enewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road. enewsletter Stats: Over 1,800 unique opens More than 4,300 total opens From January June, 2017 ENJOY THE BENEFITS OF A TARGETED ENEWSLETTER: Delivers your message directly to the inbox of approximately 6,000 industry decisionmakers on a monthly basis. Frequently forwarded to others for additional exposure. Cross-promoted in other NYSAFC publications and communication pieces. Directs visitors to the landing page of your choice to facilitate the purchasing process. Archives are accessible on the NYSAFC website for unlimited online viewing. Limited available ad space makes each position exclusive. Change artwork monthly at no additional cost to promote time-sensitive offers and events. Placed strategically and displayed the entire time the enewsletter is being viewed. SPECIFICATIONS: Ad sizes: 8 Large 300 x 250 px - JPEG only (no animation) RATES: 12 Months 6 Months 3 Months Top Rectangle $2, $1, $ Upper Middle Rectangle $1, $ $ Lower Middle Rectangle $1, $ $ Bottom Rectangle $1, $ $ * Ask about our bundle deal and special pricing when you you advertise in both SIZE UP magazine and The NYSAFC Bugle enewsletter. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For the latest online specs, please visit

10 NYSAFC WEBSITE Advertising on the NYSAFC website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to to pay their dues, manage their records, learn about upcoming association events and training programs, and discover ways to maximize their NYSAFC membership. Advertising on offers several cost-effective opportunities to position your company as a leader in front of an influential group of fire professionals. FEATURES OF NYSAFC WEBSITE ADVERTISING: Cross-promoted in other NYSAFC publications and communication pieces Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, receives: Average visits per month: 3,139 Average page views: 55,286 From January June 2017 Leaderboard Run of Site (4 rotations) $2, Months $1,130 6 Months $620 3 Months Square 250 x 250 pixels Run of Site (4 rotations) $1, Months $1,000 6 Months $540 3 Months Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. For the latest online specs, please visit T H E N E W Y O R K S T ATE A S S O C I A T I O N O F F I R E C H I E F S MEDIA PLANNER

11 Dear Colleagues: New York State Association of Fire Chiefs is pleased to announce that we have chosen to continue working with Naylor Association Solutions as our official integrated media communication partner. Naylor provides advertising, publication, and media services that build your company s image and link your brand with buyers in New York s $1.8 billion fire service industry (excluding New York City/FDNY). NYSAFC is partnering with Naylor to provide the following: o SIZE UP magazine o The NYSAFC Bugle enewsletter o Annual Conference & FIRE Expo o The NYSAFC Official Website Program Guide NYSAFC s full complement of communications options delivers your message to key members who specify products, lead projects, and approve purchases on behalf of their fire departments and emergency services agencies. This is your opportunity to advertise and promote your products and services to a major purchasing audience. NYSAFC is proud to serve as a leader in New York s fire and emergency medical services industry and as a voice for the profession. Our media outlets provide valuable opportunities to present in-depth perspectives on the vast array of issues important to our membership and industry leaders throughout the Northeast. Since 1969, Naylor has crafted custom communication solutions for businesses like yours. When you advertise with NYSAFC through Naylor, you can expect: Top-quality exposure to key decision-makers with purchasing power Professional advertising design services Ongoing customer service support Tell the fire service and EMS field about your quality product or service and that you stand with your peers in support of our association. When an account executive from Naylor contacts you, please consider allocating part of your advertising budget to placing your message in NYSAFC media. Sincerely, Chief John P. Sroka President