Reach decision-makers in an $8 billion industry!

Transcription

1 Reach decision-makers in an $8 billion industry! MEDIA KIT Online Contractor Locator and Buyers Guide Insulation Nation annual magazine (print and digital) Membership Directory & Buyers Guide (print and digital) FOR MORE INFORMATION, PLEASE CONTACT: Bryan Zeig Publication Director

2 The ICAA Advantage ICAA members have an annual buying power of more than $4 billion. ICAA members use thermal insulation on a wide range of projects, including office buildings, stadiums, hospitals, schools, hotels and more. Members perform 90% of the insulation contracting work in the U.S. Industry Profile* The industry will benefit from growing homeownership and private spending on home improvement, with the total industry revenue anticipated to grow at an average annual rate of 2.8% to $9.2 billion in With improving consumer incomes and rising demand for new single-family homes, housing starts are projected to rise at an annualized rate of 6.8% over the next five years. Private spending on home improvements is projected to increase at an average rate of 4.5% per year during the five years to Our contractors are in constant need of products and services including: Blower machines Reflective/radiant barriers Cellulose Safety equipment Coatings Spray polyurethane foam Fiberglass Vacuums Firestopping And many more! Infrared imaging systems ICAA Membership Directory & Buyers Guide Annual print and digital publication Showcase your company to insulation contractors today by contacting your Naylor representative! Online Contractor Locator and Buyers Guide *Source: IBISWorld Industry Report OD4870

3 Online Contractor Locator and Buyers Guide icaa.officialbuyersguide.net Mobile version! icaa.officialbuyersguide.net/mobile The Online Contractor Locator and Buyers Guide is a user-friendly forum designed to bring suppliers and end-users together. Available whenever you need it, Online Contractor Locator and Buyers Guide makes it easy to locate products and professional services geared to the insulation industry. A Reference at Your Fingertips: Cross-promoted in other ICAA communication pieces Optimized to drive traffic from search engines and the ICAA home page Efficient browsing with fewer clicks Users can set the Online Contractor Locator and Buyers Guide as their default browser, bringing them to your listing Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content On average, the Buyers Guide receives: More than 540 sessions (visits) per month More than 3,050 page views per month Nearly 6 pages viewed per session Over 3 minutes spent on site per session *Traffic from February - July 2017 Leaderboard - EXCLUSIVE POSITION $2,755 Display your business uniquely on the home page of the Online Contractor Locator and Buyers Guide. With the move of a mouse, your company's message sweeps down over the site, drawing attention and visitors to your website. Run-of-Site Horizontal Banner (468 x 60 pixels) $1,815 The Horizontal Banner displays your message in the header of every page of the Online Contractor Locator and Buyers Guide. A maximum of four ads may rotate in this highly visible position. Run-of-Site Rectangle (300 x 250 pixels) $2,360 These rectangle ads appear on every page of the Online Contractor Locator and Buyers Guide. A maximum of four ads will rotate in these two positions. The purchase of any display ad comes with a COMPLIMENTARY Premier Listing a $270 value! Run-of-Site Micro Banners (120 x 90 pixels) $1,265 The Micro Banner ads displays on all pages of the Online Contractor Locator and Buyers Guide. These two positions are exclusive with no rotation. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Continued on next page...

4 Online Contractor Locator and Buyers Guide Run-of-Site Rectangle Ads (300 x 250 pixels) $2,365 Super-Category Vertical Banners appear in the right column of the category(ies) of your choice and on all related sub-category pages, ensuring your message impacts those in the market for your specific products and services. Two advertisers maximum rotate per position. Rectangle ads, on average, receive more than 4,180 impressions per month on the ICAA Buyers Guide. The purchase of any display ad comes with a COMPLIMENTARY Premier Listing a $270 value! Premier Listing Package $270 Premier Listings are designed to offer heightened visibility within Online Contractor Locator and Buyers Guide. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

5 Online Contractor Locator and Buyers Guide The purchase of any display ad comes with a COMPLIMENTARY Premier Listing a $270 value! Premier Listing Package $270 Premier Listings are designed to offer heightened visibility within Online Contractor Locator and Buyers Guide. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Maximize the impact of your Premier Listing with these upgrades: Guaranteed Position For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category on the home page of the Online Contractor Locator and Buyers Guide, your company is the first that they see. Includes Premier Listing upgrade. Category Sponsor #1 $935 Category Sponsor #2 $825 Category Sponsor #3 $715 Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $220 Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 Online Contractor Locator and Buyers Guide Premier Listings versus Basic Listings Premier Listing includes: Premium Placement Above Basic Listings Full-Color Company Logo Company Name Company Contacts -Up to five with separate title, and phone number for each person Full Mailing Address Phone Number Fax Number Active Web link Active Active Facebook, Twitter and LinkedIn links "Forward to a Friend" Capability Product/Service Category Listings -Includes five categories of your choice -Additional categories available for $50 each Extended Company Profile Full-Color Product/Service Image Extended Product/Service Description Google TM Map It! Google TM Site Search Request for Information Feature Basic Listing includes: Company Name Company Contact -Limited to one person Full Mailing Address Phone Number Fax Number Active Product/Service Category Listing -Limited to one category -Assigned by association

7 Online Contractor Locator and Buyers Guide Premier Listing Checklist Below is a checklist of all elements required in order to process your Premier Listing. Full-Color Company Logo The size of your logo should be 240 pixels wide x 120 pixels high and no larger than 100kb. We accept JPG or GIF format. Your logo will link to your website, so please provide the URL to which you would like your logo to link. Company Contacts - Up To Five Please include job title, phone number and address. All addresses will be hyperlinked and active. Company Description This is strictly textual information about your company. You can include your company's mission statement or a description of the products and services you offer. No graphics are allowed in this section. The initial viewable text is 3,000 characters that can be extended upon click by an additional 3,000 characters for 6,000 characters maximum. All text should be provided to us in a Word document that allows us to cut and paste your description to your order. Keep in mind that each word in your company description is searchable via the keyword search function. Be thorough and include all elements of the products/services you provide. We allow you to change your listing on a monthly basis. If changing your listing or adding more information, please this to your Naylor account executive. Website Activation Please provide us with the website, Facebook, Twitter and LinkedIn URLs to which your listing should link. Your website will be listed along with your contact information and will be included each time anyone searches for your company by the various searching capabilities available. Product/Service Categories All extra information will show up under all of the categories you select. Five category listings are included in the initial price of the Premier Listing. Additional category listings can be purchased for $50 each. Full-Color Product Image and Description The size of your product photo should be 240 pixels wide x 240 pixels high and no larger than 100kb. We accept JPG, GIF or SWF/Flash format (animation must be no longer than 25 seconds). Please provide the URL to which you would like your product image to link. You can also include a brief product description (500 characters maximum) that will appear next to the product image. Video Upgrade - Additional cost: $200 (OPTIONAL) Your video should run no longer than five minutes. We accept the following video formats:.avi (Audio Video Interleave),.mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File).mpg (MPEG Video File),.qt (Apple QuickTime Movie),.rm (Real Media File),.swf (Macromedia Flash Movie) and.wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels. Once we receive all elements of your Premier Listing, we will post it to the site on a first-come, first-listed basis. Your one-year time frame begins the day we post your listing. Feel free to contact your Naylor account executive should you have any questions or concerns. We look forward to getting you posted on the site. Thank you.

8 Online Contractor Locator and Buyers Guide Premier Listing Categories Our Online Contractor Locator and Buyers Guide allows visitors to locate your business quickly and easily. Your Premier Listing will appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and services. Five free categories are included with your Premier Listing, and additional categories are only $50 each. Attic Access Covers Blower Doors Blower Machines Brokers - Insulation Businesses Caulking Manufacturers Coatings Computer Software Consulting Services Contractors Diesel Generator/Air Compressor Combination Units Firestopping Gutters Ignition/Thermal Barriers Infrared Imaging System Insulation Accessories and Suppliers Insulation Acoustical Insulation Equipment Insulation Cellulose Insulation Cotton Insulation Fiberglass Insulation Injection Foam Insulation Metal Building Insulation Mineral Wool Insulation Plastic Insulation Reflective/Radiant Barriers Insulation Spray Polyurethane Form Machine Rebuild Remote Control Systems Safety Equipment Shelving Tape Training Vacuums Ventilation Five free categories with any Premier Listing. Additional listings are $50 each. No limit. Additional Categories X $50 = $ Initial: Date:

9 ICAA Membership Directory & Buyers Guide The official publication of Insulation Contractors Association of America Net Advertising Rates All rates include an ad link in the digital edition of the directory. Full-Color Premium Advertising Options - Ask your representative for specifications. Black-and-White Double Page Spread $4, Outside Back Cover $3, Inside Front or Inside Back Cover $3, Belly Band: $4, Tab* $3, Full Page $3, /3 Page $2, /2 Page $1, /3 Page $1, /4 Page $1, /6 Page $ /8 Page $ DIRECT MAIL OPPORTUNITIES AVAILABLE: Please ask your representative for details Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Rates Rates Full Page $2, /3 Page $1, /2 Page $1, /3 Page $ /4 Page $ /6 Page $ /8 Page $ *Tab space is for ICAA members only. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities Sponsorship $750 Skyscraper $970 Toolbar $430 Members who purchase a 1/2-page ad or larger will receive a FREE BLACK-AND-WHITE LOGO above their member listing in the Membership Directory & Buyers Guide! Online Advertising Specifications - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of December 2017)

10 ICAA Membership Directory & Buyers Guide The official publication of Insulation Contractors Association of America Digital Edition naylornetwork.com/ica-directory In addition to print, Membership Directory & Buyers Guide is available in a digital version. Viewers can flip through the pages, forward sections to colleagues and click ads to be redirected to advertiser's websites. The directory is ed to readers as well as posted on the ICAA's website. An archive is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire directory Navigate and magnify pages with one click Read sections online or download and print for later View instantly from most smartphones and tablets View archives and find a list of sections for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $430 Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Skyscraper $970 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Edition Sponsor Max $750 Your message will be prominently displayed directly across from the cover of the directory. Animation capabilities are available. Video capabilities not available for Sponsorship Max.. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Digital Belly Band $1,000 The belly band ad is displayed directly on top of the directory cover, making your message the first thing readers see when they open the digital edition. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 Insulation Nation TM annual magazine The official publication of Insulation Contractors Association of America Net Advertising Rates All rates include an ad link in the digital edition of the directory. Members receive a 10% discount. DIRECT MAIL OPPORTUNITIES AVAILABLE: Please ask your representative for details Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread $3, Outside Back Cover $3, Inside Front or Inside Back Cover $2, Full Page $2, /3 Page $1, /2 Page Island $1, /2 Page $1, /3 Page $1, /4 Page $ /6 Page $ /8 Page $ Belly Band: $3, Black-and-White Rates Full Page $1, /3 Page $1, /2 Page Island $1, /2 Page $ /3 Page $ /4 Page $ /6 Page $ /8 Page $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities Sponsorship MAX $750 Skyscraper $970 Toolbar $430 Leaderboard $950 Bellyband $1,000 Online Advertising Specifications - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of December 2017)

12 Insulation Nation TM annual magazine The official publication of Insulation Contractors Association of America Digital Edition In addition to print, Insulation Nation is available in a digital version. Viewers can flip through the pages, forward sections to colleagues and click ads to be redirected to advertiser's websites. The magazine is ed to readers as well as posted on the ICAA's website. An archive is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire directory Navigate and magnify pages with one click Read sections online or download and print for later View instantly from most smartphones and tablets View archives and find a list of sections for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar $430 Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Skyscraper $970 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Sponsorship Max $750 Your message will be prominently displayed directly across from the cover of the directory. Animation capabilities are available. Video capabilities not available for Sponsorship Max. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Digital Leaderboard $950 The skyscraper ad is also displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Bellyband $1,000 Positioned around the front cover, the bellyband ad ensures your company is the first thing readers see. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

13 ICAA Membership Directory & Buyers Guide The official publication of Insulation Contractors Association of America Print Advertising Specifications Roster Trim Size: 5.75" x 8.5" DOUBLE PAGE SPREAD WITH BLEED INCLUDED (LIVE AREA) 1/2 Page Horizontal (LIVE AREA) 1/2 Page Vertical 1/4 Page Vertical Full-Page Bleed 1/3 Page Horizontal 1/6 Page Horizontal Full-Page No Bleed 1/3 Page Vertical 1/8 Page Horizontal 2/3 Page Horizontal 11.75" x 8.75" (5" x 7.5" LIVE PER PAGE) 6" x 8.75" 5" x 7.5" 5" x 4.916" 1/4 Page Horizontal 5" x 3.666" 2.333" x 7.5" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready " x 3.666" 2.333" x 2.333" Specs for Outsert/Inserts Roster x 1.666" 1 page (2 Surfaces): 5.75" x 8.5" Heavy Card Stock Insert: 5.25" x 8.25" 3 page(6 Surfaces): 5.75" x 8.5" Postal flysheets: 5.75" x 8.5" Postcards: 6" x 4.25" Digital Edition - For more information, visit: Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

14 ICAA Membership Directory & Buyers Guide The official publication of Insulation Contractors Association of America Thank you to our past advertisers! Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with the Insulation Contractors Association of America and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of ICAA. Accella Polyurethane Systems, LLC ADO Products Allied Insulation Supply Company, Inc. American Sprayed Fibers, Inc. Appalachian Insulation Supply, Inc. Attic Tent Battic Door Energy Conservation Products Bayer Material Science Capitol Machine & Equipment CertainTeed Insulation CertainTeed Machine Works cfifoam Closetmaid Covertech Fabricating, Inc. Covestro DAP Foam, Inc. Demilec (USA), LLC Dr. Energy Saver EchoTape Energy Efficient Solutions Federated Insurance High Performance Insulation Professionals Huntsman IDI Distributors, Inc. of Minnesota Insulation Solutions, Inc. INTEC Johns Manville Insulation KARNAK Corporation Lapolla Industries, Inc. Mitex Building Products, LLC NCFI Polyurethanes Next Generation Power Engineering, Inc. Oak Ridge Foam & Coating Systems, Inc. Polyurethane Machinery Corporation (PMC) Red River Logistics Reflectix, Inc. Rhino Linings Corporation Roxul Inc. SES Foam SprayWorks Equipment Group, LLC Tenmat, Inc. Tiger Foam Insulation TYTAN Professional