Leasing World s Cross-media Channels

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1 Leasing World s Cross-media Channels > MEET YOUR CROSS- MEDIA NEEDS WITH OUR ONLINE, EVENTS, PRINT, AND DIGITAL CHANNELS Cross-media is the most widely used approach to B2B marketing today, and Leasing World s Media Planner 2012 anticipates your cross-media needs in the leasing and asset finance markets. In the latest (5th edition) survey from Deloitte, State of the Media Democracy an important finding was that B2B advertisers see cross-media marketing as most effective for maximising ROI (Return on Investment); 78 percent combine three or more channels, and two-thirds believe that online must be complemented by traditional marketing activities. ONLINE Website banner Skyscraper and standard size banners are available on our website homepage, in our Leasing Business Centre (which incorporates Accounting, Taxation, Legal and e-learning sections), in our Jobs pages, and in our Download Centre. Our website Statistics per annum: Total Visitors 96,938 (November 2010-October 2011) Unique Visitors 34,649 Hits 2,344,782 Pages 371,682 Enews Blast banner Approximately 16,000 per month. Our short, attention-holding Enews Blast goes out to c. 4,000 recipients, as and when important news occurs, at a minimum of four times per month. Our philosophy is not to clutter up recipients Inboxes with daily communication, which customer feedback tells us is unwelcome, nor to require our recipients to login to read the stories. Enews story window banner Approximately 5,200 full reads per month. Each story on the website and the Enews Blast is presented in short preview, with a Read More link to the full story or article in a new window. The Read More rates are high, with an average of five thousand-plus full reads per month, which makes banner placement above or alongside the full story text a great place to be seen. Specialist Markets Enewsletters If you have an interest in China, or Russia/CIS, our specially tailored leasing enewletters, sent once per month during 2012, written in the LOCAL LANGUAGE are the ideal platform to reach these fast-growing markets. These are niche markets with only a few hundred recipients, but very rich and relevant for those aiming at these markets. EVENTS Leasing World Annual UK Awards Dinner This event, held in the last quarter of the year, has the double benefit of being a new event in the UK calendar, and one which has proved very popular. In 2011, 140 people attended the ceremony which sported a total of Ten awards and commendations. We confidently expect a larger number to attend the 2012 UK Awards, all members of the top leasing organisations in the UK are represented, it s a terrific networking event and sponsorship opportunity. Sponsorship extends beyond the branding of Total Event, Reception, and Menus, to the prominent video screen slide shows throughout the evening. Leasing World EXPO The EXPO will be in its 4th year in 2012, and at heart it invites everyone in leasing to an informative and well-attended event. For advertisers, funding one of the many sponsorship opportunities ensures regular brand advertising and exposure in the long pre-event marketing campaign, straddling print, online and digital channels. 01 ONLINE, EVENTS, PRINT, DIGITAL

2 Leasing World s Cross-media Channels LeasingWorld SEPTEMBER 2011 VOL 6 I NO 70 FOR THE EQUIPMENT LEASING AND ASSET FINANCE PROFESSIONAL Europe s lessors on the crest of a wave SPECIAL REPORT SMEs and leasing PAGE 30 FEATURE Angel Trains: more than a lessor PAGE 38 NEXT MONTH Funders and Finance PRINT Leasing World prints ten 52-page issues of its prestigious hard copy magazine during the year, mailed monthly, with combined issues covering July/August, and November/December. Subscriber profile 98.5 percent Director or Head of position Geographic 75 percent UK, 25 percent mainland Europe Print run 600 Pass-through We use an average of 2.5 times (1500 additional print readers) Additional distribution Extra 200 distributed at Leaseurope s Annual Convention, also free distribution at most non-association leasing conferences, four editions per year are mailed to 250 brokers, one edition mailed to all UK Captives, Systems Special Report and Recruitment Special Report circulated on Enews Blast for download. Advertising and copy for a particular issue should be lodged by the 10th of the month before its publication, with the exception of the January issue, for which copy and advertisements must be submitted by December 5th prior. DIGITAL With Leasing World, print is also digital, and digital is print: Our high quality hard copy magazine digital reader version (Yudu software) is an option for our large, high end corporate subscribers, who have many staff spread over a number of locations, therefore opt for multiple copies of the magazine, and our digitally accessible copy. Our digital magazine overcomes the traditional pass-through rate bottleneck of print magazines in large organisations, as the digital version is made available throughout the company via or intranet. The digital magazine also allows for printing out of articles, searching archived back issues, and yields insightful statistics for our advertisers. Print magazine advertisers enjoy the extra benefits of appearing in the digital magazine as well. In addition, the first page of the digital magazine is a separate advertising opportunity, independent of the printed version. 02 ONLINE, EVENTS, PRINT, DIGITAL

3 Leasing World Media Planner 2012 > PLAN YOUR MEDIA YEAR WITH OUR FORWARD FEATURES January Outlook for 2012 An excellent opportunity for advertisers to start the year by combining branding with articles presenting priorities and business themes for the next 12 months. For example, submitting articles that alert potential clients to areas that could require specialist attention in the year. Also an opportunity for lessors seeking to reach a particular segment, and indicating new or continuing areas of interest. February The Four Pillars of Leasing Up to date Refresher of the state of Lease Accounting, Taxation, Capital (Basel III) and Legal, known as the Four Pillars of Leasing, giving lots of opportunities to leasing service providers to shine. March People and Recruitment This annual opportunity is for recruitment specialists to present their unique market propositions, with topical articles and supporting advertisements. Also, a sometimes overlooked opportunity for lessors to present their companies as attractive, stimulating, and rewarding places to develop the careers of talented individuals. Additional ing of Special Report to 4000-plus Leasing World enews subscribers April Captives Forum Captives in the vehicle and equipment markets are of great interest to systems houses, and professional services providers. Additional mailing to all UK captive finance companies May Asset Management & Valuation Opportunity for valuers, asset management experts and residual value setters to set out their stall, and demonstrate their expertise and specialist services. An opportunity for systems houses to spotlight their asset tracking software. June Front And Back Office Software The annual, essential shop window for systems houses to put forward their software themes and promote their capabilities. Additional ing of special report to all Leasing World enews subscribers July & August Innovation What s new in leasing, what s hot, edgy or breaks new ground. This feature is given close attention by many lessors, and is a great opportunity for advertisers of leasing services of every kind. September October November & December UK Awards & EXPO issue Free distribution at Leasing World EXPO Leaseurope Annual Convention Edition This edition gets free distribution at Leaseurope s headline event, their Annual Convention. It is an unparalleled opportunity to be seen by several hundred of the top management of Eirope s leasing industry. What s new from the US Complete round up of the world s biggest leasing event, the ELFA Annual Convention in the US. Let s not forget the season of good cheer! As part of saving on Christmas cards, why not have your season s greetings printed in the magazine, at a special rate that saves you on paper, postage and time. 03 ONLINE, EVENTS, PRINT, DIGITAL

4 Marketing Strategies As we negotiate contracts for 2012 we find advertisers are very interested in a cross-media mix of solutions and brand exposure opportunities. Overall, advertisers generally look at the upcoming 12-month period relative to their budget cycle, and pick and mix combinations of print, web, enews, and live events to come up with their own optimum selection. It is generally held that maintaining an online presence is good for driving traffic to the client s website, especially on the promise of free information such as a white paper or survey result. The second benefit from online is the possibility of metrics, and analysing clicks, reader interest, and Return on Advertising Investment. Enews banner presence is good for positioning the client s brand in a topical/busy context among the latest news stories, as well as driving traffic to specific weblinks. For specialised geographic markets, Leasing World s deeper segment reach with its local language enewletters such as in Chinese, or Russian, are excellent for building swift brand recognition in new markets. A second print channel from Leasing World is Broker World, our printed monthly newsletter to UK leasing brokers, a perfect channel for lessors and service providers seeking to connect with this segment. Events are ideal for networking, one-to-one discussions, seeing and being seen, so particularly useful for sales and marketing. Clients are encouraged to issue press releases about acquisitions and mergers, new products, publication of financial results, White Papers, and important new staff joining (to be featured in the Moves Section) and send them to editor@leasingworld.co.uk. To maximise the chances of their publication, they should try to write in a more vivid style than is common, with at least one insightful quote from the client s management, and a hi-resolution JPG photo (as from a good digital camera, and not cut from a website (lo-resolution)). Print presence in the Leasing World magazine is held to be more authoritative than online, and is ideal for establishing the client s size or importance in the market, and by informative advertising, or by offering a window into the client s organisation, via a CEO interview, or Corporate Profile piece. 04 ONLINE, EVENTS, PRINT, DIGITAL

5 2012 Rate Card (ex.vat) Online Banners Website (monthly rates) 3 months 6 months 12 months Standard (172 X 60 px ) Skyscraper (160 X 600 px ) Enews Blast (4 blasts pm) Top Banner (290 X 145 px) Horizontal (635 X 90 px) Enews Story Top Horizontal (635 X 90) SPECIAL PAYMENTS PACKAGE We have produced a flexible payments package for regular advertisers, based on spreading the total committed cost over twelve equal monthly payments. This ability to spread the cost of annual advertising spend evenly over 12 months applies to all spend commitments totaling over 2,500 p.a.. LeasingWorld Jan Szmigin, Publisher LeasingWorld Ltd Oakhill House Uphampton Droitwich Spa Worcs. WR9 OJR, UK T: +44 (0) F: +44 (0) E: advertising@leasingworld.co.uk Print Advertising Leasing World magazine Per insertion 1 month 5 months 10 months Inside Front Cover Outside Back Cover Full page Half Page Third Page Quarter Page MarketPlace (one sixteenth) N/A Sponsor magazine section such as Databank, or Captives Corner 150 FOUR-PAGE WRAP COVER 3695 Print Advertising Broker World newsletter Per insertion 1 month 6 months 12 months Half/Third pages only 395 Guaranteed and Inserts apply to both Leasing World and Broker World Guaranteed Positions 15% extra Magazine inserts from 150 (two sheets) per mailout, adjusted for weight Magazine Subscriptions Subscription plan Number of issues Print copies Digital copy Standard annual 10 p.a. 1 N/A or One company taking two Standard subscriptions qualifies for digital copy with permission to distribute to staff. Monthly credit card pay per issue 1 N/A 3 payments of upfront, then monthly in arrears recurring. Cancellable at any time without further liability or mailings 05 ONLINE, EVENTS, PRINT, DIGITAL

6 Magazine display ad sizes Technical information Full page bleed (FPB) Third page (C) MARKET PLACE MPA MPB Full page float (A) Quarter page (D) Half page (B) Quarter page (D1) All ad sizes are shown as height x width. Ads do not bleed with the exception of the full bleed ad. See the section entitled: Submitting a Display Ad for print specifications and other details. Full page bleed (FPB) x 216mm incl. bleed (trim area 297 x 210mm) Full page float (A) x 180mm Half page (B) x 180mm Third page (C)...84 x 180mm Quarter page (D)...63 x 180mm Quarter page (D1) x 90mm Market Place Large Classified (MPA)...86 x 62mm Market Place Small Classified (MPB)...43 x 62mm Full bleed ads must include an additional 3mm for bleed on all four sides, together with crop or registration marks. Press information / acceptable media LeasingWorld is an A4 publication, printed 4-colour process. WE ACCEPT PRESS READY PDF FILES ONLY. PDF s must be prepared to our specifications and we cannot be held responsible for advert reproduction if specifications are not adhered to. PDF file specifications Unless supplying a full page bleed advert please do not include crop or registration marks. Please size the document to the specified advert size (see Magazine display advert sizes). Advert quality control is dependent on properly generated pdfs. PDF/X-1a certified files are the most reliable and are preferred. Files should be created using Adobe Acrobat Distiller. PDF Writer files are NOT acceptable. If you have any questions regarding advert specs please contact Jan Szmigin on +44 (0) Resolution / colour All placed images should be 300DPI at 100% and saved as.jpeg,.tif or.eps (note internet image resolution is too low for printing) All colours must be designated as CMYK (process colors) or GRAYSCALE DO NOT use spot, Pantone or RGB colours they will not reproduce properly. Adobe Illustrator transparency layers and gradients often export to PDF incorrectly. These items should be built in Photoshop and then imported as a CMYK image. Colour proofs A colour accurate contract proof (match print) must accompany all colour ad submissions. Faxes, lasers, ink jet prints, etc. are NOT considered contract proofs. Leasing World is not liable for the final colour output if no contract proof is supplied. Advert submission instructions files to advertising@leasingworld.co.uk. If your file is bigger than 15MB please contact us for ftp instructions at +44 (0) Send colour proofs and any other materials to: Advertising Department, Oakhill House, Uphampton, Ombersley, Worcs, WR9 0JR, UK Contact Jan Szmigin for advertising details on +44 (0) or advertising@leasingworld.co.uk 06 ONLINE, EVENTS, PRINT, DIGITAL