The. key. to your. Success in Business Marketing Guide

Transcription

1 The key to your Success in Business 2013 Marketing Guide

2 Our readers welcome us and know Georgia Trend to be credible and informative. They have a high receptivity and trust towards the advertising messages found among our pages. Georgia Trend s Keys for Your Marketing Success: The only statewide business magazine in Georgia Award-winning editorial content has built credibility and trust for over 27 Years Complete integrated package for your advertising: Print Web Daily E-news Georgia Trend Delivers More: Targeted Audience Consistent Readership Month-to-Month Business, Government and Economic Development Leaders Engaged Readers High Ad Interest High Believability Purchasing Intent Georgia Trend s readers can boost your bottom line: 162,000 Influential readers around the state 67% Hold top level management positions $259,000 Average household income

3 Circulation and Readership Reach Leaders in Atlanta and Across the State with One Media Buy Georgia Trend is the only statewide business publication in the market. Its subscribers are the leaders who shape our state leaders in industry, politics and economic development. When you advertise with Georgia Trend, your message reaches an audience with the power and resources to contribute to your bottom line. Statewide circulation means that you can reach your total market in Georgia. Now you can saturate the Metro Atlanta audience and reach all the major markets across the state. Total Qualified Audited Circulation: 49,023 Total Circulation and Distribution: 55,000 Audited Circulation Ensures You Reach The Right Readers To help you evaluate our subscribers, Georgia Trend is audited by ABC, an independent organization that verifies the circulation data of publications. Qualified circulation includes paid subscribers, newsstand copies and selected individuals who have requested complimentary subscrip tions based on their job title within their company. An ABC Audit is a valuable validation of a publication s circulation. You can depend on the accuracy of the information. Readership Average read time each month: 75 minutes 84% of subscribers have read all of the last four issues On average, each issue is kept for over 5 months as a valuable resource it is referred back to time and time again Average 6+ years as a subscriber 72% of subscribers regularly read the advertising in Georgia Trend 67% visited an advertiser s Web site Sources: June 2012 ABC Audit & Lewis and Clark Subscriber Survey

4 Editorial Georgia Trend s long history of editorial excellence makes the magazine a must-read for anyone doing business in the state. We cover business, politics, government and economic development, with regular updates on key industries and issues as well as profiles of and interviews with prominent Georgians. You ll find comprehensive coverage of banking and finance, tourism, utilities, healthcare, hospitality, education, transporta tion, the environment, plus in-depth reports on economic development initiatives throughout the state. Georgia Trend has won top awards from the Society for Professional Journalists, the Magazine Association of the Southeast (MAGS) and the Alliance of Area Business Publications (AABP) for editorial excellence. Georgia Trend readers anticipate our regular columns and departments From The Publisher: Commentary from the editor-in-chief and publisher, Neely Young Business Casual: Editor Susan Percy on topics of interest to the business community Sustainable Georgia: Ben Young s commentary on environmental issues The Economy: Insight from Dr. Jeffrey Humphreys at UGA s Terry College of Business Georgia View: Commentator Bill Crane looks at political issues around the state Power Players: Patty Rasmussen s close-ups of prominent Georgians Art of the Meal: Reviews from Dining Editor Krista Reese Legends: Gene Asher looks at sports greats The Roundup: Economical development in Georgia, nonprofits and political notes Georgia Trend readers stay connected to the state s business and political leaders with these annual features Georgian of the Year, The 100 Most Influential Georgians, Most Respected Business Leader, Annual Legislative Guide, 40 Under 40, The Best Places to Work in Georgia, and Georgia s Legal Elite. Our State Focusing on Georgia Communities Each month, we focus on economic development in selected cities, counties or regions of the state. Some Georgia Trend reader favorites Economic Yearbook and Industry Outlook, the Business of Sports, Higher Education Directory, Top Georgia Public Companies, and our yearly Silver Spoon Awards: Georgia s Top Restaurants, plus Q & As with top business and government leaders. Contributing Writers Executive Editor Jerry Grillo Mary Anne Dunkin Candice Dyer Millard Grimes Bill Crane Jeff Humphreys Ed Lightsey Bobby Nesbitt Patty Rasmussen Krista Reese Christy Simo Randy Southerland Tom Walker

5 2013 Calendar Month Editorial Features Business Trends Our State January Reserve by November 23 Materials by November 30 February Reserve by December 21 Materials by December 28 March Reserve by January 24 Materials by January 31 April Reserve by February 22 Materials by February 28 Small Business Guide Reserve by February 28 Materials by March 4 May Reserve by March 22 Materials by March 29 June Reserve by April 22 Materials by April 29 July Reserve by May 24 Materials by May 31 August Reserve by June 20 Materials by June 27 September Reserve by July 22 Materials by July 29 Business Georgia Reserve by August 31 October Reserve by August 23 Materials by August 30 November Reserve by September 20 Materials by September 27 December Reserve by October 21 Materials by October 28 Georgian of the Year 100 Most Influential Georgians Transportation Report Legislative Guide Health Care Heart Health GMA Renaissance Cities Best Georgia Counties Awards Ranking Georgia s Public Schools Economic Yearbook Industry Outlook Health Care Health Screenings A special Georgia Trend publication (polybagged with Georgia Trend) + 20,000 to Small Business Development Centers Most Respected Leader Hartsfield-Jackson International Airport Report Health Care Home Health Power Women Georgia Military Economic Impact College Mergers Update Heart & Soul Tour Alternative Energy Business of Sports Health Care Cancer Georgia Recycling Coalition Top 100 Public Companies Banking in Georgia Publishing Fall Under 40 Best and Brightest Family Business Awards Silver Spoon Awards Health Care Health IT The Legal Elite Georgia Legal Leaders Names by their Peers Education Health Care Top Georgia Hospitals Jobs with a Future Municipal Utilities Georgia s Assisted Living Facilities Southeast Georgia Tourism Logistics Report (bonus distribution at Logistics Summit) Corporate Meetings (Advertorial) Technical Colleges Topics of interest for small businesses MBA Programs Credit Unions Northeast Georgia Tourism 2013 Manufacturers of the Year (advertorial) Georgia Innovation Centers Hospital Report: Wellstar Health System Georgia s Fast 40 Companies (sponsored section) Georgia Companies Growing Jobs, Growing the Economy Cumberland CID Destinations Executive Travel and Meeting Destinations (advertorial) College and University Directory Georgia s Economic Development Publication Bioscience Education: Private Schools K-12 University Report: Oglethorpe University Agribusiness Report 50th Anniversary: Kennesaw State University Opportunity Zones Research Georgia (sponsored section) GEDA Awards Deals of the Year Ports Report Cobb County Bryan County Newton County Hart County Macon Valdosta Effingham County Savannah/Chatham Co. South Metro Albany Cherokee County Toombs County Columbus Brunswick/Golden Isles Carroll County Oconee County Buckhead Blairsville-Union County Augusta/Richmond County Toccoa/Stephens County Dalton-Whitfield County Gwinnett County Liberty County Gainesville/Hall County Athens/Clarke County GA 400 Corridor Catoosa County Baldwin County SW Georgia Coffee County Camden County

6 2013 Advertising Rates Four Color Rates: AD SIZE 12X 9X 6X 4X 1X 2-Page Spread $15,257 $16,071 $17,296 $18,722 $20,351 Full page 8,421 8,968 9,648 10,435 11,211 2/3 page 6,791 7,153 7,696 8,330 9,055 1/2 page 5,293 5,576 5,990 6,494 7,058 1/3 page 4,625 4,872 5,242 5,675 6,169 1/6 page 3,544 3,732 4,017 4,347 4,725 Black & White Rates: AD SIZE 12X 9X 6X 4X 1X Spread $11,712 $12,341 $13,278 $14,377 $15,627 Full page 6,541 6,890 7,413 8,024 8,723 2/3 page 4,823 5,078 5,468 5,917 6,432 1/2 page 3,450 3,630 3,908 4,231 4,600 1/3 page 2,639 2,778 2,990 3,236 3,518 1/6 page 1,566 1,650 1,765 1,921 2,089 Adding a Color to Black and White Ads: For any size ad, add the appropriate color rate below to the contracted B&W rate: One process color: $550 One matched (PMS) color: $650 One metallic ink: $900 Premium Positions: POSITION 12X 6X Inside Front $10,823 12,101 Inside Back 10,148 11,154 Back Cover 11,977 13,164 Page 3, Page 4, and all guaranteed positions, add 15% to applicable black and white rates. Other Opportunties: Preprinted Inserts 2 pages, rate per page: $3,437 4 pages, rate per page: $2,992 Corporate Gift Subscription Program This low-cost, 1-year gift subscription program lets businesses personalize their messages to clients or prospects, using cover wraps or coversheets. Advertorials Tell your story or present your advocacy position to the decision-makers.

7 Small Business Guide 2013/2014 Annual Guide to Starting and Growing a Small Business In Spring 2013, Georgia Trend will publish the annual statewide publication dedicated specifically to serving the information needs of the state s growing number of small business owners. This annual publication will be distrib uted as a separate magazine with our May 2013 issue of Georgia Trend and on a direct request basis to more than 20,000 small business owners, managers and entrepreneurs. Distribution Channels: 50,000 Georgia Trend subscribers (polybagged with the May 2013 issue) 20,000 SBDCs Georgia Small Business Development Center Network, the Georgia Chamber of Commerce and the Georgia Department of Economic Development Small Business Guide will be posted on the Georgia Trend Web site. Total Annual Distribution = 70,000 Advertising Rates: Four Color Deadlines: Advertising Space Reservations: March 5, 2013 Publication Date: May 2013 B&W Spread $20,150 $15,473 Full Page 11,100 8,637 2/3 Page 8,966 6,369 1/2 Page 6,989 4,555 1/3 Page 6,108 3,484 1/6 Page 4,679 2,069 Contact the Advertising Department for premium positions. Georgia Trend s Small Business Guides have been widely distributed through chambers of commerce and other business development organizations. This publication is anticipated by people working in the small business community. Thank you for your continuing support of the small business community and for allowing the Georgia Small Business Development Center network to play a role in supporting the Guide. With all the attention being placed on entrepreneurship as a principal means for helping the nation s economy, this resource continues to be valuable. Allan Adams, Director SBDC Small Business Guide is posted on our website all year.

8 Business Georgia 2013/2014 Annual Economic Development Publication In Fall 2013, Georgia Trend will publish the state s annual economic development publication that will be delivered to prime prospects for business relocations and expansions. Each year we provide a wealth of information on the Georgia economy, the available, skilled work force, transportation, education and commercial and residential real estate. This publication will spotlight all the reasons that our state is an outstanding choice for business relocation. Distribution Channels: Site Selectors Mailed to Site Selection Magazine subscribers Georgia Dept. of Economic Development Chambers of Commerce around Georgia Industrial Development Authorities Corporate Relocation Departments Airport Hotels Business Georgia will be posted on the Georgia Trend Web site Total Annual Distribution = 30,000 Editorial Features: Reasons to do business in Georgia The Economy The People Education Trade & Exporting Transportation Real Estate Regional Demographics Business Georgia is posted on our website all year. Advertising Rates: Four Color B&W Spread $12,452 $9,454 Full Page 7,192 5,512 2/3 Page 5,715 4,041 1/2 Page 4,443 2,869 1/3 Page 3,874 2,176 1/6 Page 2,948 1,268 Advertising space deadline: September 5, 2013 Bonus: With each page or partial page of advertising you purchase, you will receive an equal amount of FREE advertorial space in our Economic Development Messsages section.

9 Online Marketing Opportunities GeorgiaTrend.com Size Per Month Leaderboard 728 x 90 $500 Island 300 x 250 $400 (right column) Skyscraper 160 x 600 $300 (left column) Sponsorships includes videos, $4,200 integrated splash module and package sponsored content Home Page Video video only $2,200 File Types: JPEG: should be 60K or less GIF: flat or animated should be 60K or less FLASH (.swf): should be 60K maximum Georgia Trend Daily E-News GeorgiaTrendDaily.com Daily E-News sent to over 4,500 subscribers (the business, political and civic leaders in Georgia) every morning. Ad Size 3 Months 6 Months 600 x 80 $1,300/mo $1,105/mo 200 x 165 $1,000/mo $850/mo 150 x 123 $600/mo $510/mo These are the ad sizes for ads on the that is delivered to inboxes. You also receive a 300 wide x 250 ad on Artwork Required: Provide a jpg of your ad (in the correct size) at 72 dpi. Contact: Carolyn Gardiner at

10 Advertising Requirements 2 Page Spread Final Trim Size: 16.25"w x "h Bleed: 16.5"w x "h 1/2 Page Horizontal Spread Final Trim Size: 16.25"w x 5.5"h Bleed: 16.5"w x 5.75"h Full Page Standard (No Bleed): 7"w x 10"h Final Trim Size: 8.125"w x "h Bleed: 8.375"w x "h 2/3 Page Standard (No Bleed): "w x 10"h Final Trim Size: 5.25"w x "h Bleed: 5.5"w x "h 1/2 Page Vertical Standard: "w x "h 1/2 Page Horizontal Standard (No Bleed): 7"w x 4.875"h Final Trim Size: 8.125"w x 5.5"h Bleed: 8.375"w x 5.625"h 1/3 Page Vertical Standard: 2.25"w x 10"h Final Trim Size: 2.75"w x "h Bleed: 3"w x "h 1/3 Page Horizontal Standard: "w x 4.875"h 1/6 Page Standard: 2.25"w x 4.875"h Bleed Ads: Keep live copy within standard ad dimensions. (The live text area of the ad must be at least 1/4" in from the final trim dimensions on all sides, and the bleed must be at least 1/8" beyond the final trim dimensions on all sides.) Allow an extra 1/4" in gutter on spread bleed ads. Maximum density for four-color process is 280%. Printing: By web offset on publication-grade gloss. Trim size: 8 1/8" x 10 13/16" Preferred Material: PDF file preferred. See Electronic File Guidelines for other options. Binding: Perfect bound. Screens: 133-line screen, or up to 150-line screen. Advertising Policies Bleeds: No charge. See advertising requirements. Contract Year: Advertising must be inserted within one year of the first insertion to earn frequency discount rates. Specific months must be listed for contract advertising insertions otherwise each insertion will be billed at the one-time rate until a frequency rate is earned. Short Rates: Advertising ordered at a frequency discount rate and not earned within one year will be billed at the earned rate (short rate). No cash rebates will be made. Copy Responsibility: Submission of copy is responsibility of the advertiser. Copy from the last insertion will be run if the new copy is not received by the materials deadline date. If no previous insertion is available, client will be liable for the cost of the contracted space not used, and the space will be allocated at the discretion of the publisher. Continued on other side

11 Advertising Policies Continued... Copy Authorization: All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter therein. In consid eration of the publisher s acceptance of such advertisements, the agency and/or advertiser will indem nify and hold the publisher from and against any loss or expense resulting from claims or suits for defamation, libel, violation of privacy, plagiarism and copyright infringement. Copy Acceptance: The publisher reserves the right to reject any advertising. Advertising that resembles editorial may be marked Advertisement by the publisher. Any reference to Georgia Trend in advertisement, promotional materials or merchandising by an advertiser or agency is subject to approval by the publisher. Change in Rates: Advertising rates may be changed upon 90-day notice to advertisers under contract. For new advertisers, the rates are effective with the published date on the new rate card. Special Positions: An extra 15% computed on applicable black & white rate. Subject to availability. Verbal Commitments: All verbal orders are considered binding unless canceled in writing prior to space closing date. Cancellations: Cancellations must be in writing and are not accepted after space closing dates. Cover contracts cannot be canceled. Commissions: 15% to recognized agencies. Production charges are non-commissionable. Terms: Payment due upon receipt of invoice. No cash discounts allowed. Advertising Files: Call Gail Aronoff, production manager, with any questions: All digital advertising files under 10 MB should be ed to heidi@pixelperfectdesign.net Ads that are over 10 MB can be sent on CD, DVD, uploaded to an ftp site, or If using your ftp site, please send download information to heidi@pixelperfectdesign.net Call the production department at for shipping instructions on inserts. Cartons must be clearly marked with the issue of the insertion and the words: Georgia Trend. Electronic File Guidelines: Acceptable file formats: PDF Files Preferred If sending ad in PDF format, please note the following: Postscript fonts only All fonts must be embedded File must be exact size of ad PDF file must be created at 300 DPI or higher Bleeds must be indicated; please allow 1/8 bleed, all sides Crop marks should be included for bleed ads CMYK required; no RGB images will be accepted TIFF and EPS files are also acceptable, as well as certain native files (provided all images and fonts are included) Acceptable native file programs include: QuarkXpress Adobe InDesign Adobe Illustrator Adobe Photoshop Page Files: Documents should be built according to final trim size. Bleed page files must extend 1/8" beyond final trim on all sides. Fonts: Only Adobe Postscript, Adobe Type 1 and open type fonts are accepted. Include all printer and screen fonts. Include any fonts in image or art files that are not converted to curves. True Type fonts are not acceptable for these guidelines. Image Files: Images should be high resolution, 300 DPI resolution at printing size. Single channel EPS or TIFF formats. CMYK only, no RGB. Update all files prior to shipping. Files that do not meet the above requirements or ads that require production will be billed art charges at $75.00 per hour.