Fashion Week Campaign Suggestions Berlin wtm Marketing & Vertriebsconsulting GmbH

Transcription

1 Fashion Week Campaign Suggestions Berlin

2 Airport Campaigns small campaigns The most effective campaigns in the Berlin airport are still executed in the arrival area of the airport Tegel. We suggest either a network of Coloramas or paper posters in the arrival areas. Poster network: 15 Posters Rent 2.250,-*/ week Production 640,-* Visible dimensions 79,5cm w x 114,5cm h Dimensions for production DIN A0 Coloramas: 11 locations Rent ,-*/ month Production/installation 5.500,-* Electricity 540,-/ month * VAT is not included.

3 Airport Campaigns big campaigns For a slightly bigger budget and an unforgettable campaign we suggest two things: Giant posters with qm. The giant poster is located directly at the inner ring. Giant Poster at the inner ring Rent ,-*/ 28 days Production/installation ,-* Dimensions 25,4 x 13,5 m 20,0 x 13,5 m * VAT not included.

4 Taxi Campaigns Cover the entire taxi doors! You can freely choose the number of vehicles. Every taxi has 2 doors to cover. Small Campaign, 2 weeks 100 taxis Media costs: ,00 Production: 3.366,00 Big Campaign, 2 weeks 200 taxis Media costs ,-* Production 6.800,-* Branded taxis can be used as shuttles for 262,50* per taxi/day. * All prices do not include VAT.

5 Taxi Advertising Berlin Advertise on taxi doors with the format 160 x 30cm, even with a lower budget on 2 doors per taxi. Small campaign (2 weeks) 100 taxis Media costs ,20* Production 2.900,00* Big campaign (2 weeks) 200 taxis Media costs ,70,* Production 5.800,00* Branded taxis can be used as shuttles for 262,50* per taxi/day. * All prices do not include VAT.

6 Bus and Tram Campaigns The DIN 18/1 Traffic Board can be applied to buses and trams or a combination of the two. Lines cannot be 100% assured, be we can usually use the buses or trams on specific lines at least for the duration of the Fashion Week. Bus lines that pass by Platz der Luftbrücke or Tram lines in Fashion heavy Mitte will make a great impact! Small campaigns: (1 month) 10 traffic boards: ,00* Big Campaign: (1 month) 20 traffic boards: ,00* * Costs include production, installation, removal and rent, VAT not included.

7 Bus Campaigns Super Rear covers the entire back side of a standard single-layer bus. Small campaigns: (1 month) 10 Super Rears: ,00* Big Campaign: (1 month) 20 Super Rears: ,00* * Costs include production, installation, removal and rent, VAT not included.

8 Digital City Light Boards These digital Billboards are brand new and have only been introduced in Berlin a few weeks ago. They are located in 20 high traffic locations in Berlin. One of the locations is very close to the airport Tempelhof, where Bread & Butter is located! Every location can display a different content and you may even adjust the content every day. If displayable 7.5-second clips are delivered, no production costs are required. 4 clips are displayed in an advertising loop. Price per week: ,00 plus VAT.

9 Location map digital CLBs

10 Billboards in Train stations Large billboards are bookable in underground and S-Bahn stations. You can influence your selection of train stations, but we have compiled a network consisting of 20 high traffic poster locations: Stations U Alexanderplatz, S Alexanderplatz, U Zoologischer Garten, S Hackescher Markt, U Stadtmitte, S Charlottenburg, U Wilmersdorfer Straße, U Hermannplatz, S Schönhauser Allee, S Yorckstraße, U Mehringdamm, S Südkreuz, U Kochstraße (Checkpoint Charlie), U Kottbusser Tor, S Neukölln, S Gesundbrunnen, U Rosenthaler Platz, U Turmstraße, U Wittenbergplatz Costs (11 days) Measurements: DIN 18/1 (357 x 252cm) Price for 11 days: 9.700,00* * VAT and printing costs not included

11 Contact wtm Marketing und Vertriebsconsulting GmbH Buckower Chaussee Berlin Telephone + 49 (0) schwarz@wtm-aussenwerbung.de