AMMATTIAUTOT 2014 AN INDUSTRY JOURNAL FOR LIGHT GOODS VEHICLES AND PASSENGER-CARRYING VEHICLES

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1 AMMATTIAUTOT 2014 AN INDUSTRY JOURNAL FOR LIGHT GOODS VEHICLES AND PASSENGER-CARRYING VEHICLES Ammattiautot, which actively follows its field, reports on new vehicles, events and topical matters. This journal, aimed at users of light goods vehicles and professionals in passenger transport, reaches decision-makers and actors in the industry. The journal offers a wealth of information to support purchase decisions concerning a new or used vehicle, an accessory, a piece of equipment or a service relating to after-sales service, such as vehicle maintenance or repair. Ammattiautot provides advertisers with an instrument that can finely tune the purchase process one step further. Advertisement and sales messages gain extra power in this environment that influences buying decisions. Read our e-paper at Directed distribution copies on average Print run copies on average

2 BUS 2014 YEAR 2014 WITH AMMATTIAUTOT ISSUE 2 DEADLINE PUBLICATION ISSUE 3 DEADLINE PUBLICATION ISSUE 7 DEADLINE PUBLICATION ISSUE 8 DEADLINE PUBLICATION ISSUE 9 DEADLINE PUBLICATION ISSUE 4 DEADLINE 9.4. PUBLICATION ISSUE 10 DEADLINE PUBLICATION ISSUE 5 DEADLINE 6.5. PUBLICATION ISSUE 11 DEADLINE PUBLICATION ISSUE 6 DEADLINE PUBLICATION 3.6. LOAD HANDLING / BOX BODY VEHICLES ISSUE 12 DEADLINE PUBLICATION TAXIS / MINI BUSES BUSES 4X4 CARAVANS AND TRAILERS PROPERTY MAINTE- NANCE / OCCUPA- TIONAL SAFETY ISSUE 1 DEADLINE PUBLICATION REPAIR SHOP / MAINTENANCE VEHICLES CAR & REPAIR SHOP PICK UP / TRAINING HEAT REGULATED VEHICLES MANSEN MÖRINÄT SUMMER EVENTS ISSUE CARAVANS CONTRACT HIRE AND LEASING / TYRES POWER TRUCK SHOW CARAVAN

3 STANDARD SIZES AND ADVERTISEMENT PRICES Cover: x 230 Corner: x 25 Back cover: x 277 Full page: Inner covers: x 297 2/1 spread: x 297 New selected locations: - Leader page 1/4 page: 187 mm x 65 mm, Info page 1/3 page: 91 mm x 180 mm, /2 page: x 265 / 187 x 130 1/3 page: x 90 / 91 x 180 1/4 page: x 265 / 91 x 130 1/8 page: x 65 Column millimetre: Black and white 3,05, 4-colour 4,40 VAT will be added to all prices. We reserve the right to change prices. Selected locations costs 5% extra. Advertising agencies given 15% discount (ready material). Inserts: Attachments can be directed according to region and vehicle data. Customer journals: We also produce corporate magazines and marketing material for our customers. Video production: Contact us for test-drive and presentation videos for marketing purposes.

4 AMMATTIAUTOT TECHNICAL DATA Journal format 210 x 297 mm (A4) Printing area 210 x 297 Column width 43 mm, columns 4 Paper MFC Binding stapling Printing method heatset offset rotation Line density 48 l/cm, 4-colour images 60 l/cm Printing house Forssa Print 2014 Annual volume 4. Material ammattiautot@ammattiautot.fi Online transfer: FTP (usernames and passwords issued by the office) Digital material: PDF (prepared for pre-press, size 1:1), CMYK colours, image resolution 300 dpi Ask for more SL-Mediat Oy, tel (0) Instructions for printed material: Editorial office Ammattiautot Turpiininkatu 3, Tampere, Finland Telephone +358 (0) Telefax +358 (0) ammattiautot@ammattiautot.fi Internet Publisher SL-Mediat Oy Turpiininkatu 3, Tampere, Finland Telephone +358 (0) Business ID Domicile Tampere Managing director Jussi Lehtonen ISSN X Withdrawal of advertisements and complaints Any withdrawal of an advertisement must be made by the material deadline, complaints within 8 days after publication. Liability is limited to the price of the advertisement in question. Forwarding of materials Forwarding of materials and advertisements published in the journal is subject to extra charge in accordance with the current price list. Payment to be made to SL-Mediat Oy, Danske Bank Oyj IBAN: FI BIC/SWIFT code: DABAFIHH The citing/copying of advertisements and articles designed/written for the journal requires the editorial office s permission.

5 AMMATTIAUTOT.FI Ad placements and pricing VAT will be added to all prices. We reserve the right to change prices. Campaign minimum billing 150 > Ad placement Size px Impression based Timebased CPM /1,000 /week impressions Parade 980 x > Panorama 980 x > Button 150 x > 80 > Billboard 140 x > 150 > Panorama 980 x > 200 > Rectangle (front page only) 300 x > 80 > Wallpaper (Wallpaper can only be prepared with the parade, CPM 12 is added to the price). Ticker 1600 x > You can also buy a button or billboard location in our newsletter. Please ask us for an offer! Changing/impression-based, CPM shown according to keywords and/or on the front page. Fixed/time-based shown throughout the site. The sizes of the ad placements comply with the standard sizes recommended by IAB Finland.

6 AMMATTIAUTOT.FI ONLINE MEDIA Material formats Advertisement format: GIF, JPEG, Flash. A destination URL must be submitted with the material. The advertisement must open in a new browser window. The advertisement must not make a sound unless the user specifically clicks on a banner. The site is available for mobile devices (Flash format does not work on every device). Delivery of material The contact person s address or material address: verkkomedia@sl-mediat.fi Kindly provide the following information with the delivery of creatives: - Name of the advertiser and customer - Name of the campaign - Section/place of the ad - Campaign duration and time Reservation You can reserve an ad placement from your own contact person. Ready material four (4) business days before the beginning of the advertisement campaign. Material that needs to be processed seven (7) business days before the beginning of the advertisement campaign. Keywords - Buses - Vans - Pickup trucks - Light goods vehicles - Minibuses and taxi minibuses - Motorhomes - Cranes - Demountables - Tail lifts - Superstructures - Trailers - Maintenance and repairs - Spare parts and equipment - Tyres - Training - Fairs and events - Hybrid and alternative fuels - Front page