TAG LINE MEDIA GUIDE MEDIA GUIDE. NENA enewsletter The Call Magazine NENA's uide. NENA.org NATIONAL EMERGENCY NUMBER ASSOCIATION. NENA.

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1 NATIONAL EMERGENCY NUMBER ASSOCIATION MEDIA GUIDE MEDIA GUIDE NENA enewsletter The Call Magazine NENA's uide TAG LINE NENA.org NENA.org FOR MORE INFORMATION, PLEASE CONTACT: Shaun Greyling Publication Leader Phone: (800) , ext Fax: (352)

2 NENA QUICK FACTS We represent 100% of the industry, including PSAP's and non-member authorities. Our more than 7,000 members are responsible for allocating more than $2 billion in annual funding. NENA members work across North America in both the public and private sectors. We are the only professional organization exclusively focused on policy, technology, operations, and education issues. The Call Quarterly Magazine NENA ealert NENA's Online Product & Service Guide NENA Website NENA.org WHO WE REACH NENA's Show Guide Magazine NENA e Newsletter NENA communications are distributed to industry leaders with purchasing authority, including: Center Managers and Supervisors Local, County and State Authority Personnel Public Safety and Communication Industry Professionals The Call magazine receives an additional bonus distribution to more than 3,750 readers at the annual NENA conference, APCO's annual conference and NAED Navigator. Get your message in front of 100% of authorities in the country! Reserve your space today!

3 The Call Magazine Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1x 2-3x 4x Double Page Spread $3, $3, $3, Outside Back Cover $3, $3, $3, Inside Front or Inside Back Cover $3, $3, $2, /2 Page DPS $2, $2, $2, Full Page $2, $2, $2, /3 Page $2, $2, $2, /2-Page Island $2, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Black-and-White Rates 1x 2-3x 4x Full Page $1, $1, $1, /3 Page $1, $1, $1, /2-Page Island $1, $1, $1, /2 Page $1, $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities NENA Members can receive a 10% Discount Sponsorship $1, Skyscraper $1, Toolbar $ Sponsorship Max $ Ad "Jolt" Upgrade $ Online Specifications - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

4 The Call Magazine Print Advertising Specifications Magazine Trim Size: 8.375" x " 1/2 Page Horizontal Double Page Spread Bleed 1/2 Page Long Vertical Full-Page Bleed 1/2 Page Vertical Full-Page No Bleed 1/3 Page Square 2/3 Page Horizontal 1/3 Page Horizontal 1/3 Page Vertical 2/3 Page Vertical 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. 1/4 Page Horizontal 1/4 Page Vertical 1/6 Page Horizontal 1/6 Page Vertical 1/8 Page Horizontal 1/8 Page Vertical Ad Material Upload Go to the Naylor website at " x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Specs for Outsert/Inserts 1 Pg / 1 Surface 8.375" x " Postcards 6" x 4.25" 1 Pg / 2 Surface 8.375" x " Heavy Card Stock Insert 8.25" x 10.75" 2 Pg / 4 Surface 8.375" x " Postal flysheets 8.5" x 11" Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

5 The Call Magazine Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. 24/7 Support Computer Systems Database Synchronization ACD Systems Acoustics/Noise Control Address Verification Alerting Systems ANI/ALI Controller CPE Antennas/Buildings Architectural Services Associations/Conferences Attorneys Auditing Services Automated Voice Dispatch Automatic Vehicle Location (AVL) Backup Generators Backup PSAPs Batteries/UPS Biosurveillance/Homeland Security Buildings/Vaults/Shelters Cables/Connectors/Housing CAD Systems Call Logging/Voice Recording Cases/Storage/Moving Civil Process Communication Complete Computer Systems Computer-aided Call Handling Consoles Consulting Counseling Services Data Management Data Storage Dispatch Systems Displays/Monitors Education/Training Emergency Notification Enhanced Financial Flooring Furniture GIS Systems GPS Systems Hazmat Information Systems Headsets Indoor Location Services Information Management Installation/Maintenance Intercoms/Speakers Interface Solutions/Systems Internet/Broadband Interoperability Investigative Tracking IP Solutions IP Video Surveillance Language Services/Translation Lighting Lightning Protection Local ALI Systems Location Accuracy Testing Management Systems Map Display Systems/Mapping Mapping MSAG Mobile Command Centers Mobile Information Mobile PSAP Monitoring Displays/Systems Mounting Hardware Next Generation Non-Destructive Testing (NDT) Paging Software Peripherals/Accessories Personnel Services Portable Devices Power Supplies PS/ALI PSAP Public Address Systems Publications/Magazines Quality Assurance Radios/Pagers/Paging Systems Real-Time Weather Records Management Systems Remote Monitoring Scheduling Scramblers/Encryption Service Towers/Monopoles Signage Simulation/Training Simulators Staffing/Recruiting Street Centerline Verification System Integrators Telecom Carrier Telecommunication Systems Telematics Time Stamp/Sync TTY/TDD Training Development Uniforms Video Production VOIP Solutions Wireless Systems Workstations Other: One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

6 The Call Magazine digital edition Digital Edition - In addition to print, The Call is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers as well as posted on the NENA's website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar (250 x 50 pixels) $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Sponsorship (550 x 480 pixels) $1, Digital Sponsorship Max (543 x 705 pixels) $1, Your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available. Video capabilities not available for Sponsorship Max. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Digital Skyscraper (200 x 783 pixels) $1, The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Belly Band (603 x 324 pixels) $1, Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

7 The Call Magazine digital edition Digital Edition Branding Opportunities Please select from the following options and return the completed form to your account executive today. All positions are exclusive and will be awarded on a first-come, first-served basis. 1. Select from the following options: Sponsorship $1, Skyscraper $1, Toolbar $ Digital Only Belly Band $1, All rates are per insertion. Invoices are issued upon publication. Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready. 2. Choose the issue(s) in which you would like your ad to run: Spring 2017 (NEN-Q0117) Summer 2017 (NEN-Q0217) Fall 2017 (NEN-Q0317) Winter 2017 (NEN-Q0417) 3. Total your order: $ (Ad Price) x (Number of Issues) = $ TOTAL PRICE Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (NEN-Q0117) Please sign and return to:

8 The Call Magazine Direct-Mail and Belly Band Opportunities Catch readers' attention by placing a flier, brochure or postcard inside the clear bag in which The Call is mailed. Guarantee your message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around The Call with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed. In addition to the printed version, we can attach your direct-mail piece or belly band to the digital publication for a nominal fee simply supply the digital file of the ad in high-resolution PDF format. Additional charges apply to animated ads. Net Rates* Surfaces Print & Digital Distribution Digital Distribution Only Belly Band** $6, $1, Page (2 surfaces) $2, $ Page (4 surfaces)*** $3, $ Postcard $2, $ Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Sample Belly Band Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by the advertiser. *Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages/6-Surfaces or more available; quotes supplied upon request. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (NEN-Q0117) Please sign and return to:

9 The Call Magazine Advertorial Opportunity Advertorials are paid advertising messages that allow you to share industry white papers and vendor-provided articles in a dedicated section of the magazine. These articles can describe your product or service and include your company s contact information. Choose from the following options: 3- to 4-pages white paper: $3, to 2-page white paper: $2, Rates are per insertion. Choose the issue(s) in which you would like your ad to run: Spring 2017 (NEN-Q0117) Summer 2017 (NEN-Q0217) Fall 2017 (NEN-Q0317) Winter 2017 (NEN-Q0417) Total your order: $ (Ad Price) x (Number of Issues) = $ TOTAL PRICE Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (NEN-Q0117) Please sign and return to:

10 The Call Magazine Editorial Plan Column: President's Message Column: From the CEO Column: Government Affairs Column: Tech Trends Column: Education Column: Operations The Call will also include articles on the following topics throughout each issue of 2017: * Technology, Innovation and Big Data * NextGen * Employee Engagement * Human Resources * Stress, Mental Health, PSAP Wellness * Vendor and Product Updates * PSAP Wellness and Ergonomics * Government Relations, Legislation and Funding Opportunities Deadlines for Upcoming Issues: Issue Space Deadline Ad Copy Deadline Ships/Invoiced Bonus Distribution/Special Issue Spring /25/ /27/ /2017 Summer /26/ /22/ /2017 Fall /26/ /24/ /2017 Winter /22/ /28/ /2018

11 NENA ealert About ealert The NENA ealert is an easy and effective way of getting your message out! This exclusive, limited space, advertorial opportunity lets you take control of the content and put your company in front of idustry leaders. Enjoy the benefits of ealert: Exclusive content means you enjoy maximum visibility Deliver your message directly to the inbox of decision-makers and members Direct visitors to the landing page of your choice to facilitate the purchasing process. Delivered to more than 7,500 industry professionals! ealert Sponsorship (610 x 1,024 pixels): $2, per issue Select your month: January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (NEN-N8017) Please sign and return to:

12 NENA Website Website Branding Opportunities This is your opportunity to feature your company on the pages of our official website, which averages nearly 20,000 impressions a month! Don't hesitate to take advantage of this offer! Contact your Naylor online account executive today to be included. Select from the following options: Horizontal Banner (468 x 60 pixels) 12 Months $3, Banner ad rotating on every page of the NENA website! Run-of-Site *NENA 2017 conference subpages will not include ads. Rectangle Banner (180 x 150 pixels) 12 Months $3, Rectangle ad rotating on every page of the NENA website! Three positions available with a maximum of three ads rotating per position Run-of-Site *NENA 2017 conference subpages will not include ads. NENA's Website averages more than 68,500 page views per month (03/16 to 08/16) Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (NEN-W0017) Please sign and return to: Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready.

13 NENA enewsletter About the NENA enewsletter Now more than ever, professionals consume information on the go. Our NENA enewsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road. Enjoy the benefits of a targeted enewsletter: Delivers your message directly to the inbox of 6,500 decision-makers on a regular basis In addition to NENA members, opt-in subscription means that professionals in the market for your products and services see your message Frequently forwarded to others for additional exposure Cross-promoted in other NENA publications and communications pieces Directs visitors to the landing page of your choice to facilitate the purchasing process Archives are accessible for unlimited online viewing Limited available ad space makes each position exclusive Change artwork monthly at no additional cost to promote time-sensitive offers and events Each issue of the NENA enewsletter averages: Delivery Percentage: 96.91% Open Percentage: 21.90% *Statistics from March August st Rectangle (300 x 250 pixels) 12 Months $4,750 6 Months $2,625 3 Months $1,425 1st Sponsored Content (468 x 160 pixels) 12 Months $4,750 6 Months $2,625 3 Months $1,425 2nd Rectangle (300 x 250 pixels) 12 Months $4,250 6 Months $2,350 3 Months $1,275 2nd Sponsored Content 12 Months $3,500 6 Months $1,925 3 Months $1,050 3rd Rectangle (300 x 250 pixels) 12 Months $3,750 6 Months $2,075 3 Months $1,125 3rd Sponsored Content 12 Months $2,500 6 Months $1,375 3 Months $750 SPECS: Rectangle (300 x 250 pixels) Exclusive position NO ROTATION Located between popular sections of the enewsletter Sponsored Content (468 x 160 pixels) Naylor will create the ad Client supplies 3-5 words for the header and words for the summary text Client supplies thumbnail image at 180 x 150 pixels JPEG Only Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

14 NENA enewsletter enewsletter Branding Opportunities To be included in the NENA enewsletter, please select from the options below, then return this completed form to your Naylor account executive. Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an as-requested basis. Each issue of the NENA enewsletter averages: Select from the following options: Delivery Percentage: 96.91% Open Percentage: 21.90% 1st Rectangle (300 x 250 pixels) 12 Months $4,750 6 Months $2,625 3 Months $1,425 *Statistics from March August st Sponsored Content (468 x 160 pixels) 12 Months $4,750 6 Months $2,625 3 Months $1,425 2nd Rectangle (300 x 250 pixels) 12 Months $4,250 6 Months $2,350 3 Months $1,275 2nd Sponsored Content 12 Months $3,500 6 Months $1,925 3 Months $1,050 3rd Rectangle (300 x 250 pixels) 12 Months $3,750 6 Months $2,075 3 Months $1,125 3rd Sponsored Content 12 Months $2,500 6 Months $1,375 3 Months $750 Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (NEN-N0017) Please sign and return to:

15 Online Product and Service Guide About the online Product and Service Guide buyersguide.nena.org/ The online Product and Service Guide is a user-friendly forum designed to bring suppliers and end-users together. Available whenever you need it, the Product and Service Guide makes it easy to locate products and professional services geared to the emergency communications industry. A Reference at Your Fingertips: Cross-promoted in other NENA communication pieces Optimized to drive traffic from search engines and the NENA home page Efficient browsing with fewer clicks Users can set the Product and Service Guide as their default browser, bringing them to your listing Directs visitors to a landing page to learn more about your business Google integration returns richer results Consumers come to you when they are ready to buy Customized listing and enhanced content The Product and Service Guide averages more than 1,600 page views per month! (09/15 to 08/16) The purchase of any Product and Service Guide display ad comes with a COMPLIMENTARY Premier Listing a $250 value! Curtain Ad Position, Run-of-Site (954 x 75 and 954 x 300 pixels) 12 months $3,150 Display your business uniquely on every page of the Product and Service Guide. With the move of a mouse, your company's message sweeps down over the site like a page out of a book, drawing attention to your ad and visitors to your website. Banner Package, Run-of-Site 728 x 90 and 300 x 250 pixels 12 months $2,880 This special package allows your ad to be seen on both the two leaderboards and two rectangles on every page throughout the entire website! Only 5 packages available. Featured Companies, Run-of-Site 300 x 180 pixels 12 months $2,100 Features your company logo and short description. 5 rotating advertisers. Product Showcase 170 x120 pixels 12 months $530 Appears on the home page of the Product and Service Guide and the Product Showcase page and links to your Premier Listing or website. Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready. Continued on next page...

16 Online Product and Service Guide Premier Listing Package Member $260 Non-Member $310 Premier Listings are designed to offer heightened visibility within the online Product and Service Guide. Premier Listings appear on a first-reserved, first-listed basis on top of all basic listings, ensuring they are seen first. Premier Listings contain all basic information. Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Premier Listing additional features: Full-color company logo Active website, social media links, address and up to five contacts Extended company profile and products and services listing Full-color product image and description linked to your website Google map of your business location Google site search: to search your website from your Premier Listing Request for information: a contact form to reach a representative from your business Maximize the impact of your Premier Listing with these upgrades Guaranteed Position Category Sponsor For companies that want to ensure top visibility in their category, we offer guaranteed placement above your competitors. When visitors click on a product/service category on the home page of the Product and Service Guide, your company is the first that they see. Includes Premier Listing upgrade. Category Sponsor #1 $470 Category Sponsor #2 $420 Category Sponsor #3 $370 Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $210 The purchase of any Product and Service Guide display ad comes with a COMPLIMENTARY Premier Listing a $260 value! Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready. Online Specifications - For more information, visit:

17 Online Product and Service Guide Premier Listing Checklist Below is a checklist of all elements required in order to process your Premier Listing. Full-Color Company Logo The size of your logo should be 240 pixels wide x 120 pixels high and no larger than 100kb. We accept JPG or GIF format. Your logo will link to your website, so please provide the URL to which you would like your logo to link. Company Contacts - Up To Five Please include job title, phone number and address. All addresses will be hyperlinked and active. Primary Contact for RFP Automator and Request for Information (OPTIONAL) Indicate which person or should be referenced as the primary contact. This designation is necessary for your company to be visible in the RFP Automator and to be available for requests for information. Company Description This is strictly textual information about your company. You can include your company's mission statement or a description of the products and services you offer. No graphics are allowed in this section. The initial viewable text is 3,000 characters that can be extended upon click by an additional 3,000 characters for 6,000 characters maximum. All text should be provided to us in a Word document that allows us to cut and paste your description to your order. Keep in mind that each word in your company description is searchable via the keyword search function. Be thorough and include all elements of the products/services you provide. We allow you to change your listing on a monthly basis. If changing your listing or adding more information, please this to your Naylor account executive. Website Activation Please provide us with the website, Facebook, Twitter and LinkedIn URLs to which your listing should link. Your website will be listed along with your contact information and will be included each time anyone searches for your company by the various searching capabilities available. Product/Service Categories All extra information will show up under all of the categories you select. Five category listings are included in the initial price of the Premier Listing. Additional category listings can be purchased for $50 each. Full-Color Product Image and Description The size of your product photo should be 240 pixels wide x 240 pixels high and no larger than 100kb. We accept JPG, GIF or SWF/Flash format (animation must be no longer than 25 seconds). Please provide the URL to which you would like your product image to link. You can also include a brief product description (500 characters maximum) that will appear next to the product image. Video Upgrade - Additional cost: $200 (OPTIONAL) Your video should run no longer than five minutes. We accept the following video formats:.avi (Audio Video Interleave),.mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File).mpg (MPEG Video File),.qt (Apple QuickTime Movie),.rm (Real Media File),.swf (Macromedia Flash Movie) and.wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels. Once we receive all elements of your Premier Listing, we will post it to the site on a first-come, first-listed basis. Your one-year time frame begins the day we post your listing. Feel free to contact your Naylor account executive should you have any questions or concerns. We look forward to getting you posted on the site. Thank you.

18 Online Product and Service Guide Premier Listings versus Basic Listings Premier Listing includes: Premium Placement Above Basic Listings Full-Color Company Logo Company Name Company Contacts -Up to five with separate title, and phone number for each person Full Mailing Address Phone Number Fax Number Active Web link Active Active Facebook, Twitter and LinkedIn links "Forward to a Friend" Capability Product/Service Category Listings -Includes five categories of your choice -Additional categories available for $50 each Extended Company Profile Full-Color Product/Service Image Extended Product/Service Description Google TM Map It! Google TM Site Search Request for Information Feature Request for Proposal Enabled Basic Listing includes: Company Name Full Mailing Address Phone Number Fax Number Product/Service Category Listing -Limited to two categories -Assigned by association Upgrade Opportunities: Category sponsorship Add a video to your listing

19 Online Product and Service Guide Online Product and Service Guide Branding Opportunities To reserve your space in the online Product and Service Guide, please select from the options below, then return this completed form to your Naylor account executive. All ads will be posted for one year. Advertisers will receive campaign performance reports that detail ad impressions and click-throughs on an as-requested basis. All advertisers who purchase any display ad will receive a FREE premier listing. Curtain Ad $3,150 Banner Package $2,880 Featured Companies $2,100 Category Rectangle $1,325 Product Showcase $530 All advertisers will receive an invoice for the total amount, due upon activation. Naylor charges a $50 artwork surcharge for artwork creation or changes. The $50 artwork surcharge will appear on you final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (NEN-O0017) Please sign and return to:

20 Online Product and Service Guide Premier Listing Package Premier Listings are designed to offer heightened visibility within Product and Service Guide by appearing in on top of all basic listings. Premier Listings will appear in the order in which they are reserved first come, first listed. Premier Listings include all basic contact information, extended company profile, product/service description with full-color image, additional contact information, Google TM Map It and Site Search and links to Facebook, Twitter and LinkedIn. Listings will be active for one year. Member $260 Non-Member $310 Includes five (5) product/service category listings of your choice. Additional category listings are $50 each. Guaranteed Position For companies that want to ensure top visibility within their category, we offer guaranteed placement above your competitors. No scrolling required when visitors click on a product/service category on the home page of the Product and Service Guide, your company is the first that they see. Includes Premier Listing upgrade. Category Sponsor #1 $470 Category Sponsor #2 $420 Category Sponsor #3 $370 Video Upgrade Bring your Premier Listing to life! Add a video with sound that shows your product or company in real life. Videos can run up to 5 minutes. Upgrade $210 Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (NEN-O0017) Please sign and return to:

21 Online Product and Service Guide Online Product and Service Guide Categories Our online Product and Service Guide allows visitors to locate your business quickly and easily. Your listing will appear under the categories of your choice, ensuring that your company is seen by those in the market for your products and services. 24/7 Support Systems Acoustics / Noise Control Alarms and Sensors Alerting Systems Analytics Antennas Apps Architectural Services Attorneys Automatic Vehicle Location (AVL) Cabinets Call Processing Solutions Calltaking and Dispatch Protocols Chairs Computer-Aided Call Handling Computer-Aided Dispatch Consoles Consulting Data Management Disaster Recovery Planning Dispatch Systems Financial Flooring GIS / GPS Headsets Human Resource Management In-Person Training Internet / Broadband Interpretation Services Location Accuracy Testing Mapping Display Mobile Command Centers Next Generation Partners Program NG9-1-1 Planning Online Training Peripherals / Accessories Public Education Materials Publications / Magazines Quality Assurance Radios / Pagers / Paging Systems Real-Time Weather Recorder Management Systems Records Management Systems Simulators Systems Integrators Tables Telecommunication Systems Testing Equipment Training Training Materials /Software Voice Loggers Wireless Systems One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

22 The Call Magazine The Call Product and Service Guide - Winter Issue * You must return this form to be included Featured in the winter issue of The Call, our Product and Service Guide is a special section of the magazine featuring companies that provide products and services to the industry. Increase your company s exposure to the emergency communications industry by including or expanding your presence in the special once a year guide. All Rates include free emagazine links to the website landing page of your choosing. Select from the options below: You must fill this information to be included. Your company will be listed in the following format. 1. Basic listing $ Member Rate - Free! Company Name Company Address Company Phone Company Category 2. Upgrade your Listing: Profile 50 words, with black and white logo $ Profile 50 words, with full-color logo $ Company Name Company Address Company Phone Company Company Website Company Category All rates are net and per insertion, per issue. Invoices are issued upon publication. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (NEN-Q0117) Please sign and return to:

23 The Call Magazine The Call Product and Service Guide *One free category is included per listing, additional listings can be purchased. If your product or service is not listed below, a new category can be created. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. 24/7 Support Computer Systems Database Synchronization ACD Systems Acoustics/Noise Control Address Verification Alerting Systems ANI/ALI Controller CPE Antennas/Buildings Architectural Services Associations/Conferences Attorneys Auditing Services Automated Voice Dispatch Automatic Vehicle Location (AVL) Backup Generators Backup PSAPs Batteries/UPS Biosurveillance/Homeland Security Buildings/Vaults/Shelters Cables/Connectors/Housing CAD Systems Call Logging/Voice Recording Cases/Storage/Moving Civil Process Communication Complete Computer Systems Computer-aided Call Handling Consoles Consulting Counseling Services Data Management Data Storage Dispatch Systems Displays/Monitors Education/Training Emergency Notification Enhanced Financial Flooring Furniture GIS Systems GPS Systems Hazmat Information Systems Headsets Indoor Location Services Information Management Installation/Maintenance Intercoms/Speakers Interface Solutions/Systems Internet/Broadband Interoperability Investigative Tracking IP Solutions IP Video Surveillance Language Services/Translation Lighting Lightning Protection Local ALI Systems Location Accuracy Testing Management Systems Map Display Systems/Mapping Mapping MSAG Mobile Command Centers Mobile Information Mobile PSAP Monitoring Displays/Systems Mounting Hardware Next Generation Non-Destructive Testing (NDT) Paging Software Peripherals/Accessories Personnel Services Portable Devices Power Supplies PS/ALI PSAP Public Address Systems Publications/Magazines Quality Assurance Radios/Pagers/Paging Systems Real-Time Weather Records Management Systems Remote Monitoring Scheduling Scramblers/Encryption Service Towers/Monopoles Signage Simulation/Training Simulators Staffing/Recruiting Street Centerline Verification System Integrators Telecom Carrier Telecommunication Systems Telematics Time Stamp/Sync TTY/TDD Training Development Uniforms Video Production VOIP Solutions Wireless Systems Workstations Other: One free listing, additional listings can be purchased see page 1 for details. New category must be approved.