MEDIA GUIDE LEARN MORE ABOUT ADVERTISING WITH MHEDA

Transcription

1 MHEDA Connection Semi-monthly enewsletter The MHEDA Journal Online themhedajournal.org MHEDA website mheda.org The MHEDA Journal print and online editions MHEDA-TV mheda.org/tv MEDIA GUIDE LEARN MORE ABOUT ADVERTISING WITH MHEDA For more information, contact: Vicki Sherman Integrated Media Director (352)

2 MHEDA MEMBERS: $13 billion Nearly 3 out of 4 produce a total annual sales volume of $13.6 billion. are either executives or in upper management at their firms. 2 out of 3 include more than 2 out of 3 industrial truck distributors, 70% of those distributors who are recognized by their OEM s as top performers in the industry. ABOUT MHEDA MHEDA is the premier trade association dedicated to serving all segments of the material handling business community. Our members produce a total annual sales volume of more than $13.6 billion and represent the nation s major material handling equipment distributors, as well as the leading manufacturers of storage and handling, lift trucks and conveyor equipment. WHAT HAVE READERS BEEN SAYING ABOUT THE MHEDA JOURNAL? MHEDA is an invaluable resource for managing every aspect of our dealership from sales, training, human resources, marketing, recruiting and the list goes on. It s our go-to place for training programs, seminars, workshops, and webinars. It is critical to our operation for the networking opportunities it affords us with other members around the country facing the same obstacles, goals and opportunities. MHEDA is at the forefront of issues affecting our industry and does an excellent job of addressing those issues and providing many different avenues to its members for discussion, learning and growth opportunities with solutions for dealing with those issues. - Cindy Matthai Matthai Material Handling Company themhedajournal.org

3 90% OF MHEDA INDUSTRIAL TRUCK DISTRIBUTORS ARE RECOGNIZED BY THEIR ORIGINAL EQUIPMENT MANUFACTURER (OEM) AS A TOP PERFORMER! MHEDA IS THE INDUSTRY A SAMPLE OF MHEDA DISTRIBUTOR MEMBERS INCLUDE*: Acrotech Industrial Supply Balint/Ryder Handling Equipment Certified Handling Systems Cromer Material Handling DAK Equipment & Engineering Co Dyna-Lift, Inc. EMPCO Material Handling Equipment Experts, Inc. Genkinger, Inc. Hansler Industries Ltd. Holt of California Hurricane Industrial Equipment Inc. Industrial Storage Insley McEntee Equipment Company, Inc. Maintainco Inc. ProDeck 50 Inc. Remis Power Systems, Inc. South Atlantic Systems Group, Inc. Sugar Creek Enterprise Woulf Engineering *For complete list of our members, visit mheda.org. JOB TITLES REGIONAL BREAKDOWN CATEGORIES 72% 49% 47% 3% 10% 15% 12% 5% 33% 1% 8% 9% 11% 24% n C-Suites, Partners, Owners, VPs and Presidents 72% n Managers 15% n Directors, Marketers, Sales Reps 10% n Misc. titles 3% n Midwest U.S. 49% n Eastern U.S. 33% n Western U.S. 12% n Other* 5% * Includes Canada, Mexico, Netherlands, Saudi Arabia, West Indies, Colombia, and UK n Industrial Trucks 47% n Storage and Handling 24% n Engineered Systems 11% n Special Services 9% n Multiple Lines 8% n Dock & Door 1% MHEDA_Journal

4 DISTRIBUTORS FORECAST 7% cumulative growth expected across North America. MHEDA members are still anticipating strong years in Western U.S.: 5% growth expected Midwest U.S.: 7% growth expected Eastern U.S.: 7% growth expected Compared to Q2 projections, 100 percent remained consistent. Compared to Q2 projections, 100% of respondents remained consistent. Compared to Q2 projections, 50% remained the same, 50% revised projections up. 100% expect to be in line with industry growth Source: Industry Distributors Forecast, Q MHEDA Journal n 75% expect to exceed industry growth n 25% expect to be in line with industry growth n 50% expect to be in line with industry growth n 50% expect to exceed industry growth themhedajournal.org

5 PRODUCT MENU MHEDA OFFERS YOU A FULLY INTEGRATED COMMUNICATIONS PROGRAM. The MHEDA Journal Published quarterly with an average total distribution of approximately 3,000, The MHEDA Journal is MHEDA s flagship publication, covering issues related to material handling including industry forecast, top trends, best practices and more. Available in print and digital versions. MHEDA Connection enewsletter Now more than ever, professionals access information on the go. MHEDA Connection allows members to stay informed of timely industry topics and association news, whether they are in the office or on the road. The MHEDA Journal Online, themhedajournal.org Professionals visit this one-stop shop every month to access MHEDA s print and online communications platforms. Follow us on Twitter at MHEDA_Journal. MHEDA-TV, mheda.org/tv MHEDA-TV allows you to acheive powerful video messaging and maximum reach and engagement for your business. MHEDA Website, mheda.org Visitors log on to MHEDA s official website every month to learn about membership benefits, networking opportunities, education resources, MHEDA University, access MHEDA-TV, The MHEDA Journal and much more. MHEDA_Journal

6 2018 CONTENT PLAN If you are interested in contributing an article or have insight into one of the planned articles please contact Steve Guglielmo at or by phone at Issue/ Deadlines Theme Features and Articles Bonus Distribution First Quarter Ships in January Space Reservation: November 9, 2017 Ad Materials: November 13, 2017 The Forecast Issue This issue will be focused on forecasting the industry in Features will include forecasts from leading industry associations like the Industrial Truck Association (ITA), Material Handling Industry (MHI), Conveyor Equipment Manufacturers Association (CEMA) and the Manufacturers Alliance for Productivity and Innovation (MAPI). In addition to association forecasts we will interview dozens of MHEDA distributors and suppliers to get their forecasts for Features: MHEDA Dealer Forecast MHEDA Supplier Forecast ITA Forecast MHI Forecast CEMA Forecast MAPI Forecast Benchmarking/Forecasting using the MHEDA DiSC Report Other Articles: Meet Your 2018 MHEDA Board of Directors and MBOA CMH Services Member Profile MHEDA Convention Preview MODEX 2018 April 9-12, 2018 Georgia World Congress Center Atlanta, GA Second Quarter Ships in April Space Reservation: January 22, 2018 Ad Materials: January 24, 2018 The Convention Issue This issue focuses primarily on MHEDA s 2018 Convention in Salt Lake City, Utah. It will feature articles from Convention Speakers, a member profile of a local MHEDA distributor, and a brochure of MHEDA Suppliers who will be exhibiting at Convention s Exhibitors Showcase (see 2nd Quarter 2017 issue of The MHEDA Journal for reference). Features: Convention Speaker Articles Exhibitors Showcase Guide Other Articles: TBD 2018 MHEDA Convention & Exhibitors Showcase May 5-May 9, 2018 Loews Miami Beach Hotel Miami Beach, Florida Third Quarter Ships in July Space Reservation: May 14, 2018 Ad Materials: May 16, 2018 The Spotlight Issue The third quarter issue has traditionally been our recognition issue where we recognize MHEDA members celebrating milestone anniversaries as well as distributors who have been recognized by their supplier partners as dealers of distinction. This is a way for MHEDA s top-performing dealers to get the recognition they deserve as Best of the Best distributors. Features: Best of the Best (dealer recognition list) Member Anniversaries Other Articles: Emerging Leader Speaker Articles Convention Recap Fourth Quarter Ships in November Space Reservation: July 31, 2018 Ad Materials: August 2, 2018 Sales Success Stories Issue The fourth quarter issue of the magazine is always our Sales Success Stories issue where we tell mini case studies of projects where MHEDA distributors and suppliers teamed up to go above and beyond for customers. This year we re doing a little twist, with half the success stories being traditional projects and the other half being projects that came from leads found on social media. This is also the issue where MHEDA lays out its Critical Impact Factors that will influence the industry in Features: Sales Success Stories Social Media Sales Success Stories ROI of Social Media 2018 Critical Impact Factors: Article from the MHEDA Board describing the thought process that went into putting these critical impact factors together. Other Articles: TBD Regular Features In Every Issue: u Member Profile u Industry Pulse u In Every Issue: u Chairman s Perspective u From the Desk of Liz Richards u Ask Your Board u Spotlight on Association News u MHEDA Milestones u Editors Note u Index of Advertisers Content is tentative and subject to change without notice. MHEDA_Journal

7 Revisions and Proofs: $50.00 Position Guarantee: 15% Premium NET ADVERTISING RATES All rates include an Ad Link in the digital edition of the magazine. All MHEDA members receive a 10% discount! Become a member at Full-color rates 1x 2-3x 4x double page spread $6, $6, $5, Advertorial $6, $6, $5, full-page $3, $3, $3, /3 page $3, $2, $2, /2 page island $2, $2, $2, /2 page $2, $2, $2, /3 page $2, $1, $1, /4 page $1, $1, $1, Black-and-white rates 1x 2-3x 4x double page spread $6, $5, $5, full-page $3, $3, $2, /3 page $2, $2, $2, /2 page island $2, $2, $1, /2 page $2, $1, $1, /3 page $1, $1, $1, /4 page $1, $1, $1, OUTSERTS: Print Distribution Only Print & Digital Distribution 1-Page (2 surfaces) $3, $3, Page (4 surfaces)** $4, $4, Postcard $3, $3, ** 3-Pages/6-Surfaces or more available; quotes supplied upon request. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. themhedajournal.org

8 Per issue, the digital edition receives approximately 26,000 page views and 1,700 clicks on links. (Average taken from previous 3 issues) DIGITAL EDITION Each issue is ed to readers as well as posted on the The MHEDA Journal website. An archive of issues is available, securing your ad a lasting online presence. Readers can: u Bookmark pages and insert notes u Keyword search the entire magazine u Navigate and magnify pages with one click u Share articles on news and social networking sites u Read the issue online or download and print for later u Read the issue online or download and print for later u View issues instantly from most smartphones and tablets u View archives and find a list of articles for one-click access Extend your advertising investment with digital media: u Link your ad to the landing page of your choice u Increase website traffic u Interact with viewers to help the buying process u Generate an immediate response from customers Ad Positions Digital Edition Sponsorship $1, Digital Edition Leaderboard $1, Digital Edition Skyscraper $1, Digital Edition Large Toolbar $ Ad Jolt $ Ad Link Included in display ad rates Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

9 MHEDA WEBSITE MHEDA.ORG u Cross-promoted in other MHEDA publications and communication pieces u Direct visitors to the landing page of your choice to expedite purchases u Reinforce brand recognition through year-round visibility u Allows dynamic, time-sensitive promotion On average, per month: u Home Page banners receive 1,000 impressions per ad u Sub Page Vertical Banners receive between 2,500-3,000 impressions per ad Averages calculated from December 2016-June 2017 On average, mheda.org receives: u 3,500 visits per month u 2,500 unique visits per month u More than 9,800 page views per month u Nearly 3 pages visited per visit *Traffic from May 10, Nov 10, 2016 Horizontal Banners HOME PAGE (468 x 60) 12 months $1,460 Two positions with three ads rotating in each position on the home page of MHEDA.org Vertical Banners SUB PAGES (120 x 240) 12 months $1,940 Two positions with two ads rotating in each. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

10 Online Delivering best-practices content that educates and engages MHEDA members Why advertise on u Target the MHEDA members who produce a total annual sales volume of more than $13 billion. u Website is cross-promoted in other MHEDA publications and communication pieces, giving you maximum exposure. u You can direct visitors to the landing page of your choice to expedite purchases. u Year-round visibility reinforces brand recognition and establishes your company as a leader in the industry. What can I access? u The MHEDA Journal the latest issue and archived issues u Exclusive online-only content u MHEDA Connection enewsletter u Social media links u Member news u MHEDA-TV u MHEDA s Executive blog On average, the site receives: u 3,900 visits per month u 3,560 unique visits per month u 4,870 page views per month u Nearly 90% new visits *Traffic from December 2016-June 2017 Homepage Banner 12 months $1,650 One position with two ads rotating in each. Rectangles RUN OF SITE 12 months $2,760 Two positions with two ads rotating in each. u Each rectangle receives more than 2,000 impressions per month Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. themhedajournal.org

11 MHEDA CONNECTION Semi-monthly enewsletter Why advertise in the MHEDA Connection? u Positions your company in front of MHEDA s members who produce a total annual sales volume of more than $13 billion. u Delivers your message directly to the inbox of more than 3,200 decision-makers on a regular basis. u In addition to members, opt-in subscription means that professionals in the market for your products and services see your message. u Frequently forwarded to others for additional exposure. u Cross-promoted in other MHEDA publications and communications pieces. u Directs visitors to the landing page of your choice to facilitate the purchasing process. u Archives are accessible for unlimited online viewing. u Limited available ad space makes each position exclusive. u Banners receive an average of 3,500-4,500 impressions per month. Averages calculated from Dec 2016-June 2017 Rectangles 300 x Rates 12 Months 1st Row $5,000 2nd Row $4,500 3rd-4th Row $4,000 2 Sponsored Content Rates 12 Months 1st Row $5, nd Row $5,000 1 DISTRIBUTED ON THE 1 ST AND 15 TH OF EVERY MONTH Sections include: u Featured articles u News from MHEDA u Member news u Events and other hot topics 4 4 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

12 MHEDA-TV VIDEO WHY B2B VIDEO? Video is the most effective way of communicating your value online. It is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video makes up half of all Internet traffic.* An Internet user watches an average 186 videos per month online. 60% of people watch video content BEFORE reading text on the same Web page. Having videos (plus the right optimization) can make your site 53% more likely to show on the first page of Google search results. Videos in s can increase click-through rates by 2-3x. Online video can attract TWO to THREE times as many visitors to your site than non-video content. The average visitor spends 88% MORE time on a website with video than on those without. *Netflix and YouTube. 46% of people say they are more likely to seek info about a product or service after seeing it in a video. themhedajournal.org

13 MHEDA-TV VIDEO Your MHEDA-TV Video Package includes: u Your video will be posted in the Videos channel of MHEDA-TV for 12 months u You will receive a copy of your video, which gives you the ability to promote your company using one of the fastest growing communication vehicles in the industry u 300 x 250 banner will appear while video runs u One sponsored tweet Twitter account For produced videos: u Our film crew comes to your office, tradeshow or other location to film u You receive professional video editing and graphics Did you know? u In the next three years, 74% of all Internet traffic will be video. u 6 billion hours of video are watched each month. u 65% of video viewers watch more than 3/4 of a typical video. MAXIMIZE REACH, ENGAGEMENT AND LEAD GENERATION! Rates 1x Video Produced (2-3 Minutes) $4,900 Video Produced (60-90 Seconds) $3,800 Video Supplied By You (Under 5 Minutes) $2,200 Discount offered for multiple video purchases. Discuss details with your Naylor Sales Associate. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

14 MHEDA-TV BANNERS Our banners are best for brands that want high visibility. Your branding and action oriented banner is featured every time MHEDA-TV s videos are played by our audience, leaving them one click away from your website landing page. BANNERS RECEIVE, ON AVERAGE, 1,000-1,500 IMPRESSIONS PER MONTH! MHEDA-TV BANNERS Run-of-Site Leaderboard $3,000 One 728 x 90 banner available with two rotations displayed throughout the MHEDA-TV website. Top Run-of-Site Banner $2,500 One 300 x 250 banner available with two rotations displayed throughout the MHEDA-TV website Run-of-Site Banner $1,500 Three 300 x 100 banners available with two rotations in each position displayed throughout the MHEDA-TV website. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. themhedajournal.org

15 MHEDA-TV Material Handling Business Trend Videos MHEDA is excited to create videos for you based on the top material handling business trends that will affect the industry. We also have a new video series package opportunity to allow you to gain exposure and brand your company in our ever-changing, growing industry! Business Trend Video Topics Include: u Disruption to the u Digital communication Traditional Service Model strategies for multigenerational buyers u Re-evaluating Business Strategies u Technology and the u Automated Solutions Workforce Skills Gap u E-commerce and u Capitalizing on and Electronic B2B Strategies mitigating risk during u Big Data economic expansion MHEDA-TV Trends Video Series Package $5,000 (Note: $5,000 includes promotion for every video. Limited to 5 companies.) u Logo placed in the video pre-roll with This video is brought to you by u Logo and thank you to (Company names) placed at the bottom of each dedicated releasing a new video u Promotion through the MHEDA Connection enewsletter, which is distributed to 3,200 inboxes semi-monthly u Additionally, you may post your own customer supplied video to the MHEDA-TV platform for 12 months (a $2,200 annual value!). u Promotion through social media official Twitter account u Company logo is included as a valued sponsor inside the MHEDA Connection newsletter 5 SPOTS ONLY. First come, first served. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

16 MHEDA-TV Convention Recap Video Package Three companies have the opportunity to be included in the video recapping the Convention, which will be ed out to all members post-convention. Convention Recap Video Package: $5,000 u Limited to three companies u On-site interview included in video u Logo placed in the video pre-roll with This video is brought to you by u 300 x 250 pixels banner placed below the video inside the u Promotion through the MHEDA Connection enewsletter, which is distributed to 3,200 inboxes semi-monthly u Promotion through social media official Twitter account. u You will receive a copy of your interview video from Convention, which gives you the ability to promote your company using one of the fastest growing communication vehicles in the industry u Additionally, you may post your own customer supplied video to the MHEDA-TV platform (a $2,200 annual value!) Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. themhedajournal.org

17 PRINT ADVERTISING SPECIFICATIONS Magazine Trim Size: 8.375" x " DOUBLE PAGE SPREAD BLEED 1/2 PAGE HORIZONTAL FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL 17" x " 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 4.583" x 3.333" 3.333" x 4.583" DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Specs foroutsert/inserts 1 Pg / 1 Surface x Pg / 2 Surface x Pg / 4 Surface x Postcards 6 x 4.25 Heavy Card Stock Insert 8.25 x Postal flysheets 8.5 x 11 Ad Material Upload Go to the Naylor website at and under the Client Support section click Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click Submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MHEDA_Journal

18 ONLINE SPECIFICATIONS For more information, visit THE MHEDA JOURNAL DIGITAL EDITION For the latest digital edition specs, please visit MHEDA CONNECTION ENEWSLETTER Rectangles 300 x 250 pixels JPG only (no animation) Max file size 100 KB MHEDA WEBSITE AND THE MHEDA JOURNAL ONLINE Horizontal Banners 468 x 60 pixels JPG and GIF accepted Max file size 100 KB Rectangles 300 x 250 JPG and GIF accepted Max file size 100 KB Vertical Banners 120 x 240 pixels JPG and GIF accepted Max file size 100 KB themhedajournal.org

19 JOIN FORCES WITH HUNDREDS OF MATERIAL HANDLING COMPANIES ACROSS THE GLOBE. Become a MHEDA member! CONTACT THE MHEDA OFFICE AT (847) OR APPLY ONLINE AT Join MHEDA on Facebook, Twitter and Linkedin: MHEDAOffice MHEDAOffice and MHEDA_Journal MHEDA Sign up for a FREE subscription to MHEDA s official semi-monthly enewsletter, The MHEDA Connection, at Sign up for a FREE subscription to the digital edition of The MHEDA Journal at MHEDA_Journal

20 For information about MHEDA, contact the MHEDA office: 7:30 a.m. - 4:30 p.m. CT - (847) Send a fax to (847) your questions to connect@mheda.org For advertising: Vicki Sherman Integrated Media Director (352) vsherman@naylor.com For editorial: Steve Guglielmo Managing Editor (352) sguglielmo@naylor.com Published by: Naylor Association Solutions NW 1st Place Gainesville, FL Phone: (800) Fax: (352)

21 SPONSORED CONTENT Sponsored Content is a paid advertising message that allows you to include a full-color image and your complete contact information along with text on a subject of interest to MHEDA readers. MHEDA will have final approval of text and reserves the right to reject or request changes to any content that does not meet MHEDA standards. It is required that there is clear identification that the content is a paid advertisement. Rates 1x Two Page Spread $6, One Page $3, THE UNIQUE BENEFITS OF SPONSORED CONTENT u Position your company as a thought leader. u Inform buyers about your company in a different way. u Link your Sponsored Content to a website article, or white paper in our digital edition. SPONSORED CONTENT SPACE IS LIMITED - RESERVE YOURS TODAY! For more information, contact: themhedajournal.org