Recruitment Advertising Guide 2011

Transcription

1 Recruitment Advertising Guide 2011

2 Advertising Procedures and Contacts External recruitment advertising is handled by HR and Marketing Services on a weekly basis. The procedure and timeline is as follows: Mon 5pm - Tues 3pm - Wed 3pm - Friday - all jobs requiring external advertising are submitted to the HR recruitment coordinator for collating. the list of requested jobs are submitted to the Advertising department for processing Marketing Services will liaise with all HRC s to confirm external job ads and send ad proofs all online ads are submitted to external sites Each faculty has dedicated Human Resources consultants looking after all recruitment needs, for the latest list of HR consultants for your area, visit the following website: For recruitment advertising related contacts: Melissa Smith Recruitment Coordinator, Human Resources Phone: (02) melissa.smith@unsw.edu.au Angela Teng Advertising Executive, Marketing Services Phone: (02) angela.teng@unsw.edu.au Phil May Advertising Manager, Marketing Services Phone: (02) p.may@unsw.edu.au

3 UNSW Branding Our organising idea An organising idea is a phrase that reflects what a brand stands for. It reminds people of its mission. For UNSW this is Never Stand Still. Never Stand Still seeks to define a shared aspiration amongst UNSW stakeholders to be relevant, progressive and engaged. The underpinning philosophy is that it reflects an individual s pursuit of progress and opportunity. UNSW offers an educational experience that is rigorous, relevant, contemporary and progressive, giving students freedom and opportunity to choose the course best for them. This idea represents a sense of excitement, energy and progress, and implies aspiration and ambition to succeed. UNSW never stands still and the same thought applies to our brand. Our brand: UNSW UNSW is the parent brand. This means all sub-brands including faculties and units make up part of the UNSW parent brand. A subbrand is more relevant to a new or specific consumer category but both parent and sub-brand need to be united in their values and voice. It s a big step, but embracing change is one of our best attributes. In the words of our longest serving Chancellor, the late Gordon Samuels, our transformation since 1949 was achieved very much under the ordinary time for the course. Brand Requirements The UNSW Branding Requirements is the first step in a process to ensure our strategy and aspirations are coherent and reflected in all our communications. That s why a consistent look and feel in everything we do is so vital. For further information regarding branding, please contact: Marketing Services The University of New South Wales Sydney NSW 2052, Australia. branding@unsw.edu.au (02)

4 Print Advertising - Local (Prices are approximate only, subject to change due to rate increase, size change, etc) Sydney Morning Herld SMH EGN Composite (large) $1100 SMH EGN Composite (small) $600 SMH EGN Standalone $POA (from $2580) SMH MyCareer (eg: Higher Ed, Marketing, Admin) $POA (from $640) The Australian Higher Ed Composite (large) $700 Higher Ed Composite (small) $450 Higher Ed Standalone $POA (from $1900) Other Sections $POA (from $1900) Never Stand Still Associate Professor in Chemistry FACULTY OF SCIENCE School of Chemistry composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. composite. composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. composite. composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. composite. composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. Base: $81K- $113K pa Ref Sample of Standalone Ad This size will cost $2600 in SMH & $2000 in Australian Higher Ed For more information, application procedures and other vacancies, visit: Never Stand Still Lecturer/Senior Lecturer in Chemistry FACULTY OF SCIENCE School of Chemistry Large Composite This is a large ad in the composite. Base: $81K- $113K pa Ref Lecturer/Senior Lecturer in Chemistry FACULTY OF SCIENCE School of Chemistry This is a large ad in the composite. Base: $81K- $113K pa Ref For more information, application procedures and other vacancies, visit: * The above ads are to scale if this page is printed on A4 paper Senior Lecturer FACULTY OF MEDICINE School of Medical Sciences This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. Base: $99K- $113K pa Ref Senior Lecturer FACULTY OF MEDICINE School of Medical Sciences This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. Base: $99K- $113K pa Ref Marketing Manager FACULTY OF MEDICINE School of Medical Sciences This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. Base: $99K- $113K pa Ref Marketing FACULTY OF MEDICINE School of Medical Sciences This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. Base: $99K- $113K pa Ref Small Composite

5 Print Advertising - Local (Prices are approximate only, subject to change due to rate increase, size change, etc) Southern Courier Covers Randwick, Coogee, Kingsford, Kensington, Maroubra, La Perouse, Botany areas Circulation: 47,004, Readership: 85,000, Published: every Tuesday Pointer Ad $200 Larger Ads $250+ Wentworth Courier Covers Rose Bay, Bondi, Bondi Junction, Waverly, Bellevue Hills, Edgecliff areas Circulation: 48,569, Readership: 70,000, Published: every Wednesday Pointer Ad $200 Larger Ads $250+ Campus Review Australia s only higher education publication written for the sector by an independent voice. Subscribed by: Vice Chancellors, Professors, Deans, Heads of Schools, Lecturers, Librarians 1/8 Page from $770 1/4 Page from $1550 Other Local Papers A list of some other NSW local publications are listed here, additional local publications or publication details for other states are available upon request: + Blacktown Advocate + Canterbury-Bankstown Express + Central Coast Express Advocate + Fairfield Advance + Hills Shire Times + Hornsby and Upper North Shore Advocate + Inner West Courier + Liverpool Leader + Macarthur Chronicle + Mt Druitt-St Marys Standard + North Shore Times + Northern District Times + Parramatta Advertiser + Penrith Press + Rouse Hill Times + The Manly Daily + The Mosman Daily + Village Voice Balmain + The St George and Sutherland Shire Leader

6 Online Advertising - Local (Prices are approximate only, subject to change due to rate increase, size change, etc) Seek.com.au $93 per standard job ad This offer is curently valid until further notice $123 per Stand-out ad Logo and 3 additional dot points in search pages. $240 per Premium ad All standout options + ad is highlighted in yellow + ad every 7 day refreshes $360 per Executive ad The ad is listed in the Executive section for senior jobs over $100K Seek.com.au can now include videos from Youtube. MyCareer.com.au $147 per Standout Job ad All ads can be listed in 3 sectors and will be refreshed every 7 days. All ads will be Enhanced (which improved click through rates by 34%) This is a special rate for stand-out ads, Standard jobs cost $180, are more expensive, with less features, and therefore not used. CareerOne.com.au $170 per standard job ad Includes UNSW logo and job description Option to upgrade to Premium listing for $200 Premium listings include logo and 7 day refreshers Unijobs.com.au $25 per job (compulsory) All externally advertised jobs will be charged this $25 flat fee to cover the annual unlimited advertising package with Unijobs. 32 of the 39 Australian universities are on this plan Unijobs has 46,084 subscribers who receive weekly job alerts

7 Print Advertising - International (Prices are approximate only, subject to change due to rate increase, size change, etc) Times Higher Education The most trusted resource for the university community in the UK and worldwide Circulation: 21,843, Readership: 85,000, Online: 455,000 monthly visitors Print Advertising (GBP55pccm) from GBP1100 Online Advertising from GBP400 The Guardian Education The only education recruitment supplement within a national quality press every Tuesday in the UK Readership: 484,000, Online: 245,000 jobseekers from the Education sector monthly Print Advertising (GBP66pccm) from GBP1320 Online Advertising from GBP350 Chronicle of Higher Ed The No. 1 source of news, info and jobs in the US and worldwide, based in Washington, D.C Subscriptions: 68,000, Readership: 245,000, Online: 1.7 million unique visitors monthly Print Advertising (USD$145pcinch) from USD$1450 Online Advertising from USD$260 South China Morning Post Hong Kong s premier English language newspaper covering news in HK, China and worldwide Readership: 359,000, Online: 320,000 registered members Print Advertising (HKD$272pccm) from HKD$5440 Online Advertising from HKD$1170 Industry Specific Papers The range of industry specific publications for each school, within each faculty, is far too broad and constantly changing to be listed here. It is advised that HR representatives consult with the relevant academics within each school to obtain the most up-to-date and accurate information. Marketing Services can then source the most appropriate advertising rates and facilitate media buying within those publications.

8 Online Advertising - International (Prices are approximate only, subject to change due to rate increase, size change, etc) Academic Jobs EU Academic Jobs EU is an independent company with the sole objective of facilitating recruitment and providing career related services to European Academic Institutions. 30 day job advert Euros day job advert Euros175 Jobs.ac.uk UK s premier education recruitment website for careers in academic, research, science and related, operated by the University of Warwick. Basic advert GBP135 Enhanced Advert GBP325 Academic Keys A 16 discipline-focused site serving as the premier source for academic employment. More than 89% of the top 120 universities (as ranked by US News & World Report) use this site. Single job advert (up to 4mths) USD$195 Multiple jobs advert (up to 6mths) USD$395 Additional Uni Jobs Sites A variety of additional sites exist, but their relevance or success rates are not measurable. Some other University Job websites include: WorldHigherEdJobs.com Australia-based HigherEdJobs.com USA-based Industry Specific Sites The range of industry specific publications for each school, within each faculty, is far too broad and constantly changing to be listed here. It is advised that HR representatives consult with the relevant academics within each school to obtain the most up-to-date and accurate information. Marketing Services can then source the most appropriate advertising rates and facilitate media buying within those publications.

9 Creative Wording (Examples of creative wording to be used in recruitment advertising) Use of Dot Points Iconic Organisation + Eastern suburbs location + Attractive package and benefits + Senior leadership positions + Generous Package + Work/life balance + Community on campus Info on the University The University of New South Wales is dynamic and progressive with an enviable international reputation. It offers career opportunities and the chance to be truly recognised and rewarded for your contribution. Located just minutes away from Coogee, UNSW is a beautifully situated campus in the heart of Kensington. A community on campus, we have a variety of facilities available at your fingertips such as banks, medical services, gym, various food choices plus many more. Sell the School/Division The School of xx at UNSW is internationally renowned for its innovative and high-quality teaching. We are seeking to appoint two outstanding academics within the school who can contribute to research, teaching, scholarship, professional and administrative activities within the School. The School s reputation is built on its outstanding staff, students and alumni and a cultural diversity which ensures an international focus. Under the leadership of a new Head, the school is seeking to appoint outstanding scholars with a proven research record and with exceptional research potential. An exciting and challenging opportunity has arisen for an experienced Administrative Assistant to coordinate and support the secretarial and administrative activities of the XX. Think Outside the Criteria What else are you looking for in potential candidates? To take on this role, you will need proven leadership in marketing strategy, planning and budgeting, with strong event management and relationship development skills with the ability to build and maintain effective relationships and engender a strong customer service philosophy and culture. This position would be a fantastic opportunity for candidates with sound XX experience who would like to gain valuable experience in a diverse environment with various corporate challenges. The successful application will work autonomously in a team environment and will be expected to develop and grow the role within the values and philosophies of UNSW.

10 Additional Notes