2018 MEDIA PLANNER

Transcription

1 MEDIA PLANNER

2 ABOUT US YOUR DYNAMIC NEWS RESOURCE FOR THE AGGREGATE, HEAVY CONSTRUCTION AND RECYCLING INDUSTRIES. Hard Hat News, Waste Handling Equipment News and North American Quarry News are evolving into one easy-to-use digital publication, RockRoadRecycle. 3 Markets, 1 Resource We re taking our combined 90 years of experience, our dedicated readership, and in-depth industry knowledge to form a new, united industry resource covering three great markets. This new digital publication and its accompanying website will provide high quality digital marketing solutions to meet your goals and stay on budget. Bringing Industry Professionals Together Our new digital publication connects buyers, decision-makers, dealers, manufacturers, service providers and end users across all three industries. RockRoadRecycle brings industry professionals together by showing them the latest news, products, equipment, demo videos, events and more. From your desktop to your phone, from the office to the jobsite; RockRoadRecycle is your global news resource. Targeted and Timely Marketing One publication doesn t mean one-size-fits-all solutions. RockRoadRecycle offers marketing through our digital magazine, our website, three e-newsletters targeted toward each industry, social media, promotions and other numerous opportunities. Our team will maximize your advertising dollar through varied promotions, budget-friendly market crossover opportunities, and by offering all of our marketing solutions in customizable packages. Speak with your sales rep today to find out how RockRoadRecycle can work for you STATE HWY. 5, P.O. BOX 121, PALATINE BRIDGE, NY CONTACT MATT STANLEY MSTANLEY@LEEPUB.COM

3 TABLE OF CONTENTS 2018 DIGITAL MEDIA PLANNER AUDIENCE OVERVIEW By Job Title By Industry Segments RATE CARD SPECIAL SECTIONS Demonstration Videos Product Showcase Auction Action Pre-Owned Equipment Resource Buyer s Guide ROCK PRODUCT BROCHURES 9 E-MAGAZINE AD RATES WEBSITE AD RATES MARKETING PACKAGES ROAD E-BLASTS 13 E-NEWSLETTERS 14 EDITORIAL CALENDARS Rock Road Recycle INDUSTRY AFFILIATIONS CONTACT INFORMATION RECYCLE 3 TABLE OF CONTENTS

4 AUDIENCE OVERVIEW BY JOB TITLE * *Based on reader reply form returned by subscriptions. 49% Owner/President/VP 7% Operator/Production 16% Sales/Marketing R O C K 28% Operating Manager Owner/President/VP 67% Operator/Production 6% Sales/Marketing 8% 58% Owner/President/VP Operating Manager 19% R O A D 3% Sales/Marketing 12% Other** R E C Y C L E 27% Operating Manager **Dealers, Manufacturers, Consultants 4 AUDIENCE BY JOB TITLE

5 AUDIENCE OVERVIEW BY INDUSTRY SEGMENTS * *Based on reader reply form returned by subscriptions. 32% Sand/Gravel Equipment Dealers 8% 6% Recycled Concrete/Asphalt 3% Concrete Production R O C K 46% Crushed Stone 2% Cement Production 3% Asphalt Production 1% Logging 2% Bridge Construction 64% 4% Landscaping 4% Construction/Demolition Wood Waste/Landclearing 30% 25% Paving/Road Construction 8% 17% Utility Construction Excavating/Site Prep Scrap Recycling/Facilities R O A D R E C YC L E 34% 9% Composting 2% Equipment Heaters Construction Demolition Recycling/Facilities 5 AUDIENCE BY INDUSTRY SEG.

6 RATE CARD GENERAL CONTENT E-MAGAZINE AD RATES Details on page 10 Full Page $815 2/3 Page $730 Half Island $638 Half Page $545 1/3 Page $455 1/4 Page $365 1/8 Page $290 DEMO VIDEO Details on page 7 Classified in drop down menu per market and in rotation on home page: $ Days $ Days $1, Days PRODUCT SHOWCASE Details on page 7 Classified in drop down menu per market and in rotation on home page: $ Days $1, Days $2, Days PRODUCT BROCHURE Details on page 9 Placed in E-Mag following chosen content section for one month. Classified in drop down menu per market and in rotation on home page for three months: $1,000 (additional time in drop down +$100 per 30 days). INTERSTITIAL ROADBLOCK Details on page 11 One available per 30 days. $1, x400 WEBSITE AD RATES Details on page 11 SIZE RATE PER 30 DAYS Leaderboard: 728x90 $580* Left Rectangle: 300x250 $400 Left Cube: 200x200 $300 Left Skyscraper: 120x600 $500 Right Rectangle: 300x250 $400 Right Cube: 200x200 $300 Right Skyscraper: 120x600 $500 *Frequency Discounts Available E-BLASTS Details on page 13 Let us deliver your stand alone custom message/jpeg graphic directly by . $1,250 Individual Market $2,750 All Markets E-NEWSLETTER Details on page 14 These newsletters let readers stay up to date on all of the important news and product announcements. $350 Top banner per 30 days $300 Banners 2 & 3 per 180 days $250 Banners 4 & 5 per 360 days (rotating) AUCTION ACTION Details on page 8 User input base contact [info. listing n/c.] Enhanced listing with logo and links to website and/or ads. $400 Annual Subscription PRE-OWNED EQUIPMENT RESOURCE Details on page 8 User input sell/rent your equipment. $25 Per ad per 30 days. BUYER S GUIDE LISTING Details on page 8 User input listing within multi-market guide $75 Annual base listing $125 Annual enhanced listing 6 RATE CARD (GENERAL)

7 SPECIAL SECTIONS DEMONSTRATION VIDEOS PRODUCT SHOWCASE DEMONSTRATION VIDEOS Give users the opportunity to see your equipment at work in its real world environment. Videos not only bring your products to life, but garner user interest and can be an integral part of research in the buying process. $495 for 90 days $940 for 180 days $1,675 per 360 days (rates per video) In rotation on home page in carousel for extra cost In drop down menu per market Limit of 10 videos per 90 days We do not host video files. Send us a link to embed on our site via YouTube, Vimeo, or other video hosting website. PRODUCT SHOWCASE This showcase can include detailed product descriptions and specs, photos, videos, direct contact information, and more. No photo/copy limitation In rotation on home page $750 for 90 days $1,425 for 180 days $2,550 for 360 days 7 SP. SECTIONS (DV/PS)

8 SPECIAL SECTIONS AUCTION ACTION PRE-OWNED EQUIPMENT RESOURCE BUYER S GUIDE AUCTION ACTION List your auction company s contact information and add your ability to update links to your sales/online ads via our annual auctioneer subscription (SUB). Annual Auctioneer Subscription: $400 User Created Company Name, Address, Phone (FREE) Company Logo (SUB) Link to Your Website (SUB) Link to Your Online Ads (SUB) Contact (SUB) Link for Online Bidding (SUB) PRE-OWNED EQUIPMENT RESOURCE Connecting Dealers and Private Owners with those in need of your equipment for purchase or rental. $25 per ad per 30 days User Created Up to 300 character description Up to 5 image uploads (JPG, PNG, or GIF) Ads are shareable Ads are searchable Direct contact between buyers and sellers BUYER S GUIDE A multi-industry resource for the end user seeking products and services in the aggregate, heavy construction, and recycling industries BASE SUBMISSION $75 Annually User Created 300 Character Description Direct Link to Website Direct Contact Multiple Categories LOGO ENHANCED SUBMISSION $125 Annually User Created Logo Upload (JPG or PNG) 300 Character Description Direct Link to Website Direct Contact Direct Link to Video Direct Link to Product Showcase 8 SP. SECTIONS (AA/POEQ/BG)

9 PRODUCT BROCHURES Miura Series Urraco Series MOBILE SHREDDING Have your product brochure appear in our E-Mag following your chosen content section (Rock, Road, or Recycle) for 30 days as well as be available on our website and in rotation on our homepage for 90 days for $1000. Charge for placement in E-Mag following chosen section: 1 SECTION: $1,000 2 SECTIONS: $1,100 3 SECTIONS: $1,150 Charge for posting on website sections ONLY: (per 90 days) 1 SECTION: $350 2 SECTIONS: $385 3 SECTIONS: $400 Brochure must be in PDF format. One brochure per section per issue allowed. First come first served. 10 page insertion limit for magazine. Unlimited user downloads. No page limit for website. PLACEMENT Client Brochure End of Chosen Section Beginning of Next Section 9 PRODUCT BROCHURES

10 E-MAGAZINE AD RATES B C A C B A C B A B A FULL PAGE 2/3 PAGE *HALF ISLAND HALF PAGE 1/3 PAGE 1/4 PAGE 1/8 PAGE 10.25" x 12.5" 8.5" x 11" 6.778" x 9.25" x " x 12.5" 10.25" x 6.125" *A preferred position in which the half page advertisement has no other ad on the other half of the page " x 8.25" 6.778" x 6.125" 10.25" x 4" 6.778" x 4.5" 5.041" x 6.125" x " x 4.5" x 3 Ads appearing in 6 or more annual issues receive a 10% discount. Ads appearing in all 12 issues receive a 20% discount. Place your ad in two sections for an additional 10% of one time rate. Place your ad in all three sections for an additional 15% of one time rate. PREMIUM POSITION Back Cover available for an additional 15% of one time rate. FULL PAGE 2/3 PAGE 1/2 ISLAND 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/8 PAGE 1 SECTION X FREQUENCY DISCOUNT X FREQUENCY DISCOUNT SECTIONS 6X FREQUENCY DISCOUNT 12X FREQUENCY DISCOUNT ALL SECTIONS X FREQUENCY DISCOUNT X FREQUENCY DISCOUNT E-MAGAZINE RATES

11 WEBSITE AD RATES LEADERBOARD RECTANGLE 728 x x 250 CUBE SKYSCRAPER 200 x x 600 INTERSTITIAL ROADBLOCK 600 x 400 Timed pop up that temporarily covers the interface of the page. One available per 30 days. $1,350 Rates per 30 days. File Types Accepted: JPEG, PNG, ANIMATED GIF* *Animated GIFs are limited to two playback loops on page load. LOCATION LEADERBOARD* RECTANGLE CUBE SKYSCRAPER ROTATION STATIC ROTATION STATIC ROTATION STATIC ROTATION STATIC HOME 580 N/A X FREQUENCY DISCOUNT 551 N/A X FREQUENCY DISCOUNT 522 N/A X FREQUENCY DISCOUNT 464 N/A RUN OF SITE X FREQUENCY DISCOUNT X FREQUENCY DISCOUNT X FREQUENCY DISCOUNT *LIMITED TO 6 IN ROTATION 11 WEBSITE AD RATES

12 MARKETING PACKAGES PREMIUM 360 day E-Mag advertising program (half page ad). Product brochure posted in E-Mag following chosen content for 30 days and in market drop down for 360 days. 728x90 Leaderboard website ad static on chosen page (static leaderboard N/A on Home page). Total Value: $16,145 Multi-media Discount: $3,245 Actual Investment: $12,900 Demo video in market drop down & home rotation for 360 days. PREFERRED 180 day E-Mag advertising program (half page ad). Product brochure posted in chosen market drop down for 180 days. 300x250 rectangle website ad running ROS for 180 days. Product showcase in market drop down & home rotation for 180 days. Total Value: $8,631 Multi-media Discount: $1,731 Actual Investment: $6,900 STANDARD 90 day E-Mag advertising program (quarter page ad). Product showcase in market drop down & home rotation for 90 days. 120x600 skyscraper website ad running ROS for 90 days. Demo video in market drop down & home page rotation for 90 days. Total Value: $3,765 Multi-media Discount: $765 Actual Investment: $3,000 Programs can be customized to meet your specific needs. Contact your rep for details. (pg 19) 12 MARKETING PACKAGES

13 E-BLASTS The exclusive, direct nature of this method is very effective for a variety of marketing messages: Corporate Annoucements Scheduled Events Surveys Branding Support Promotions New Product Launches Brochure/Catalog Downoad Promotion Please Submit in JPG Format ROCK $1250 ROAD $1250 RECYCLE $1250 ALL THREE MARKETS $ E-BLASTS

14 E-NEWSLETTERS We offer three distinct e-newsletters. These e-newsletters let readers stay up to date on all of the important news and product announcements happening in the aggregates, recycling, and construction industries. Targeted impressions help build brand awareness, drive traffic to your website and social media, and can support conversion-based campaigns. Take advantage of contextual targeting by having your message within pertinent content. ROCK WEEKLY RECAP Sent out every Friday to our subscribers in the aggregate industry. RECYCLIPS Sent out every Tuesday and Thursday morning for our subscribers in the recyling and waste handling industries. THE ROAD WIRE Sent out every Monday, Wednesday, and Friday to our subscribers in the heavy construction industries. 580 x 120 PIXEL BANNERS Top Banner $350/30 Days Banners 2 and 3 $300/ 180 Days Banners 4 and 5 (rotating) $250/ 360 Days Run times can be customized, ask your sales rep for details. (pg 19) All banner ads link to your website, event, auction or whatever link you choose. 14 E-NEWSLETTERS

15 ROCK ROAD RECYCLE EDITORIAL CALENDAR 2018 ISSUE MONTH FOCUS/TRADE SHOWS DEADLINE JANUARY '18 Primary & Secondary Crushing / Scales / Concrete & Asphalt Recycling November 30 FEBRUARY Portable Plants / Wash Plants / Scales & Weighing January 4 MARCH Conveyors / Drones SHOW: NSSGA AGG1 March 6-8, Houston TX February 1 APRIL Sand & Gravel / Dredging / Screening Equipment March 1 MAY Maintenance Equipment / Power Transmission Components April 5 JUNE Loaders & Excavators / Hauls Trucks / Wear Parts May 3 JULY Remote Control Operations / Technology May 31 AUGUST Drones / Drilling / Blasting July 3 SEPTEMBER Loading / Hauling / Tires August 2 OCTOBER Washing / Dust Control / Magnets September 6 NOVEMBER Screening Media / Portable Screens October 4 DECEMBER Primary & Secondary Crushing / Scales November 1 15 EDITORIAL CALENDARS

16 ROCK ROAD RECYCLE EDITORIAL CALENDAR 2018 ISSUE MONTH FOCUS/TRADE SHOWS DEADLINE JANUARY '18 Whats New for 2018 / Women in Construction November 30 FEBRUARY Wheel Loaders / Dozers Truck & Trailer January 4 MARCH Compact Equipment / Landscaping CNY Hard Hat Expo Preshow Issue February 1 APRIL Land Clearing / Site Prep CNY Hard Hat Expo, April 4-5 / 2018 Show Issue March 1 MAY Highway & Bridge Construction Truck & Trailer April 5 JUNE Paving / Compaction Equipment May 3 JULY Construction Demolition / Attachments May 31 AUGUST Snow Removal / Technology Truck & Trailer July 3 SEPTEMBER Cranes / Lifts, Snow Removal August 2 OCTOBER Tractor Loader Backhoes / Safety September 6 NOVEMBER Underground Technology / Excavators Truck & Trailer October 4 DECEMBER Maintenance & Repair / Undercarriage November 1 16 EDITORIAL CALENDARS

17 ROCK ROAD RECYCLE EDITORIAL CALENDAR 2018 ISSUE MONTH FOCUS/TRADE SHOWS DEADLINE JANUARY '18 Composting Equipment-Grinders, Screens, Turners SHOW: US Composting Council, Jan , Atlanta, GA November 30 FEBRUARY Asphalt Shingle Recycling / Shingle Grinders / Wear Parts SHOW: National Demolition Association, Feb , Austin, TX January 4 MARCH Mixed C&D Processing / Material Handlers / Attachments Pre-Show: Hard Hat Expo February 1 APRIL MAY Wood Waste Recycling / Biomass Energy Production / Pallet Recycling SHOW: Hard Hat Expo, April 4-5, Syracuse, NY SHOW: Waste Expo, April 23-26, Las Vegas, NV Composting / Screening & Processing / Dust Control SHOW: N.E. Forest Products Expo, May 11-12, Essex Junction, VT March 1 April 5 JUNE Crushing & Shredding Eq. / Shingle Processing / Crusher Wear Parts May 3 JULY Scrap Processing Eq. / Material Handlers / Magnets May 31 AUGUST C&D Recycling / Attachments / Wear Parts July 3 SEPTEMBER Wood Waste Recycling / Coloring Eq. / Grinder Wear Parts August 2 OCTOBER Asphalt & Concrete Recycling Eq. / Conveyors Asphalt Shingle Recycling Forum September 6 NOVEMBER Recyling Attachments / Breakers-Shears-Grapples / Biomass Energy SHOW: Tree Care Industry Association Trade Show, TBD October 4 DECEMBER Land Clearing Equipment / Chippers, Grinders, Excavators, Loaders November 1 17 EDITORIAL CALENDARS

18 INDUSTRY AFFILIATIONS 18 INDUSTRY AFFILIATIONS

19 CONTACT INFORMATION Matt Stanley Sales Manager Colleen Suo Editor Steve Pelosi Sales & Marketing Executive CONTACT INFORMATION

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