Matt and Liz Raad s. Introduction To Adsense

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1 Matt and Liz Raad s Introduction To Adsense

2 Top Adsense Earners

3 $30,000 pm

4 $85,000 pm

5 $140,000 pm

6 $300,000 pm

7 $100 per day 22,000 uniques

8 $10,000 per month 1,840,000 uniques

9 $14,000 per month 65,000 uniques

10 Adsense Basics The Keys To Increasing Your Adsense Profits Costly Mistakes And How To Avoid Google Slap

11 Adsense Basics 1. Tips For Your First Adsense Site

12 Adsense Basics DON T put adsense on a brand new site must be at least 6 months old Must have some content at least good quality, original articles To get approved, make your site look good quality, appealing design and real feel

13 Adsense Basics DO NOT assume that because you are buying a website with adsense on it, that you will be approved for an account It may have been approved prior to the new adsense manual reviews

14 Adsense Basics MUST have Privacy Policy, Contact, Terms and Conditions that adhere to Google s guidelines READ the terms and conditions!

15 Google Webmaster Guidelines WEBMASTER GUIDELINES: Our program specialists regularly review sites in the AdSense program. It is important for a site displaying AdSense to offer significant value to the end user by providing unique and relevant content, and not to place ads on sites with little to no original content. Additionally, Google ads may not be placed on noncontent-based pages. Your site should also provide a good user experience through clear navigation and organization. Users should be able to easily click through your pages and find the information they are seeking.

16 Media.net guidelines High quality content and traffic Reasonable volume of visitors Majority of traffic from USA, Canada, UK English is the primary language Abide by the program guidelines

17 Adsense Basics 2. The Different Ad Units

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23 Adsense Basics 3. Wordpress Plugins To Use: Quick Adsense (193K downloads) Ad Injection (85K downloads) Adsense Manager (327K downloads, but difficult to use) WordPress Module 9.1

24 The Keys To Increasing Your Adsense Profits

25 Increasing Adsense Profits 1. Use The Right Ad Styles: Text is BEST! TEST display and video results will depend on your niche

26 Increasing Adsense Profits 2. Use The Right Ad Sizes: Top performers are: 336x280 large rectangle = best 300x250 medium rectangle AVOID 468x60 banner! Try wide skyscraper 160x600 on right edge of screen 728x90 Leaderboard - recommended

27 Increasing Adsense Profits 3. Use the Right Formatting Start with Google default No borders (border colour is white) Test different fonts and colours Match fonts size and style (clickindia.com) Make the url lighter colour Make the clickable title blue

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29 Increasing Adsense Profits 4. Use the Right Placement ABOVE THE FOLD!! Top left hand side within post (underneath the title) Wrap text around the square ad units Horizontal link units after post Vertical link units or wide skyscrapers in RHS widget bar

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33 $1,000 per month

34 Increasing Adsense Profits More Hot Tips 1. Use Adsense for Search 2. Track your results by using channels 3. Move ads to prevent ad blindness 4. Get more Traffic!

35 Increasing Adsense Profits

36 Costly Mistakes And Avoiding Google Slap

37 Mistakes To Avoid 1. DON T place ads to trick visitors into clicking eg just under the navigation bar

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39 Mistakes To Avoid 1. DON T place ads to trick visitors into clicking eg just under the navigation bar 2. DON T entice visitors to click on your ads with pictures or arrows or incentives 3. DON T click on your own ads or use services that do it for you 4. DON T modify the ads except what you can do within the Adsense dashboard

40 Mistakes To Avoid 5. Your Privacy Policy must state that third party sites may place and read cookies on your user s browser (use Google Privacy Policy Plugin) 6. DON T have more than 3 x Adsense Units per page

41 Mistakes To Avoid 7. When selling a site, DON T publish screenshots of your Adsense account without removing the CPC and Page RPM 8. If the click-through rate on one of your sites is less than 2% then take adsense off it it could affect your whole account

42 Google.com/adsense/localized-terms

43 Questions?