Use this document as a guide and please contact your Client Services representative if you have any questions. Overview

Transcription

1

2 Thank you for being a partner of the Baltimore Ravens. As the season gets underway, we look forward to working together to achieve our goals and maximize the success of our partnership. Use this document as a guide and please contact your Client Services representative if you have any questions. Overview All artwork must meet Ravens style guidelines and will be reviewed on a case-by-case basis. Artwork must be supplied via , Dropbox or disc and must be approved by the Ravens. All artwork is due one month prior to the start of the ad run. Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. 1

3 300x250 Homepage 300x250 Homepage Example Ads appear in the right rail of the home page. Animation is permitted within these ad zones provided the GIF or SWF file size remains under 40KB. A backup static JPG, GIF or PNG version of the same dimensions must also be sent in the event a user does not have the Flash plugin installed on his/her computer. Notes: Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. The sponsor can designate time periods for which they d like the different ads to run or multiple creatives (up to 3) can run in a simultaneous rotation. Also, having a distinct call to action that entices visitors to click often helps improve ad click performance. Ad Size: 300x250 pixels Acceptable File Formats:.GIF,.PNG,.JPG,.SWF Maximum File Size Allowed: 40KB Animation: Permitted Acceptable 300x250 Ads 2

4 300x250 Run-of-Site 300x250 Run-of-Site Example Ads appear in the right rail of most content pages throughout the site. Animation is permitted within these ad zones provided the GIF or SWF file size remains under 40KB. A backup static JPG, GIF or PNG version of the same dimensions must also be sent in the event a user does not have the Flash plugin installed on his/her computer. Notes: Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. The sponsor can designate time periods for which they d like the different ads to run or multiple creatives (up to 3) can run in a simultaneous rotation. Also, having a distinct call to action that entices visitors to click often helps improve ad click performance. Ad Size: 300x250 pixels Acceptable File Formats:.GIF,.PNG,.JPG,.SWF Maximum File Size Allowed: 40KB Animation: Permitted Acceptable 300x250 Ads 3

5 234x60 Ribbon Navigation Ads appear in the page title area and in the ribbon navigation throughout the site. We recommend against using background elements or borders. Ads should have a transparent background* in order to fluidly integrate into the existing site design. All files should be matted to #E1E1E1. All ads in this area are static (no animation) and usually consist of a logo drop and tag line. *A transparent background is not required for those 234x60 ads that are part of title sponsorships or participating sponsorship packages. The examples on the adjacent page showcase ads that are preferred and not recommended. Title Ad Ad Size: 234x60 pixels Acceptable File Formats:.GIF,.PNG Maximum File Size Allowed: 30KB Animation: Not Permitted Notes: Background must be transparent*; matte to #E1E1E1 when Saving 4

6 300x100 Run-of-Site 300x100 Run-of-Site Examples Ads appear in the right rail of most content pages throughout the site. Animation is permitted within these ad zones provided the GIF or SWF file size remains under 40KB. A backup static JPG, GIF or PNG version of the same dimensions must also be sent in the event a user does not have the Flash plugin installed on his/her computer. Notes: Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. The sponsor can designate time periods for which they d like the different ads to run or multiple creatives (up to 3) can run in a simultaneous rotation. Also, having a distinct call to action that entices visitors to click often helps improve ad click performance. Ad Size: 300x100 pixels Acceptable File Formats:.GIF,.PNG,.JPG,.SWF Maximum File Size Allowed: 40KB Animation: Permitted Acceptable 300x100 Ads 5

7 300x600 Run-of-Site Acceptable 300x600 Ad Ads appear in the right rail of some content pages throughout the site. Animation is permitted within these ad zones provided the GIF or SWF file size remains under 40KB. A backup static JPG, GIF or PNG version of the same dimensions must also be sent in the event a user does not have the Flash plugin installed on his/her computer. Notes: Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. The sponsor can designate time periods for which they d like the different ads to run or multiple creatives (up to 3) can run in a simultaneous rotation. Also, having a distinct call to action that entices visitors to click often helps improve ad click performance. Ad Size: 300x600 pixels Acceptable File Formats:.GIF,.PNG,.JPG,.SWF Maximum File Size Allowed: 40KB Animation: Permitted 6

8 728x90 Forums 728x90 Forum Ad Examples Ads appear within content on the Ravens Message Board Forums. Animation is permitted within these ad zones provided the GIF or SWF file size remains under 40KB. A backup static JPG, GIF or PNG version of the same dimensions must also be sent in the event a user does not have the Flash plugin installed on his/her computer. Notes: Partners are strongly encouraged to provide three ads in order to keep messaging fresh and click-through rates higher. The sponsor can designate time periods for which they d like the different ads to run or multiple creatives (up to 3) can run in a simultaneous rotation. Also, having a distinct call to action that entices visitors to click often helps improve ad click performance. Ad Size: 728x90 pixels Acceptable File Formats:.GIF,.PNG,.JPG,.SWF Maximum File Size Allowed: 40KB Animation: Permitted Acceptable 728x90 Ads The 728x90 ad space across all pages on BaltimoreRavens.com is NFL inventory. Thus, this ad space is not included in any Ravens digital packages. 7

9 Pre-Roll Pre-roll Example Video pre-roll appears at the beginning of videos played in the featured video player and embedded videos. The video must be 15 seconds or less and may arrive in one of the following formats:.flv,.mov,.mp4. These files may have up to 30 frames per second and should be in a 16:9 proportion. The site s default media player is 640x360 pixels. The minimum pre-roll video resolution accepted is 1280x720 pixels. All pre-roll is clickable. Pre-roll Size: 16:9 Aspect Ratio Length: 15 seconds or less Resolution: 1280x720 or greater Sound: 44 khz, 48 khz Acceptable File Formats:.FLV,.MOV,.MP4 Maximum Frame Rate Allowed: 30 Frames per Second Note: If you need assistance repurposing an existing TV spot to preroll, you can contact Jeff Atkinson at Freedom Digital Media at jeff@freedomdigital.net or

10 Mobile 640x100 Mobile 640x100 Examples Ads appear on the Ravens mobile app and mobile website. All ads in this area are static (no animation). Notes: It is recommended that mobile ads be linked to mobile websites, mobile apps or app stores. Full versions of websites rendered on mobile devices don t provide an ideal user experience. Ad Size: 640x100 pixels Acceptable File Formats:.GIF,.PNG,.JPG Maximum File Size Allowed: 30KB Animation: Not Permitted Acceptable Mobile 640x100 Ads 9

11 Tablet In-Article Mobile 640x100 Examples Ads appear on the Ravens ipad app. All ads in this area are static (no animation). Notes: It is recommended that tablet ads be linked to mobile websites, tablet apps or app stores. Full versions of websites rendered on mobile devices don t provide an ideal user experience. Ad Size: 1004x200 (portrait) & 1516x200 (landscape) Acceptable File Formats:.GIF,.PNG,.JPG Maximum File Size Allowed: 30KB Animation: Not Permitted Acceptable 1004x200 Ad Acceptable 1516x200 Ad 9

12 Tablet Full Screen Mobile Full Screen Examples Ads appear on the Ravens ipad app. All ads in this area are static (no animation). Notes: It is recommended that tablet ads be linked to mobile websites, tablet apps or app stores. Full versions of websites rendered on mobile devices don t provide an ideal user experience. Ad Size: 1536x2048 (portrait) & 2048x1536 (landscape) Acceptable File Formats:.GIF,.PNG,.JPG Maximum File Size Allowed: 30KB Animation: Not Permitted 1536x2048 We advise that portrait & landscape ads are complimentary rather than identical but sized to fit each orientation. 2048x1536 9